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Compare Google Analytics, Mixpanel, and Adobe Analytics

Pricing

 
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Google Analytics
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Mixpanel
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.2
8.4
Ease of Use
Ease of Use
7.6
7.7
7.0
Ease of Setup
Ease of Setup
7.8
7.1
6.4
Ease of Admin
Ease of Admin
8.1
7.5
7.2
Quality of Support
Quality of Support
7.3
7.8
7.5
Ease of Doing Business With
Ease of Doing Business With
8.2
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.4
6.7
6.9
Meets Requirements
Google Analytics
9.0
Mixpanel
8.2
Adobe Analytics
8.4
Ease of Use
Google Analytics
7.6
Mixpanel
7.7
Adobe Analytics
7.0
Ease of Setup
Google Analytics
7.8
Mixpanel
7.1
Adobe Analytics
6.4
Ease of Admin
Google Analytics
8.1
Mixpanel
7.5
Adobe Analytics
7.2
Quality of Support
Google Analytics
7.3
Mixpanel
7.8
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics
8.2
Mixpanel
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics
8.4
Mixpanel
6.7
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Mixpanel
8.6
Adobe Analytics
8.5
Engagement
Google Analytics
8.7
Mixpanel
8.5
Adobe Analytics
8.3
Entry and Exit Pages
Google Analytics
8.7
Mixpanel
7.8
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics
8.5
Mixpanel
8.6
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics
8.3
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Google Analytics
8.3
Mixpanel
7.9
Adobe Analytics
7.9
Return
Google Analytics
8.4
Mixpanel
8.0
Adobe Analytics
7.9
Conversions
Google Analytics
8.5
Mixpanel
8.4
Adobe Analytics
8.4
Funnels
Google Analytics
8.1
Mixpanel
8.8
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics
8.7
Mixpanel
8.4
Adobe Analytics
8.1
Trending
Google Analytics
8.5
Mixpanel
8.1
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics
8.2
Mixpanel
7.8
Adobe Analytics
8.0
Segmentation
Google Analytics
8.3
Mixpanel
8.4
Adobe Analytics
8.3
Mobile Reporting
Google Analytics
8.5
Mixpanel
7.8
Adobe Analytics
7.9
Unification Across Devices
Google Analytics
8.2
Mixpanel
7.4
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Analytics
8.5
Mixpanel
7.5
Adobe Analytics
8.3
User Identification
Geolocation
Google Analytics
9.1
Mixpanel
7.0
Adobe Analytics
8.4
Demographics
Google Analytics
8.8
Mixpanel
7.8
Adobe Analytics
8.1
User Segmentation
Google Analytics
8.8
Mixpanel
8.1
Adobe Analytics
8.4
Other
User Data
Google Analytics
8.4
Mixpanel
8.3
Adobe Analytics
8.3
Site Search Reporting
Google Analytics
8.5
Mixpanel
7.5
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics
8.3
Mixpanel
7.2
Adobe Analytics
7.8
Campaign Tracking
Google Analytics
8.7
Mixpanel
7.8
Adobe Analytics
8.4
E-Commerce
Google Analytics
8.4
Mixpanel
7.2
Adobe Analytics
8.3
Promotional Messages
Google Analytics
8.0
Mixpanel
7.4
Adobe Analytics
7.9
Administration Alerts
Google Analytics
8.2
Mixpanel
7.6
Adobe Analytics
8.0
Tracking & Reporting
User Path Tracking
Google Analytics
8.7
Mixpanel
7.5
Adobe Analytics
8.4
User Activity History
Google Analytics
8.5
Mixpanel
8.2
Adobe Analytics
8.4
Crash Reporting
Google Analytics
7.9
Mixpanel
7.0
Adobe Analytics
8.1
Custom Event Tracking
Google Analytics
