Best Buyer Intent Data Providers

How Many Buyer Intent Data Providers Products Does G2 Track?

Total Products under this Category: 111

Category Stats (Sep 2026)

  • Average Rating: 4.57/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Tapistro (+1.46%) - Among all products in this category, Tapistro recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Buyer Intent Data Providers Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,100+ Authentic Reviews
  • 111+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Buyer Intent Data Providers

G2 Grid® for Buyer Intent Data Providers plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, G2 Marketing Solutions, 6sense Revenue Marketing, 6sense Sales Intelligence, LinkedIn Sales Navigator, Qualified, Lead Forensics, and Seamless (formally Seamless.AI).

Underlying data: [Grid® JSON](https://www.g2.com/categories/buyer-intent-data-providers/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=g2&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=linkedin-sales-navigator&focus%5B%5D=qualified&focus%5B%5D=lead-forensics&focus%5B%5D=seamless-formally-seamless-ai)

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Average Rating: 4.5/5.0

Total Reviews: 8,883

How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.4/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 26% Large

What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive contact information that GTM Workspace provides, aiding effective outreach to potential buyers.
  • Users find the ease of use in GTM Workspace invaluable for streamlining their sales processes and insights.
  • Users value the data accuracy of GTM Workspace, enhancing their competitive edge in prospecting and research.
  • Users find the bulk data download feature invaluable for targeted lead generation, simplifying outreach in the finance sector.
  • Users value the targeted lead generation capabilities of GTM Workspace, significantly boosting their sales and prospecting efficiency.
Cons
  • Users often face challenges with inaccurate data, including unassigned contact numbers and outdated job information.
  • Users often face outdated data in GTM Workspace, leading to inaccuracies in contact details and location information.
  • Users often struggle with outdated contacts, leading them to seek alternative information sources for accuracy.
  • Users experience data inaccuracy, with incorrect contact locations and unassigned numbers complicating their outreach efforts.
  • Users often face outdated information, including incorrect emails and job titles, affecting their reliability and effectiveness.

What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo?

G2 Marketing Solutions

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.

Average Rating: 4.6/5.0

Total Reviews: 5,455

How Do G2 Users Rate G2 Marketing Solutions?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Contact Data Availability: 7.7/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.3/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind G2 Marketing Solutions?

  • Seller: G2
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Chicago, USA
  • Twitter: @G2dotcom
    32,942 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 43% Small, 37% Medium

What Do G2 Reviewers Say About G2 Marketing Solutions?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of G2 Marketing Solutions, streamlining product marketing initiatives and tracking effectively.
  • Users enjoy the intuitive platform of G2 Marketing Solutions, which simplifies collecting reviews and feedback efficiently.
  • Users highlight the excellent customer support that enhances their experience and boosts visibility effectively.
  • Users value the authentic client feedback on G2, aiding informed decisions and enhancing market engagement.
  • Users value the authenticity of G2 Marketing Solutions, trusting genuine reviews to guide their business decisions.
Cons
  • Users struggle with the inconsistency in review quality on G2, complicating the assessment of products and services.
  • Users find G2 Marketing Solutions to be expensive, especially for small enterprises and POC projects, affecting budget constraints.
  • Users express concerns about biased reviews on G2 Marketing Solutions, potentially impacting trust and decision-making.
  • Users express frustration over the lack of clarity in the review process and moderation explanations, complicating their experience.
  • Users find the pricing issues of G2 Marketing Solutions challenging, especially for startups with limited budgets.

What Are Recent G2 Reviews of G2 Marketing Solutions?

What Are G2 Users Discussing About G2 Marketing Solutions?

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,469

How Do G2 Users Rate 6sense Revenue Marketing?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Contact Data Availability: 7.5/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the clear visibility from intent data, enhancing ad targeting and aligning with buying journey stages effectively.
  • Users appreciate the clear visibility into buying journeys, enabling better-targeted advertising and strategic marketing efforts.
  • Users appreciate the ease of use of 6sense Revenue Marketing, facilitating efficient outreach and detailed insights.
  • Users benefit from efficient account targeting and valuable insights, making 6sense central to their marketing strategies.
  • Users value the clear visibility into account buying journeys, enhancing their ad strategies effectively with 6sense insights.
Cons
  • Users find the steep learning curve of 6sense Revenue Marketing challenging, impacting setup and data interpretation significantly.
  • Users often face a steep learning curve with 6sense, finding it challenging to understand and navigate the platform effectively.
  • Users find the learning difficulty with 6sense challenging, as navigating the UI can be overwhelming for the sales team.
  • Users find the complexity of setup and understanding of 6sense challenging, impacting overall effectiveness and buy-in.
  • Users face missing features like an export limit and lack of predictive tools, hindering full insight capabilities.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

6sense Sales Intelligence

6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort.

