# Fullstory, Tealium Customer Data Hub vs Mouseflow Comparison

| | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,049 | 474 | 690 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Enterprise (50.6% of reviews) | Small-Business (67.9% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | Free 500 Sessions Per Month | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

### Mouseflow

Pros:
- Ease of Use (24 reviews)
- Insights (21 reviews)

Cons:
- Missing Features (10 reviews)
- Data Inaccuracy (7 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.7 (329 reviews) | 8.8 (516 reviews) | 
  | **Ease of Use** | 8.3 (901 reviews) | 7.7 (360 reviews) | 8.8 (525 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 7.6 (253 reviews) | 9.0 (341 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 7.9 (180 reviews) | 9.0 (282 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.9 (313 reviews) | 9.0 (408 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.9 (176 reviews) | 8.9 (253 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.8 (322 reviews) | 8.6 (468 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

### Mouseflow

#### Entry-Level Pricing

Plan: Free Forever

Price: Free 500 Sessions Per Month

Description: Start spotting friction and drop-offs on limited traffic.

Key Features:
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention

[Browse all 5 editions](https://www.g2.com/products/mouseflow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.9/10 | 215 |

#### Metrics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | Not enough data | 8.5 (169 reviews) | 
| **Engagement** | 8.6 (265 reviews) | Not enough data | 8.4 (169 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | Not enough data | 8.4 (179 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | Not enough data | 8.4 (171 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | Not enough data | 7.9 (157 reviews) | 
| **Retention** | 7.8 (246 reviews) | Not enough data | 7.8 (144 reviews) | 
| **Return** | 7.7 (246 reviews) | Not enough data | 7.7 (144 reviews) | 
| **Conversions** | 8.2 (259 reviews) | Not enough data | 8.2 (159 reviews) | 
| **Funnels** | 8.5 (261 reviews) | Not enough data | 7.9 (159 reviews) | 

#### Reporting

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Not enough data | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | Not enough data | 7.7 (147 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Not enough data | Feature Not Available | 
| **Segmentation** | 8.7 (268 reviews) | Not enough data | 7.5 (146 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | Not enough data | 7.7 (154 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | Not enough data | 7.7 (141 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | Not enough data | 8.0 (157 reviews) | 

#### Other

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **User Data** | 8.3 (265 reviews) | Not enough data | Feature Not Available | 
| **Site Search Reporting** | 7.8 (232 reviews) | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Not enough data | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | Not enough data | 7.7 (136 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | Not enough data | Feature Not Available | 
| **Promotional Messages** | 6.6 (222 reviews) | Not enough data | 7.0 (123 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | Not enough data | 7.5 (116 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | Not enough data | 7.6 (118 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | Not enough data | 8.1 (145 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | Not enough data | 8.3 (137 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 437 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.9/10 | 259 |

#### User Behavior

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 8.7 (234 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 8.7 (232 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 8.0 (218 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Error and Bug Tracking** | 8.5 (357 reviews) ✓ Verified | Not enough data | 7.7 (176 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 6.8 (139 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (361 reviews) ✓ Verified | Not enough data | 8.0 (184 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 7.4 (142 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 7.9 (193 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 7.8 (176 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 7.8 (6 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | Not enough data | 

#### User Support

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.6/10 | 79 |

#### Product Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 7.3 (60 reviews) | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 7.9 (65 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 7.4 (64 reviews) | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 8.0 (67 reviews) | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 7.9 (53 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 7.3 (54 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 7.7 (52 reviews) | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 7.3 (55 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |
| **Mouseflow** | N/A | N/A |

#### Administration

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Modelling** | Not enough data | 7.4 (21 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 7.3 (18 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | 7.1 (21 reviews) | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | 7.0 (19 reviews) | Not enough data | 

