Introducing G2.ai, the future of software buying.Try now
Compare Drift and HubSpot Marketing Hub 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
LiveChat
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Claspo
Visit Website
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
$0.00
Drift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,291)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly with features like "Automated Email Responses" and "Sending Outbound Emails," which received high ratings of 8.8 and 8.9 respectively. In contrast, Drift's email marketing features are less emphasized, focusing more on live chat and conversational marketing.
- Reviewers mention that Drift shines in live chat functionality, with a rating of 9.1 for "Live Chat," making it a preferred choice for businesses prioritizing real-time customer engagement. HubSpot, while offering chat features, does not match this level of specialization in live interactions.
- G2 users highlight HubSpot's robust lead management tools, particularly "Lead Scoring and Grading" and "Lead Nurturing," which scored 8.0 and 8.5 respectively. Users on G2 feel that these features provide a comprehensive approach to managing leads compared to Drift's more basic lead management capabilities.
- Users say that HubSpot's "Dynamic Content" feature, rated at 8.3, allows for personalized marketing experiences, which is a significant advantage for businesses looking to tailor their messaging. Drift, while offering personalization, does not have a comparable feature that focuses on content customization.
- Reviewers mention that Drift's "Customer-facing Chatbot" feature, rated at 8.9, is highly effective for automating customer interactions, making it a strong choice for companies looking to enhance their customer service without increasing staff. HubSpot's chatbot capabilities are present but do not receive the same level of acclaim.
- Users report that HubSpot's "Content Calendar" and "Content Library," both rated at 8.4, provide excellent tools for managing marketing content, which is crucial for campaign planning. Drift lacks a similar comprehensive content management system, focusing instead on conversational and chat functionalities.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Drift
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
1,017
8.5
9,604
Ease of Use
8.7
1,030
8.6
11,283
Ease of Setup
8.4
507
8.1
7,003
Ease of Admin
8.5
473
8.5
4,955
Quality of Support
8.8
938
8.7
9,086
Has the product been a good partner in doing business?
8.9
472
8.7
4,873
Product Direction (% positive)
8.9
995
8.8
9,241
Features by Category
Email Marketing
Not enough data
8.8
5528
|
Verified
Not enough data
8.9
5393
|
Verified
Not enough data
8.6
5386
|
Verified
Not enough data
8.8
5091
|
Verified
Online Marketing
Not enough data
8.5
5234
|
Verified
Not enough data
8.2
4560
|
Verified
Not enough data
8.1
4285
|
Verified
Not enough data
8.1
4806
|
Verified
Not enough data
8.1
4448
|
Verified
Lead Management
Not enough data
8.5
4997
|
Verified
Not enough data
8.1
4729
|
Verified
Not enough data
8.4
4840
|
Verified
Not enough data
8.0
4343
|
Verified
Not enough data
8.4
4779
|
Verified
Not enough data
8.2
4514
|
Verified
Not enough data
8.4
4487
|
Verified
Not enough data
8.4
4495
|
Verified
Campaign Management
Not enough data
8.2
4085
|
Verified
Not enough data
7.9
3674
|
Verified
Not enough data
7.9
3624
|
Verified
Not enough data
7.2
2770
|
Verified
Social
Not enough data
7.7
3728
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.1
4099
|
Verified
Not enough data
8.0
3980
|
Verified
Not enough data
7.7
3201
|
Verified
Reporting & Analytics
Not enough data
8.3
5148
|
Verified
Not enough data
8.0
4812
|
Verified
Not enough data
7.6
3962
|
Verified
Not enough data
7.5
3646
|
Verified
Not enough data
7.7
4064
|
Verified
Platform
Not enough data
8.0
3499
|
Verified
Not enough data
8.5
3528
|
Verified
Not enough data
8.7
3486
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3316
|
Verified
Not enough data
7.9
2538
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
290
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Integration
Not enough data
8.4
3511
|
Verified
Not enough data
8.0
3195
|
Verified
Not enough data
8.1
2981
|
Verified
Lead Intelligence
Not enough data
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Lead Management
Not enough data
8.3
1327
Not enough data
7.5
1155
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Messenger
8.5
204
|
Verified
8.0
1215
|
Verified
8.2
202
|
Verified
7.4
1043
|
Verified
9.1
274
|
Verified
7.9
1257
|
Verified
8.6
251
|
Verified
7.8
1181
|
Verified
Channels
7.9
117
|
Verified
8.0
1442
|
Verified
8.9
250
|
Verified
8.1
1420
|
Verified
7.7
92
|
Verified
7.1
840
7.6
82
|
Verified
6.8
738
|
Verified
7.8
91
|
Verified
7.4
797
|
Verified
Customers
8.6
225
|
Verified
8.2
1487
|
Verified
8.4
203
|
Verified
8.2
1474
|
Verified
8.1
242
|
Verified
8.3
1619
|
Verified
8.7
241
|
Verified
8.4
1569
|
Verified
8.5
245
|
Verified
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Lead Facilitation
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Not enough data
Sales Analysis
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Not enough data
Generative AI
7.5
88
Not enough data
7.6
86
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
253
Not enough data
7.2
236
Not enough data
8.2
280
Not enough data
8.3
285
Reporting
Not enough data
8.4
308
Not enough data
8.3
294
Not enough data
8.1
297
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
557
Not enough data
8.5
639
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
Not enough data
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2368
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Platform Additional Functionality
Not enough data
8.0
422
Not enough data
8.2
443
Not enough data
8.2
438
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Responses
8.2
281
Not enough data
8.3
269
Not enough data
8.5
304
Not enough data
8.1
274
Not enough data
8.0
229
Not enough data
Platform
8.9
310
Not enough data
8.4
292
Not enough data
8.4
276
Not enough data
8.1
282
Not enough data
7.9
241
Not enough data
8.4
262
Not enough data
8.2
287
Not enough data
Generative AI
7.7
85
Not enough data
7.7
83
Not enough data
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Page Optimization
Not enough data
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Conversational Platform
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Not enough data
Generative AI
8.0
32
Not enough data
7.8
32
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
815
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2234
|
Verified
Not enough data
8.3
2673
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Agentic AI - Marketing Analytics
Not enough data
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and HubSpot Marketing Hub are categorized as Conversational Marketing
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