Average Rating: 3.9/5.0

Total Reviews: 1,051

How Do G2 Users Rate 6sense Sales Intelligence?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Contact Data Availability: 6.6/10 (Category avg: 8.6/10)
  • Account Data Availability: 7.2/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind 6sense Sales Intelligence?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Sales Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy of intent data in 6sense, providing a competitive edge in business development efforts.
  • Users value the effective lead generation capabilities of 6sense, simplifying prospecting and enhancing sales efficiency.
  • Users value the buyer intent insights from 6sense, enhancing their ability to target and engage potential leads effectively.
  • Users value the efficient prospecting capabilities of 6sense, greatly simplifying sales processes and boosting pipeline generation.
  • Users admire the ease of use of 6sense Sales Intelligence, finding it intuitive and efficient for account prioritization.
Cons
  • Users report encountering inaccurate data, leading to issues like bounced emails and unreliable contact information.
  • Users find the data quality unreliable, often resorting to manual prospecting to supplement the information provided by 6sense.
  • Users experience many false positives in lead quality from 6sense Sales Intelligence, leading to ineffective prospecting efforts.
  • Users experience data accuracy issues with 6sense, encountering unreliable information and messy CRM data in reports.
  • Users find the learning difficulty challenging, particularly during implementation and navigating the UI.

What Are Recent G2 Reviews of 6sense Sales Intelligence?

LinkedIn Sales Navigator

LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories.

Average Rating: 4.4/5.0

Total Reviews: 2,176

How Do G2 Users Rate LinkedIn Sales Navigator?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.4/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind LinkedIn Sales Navigator?

  • Seller: LinkedIn
  • Year Founded: 2003
  • HQ Location: Sunnyvale, CA
  • Twitter: @LinkedIn
    1,831,939 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23,539 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 33% Small

What Do G2 Reviewers Say About LinkedIn Sales Navigator?

AI-generated summary from verified user reviews

Pros
  • Users find LinkedIn Sales Navigator's lead generation capabilities highly effective, enhancing their prospecting efficiency and success.
  • Users find LinkedIn Sales Navigator to be very easy to use, appreciating its detailed search engine and navigation.
  • Users value the seamless LinkedIn integration for easy prospecting and efficient export to their CRM systems.
  • Users value the easy access to contact information, enhancing their ability to connect with key prospects seamlessly.
  • Users value the InMail feature and effective lead recommendations, enhancing their networking and outreach efforts significantly.
Cons
  • Users find the pricing excessive for LinkedIn Sales Navigator, especially affecting smaller teams and solo users.
  • Users are frustrated by the missing features like unified inbox and CSV export, which hinder functionality and usability.
  • Users struggle with integration issues in LinkedIn Sales Navigator, finding it confusing and lacking seamless connections with other tools.
  • Users find the learning curve steep and the interface complex, especially for smaller teams with limited budgets.
  • Users often face a frustrating user experience due to Inbox Separation and unreliable AI message prompts.

What Are Recent G2 Reviews of LinkedIn Sales Navigator?

What Are G2 Users Discussing About LinkedIn Sales Navigator?

Qualified

Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results.

Average Rating: 4.9/5.0

Total Reviews: 1,546

How Do G2 Users Rate Qualified?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Contact Data Availability: 9.4/10 (Category avg: 8.6/10)
  • Account Data Availability: 9.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 9.5/10 (Category avg: 10/10)

Who Is the Company Behind Qualified?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 67% Medium, 21% Large

