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Compare Customer.io and Zoho Campaigns 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,014)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Campaigns excels in providing value for money, with users appreciating its competitive pricing and robust features. Many find it straightforward for email marketing, focusing on essential tasks like creating emails and managing contact lists without unnecessary complexity.
- Users say Customer.io stands out for its customization capabilities and real-time behavioral segmentation, which allows for dynamic audience grouping. This feature enhances customer engagement and marketing automation, making it a favorite among those looking for personalized marketing solutions.
- Reviewers mention that Zoho Campaigns offers a simple and intuitive setup, making it easy for users to get started quickly. The platform's ability to send bulk emails efficiently and track results is frequently highlighted as a time-saver for businesses.
- According to verified reviews, Customer.io's interface is praised for being smooth and user-friendly, contributing to a pleasant user experience. This ease of use is particularly beneficial for teams looking to implement marketing strategies without a steep learning curve.
- G2 reviewers note that while Zoho Campaigns has a strong focus on essential features, some users feel it lacks advanced functionalities that larger businesses might require. However, its strong reporting capabilities and post-campaign data analysis are frequently commended.
- Users highlight that Customer.io's support quality is a significant advantage, with many reporting positive experiences with their customer service. This support, combined with the platform's effective automation features, makes it a reliable choice for businesses seeking comprehensive marketing solutions.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Customer.io
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.7
589
8.7
795
Ease of Use
8.3
600
8.5
800
Ease of Setup
7.9
402
8.5
507
Ease of Admin
8.6
276
8.6
481
Quality of Support
8.7
526
8.3
739
Has the product been a good partner in doing business?
9.0
274
8.6
470
Product Direction (% positive)
9.2
578
8.5
776
Features by Category
Email Marketing
Not enough data
8.4
613
|
Verified
Not enough data
8.5
644
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.5
635
|
Verified
Not enough data
8.7
627
|
Verified
Not enough data
8.3
615
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.3
280
Reporting & Analytics
Not enough data
8.3
431
|
Verified
Not enough data
8.7
585
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.9
15
Not enough data
7.7
15
Not enough data
7.7
15
Not enough data
8.1
15
Not enough data
7.9
15
Integration
Not enough data
8.7
401
|
Verified
Not enough data
8.4
302
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
212
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.4
150
|
Verified
Email Marketing
8.9
409
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
370
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
265
Not enough data
7.4
236
Not enough data
8.1
251
Not enough data
8.9
264
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.3
204
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.1
187
|
Verified
Not enough data
7.9
78
Edit
Not enough data
8.0
196
|
Verified
Not enough data
8.2
100
Not enough data
8.3
188
|
Verified
Logistics
Not enough data
8.6
192
|
Verified
Not enough data
7.6
175
|
Verified
Not enough data
8.4
173
|
Verified
Not enough data
8.2
73
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
7.7
5
Not enough data
7.7
5
Text Messaging
8.4
84
9.1
13
Feature Not Available
Feature Not Available
8.2
80
9.1
13
Feature Not Available
8.3
12
6.8
75
7.6
12
6.5
77
Feature Not Available
8.7
87
9.2
12
8.2
79
Feature Not Available
SMS Platform
7.5
82
8.8
13
8.3
85
9.3
12
7.2
73
8.9
12
6.2
71
Feature Not Available
6.7
71
Feature Not Available
8.3
83
9.3
12
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Zoho Campaigns are categorized as SMS Marketing
Unique Categories
Customer.io is categorized as Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Zoho Campaigns is categorized as Email Template Builder and Email Marketing
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Information Technology and Services
12.0%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
GP
Hi Angelo,
It depends on your needs. Both CRM and Campigns can be the master database.
Scenario 1. If you receive leads on CRM. You can sync those...Read more
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