# Customer.io vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Customer.io excels in creating personalized customer journeys, with users highlighting its flexibility and ease of use for managing campaigns across various channels like email, push notifications, and in-app messaging. This capability allows businesses to tailor their communications based on specific user behaviors, enhancing engagement.
- **Users say** that SAP Engagement Cloud (formerly SAP Emarsys) offers a straightforward interface that simplifies the process of creating automations and campaigns. Reviewers appreciate the intuitive dashboard, which makes building reports and analyzing data a breeze, thus saving time on learning and troubleshooting.
- **According to verified reviews** , Customer.io's automation features are particularly praised for their power and effectiveness. Users mention that the event-based workflows significantly reduce manual work, allowing for more efficient customer communication and engagement strategies.
- **Reviewers mention** that while SAP Engagement Cloud provides solid functionality for managing contacts and sending campaigns, some users find it challenging to integrate data from other systems seamlessly. However, those who successfully do so appreciate the enhanced communication capabilities it offers.
- **G2 reviewers highlight** that Customer.io has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users frequently commend its ability to adapt to various business needs, making it a preferred choice for small businesses looking for a robust marketing automation solution.
- **Users report** that SAP Engagement Cloud is particularly effective for mid-market companies, with many finding it beneficial for storing contacts and managing campaigns for events. However, some users feel that it could improve in areas like setup ease and integration capabilities compared to Customer.io.



| | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 843 | 636 | 
| **Largest Market Segment** | Small-Business (58.2% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | Starting at $100.00 Per Month | $ | 

---
## Top Pros & Cons

### Customer.io

Pros:
- Ease of Use (227 reviews)
- Automation (152 reviews)

Cons:
- Learning Curve (91 reviews)
- Missing Features (78 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (680 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 8.3 (703 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 8.0 (494 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.6 (283 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.6 (607 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (282 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.1 (669 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Customer.io

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $100.00 Per Month

Description: For small companies who are gaining momentum.

Key Features:
- Send emails, push, in-app, SMS, webhooks
-  Track custom events and attributes
- Visual workflow builder

[Browse all 3 editions](https://www.g2.com/products/customer-io/pricing)

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.5/10 | 545 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (455 reviews) ✓ Verified | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (432 reviews) ✓ Verified | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (399 reviews) ✓ Verified | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (393 reviews) ✓ Verified | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 6.3 (332 reviews) | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 8.0 (362 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.4 (387 reviews) ✓ Verified | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (362 reviews) ✓ Verified | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Feature Not Available | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 7.4 (338 reviews) ✓ Verified | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 7.6 (331 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (408 reviews) ✓ Verified | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (311 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.7 (338 reviews) ✓ Verified | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.3 (335 reviews) ✓ Verified | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (316 reviews) | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.3 (326 reviews) ✓ Verified | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 7.7 (346 reviews) | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (321 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | Feature Not Available | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 7.0 (84 reviews) | 

#### Social

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | 6.6 (307 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Feature Not Available | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 7.8 (396 reviews) ✓ Verified | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (334 reviews) ✓ Verified | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 6.5 (322 reviews) | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (311 reviews) | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.4 (109 reviews) | 

#### Platform

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.3 (384 reviews) ✓ Verified | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (403 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (360 reviews) ✓ Verified | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (333 reviews) ✓ Verified | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (350 reviews) ✓ Verified | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (383 reviews) ✓ Verified | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (314 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (73 reviews) | 6.5 (29 reviews) | 
| **Multi-step Planning** | 6.5 (70 reviews) | 6.1 (28 reviews) | 
| **Cross-system Integration** | 6.8 (64 reviews) | 6.4 (30 reviews) | 
| **Adaptive Learning** | 6.4 (66 reviews) | 6.4 (29 reviews) | 
| **Proactive Assistance** | 6.3 (68 reviews) | 6.6 (29 reviews) | 
| **Decision Making** | 6.4 (68 reviews) | 6.7 (29 reviews) | 

#### Integration

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (379 reviews) ✓ Verified | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (391 reviews) ✓ Verified | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (345 reviews) ✓ Verified | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 287 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | 8.1 (267 reviews) | 8.2 (82 reviews) | 
| **Preset Template Availability** | 7.4 (235 reviews) | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | 8.1 (252 reviews) | 7.8 (75 reviews) | 
| **Email Segmentation** | 8.9 (268 reviews) | 8.6 (85 reviews) | 
| **Detailed Server Logs** | 7.7 (237 reviews) | 7.1 (58 reviews) | 
| **Notifications** | 7.8 (244 reviews) | 7.8 (65 reviews) | 

#### Integrations

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | 8.6 (238 reviews) | 7.8 (48 reviews) | 
| **Event Tracking API** | 8.5 (241 reviews) | 7.8 (58 reviews) | 
| **Mail Send API** | 8.4 (205 reviews) | 8.0 (58 reviews) | 
| **Spam Filter Testing** | 7.2 (178 reviews) | 7.7 (58 reviews) | 