#### Management

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Business Glossary** | Not enough data | 7.2 (15 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 6.9 (16 reviews) | Not enough data | 
| **Data Profililng** | Not enough data | 7.3 (16 reviews) | Not enough data | 
| **Reporting and Visualization** | Not enough data | 6.9 (17 reviews) | Not enough data | 
| **Data Lineage** | Not enough data | 7.8 (17 reviews) | Not enough data | 

#### Compliance

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Training and Guidelines** | Not enough data | 6.8 (19 reviews) | Not enough data | 
| **Policy Enforcement** | Not enough data | 7.6 (18 reviews) | Not enough data | 
| **Compliance Monitoring** | Not enough data | 7.2 (19 reviews) | Not enough data | 

#### Security

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Access Control** | Not enough data | 7.7 (16 reviews) | Not enough data | 
| **Roles Management** | Not enough data | 8.1 (16 reviews) | Not enough data | 
| **Compliance Management** | Not enough data | 7.6 (17 reviews) | Not enough data | 

#### Data Quality

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Preparation** | Not enough data | 7.6 (17 reviews) | Not enough data | 
| **Data Distribution** | Not enough data | 7.2 (16 reviews) | Not enough data | 
| **Data Unification** | Not enough data | 8.1 (16 reviews) | Not enough data | 

#### Maintainence

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | 7.9 (17 reviews) | Not enough data | 
| **Policy Management** | Not enough data | 8.0 (17 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (11 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 5.6 (11 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.7/10 | 105 |

#### Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 8.3 (87 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 8.4 (99 reviews) | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 8.3 (88 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 7.8 (80 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 7.8 (80 reviews) | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Feature Not Available | 

#### Administration

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 7.8 (74 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 7.2 (75 reviews) | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 7.6 (78 reviews) | 

#### Generative AI

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 6.5 (43 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Tealium Customer Data Hub** | 7.9/10 | 164 |
| **Mouseflow** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | 8.4 (123 reviews) ✓ Verified | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | 8.8 (138 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Feature Not Available | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | 8.5 (128 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | 7.7 (109 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | 7.0 (85 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | 7.2 (92 reviews) ✓ Verified | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 12 |

#### Platform Basics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 7.6 (12 reviews) | 
| **Exporting** | Not enough data | Not enough data | 7.5 (12 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Multiple Personas** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Data Analytics ** | Not enough data | Not enough data | 7.8 (10 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.7 (5 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |
| **Mouseflow** | N/A | N/A |

#### Functionality

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Dashboard** | Not enough data | 7.3 (16 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.0 (18 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.4 (20 reviews) | Not enough data | 
| **End-user management** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Audit trails** | Not enough data | 7.9 (16 reviews) | Not enough data | 
| **APIs** | Not enough data | 7.5 (16 reviews) | Not enough data | 
| **Mobile SDK** | Not enough data | 6.9 (17 reviews) | Not enough data | 
| **Customizable design** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Server-side storage** | Not enough data | 7.9 (15 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |
| **Mouseflow** | N/A | N/A |

#### Platform Basics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (31 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 7.8 (29 reviews) | Not enough data | 

#### Platform Data

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.3 (30 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.2 (31 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 7.8 (30 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (30 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.0 (33 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.7 (30 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (21 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (21 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |
| **Mouseflow** | N/A | N/A |

#### Development 

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.1 (15 reviews) | Not enough data | 
| **Custom Connectors** | Not enough data | 7.6 (14 reviews) | Not enough data | 

#### Management 

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.8 (14 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | 8.1 (14 reviews) | Not enough data | 

#### Integration Options

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.6 (14 reviews) | Not enough data | 
| **Accounting Systems** | Not enough data | 7.7 (14 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **EDI** | Not enough data | 8.3 (13 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |
| **Mouseflow** | N/A | N/A |

#### Management

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Reference Data Management** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Data Lineage** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Metadata Management** | Not enough data | 8.5 (10 reviews) | Not enough data | 

#### Functionality 

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Match & Merge** | Not enough data | 7.7 (10 reviews) | Not enough data | 
| **Relationship Mapping** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **User Interface** | Not enough data | 8.0 (10 reviews) | Not enough data | 

