Compare Glassbox and Google Tag Manager 
At a Glance
Market Segments
Enterprise (78.3% of reviews)
Small-Business (54.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxGoogle Tag Manager
Star Rating
(425)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with many praising its real-time data capture and visual session replay features. Users appreciate how it provides a comprehensive view of user behavior, allowing for quick identification of areas needing improvement.
- Users say Google Tag Manager is a reliable tool for tag management and conversion tracking, particularly highlighting its seamless integration with other Google products like Analytics and AdWords. This makes it a favorite for those who prioritize ease of use and quick setup.
- According to verified reviews, Glassbox stands out for its ease of setup and administration, with users noting that it requires minimal tagging and offers automatic data capture, which simplifies the analytics process significantly.
- Reviewers mention that while Google Tag Manager is effective for small businesses, it may not fully meet the needs of larger enterprises, as indicated by its lower G2 Score compared to Glassbox, which is favored by enterprise users for its robust features.
- Users highlight the quality of support provided by Glassbox, with many noting that the assistance is timely and effective, contributing to a smoother user experience. In contrast, Google Tag Manager has received mixed feedback regarding its support quality.
- G2 reviewers indicate that while Google Tag Manager is a solid choice for basic analytics needs, Glassbox's advanced features and higher satisfaction ratings make it a better option for organizations looking for in-depth insights and comprehensive reporting capabilities.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Glassbox
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
9.8
736
9.2
348
Ease of Use
9.7
738
8.0
349
Ease of Setup
9.8
473
7.9
209
Ease of Admin
9.8
343
8.3
193
Quality of Support
9.8
735
7.1
286
Has the product been a good partner in doing business?
9.9
347
8.1
168
Product Direction (% positive)
9.9
727
8.9
338
Features by Category
Metrics
9.9
572
9.0
213
9.9
566
8.9
210
9.9
560
8.7
204
9.9
564
9.2
239
9.9
559
9.0
245
9.9
545
8.4
187
9.9
541
8.3
184
9.9
546
9.1
232
9.9
541
8.6
189
Reporting
9.9
554
Feature Not Available
9.9
540
8.4
169
9.8
532
8.1
160
9.9
532
Feature Not Available
9.9
528
Feature Not Available
9.9
520
8.6
173
9.9
532
Feature Not Available
Other
9.9
522
8.6
188
9.9
505
8.5
171
9.9
503
8.3
169
9.9
497
9.0
202
9.9
490
8.8
160
9.8
486
8.0
126
9.9
488
8.2
153
Agentic AI - Digital Analytics
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
10.0
5
7.7
5
Administration
9.9
516
8.8
161
9.9
492
8.7
177
9.9
530
9.0
219
9.8
518
9.1
228
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Platform Basics
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Platform Basics
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Not enough data
Platform Data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Not enough data
Platform Additional Functionality
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Accessibility Platforms, and Digital Accessibility Tools
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Marketing and Advertising
34.1%
Computer Software
8.8%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.5%
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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