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Compare Customer.io and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$
Customer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how the platform allows for real-time behavioral segmentation, making it easier to engage customers effectively.
- According to verified reviews, SAP Emarsys stands out for its personalization capabilities, with users highlighting its ability to unify customer data across multiple channels. This feature helps create more relevant campaigns, enhancing overall marketing effectiveness.
- Users say that Customer.io's setup process is notably smooth, with many finding it easy to get started. This contrasts with SAP Emarsys, where some users have mentioned challenges during the initial implementation phase, indicating a potential area for improvement.
- Reviewers mention that SAP Emarsys offers robust automation programs and flexible journey mapping, which are beneficial for marketers looking to streamline their campaigns. However, some users feel that the platform could improve in terms of user support compared to Customer.io.
- G2 reviewers highlight that Customer.io provides excellent customization options, allowing users to tailor their marketing strategies effectively. This flexibility is a significant advantage for small businesses looking to optimize their outreach.
- According to recent feedback, while both platforms offer strong email marketing features, SAP Emarsys is noted for its dynamic content capabilities, which users find helpful for creating engaging email campaigns. In contrast, Customer.io's strengths lie in its campaign performance tracking, which users find essential for measuring success.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Customer.io
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.7
589
8.3
402
Ease of Use
8.3
600
8.2
407
Ease of Setup
7.9
402
7.1
214
Ease of Admin
8.6
276
8.2
172
Quality of Support
8.7
526
8.4
397
Has the product been a good partner in doing business?
9.0
274
8.5
173
Product Direction (% positive)
9.2
578
8.9
375
Features by Category
Email Marketing
8.9
409
|
Verified
8.7
263
|
Verified
8.8
393
|
Verified
8.7
247
|
Verified
8.4
388
|
Verified
8.5
258
|
Verified
8.3
368
|
Verified
8.3
232
|
Verified
Online Marketing
6.3
329
7.0
158
|
Verified
7.9
354
|
Verified
8.0
191
|
Verified
8.3
378
|
Verified
8.1
218
|
Verified
7.9
358
|
Verified
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
7.4
332
|
Verified
7.9
174
|
Verified
7.6
332
7.8
192
|
Verified
8.6
372
|
Verified
8.5
240
|
Verified
6.8
312
7.8
161
|
Verified
7.6
332
|
Verified
8.0
158
|
Verified
7.3
327
|
Verified
8.2
183
|
Verified
7.3
316
7.8
146
|
Verified
7.3
323
|
Verified
8.2
144
|
Verified
Campaign Management
7.7
338
8.2
181
|
Verified
7.0
321
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
6.5
307
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
Feature Not Available
7.5
104
|
Verified
Reporting & Analytics
7.7
370
|
Verified
8.0
236
|
Verified
6.9
333
|
Verified
7.8
176
|
Verified
6.5
323
7.6
165
|
Verified
6.3
312
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
8.2
365
|
Verified
7.5
153
|
Verified
8.5
361
|
Verified
8.1
135
|
Verified
8.5
358
|
Verified
8.5
152
|
Verified
7.8
330
|
Verified
7.9
106
|
Verified
7.7
348
|
Verified
6.8
107
|
Verified
8.8
359
|
Verified
8.5
137
|
Verified
7.2
313
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.3
66
6.5
29
6.4
67
6.1
28
6.7
62
6.4
30
6.3
64
6.4
29
6.2
63
6.6
29
6.3
65
6.7
29
Integration
8.3
373
|
Verified
7.8
158
|
Verified
8.3
366
|
Verified
7.6
151
|
Verified
7.6
336
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
8.1
265
8.2
82
7.4
236
7.9
75
8.1
251
7.8
75
8.9
264
8.6
85
7.7
238
7.1
58
7.8
244
7.8
65
Integrations
8.6
237
7.8
48
8.5
241
7.8
58
8.4
205
8.0
58
7.2
178
7.7
58
Platform
8.2
210
8.1
55
8.2
205
7.9
54
7.9
200
8.3
49
8.2
240
|
Verified
7.8
64
7.8
218
8.2
59
8.2
241
8.4
73
7.9
216
8.0
55
8.8
238
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.6
115
7.7
24
8.7
112
8.3
26
8.2
107
7.9
24
8.8
120
8.3
27
8.8
114
8.0
24
Analytics
8.4
114
7.6
24
7.6
105
7.3
24
Optimization
8.5
112
7.6
24
8.9
114
8.2
25
8.0
110
7.0
22
8.4
112
7.4
23
Agentic AI - Push Notification
6.4
14
6.5
13
6.9
14
6.4
13
6.5
14
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
8.4
84
8.3
23
Feature Not Available
7.4
18
8.2
80
8.5
24
Feature Not Available
7.7
17
6.8
75
8.0
20
6.5
77
7.1
18
8.7
87
8.3
23
8.2
79
7.9
19
SMS Platform
7.5
82
7.8
23
8.3
85
8.6
23
7.2
73
7.4
17
6.2
71
6.9
15
6.7
71
7.1
16
8.3
83
8.2
19
Agentic AI - SMS Marketing
6.4
17
5.4
9
6.4
17
5.4
9
7.5
17
6.1
9
7.2
17
5.6
9
7.0
17
5.2
9
6.7
18
5.6
9
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.0
43
8.0
69
8.3
68
|
Verified
6.2
56
7.7
38
Feature Not Available
8.1
54
Campaigns
7.3
57
7.9
42
|
Verified
8.0
62
8.4
46
|
Verified
7.3
61
8.4
39
|
Verified
Feature Not Available
7.8
32
9.3
69
9.1
64
9.2
70
8.8
62
Engagement
6.9
54
8.1
52
Platform
8.0
62
8.4
59
Feature Not Available
8.1
28
|
Verified
7.6
60
8.3
43
Agentic AI - Mobile Marketing
6.7
6
6.3
8
7.2
6
6.0
8
6.1
6
5.4
9
6.7
6
6.0
8
6.4
6
6.4
7
6.9
6
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Customer.io and SAP Emarsys are categorized as SMS Marketing, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Personalization and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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