Compare Fullstory and Tealium Customer Data Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Enterprise (50.6% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Fullstory
Star Rating
(1,048)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansTealium Customer Data Hub
Star Rating
(474)4.3 out of 5
Market Segments
Enterprise (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing a detailed visual representation of customer experiences, allowing teams to pinpoint where users drop off and make necessary updates to improve performance. This feature is particularly praised by product design teams for its ability to gather insights that would otherwise remain hidden.
- Users say that Tealium Customer Data Hub stands out for its real-time segmentation and data activation capabilities. Reviewers appreciate how it helps build a unified customer view and enables faster data activation across various tools, making personalization and user measurement much more efficient.
- According to verified reviews, Fullstory's ease of use is a significant advantage, with users highlighting its intuitive interface and straightforward setup process. This user-friendly design allows teams to quickly track user sessions and add custom events, enhancing their understanding of user interactions.
- Reviewers mention that Tealium Customer Data Hub offers a robust integration marketplace, featuring numerous prebuilt connectors. This functionality allows users to link new marketing tools in minutes without the need for custom API code, streamlining the integration process significantly.
- G2 reviewers highlight Fullstory's superior quality of support, noting that the platform provides extensive technical information during customer sessions, which is invaluable for troubleshooting. Users feel supported in identifying whether issues are isolated or widespread, enhancing their overall experience.
- Users report that while Tealium Customer Data Hub is effective in unifying customer data from multiple sources, it faces challenges in ease of use compared to Fullstory. Some reviewers find the learning curve steeper, which can impact day-to-day usability for teams looking for quick insights.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Fullstory
Free Trial is available
Tealium Customer Data Hub
No trial information availableRatings
Meets Requirements
8.7
889
8.7
329
Ease of Use
8.2
900
7.7
360
Ease of Setup
8.3
535
7.6
253
Ease of Admin
8.7
319
7.9
181
Quality of Support
9.0
688
8.9
313
Has the product been a good partner in doing business?
9.0
301
8.9
177
Product Direction (% positive)
8.8
850
8.8
322
Features by Category
Metrics
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Not enough data
Reporting
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
380
|
Verified
Not enough data
A/B Testing
8.5
356
|
Verified
Not enough data
8.1
72
Not enough data
8.3
360
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
6.0
24
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
Feature Not Available
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.4
20
Not enough data
7.3
17
Not enough data
7.2
20
Not enough data
6.9
18
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.9
16
Not enough data
7.9
16
Compliance
Not enough data
8.5
18
Not enough data
6.8
18
Not enough data
7.7
17
Not enough data
7.3
18
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.8
16
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.2
16
Not enough data
8.3
16
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
8.3
123
|
Verified
7.7
98
8.7
138
|
Verified
Feature Not Available
Feature Not Available
7.9
99
8.5
128
|
Verified
Intelligence
6.9
97
7.7
109
|
Verified
6.8
99
7.0
85
|
Verified
7.0
96
7.1
92
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
8.0
18
Not enough data
8.4
20
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
6.9
17
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.2
31
Not enough data
7.8
29
Platform Data
Not enough data
8.1
32
Not enough data
8.3
30
Not enough data
8.2
31
Not enough data
7.8
30
Platform Additional Functionality
Not enough data
7.7
30
Not enough data
8.0
33
Not enough data
7.7
30
Agentic AI - Customer Journey Analytics
Not enough data
8.4
21
Not enough data
7.9
21
Not enough data
7.8
20
Not enough data
8.1
20
Development
Not enough data
8.0
16
Not enough data
7.6
15
Management
Not enough data
8.8
15
Not enough data
8.1
15
Integration Options
Not enough data
8.4
15
Not enough data
7.7
15
Not enough data
8.3
15
Not enough data
8.2
14
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Generative AI
6.7
10
Not enough data
Self-Service Experience
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Tealium Customer Data Hub are categorized as Customer Data Platform (CDP)
Unique Categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.8%
Marketing and Advertising
5.6%
Retail
5.1%
Other
48.1%
Financial Services
9.6%
Retail
7.4%
Information Technology and Services
6.4%
Insurance
5.2%
Marketing and Advertising
4.9%
Other
66.5%
Discussions
Is there a possibility to add videos or images to the popups?
2 Comments
CN
I have seen the media upload. Now is it possible to add buttons to smart tips?Read more
What is Session Replay?
2 Comments
Official Response from Fullstory
Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is tealium audience stream?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and...Read more
What is the primary purpose of a CDP?
1 Comment
Official Response from Tealium Customer Data Hub
The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other...Read more
What is CDP software?
1 Comment
Official Response from Tealium Customer Data Hub
The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other...Read more
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