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Compare Dotdigital and Fresh Relevance 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Dotdigital
Star Rating
(1,124)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansFresh Relevance
Star Rating
(51)4.8 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 15 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in overall user satisfaction, reflected in its higher G2 Score compared to Fresh Relevance. Users appreciate the personalization features, noting how they can tailor email content based on specific user needs, which enhances engagement.
- Users say that Dotdigital's analytical tools are a standout feature, allowing for effective tracking of opens and clicks. One reviewer highlighted the AI-driven send time optimization as a key benefit that has improved their email performance significantly.
- Reviewers mention that while Dotdigital is generally easy to use, Fresh Relevance shines in its intuitive user interface. Users have praised Fresh Relevance for its SmartBlocks feature, which allows for quick editing of templates, saving time during email builds.
- According to verified reviews, Fresh Relevance stands out for its exceptional support, with users noting the team's deep understanding of the e-commerce industry. This has led to tailored solutions that meet specific business needs, enhancing the overall user experience.
- G2 reviewers highlight that Dotdigital has a broader market presence, particularly among mid-market businesses, which may offer more robust features for larger organizations. However, Fresh Relevance's focus on small businesses allows it to cater effectively to their unique requirements.
- Users report that while both platforms have their strengths, Dotdigital's recent user feedback indicates a more straightforward onboarding process, making it accessible for those who may not be tech-savvy. This ease of setup has been a significant advantage for many new users.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Fresh Relevance
Web Personalization
Contact Us
Personalize your website using sophisticated targeting rules. Unlimited web impressions included.
- Product recommendations
- Site editor
- Social media feeds (Twitter, Pinterest and Instagram)
Free Trial
Dotdigital
Free Trial is available
Fresh Relevance
No trial information availableRatings
Meets Requirements
8.6
947
9.2
40
Ease of Use
8.7
958
8.1
42
Ease of Setup
8.1
503
8.7
14
Ease of Admin
8.4
377
8.7
13
Quality of Support
8.9
927
9.8
42
Has the product been a good partner in doing business?
8.7
376
9.9
13
Product Direction (% positive)
8.9
933
9.7
35
Features by Category
Email Marketing
8.6
122
Not enough data
8.4
125
Not enough data
9.1
118
Not enough data
8.7
125
Not enough data
9.1
120
Not enough data
8.5
119
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.3
46
Not enough data
Reporting & Analytics
8.3
100
|
Verified
Not enough data
8.6
118
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
554
|
Verified
Not enough data
9.1
545
|
Verified
Not enough data
8.8
533
|
Verified
Not enough data
8.6
503
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
485
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
494
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
378
|
Verified
Not enough data
8.1
409
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
348
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
370
|
Verified
Not enough data
Campaign Management
8.3
439
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
324
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.5
505
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
357
|
Verified
Not enough data
8.2
315
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
304
|
Verified
Not enough data
8.8
353
|
Verified
Not enough data
7.9
283
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
311
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Visitor Behavior
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.5
18
Templates
Not enough data
7.2
21
Not enough data
8.8
28
Not enough data
8.9
14
Personalization
Not enough data
9.5
31
Not enough data
9.2
28
Not enough data
9.4
27
Not enough data
7.2
10
Not enough data
8.8
24
Not enough data
9.4
31
Not enough data
8.1
18
Not enough data
9.0
20
Multichannel
Not enough data
9.0
26
Not enough data
9.2
25
Not enough data
8.1
23
Administration
Not enough data
8.5
16
Not enough data
7.7
30
Not enough data
8.8
23
Not enough data
9.1
26
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
9.0
5
9.0
5
Not enough data
Personalized Content
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
10.0
5
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
268
Not enough data
Edit
7.7
246
Not enough data
8.8
282
Not enough data
8.3
263
Not enough data
Logistics
8.4
286
Not enough data
7.8
249
Not enough data
8.0
257
Not enough data
8.2
254
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Fresh Relevance are categorized as Personalization and Personalization Engines
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Customer Journey Analytics, Push Notification, and Landing Page Builders
Fresh Relevance is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fresh Relevance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Retail
41.2%
Luxury Goods & Jewelry
9.8%
Leisure, Travel & Tourism
7.8%
Consumer Goods
5.9%
Apparel & Fashion
3.9%
Other
31.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Who owns fresh relevance?
1 Comment
PG
Fresh Relevance is owned by Foresight Group, a listed infrastructure and private equity investment management company, along with various members of the...Read more
What is the use of Fresh Relevance?
1 Comment
PG
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease....Read more
Fresh Relevance has no more discussions with answers
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