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Compare Hotjar and Test IO 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Mid-Market (57.7% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(333)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansTest IO
Star Rating
(73)4.3 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Test IOHotjar vs Test IO
When assessing the two solutions, reviewers found Hotjar easier to use, set up, and administer. However, reviewers preferred doing business with Test IO overall.
- Reviewers felt that Hotjar meets the needs of their business better than Test IO.
- When comparing quality of ongoing product support, reviewers felt that Test IO is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Hotjar over Test IO.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Test IO
No pricing availableFree Trial
Hotjar
Free Trial is available
Test IO
No trial information availableRatings
Meets Requirements
8.7
257
8.6
67
Ease of Use
8.9
260
8.1
68
Ease of Setup
9.0
121
7.8
41
Ease of Admin
8.9
111
8.2
37
Quality of Support
8.5
176
9.0
67
Has the product been a good partner in doing business?
8.7
98
9.2
37
Product Direction (% positive)
8.1
253
7.7
67
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
Not enough data
8.8
35
Not enough data
8.1
30
Not enough data
7.4
28
Not enough data
7.8
27
Not enough data
7.9
27
Admin
Not enough data
8.5
27
Functionality
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
6.4
7
Management
Not enough data
7.9
8
Not enough data
7.2
6
Not enough data
7.1
7
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Automation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
101
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Not enough data
Categories
Categories
Shared Categories
Hotjar and Test IO are categorized as Software Testing
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Survey, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Test IO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Retail
12.7%
Information Technology and Services
8.5%
Computer Software
8.5%
Internet
5.6%
Financial Services
5.6%
Other
59.2%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How can I get a demo of your product?
1 Comment
Official Response from Test IO
You can follow this link to receive a demo of test IO's platform: https://free.test.io/Read more
How can I become a tester?
1 Comment
Official Response from Test IO
You can become a tester by following this link: https://test.io/become-a-tester/Read more
How much does test IO cost?
1 Comment
Official Response from Test IO
Pricing varies by package, which is based upon product count and software complexity. You can learn more about pricing here: https://test.io/pricing/
You...Read more
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