What Do G2 Reviewers Say About Qualified?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent and responsive customer support from Qualified, ensuring smooth implementation and ongoing assistance.
  • Users value the excellent support from Qualified, enhancing their experience and facilitating smooth integrations and migrations.
  • Users value the seamless data integration of Qualified, enhancing real-time engagement and optimizing website conversions effectively.
  • Users find Qualified to be exceptionally easy to use, with seamless integration and effective tools enhancing their experience.
  • Users value the exceptional customer service from Qualified, noting responsiveness and personalized support throughout their experience.
Cons
  • Users find the learning curve steep due to non-intuitive reporting and dashboard features, affecting overall usability.
  • Users note the missing features in Qualified, making it difficult to extract insights and accomplish tasks efficiently.
  • Users face a steep learning curve with Qualified, requiring time and support to fully utilize its features.
  • Users desire more customization options in Qualified, particularly for graphic elements and dialogue flow management.
  • Users find the complexity of Qualified's setup and management can be cumbersome without proper guidance and support.

What Are Recent G2 Reviews of Qualified?

What Are G2 Users Discussing About Qualified?

Lead Forensics

In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

Average Rating: 4.4/5.0

Total Reviews: 1,169

How Do G2 Users Rate Lead Forensics?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.1/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Lead Forensics?

  • Seller: Lead Forensics
  • Company Website:
  • Year Founded: 2009
  • HQ Location: London
  • Twitter: @LeadForensics
    6,413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    817 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Lead Forensics?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Lead Forensics exceptional, benefiting from a straightforward setup and reliable platform.
  • Users highlight the effective lead generation capabilities of Lead Forensics, appreciating its personalization and depth of insights.
  • Users appreciate the outstanding customer support from Lead Forensics, enhancing their overall experience and effectiveness.
  • Users commend the excellent customer support from Lead Forensics, especially praising the help from Account Manager Patrick.
  • Users appreciate the real-time insights on prospective client searches, enhancing visibility and ad spend evaluation.
Cons
  • Users face challenges with lead quality, including outdated contacts and difficulty identifying specific visitors to the site.
  • Users are frustrated by the missing information about how businesses found their site and the lack of initial details.
  • Users note that outdated contacts may occasionally lead to challenges in locating accurate information about leads.
  • Users often face incorrect information about company locations and contact details, causing confusion in targeting leads.
  • Users find the navigation unintuitive, making it difficult to access the wealth of information available.

What Are Recent G2 Reviews of Lead Forensics?

What Are G2 Users Discussing About Lead Forensics?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,432

How Do G2 Users Rate Apollo.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.4/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.5/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
  • Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
  • Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
  • Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
  • Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
  • Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
  • Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
  • Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
  • Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
  • Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Seamless (formally Seamless.AI)

Seamless is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes 1.7B+ Contacts and 150M Company Profiles researched, including Buyer Intent, Job Changes and Data Enrichment, all powered by AI to ensure you always have the most accurate data possible. Our sales intelligence and lead intelligence tool is used by over 1,000,000 users across the globe to automate the tedious process of list building. Our integrations include all of your favorite CRMs, like Salesforce, HubSpot, Salesloft, Outreach, Pipedrive, and more.

Average Rating: 4.4/5.0

Total Reviews: 5,374

How Do G2 Users Rate Seamless (formally Seamless.AI)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.5/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Seamless (formally Seamless.AI)?

  • Seller: Seamless
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Columbus, Ohio
  • Twitter: @SeamlessAI
    25,330 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, CEO
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Seamless (formally Seamless.AI)?

AI-generated summary from verified user reviews

Pros
  • Users value the extensive contact information provided by Seamless, enabling efficient prospecting and streamlined workflows.
  • Users find Seamless's ease of use exceptional, with quick setup and seamless CRM integration enhancing their experience.
  • Users appreciate the accuracy and speed of Seamless, enhancing lead generation and outreach efforts significantly.
  • Users value the accuracy and speed of Seamless AI, which enhances lead generation and improves outreach efforts significantly.
  • Users value the accuracy and speed of Seamless.AI for generating high-quality, verified leads effortlessly.
Cons
  • Users face issues with inaccurate data on Seamless, particularly with phone numbers and mixed search results.
  • Users often face outdated contacts in Seamless, requiring extra filtering to find reliable information.
  • Users experience outdated information with Seamless, leading to inaccuracies in contact details and prospect data.
  • Users experience data inaccuracy with Seamless, as search results are often inconsistent and less reliable.
  • Users find Seamless to be expensive and wish for a more affordable, personalized package for smaller businesses.

What Are Recent G2 Reviews of Seamless (formally Seamless.AI)?

