Compare Customer.io and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (79.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free
Customer.io
Star Rating
(795)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,030)4.3 out of 5
Market Segments
Small-Business (79.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Campaigns excels in user-friendliness, with a clean interface and smooth navigation that make managing multiple campaigns straightforward. Users appreciate the drag-and-drop email editor and ready-made templates, which simplify the design process.
- Users say that Customer.io stands out for its robust connectivity and flexibility, particularly for developers. The ability to send custom events and attributes allows for highly tailored marketing strategies, making it a powerful tool for those with technical expertise.
- Reviewers mention that Zoho Campaigns offers excellent automation features, with detailed analytics and easy list segmentation that help target the right audience effectively. This capability is particularly beneficial for small businesses looking to optimize their marketing efforts without excessive time investment.
- According to verified reviews, Customer.io's Visual Workflow Builder is a highlight, enabling users to create complex, logic-based flows effortlessly. This feature is praised for its ability to combine various events and attributes, making it easier to manage intricate marketing campaigns.
- Users appreciate that Zoho Campaigns provides strong reporting capabilities, with clear and helpful analytics for tracking campaign performance. This feature is crucial for businesses that need to measure the effectiveness of their marketing strategies and make data-driven decisions.
- G2 reviewers note that while Customer.io is continuously evolving and adding new functionalities, including AI features, some users feel that its learning curve can be steep for non-developers. This may pose a challenge for small businesses without technical resources, contrasting with Zoho Campaigns' more accessible approach.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Customer.io
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.7
648
8.7
801
Ease of Use
8.2
662
8.5
806
Ease of Setup
7.9
455
8.5
513
Ease of Admin
8.6
278
8.6
481
Quality of Support
8.6
576
8.3
744
Has the product been a good partner in doing business?
9.0
277
8.6
470
Product Direction (% positive)
9.2
634
8.5
782
Features by Category
Email Marketing
Not enough data
8.4
615
|
Verified
Not enough data
8.5
650
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.5
638
|
Verified
Not enough data
8.7
630
|
Verified
Not enough data
8.3
617
|
Verified
Not enough data
8.4
527
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.4
282
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
588
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
7.9
17
Not enough data
8.6
18
Not enough data
8.4
18
Integration
Not enough data
8.8
400
|
Verified
Not enough data
8.4
301
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
8.8
432
|
Verified
Not enough data
8.8
414
|
Verified
Not enough data
8.4
392
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
8.0
356
|
Verified
Not enough data
8.3
381
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
334
|
Verified
Not enough data
7.6
329
Not enough data
8.6
394
|
Verified
Not enough data
6.8
309
Not enough data
7.6
334
|
Verified
Not enough data
7.3
331
|
Verified
Not enough data
7.3
313
Not enough data
7.3
322
|
Verified
Not enough data
Campaign Management
7.7
339
Not enough data
7.0
319
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.6
305
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.8
384
|
Verified
Not enough data
6.9
330
|
Verified
Not enough data
6.5
320
Not enough data
6.3
309
Not enough data
Feature Not Available
Not enough data
Platform
8.2
371
|
Verified
Not enough data
8.5
380
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.7
330
|
Verified
Not enough data
7.7
346
|
Verified
Not enough data
8.8
372
|
Verified
Not enough data
7.2
311
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
67
Not enough data
6.5
68
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.3
64
Not enough data
6.3
67
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
7.6
340
|
Verified
Not enough data
Administration
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
239
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.3
206
|
Verified
Not enough data
7.7
182
|
Verified
Not enough data
8.1
190
|
Verified
Not enough data
8.0
81
Edit
Not enough data
8.0
198
|
Verified
Not enough data
8.2
103
Not enough data
8.3
191
|
Verified
Logistics
Not enough data
8.6
195
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.2
75
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
7
Not enough data
8.5
8
Text Messaging
8.5
84
9.1
13
Feature Not Available
Feature Not Available
8.3
79
9.1
13
Feature Not Available
8.3
12
6.8
74
7.6
12
6.5
76
Feature Not Available
8.7
86
9.2
12
8.2
78
Feature Not Available
SMS Platform
7.5
81
8.8
13
8.3
84
9.3
12
7.2
72
8.9
12
6.2
70
Feature Not Available
6.7
70
Feature Not Available
8.3
82
9.3
12
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
91
Not enough data
7.7
93
Not enough data
7.3
95
Not enough data
8.2
93
Not enough data
Intelligence
7.3
89
Not enough data
5.8
87
Not enough data
5.8
85
Not enough data
Agentic AI - Personalization
5.5
33
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Zoho Campaigns are categorized as SMS Marketing
Unique Categories
Customer.io is categorized as Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Zoho Campaigns is categorized as Email Template Builder and Email Marketing
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.5%
Financial Services
13.6%
Information Technology and Services
9.1%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
5.4%
Other
49.3%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.7%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
SG
I am not familiar with CRM, as I use Zoho Creator for my database.
There is no two way interaction between the two, so I manage my contacts via Creator,...Read more
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