#### Platform

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | 8.2 (210 reviews) | 8.1 (55 reviews) | 
| **Multiple Domains** | 8.2 (205 reviews) | 7.9 (54 reviews) | 
| **Dedicated IP** | 7.9 (200 reviews) | 8.3 (49 reviews) | 
| **Documentation** | 8.2 (240 reviews) ✓ Verified | 7.8 (64 reviews) | 
| **Sender Reputation Management** | 7.8 (218 reviews) | 8.2 (59 reviews) | 
| **Tracking & Reporting** | 8.2 (244 reviews) | 8.4 (73 reviews) | 
| **Enterprise Scalability** | 7.9 (216 reviews) | 8.0 (55 reviews) | 
| **Performance and Reliability** | 8.8 (240 reviews) | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 125 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | 8.6 (114 reviews) | 7.7 (24 reviews) | 
| **Scheduling** | 8.7 (111 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 8.3 (106 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 8.8 (119 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 8.8 (113 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.3 (115 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 7.6 (106 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.5 (111 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 8.8 (113 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | 8.0 (109 reviews) | 7.0 (22 reviews) | 
| **Integrations** | 8.5 (113 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | 6.5 (13 reviews) | 
| **Adaptive Learning** | 6.9 (14 reviews) | 6.4 (13 reviews) | 
| **Proactive Assistance** | 6.5 (14 reviews) | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 95 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 8.5 (85 reviews) | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Feature Not Available | 7.4 (18 reviews) | 
| **Text Scheduler** | 8.3 (79 reviews) | 8.5 (24 reviews) | 
| **Automatic Replies** | Feature Not Available | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 6.8 (74 reviews) | 8.0 (20 reviews) | 
| **MMS Marketing** | 6.5 (76 reviews) | 7.1 (18 reviews) | 
| **Personalization** | 8.7 (86 reviews) | 8.3 (23 reviews) | 
| **Transactional SMS** | 8.2 (78 reviews) | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 7.5 (81 reviews) | 7.8 (23 reviews) | 
| **Automation** | 8.3 (84 reviews) | 8.6 (23 reviews) | 
| **White Label** | 7.2 (72 reviews) | 7.4 (17 reviews) | 
| **Text-to-Landline** | 6.2 (70 reviews) | 6.9 (15 reviews) | 
| **Short Codes** | 6.7 (70 reviews) | 7.1 (16 reviews) | 
| **API Integration** | 8.3 (82 reviews) | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (17 reviews) | 5.4 (9 reviews) | 
| **Multi-step Planning** | 6.4 (17 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 7.5 (17 reviews) | 6.1 (9 reviews) | 
| **Natural Language Interaction** | 7.2 (17 reviews) | 5.6 (9 reviews) | 
| **Proactive Assistance** | 7.0 (17 reviews) | 5.2 (9 reviews) | 
| **Decision Making** | 6.7 (18 reviews) | 5.6 (9 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.1/10 | 101 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Data Sourcing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Enrichment** | 7.5 (91 reviews) | Not enough data | 
| **Expandability** | 7.7 (93 reviews) | Not enough data | 
| **Content Marketing** | 7.3 (95 reviews) | Not enough data | 
| **Multiple Devices** | 8.2 (93 reviews) | Not enough data | 

#### Intelligence

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Metrics** | 7.3 (89 reviews) | Not enough data | 
| **Predictive Modeling** | 5.8 (87 reviews) | Not enough data | 
| **Recommendation Engine** | 5.8 (85 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 5.8/10 | 36 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (34 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (34 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (33 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.8 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (33 reviews) | Not enough data | 
| **Decision Making** | 5.6 (34 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 81 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Feature Not Available | 8.0 (43 reviews) | 
| **Campaign Analysis** | 8.0 (69 reviews) | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | 6.3 (56 reviews) | 7.7 (38 reviews) | 
| **Custom Dashboards** | Feature Not Available | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | 7.3 (56 reviews) | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | 8.1 (64 reviews) | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | 7.4 (63 reviews) | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Feature Not Available | 7.8 (32 reviews) | 
| **Email Campaigns** | 9.3 (71 reviews) | 9.1 (64 reviews) | 
| **Audience Segmentation** | 9.2 (72 reviews) | 8.8 (62 reviews) | 

#### Engagement

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | 6.9 (54 reviews) | 8.1 (52 reviews) | 

#### Platform

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | 8.0 (61 reviews) | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Feature Not Available | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (59 reviews) | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | 6.3 (8 reviews) | 
| **Multi-step Planning** | 7.6 (7 reviews) | 6.0 (8 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 5.4 (9 reviews) | 
| **Adaptive Learning** | 7.1 (7 reviews) | 6.0 (8 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | 6.4 (7 reviews) | 
| **Decision Making** | 6.9 (6 reviews) | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Customer.io (2):** [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Customer.io | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 58.2% | 23.8% | 
| **Mid-Market** | 38.4% | 53.2% | 
| **Enterprise** | 3.4% | 23.0% | 

### By Industry

#### Customer.io

- **Computer Software:** 14.9%
- **Financial Services:** 13.5%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 8.0%
- **Health, Wellness and Fitness:** 5.1%
- **Hospital & Health Care:** 2.5%
- **Internet:** 2.3%
- **Gambling & Casinos:** 2.3%
- **Consumer Services:** 2.3%
- **Insurance:** 2.1%
- **Other:** 37.9%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Customer.io

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1211 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)

---
## Top Discussions

### Customer.io

- Title: [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) — 2 comments
  > **Top comment:** "customer.io is an incredibly feature-packed combination of user messaging services into one platform."
- Title: [Is it available in Bangladesh?](https://www.g2.com/discussions/is-it-available-in-bangladesh) — 1 comment, 2 upvotes
  > **Top comment:** "Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your..."
- Title: [What is the best way to make automations a smoother process?](https://www.g2.com/discussions/what-is-the-best-way-to-make-automations-a-smoother-process) — 1 comment, 1 upvote
  > **Top comment:** "Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation..."
- Title: [how is this site for mails?](https://www.g2.com/discussions/36887-how-is-this-site-for-mails) — 1 comment, 1 upvote
  > **Top comment:** "I don't know"

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/customer-io-vs-sap-engagement-cloud-formerly-sap-emarsys)