Compare Customer.io and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user experience, particularly with its intuitive interface and event-triggering system. Users appreciate how quickly their developers were able to map in-app events, allowing for tailored automation flows that enhance engagement.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers robust campaign support through various channels like push notifications and emails. Reviewers highlight its ability to automate customer journeys using real-time data and AI insights, making campaigns more personalized and effective.
- According to verified reviews, Customer.io stands out for its flexibility in event-driven automation, which allows teams to create highly customized workflows. Users have noted that the new AI features simplify the process of building automation flows, making it easier to engage with customers.
- Reviewers mention that while SAP Engagement Cloud has a compact and clear design, some users find it less intuitive during the initial setup compared to Customer.io. The onboarding process is described as mostly self-explanatory, but there are still configuration challenges that some users face.
- G2 reviewers highlight that Customer.io's recent updates, including AI-driven features, significantly enhance its usability, making it a favorite among teams looking for data-driven marketing solutions. Users appreciate the ease of integrating and sending hyper-targeted messages.
- Users report that SAP Engagement Cloud's strength lies in its comprehensive campaign management capabilities, particularly for mid-market businesses. However, some users feel that it could improve in areas like ease of setup and support, where Customer.io has received higher satisfaction ratings.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Customer.io
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.7
610
8.3
404
Ease of Use
8.3
623
8.2
409
Ease of Setup
7.9
421
7.1
215
Ease of Admin
8.6
278
8.2
172
Quality of Support
8.7
544
8.4
398
Has the product been a good partner in doing business?
9.0
277
8.5
173
Product Direction (% positive)
9.2
598
8.9
377
Features by Category
Email Marketing
8.8
416
|
Verified
8.7
264
|
Verified
8.8
399
|
Verified
8.7
248
|
Verified
8.4
388
|
Verified
8.5
258
|
Verified
8.3
371
|
Verified
8.3
233
|
Verified
Online Marketing
6.3
330
7.0
158
|
Verified
8.0
354
|
Verified
8.0
191
|
Verified
8.3
379
|
Verified
8.1
218
|
Verified
7.9
358
|
Verified
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
7.4
332
|
Verified
7.9
174
|
Verified
7.6
331
7.8
192
|
Verified
8.6
377
|
Verified
8.5
242
|
Verified
6.8
311
7.8
161
|
Verified
7.6
332
|
Verified
8.0
158
|
Verified
7.3
329
|
Verified
8.2
183
|
Verified
7.3
315
7.8
146
|
Verified
7.3
322
|
Verified
8.2
144
|
Verified
Campaign Management
7.7
338
8.2
182
|
Verified
7.0
320
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
6.5
306
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
Feature Not Available
7.5
104
|
Verified
Reporting & Analytics
7.7
374
|
Verified
8.0
237
|
Verified
6.9
332
|
Verified
7.8
176
|
Verified
6.5
322
7.6
165
|
Verified
6.3
311
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
8.2
369
|
Verified
7.5
153
|
Verified
8.5
366
|
Verified
8.1
135
|
Verified
8.5
358
|
Verified
8.5
152
|
Verified
7.8
329
|
Verified
7.9
106
|
Verified
7.7
347
|
Verified
6.8
107
|
Verified
8.8
359
|
Verified
8.5
137
|
Verified
7.2
312
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.3
66
6.5
29
6.4
67
6.1
28
6.7
62
6.4
30
6.3
64
6.4
29
6.2
63
6.6
29
6.3
66
6.7
29
Integration
8.3
372
|
Verified
7.8
158
|
Verified
8.3
369
|
Verified
7.6
151
|
Verified
7.6
336
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
8.1
265
8.2
82
7.4
235
7.9
75
8.1
251
7.8
75
8.9
265
8.6
85
7.7
237
7.1
58
7.8
243
7.8
65
Integrations
8.6
236
7.8
48
8.5
240
7.8
58
8.4
205
8.0
58
7.2
177
7.7
58
Platform
8.2
209
8.1
55
8.2
204
7.9
54
7.9
199
8.3
49
8.2
239
|
Verified
7.8
64
7.8
217
8.2
59
8.2
241
8.4
73
7.9
216
8.0
55
8.8
238
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.6
114
7.7
24
8.7
111
8.3
26
8.3
106
7.9
24
8.8
119
8.3
27
8.8
113
8.0
24
Analytics
8.3
114
7.6
24
7.6
104
7.3
24
Optimization
8.5
111
7.6
24
8.8
113
8.2
25
8.0
109
7.0
22
8.4
111
7.4
23
Agentic AI - Push Notification
6.4
14
6.5
13
6.9
14
6.4
13
6.5
14
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
8.5
83
8.3
23
Feature Not Available
7.4
18
8.3
79
8.5
24
Feature Not Available
7.7
17
6.8
74
8.0
20
6.5
76
7.1
18
8.7
86
8.3
23
8.2
78
7.9
19
SMS Platform
7.5
81
7.8
23
8.3
84
8.6
23
7.2
72
7.4
17
6.2
70
6.9
15
6.7
70
7.1
16
8.3
82
8.2
19
Agentic AI - SMS Marketing
6.4
17
5.4
9
6.4
17
5.4
9
7.5
17
6.1
9
7.2
17
5.6
9
7.0
17
5.2
9
6.7
18
5.6
9
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.0
43
8.0
68
8.3
68
|
Verified
6.2
55
7.7
38
Feature Not Available
8.1
54
Campaigns
7.3
56
7.9
42
|
Verified
8.0
62
8.4
46
|
Verified
7.3
61
8.4
39
|
Verified
Feature Not Available
7.8
32
9.3
68
9.1
64
9.2
70
8.8
62
Engagement
6.9
53
8.1
52
Platform
8.0
61
8.4
59
Feature Not Available
8.1
28
|
Verified
7.6
59
8.3
43
Agentic AI - Mobile Marketing
6.7
6
6.3
8
7.2
6
6.0
8
6.1
6
5.4
9
6.7
6
6.0
8
6.4
6
6.4
7
6.9
6
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Customer.io and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as SMS Marketing, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Personalization and Customer Data Platform (CDP)
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Personalization Engines, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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