#### Security

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Data Governance** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **Data Masking** | Not enough data | 8.7 (10 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 25 |

#### Generative AI

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.3 (10 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Survey Management

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Survey Deployment** | Not enough data | Not enough data | 7.6 (22 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 8.0 (23 reviews) | 
| **Device Responsiveness** | Not enough data | Not enough data | 8.1 (23 reviews) | 

#### Process Management

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 7.9 (22 reviews) | 
| **Trigger Alerts** | Not enough data | Not enough data | 7.9 (21 reviews) | 
| **Real-Time Analysis** | Not enough data | Not enough data | 8.7 (22 reviews) | 
| **Real-Time Action** | Not enough data | Not enough data | Feature Not Available | 

#### System Management

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | 8.7 (20 reviews) | 
| **System Monitoring** | Not enough data | Not enough data | Feature Not Available | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 8.2/10 | 278 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 7.8 (6 reviews) | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 8.3 (6 reviews) | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 7.2 (6 reviews) | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 8.6 (6 reviews) | 

#### Analysis

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 8.2 (226 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 8.0 (201 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 8.3 (221 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 8.2 (210 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 8.4 (231 reviews) | 

#### Reporting

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 9.1 (261 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 8.9 (261 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 8.7 (240 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 8.1 (208 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | 7.8/10 | 100 |

#### Marketing Operations

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 6.9 (73 reviews) | 
| **Data Collection** | Not enough data | Not enough data | 8.0 (81 reviews) | 
| **Customer Insights** | Not enough data | Not enough data | 7.9 (82 reviews) | 
| **Multi-User Access** | Not enough data | Not enough data | 8.1 (77 reviews) | 
| **Spend Management** | Not enough data | Not enough data | 7.0 (69 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 7.8 (83 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.2 (93 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 7.4 (76 reviews) | 
| **Multichannel Tracking** | Not enough data | Not enough data | 7.5 (76 reviews) | 
| **Brand Optimization** | Not enough data | Not enough data | 7.5 (74 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.7 (5 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Mouseflow** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Fullstory (12):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Tealium Customer Data Hub (9):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)

**Unique to Mouseflow (8):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Tealium Customer Data Hub | Mouseflow | 
|---|---|---|---|
| **Small-Business** | 38.2% | 20.2% | 67.9% | 
| **Mid-Market** | 43.5% | 29.2% | 22.8% | 
| **Enterprise** | 18.3% | 50.6% | 9.3% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

#### Mouseflow

- **Marketing and Advertising:** 10.3%
- **Computer Software:** 7.4%
- **Retail:** 5.1%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 3.9%
- **Financial Services:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Automotive:** 3.2%
- **Leisure, Travel & Tourism:** 2.9%
- **Entertainment:** 2.6%
- **Other:** 52.6%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)

### Alternatives to Mouseflow

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) — 4.2/5 stars (128 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

### Mouseflow

- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. "
- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) — 1 comment
  > **Top comment:** "Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact..."
- Title: [Refund Policy](https://www.g2.com/discussions/mouseflow-refund-policy) — 1 comment, 1 upvote
  > **Top comment:** "Hi George, 

Eddie here from Mouseflow.

Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us..."
- Title: [Do you have special plans or programs for agencies?](https://www.g2.com/discussions/do-you-have-special-plans-or-programs-for-agencies) — 1 comment, 1 upvote
  > **Top comment:** "Hello Miguel,

We absolutely do! We have  3 types of partnership programs available: Certified partner, Agency partner and Affiliate partner.

You can..."
- Title: [When will I be able to expert heatmap data as an excel file?](https://www.g2.com/discussions/when-will-i-be-able-to-expert-heatmap-data-as-an-excel-file) — 1 comment, 1 upvote
  > **Top comment:** "Hi Donald,

Thanks so much for the great question. Our product team is always looking for the next big thing for us to work on and it just so happens we..."

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