What Are G2 Users Discussing About Seamless (formally Seamless.AI)?

Amplemarket

By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling

Average Rating: 4.6/5.0

Total Reviews: 650

How Do G2 Users Rate Amplemarket?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.7/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Amplemarket?

  • Seller: Amplemarket
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • Twitter: @amplemarket
    2,568 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SDR, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 44% Small, 44% Medium

What Do G2 Reviewers Say About Amplemarket?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Amplemarket, appreciating its intuitive platform and efficient automation tools for outreach.
  • Users appreciate the ease of use and tailored messaging of Amplemarket, transforming their sales outreach effectively.
  • Users value the ease of use and seamless integrations in Amplemarket, enhancing their sales outreach experience.
  • Users love the efficient automation tools of Amplemarket, dramatically enhancing outreach speed and effectiveness.
  • Users rave about the effective lead generation capabilities of Amplemarket, simplifying outreach and enhancing relationship-building.
Cons
  • Users note missing features in Amplemarket, expressing a desire for enhancements and better sequence management options.
  • Users face a notable learning curve with Amplemarket, needing more support for a smoother onboarding experience.
  • Users report that improvement is needed in integration with other tech stacks and functionality of automation features.
  • Users experience sequence issues with cloning, automation failures, and inactivity settings that complicate workflow efficiency.
  • Users find integration issues with CRM and customization limitations in Amplemarket affect their reporting and workflow efficiency.

What Are Recent G2 Reviews of Amplemarket?

What Are G2 Users Discussing About Amplemarket?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Contact Data Availability: 8.8/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable B2B contact data of GTM Studio, enhancing targeted prospect lists and campaign efficiency.
  • Users value the accuracy of data and intent signals in GTM Studio, enhancing their lead generation and targeting efforts.
  • Users find GTM Studio's ease of use exceptional, streamlining lead enrichment with straightforward features and intuitive navigation.
  • Users value the reliable and accurate B2B contact data from GTM Studio, enhancing campaign effectiveness and targeting precision.
  • Users value the high-quality data from GTM Studio - Powered by ZoomInfo for efficient, targeted outreach campaigns.
Cons
  • Users find the pricing high, making it less accessible for smaller teams with limited budgets.
  • Users find that data inaccuracy affects reliability, with outdated information and missing data for niche roles.
  • Users note that the pricing is high for small teams, making it less accessible for budget-conscious businesses.
  • Users find the learning curve steep, feeling overwhelmed initially due to the platform's complexity and range of features.
  • Users find the platform's complexity overwhelming initially, requiring training and processes for effective use.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,940

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Contact Data Availability: 7.5/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.2/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Reo.Dev

Reo.Dev is an AI-powered Revenue Intelligence Platform built to help DevTool teams unlock hidden revenue opportunities and close deals faster. By capturing real-time buying signals, enriching account data, and delivering AI-driven insights, Reo.Dev ensures your sales and marketing teams focus on the right accounts at the right time - without guesswork. With powerful automation, predictive analytics, and seamless integrations, Reo.Dev eliminates wasted effort and accelerates pipeline growth. GTM teams rely on Reo.Dev to boost conversion rates, sales velocity, and revenue predictability - turning intent into impact. Turn insights into action. Close more deals, faster. Learn more at https://www.reo.dev/

Average Rating: 4.9/5.0

Total Reviews: 72

How Do G2 Users Rate Reo.Dev?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Contact Data Availability: 9.6/10 (Category avg: 8.6/10)
  • Account Data Availability: 9.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Reo.Dev?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 62% Small, 32% Medium

What Do G2 Reviewers Say About Reo.Dev?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic customer support of Reo.Dev, highlighting the team's quick actions and helpful resources.
  • Users value the helpful access to deanonymised data, enhancing their communication and decision-making across multiple channels.
  • Users praise the unmatched timing signals of Reo.Dev, enabling effective prioritization of campaigns and lead engagement.
  • Users appreciate the fast feature deployment and extensive tracking capabilities of Reo.Dev, enhancing their competitive edge.
  • Users value the high accuracy of data from Reo.Dev, enabling effective strategy development and monitoring across multiple platforms.
Cons
  • Users find Reo.Dev's high pricing challenging for small teams, despite its strong ROI for larger groups.
  • Users find the learning difficulty significant, requiring extensive training and support to utilize Reo.Dev effectively.
  • Users find a steep learning curve with Reo.Dev, requiring significant training to utilize advanced features effectively.
  • Users express concern over integration issues, highlighting missing key integrations that hinder workflow efficiency.
  • Users face a noticeable learning curve with Reo.Dev, requiring time and assistance to utilize its features effectively.