8.4
Mixpanel
8.6
Adobe Analytics
8.5
Real-Time Insights
Google Analytics
8.8
Mixpanel
7.5
Adobe Analytics
8.1
Attribution
Google Analytics
8.4
Mixpanel
6.7
Adobe Analytics
8.2
Dashboard
Google Analytics
8.8
Mixpanel
7.8
Adobe Analytics
8.5
Administration
Performance and Reliability
Google Analytics
8.9
Mixpanel
8.2
Adobe Analytics
8.2
User, Role, and Access Management
Google Analytics
8.9
Mixpanel
8.0
Adobe Analytics
8.3
API / Integrations
Google Analytics
8.4
Mixpanel
7.9
Adobe Analytics
7.8
QA Testing
Google Analytics
8.1
Mixpanel
7.7
Adobe Analytics
8.0
Metrics
Conversions
Google Analytics
8.7
Mixpanel
7.9
Adobe Analytics
8.5
Sessions - Mobile App Analytics
Google Analytics
9.0
Mixpanel
7.9
Adobe Analytics
8.5
Engagement
Google Analytics
8.9
Mixpanel
8.0
Adobe Analytics
8.3
Exit Tracking
Google Analytics
8.6
Mixpanel
6.5
Adobe Analytics
8.3
Events
Google Analytics
8.6
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Google Analytics
8.6
Mixpanel
7.6
Adobe Analytics
8.1
Return
Google Analytics
8.6
Mixpanel
7.0
Adobe Analytics
8.3
Funnels
Google Analytics
8.4
Mixpanel
8.1
Adobe Analytics
8.3
Reporting
Real-Time
Google Analytics
8.9
Mixpanel
8.3
Adobe Analytics
8.0
Trending
Google Analytics
8.7
Mixpanel
7.7
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics
8.4
Mixpanel
7.5
Adobe Analytics
8.3
Segmentation
Google Analytics
8.6
Mixpanel
8.0
Adobe Analytics
8.5
Dashboards
Google Analytics
8.9
Mixpanel
7.7
Adobe Analytics
8.4
Custom Reports and Dashboards
Google Analytics
8.6
Mixpanel
7.5
Adobe Analytics
8.5
Other
User Data
Google Analytics
8.7
Mixpanel
7.9
Adobe Analytics
8.4
Load Time Monitoring
Google Analytics
8.6
Mixpanel
6.9
Adobe Analytics
8.0
Campaign Tracking
Google Analytics
8.7
Mixpanel
7.7
Adobe Analytics
8.4
E-Commerce
Google Analytics
8.5
Mixpanel
6.7
Adobe Analytics
8.5
Tracking
Standard Tracking
Google Analytics
8.9
Mixpanel
8.0
Adobe Analytics
8.5
Tracking Flexibility
Google Analytics
8.6
Mixpanel
7.6
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
Mixpanel
7.5
Adobe Analytics
8.2
System Notifications
Google Analytics
8.4
Mixpanel
7.1
Adobe Analytics
8.2
Alerts
Google Analytics
8.4
Mixpanel
7.0
Adobe Analytics
8.2
Administration
API / Integrations
Google Analytics
8.7
Mixpanel
7.1
Adobe Analytics
8.1
QA Testing
Google Analytics
8.4
Mixpanel
7.0
Adobe Analytics
8.1
Performance and Reliability
Google Analytics
8.9
Mixpanel
8.0
Adobe Analytics
8.3
User, Role, and Access Management
Google Analytics
9.0
Mixpanel
7.5
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
64.2%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
31.2%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
4.7%
45.5%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Computer Software
25.8%
Marketing and Advertising
14.6%
 
Information Technology and Services
6.8%
Internet
18.7%
Retail
6.0%
 
Computer Software
6.8%
Information Technology and Services
14.4%
Financial Services
5.2%
 
Internet
6.1%
Marketing and Advertising
7.0%
Information Technology and Services
5.1%
 
Higher Education
3.0%
Financial Services
7.0%
Internet
4.0%
 
Other
55.2%
Other
27.1%
Other
65.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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