What Are Recent G2 Reviews of Reo.Dev?

Breakout

Breakout is your inbound AI SDR — built to identify high-intent website visitors, engage them in real-time, qualify them, and book meetings directly into your sales team’s calendar. 1\ Breakout greets every visitor like it already knows them: Breakout instantly recognizes who’s on your site—based on UTM, company, or behavior—and kicks off a smart, friendly conversation using AI that actually sounds human. 2\ Breakout handles every question instantly and keeps the lead warm - The AI SDR chats with your buyers 24/7, answers their questions, and gently nudges them toward conversion—so no one slips through the cracks. 3\ Breakout gives live, personalized demos—on the spot - Whether it’s a quick voice walkthrough or a custom slide deck, Breakout shows buyers exactly what they need, right when they need it. 4\ Breakout books the right meeting, even after hours - It finds the right rep, checks calendars, and schedules the meeting—so your team wakes up to new pipeline every day.

Average Rating: 5.0/5.0

Total Reviews: 28

How Do G2 Users Rate Breakout?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Contact Data Availability: 9.9/10 (Category avg: 8.6/10)
  • Account Data Availability: 10.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 6.7/10 (Category avg: 10/10)

Who Is the Company Behind Breakout?

  • Seller: Breakout
  • Year Founded: 2024
  • HQ Location: San Francisco Bay Area, US
  • LinkedIn® Page: www.linkedin.com
    50 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 61% Small, 35% Medium

What Do G2 Reviewers Say About Breakout?

AI-generated summary from verified user reviews

Pros
  • Users love Breakout for its time-saving setup, enabling quick deployment and seamless integration into existing workflows.
  • Users highlight the ease of use of Breakout, appreciating its quick setup and seamless integrations with existing tools.
  • Users value Breakout for its easy integration and efficiency, enhancing conversion rates and streamlining workflows effortlessly.
  • Users love the seamless integrations of Breakout, enhancing workflows and boosting conversion rates effortlessly.
  • Users praise the easy setup of Breakout, enabling quick integration and a seamless experience with existing tools.
Cons
  • Users find the feature complexity of Breakout can hinder quick setup, needing more guidance for non-technical teams.
  • Users desire limited analytics in Breakout, wishing for more detailed insights to improve performance and user understanding.
  • Users note some missing features in Breakout, indicating a need for more templates and deeper analytics insights.
  • Users note that while Breakout's AI is capable, it can sometimes struggle with nuanced sales conversations requiring human intervention.
  • Users report buggy software with Breakout, occasionally encountering issues that hinder more complex sales interactions.

What Are Recent G2 Reviews of Breakout?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Contact Data Availability: 7.4/10 (Category avg: 8.6/10)
  • Account Data Availability: 8.1/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Julie Jung
JJ
Researched and written by Julie Jung
Updated March 25, 2025

Buyer Intent Data Providers Topics

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Learn More About Buyer Intent Data Providers

What are Buyer Intent Data Providers?

Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy.

What are the Common Features of Buyer Intent Data Providers?

The following are some core features within buyer internet data providers that can help users identify if this software is right for them:

Intent data capturing: Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers. 

Outreach tools for prospects: When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well. 

Detailed contact profiles: Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot.

What are the Benefits of Buyer Intent Data Providers?

Lead generation: A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. 

Lower churn rate: Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. 

Personalized communication: By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers.

Who Uses Buyer Intent Data Providers?

Marketing teams: Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. 

Sales teams: B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline. 

Challenges with Buyer Intent Data Providers

Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers. 

Identifying the correct data approach: With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial. 

Potential blocks in lead flow: Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon.

How to Buy Buyer Intent Data Providers

Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers

For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant. 

Compare Buyer Intent Data Providers

Create a long list

Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play. 

Create a short list

Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers. 

Conduct demos

There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact.

Selection of Buyer Intent Data Providers

Choose a selection team

Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation. 

Negotiation

Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost. 

Final decision

This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.