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Compare Customer.io and Infobip 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (41.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansInfobip
Star Rating
(57)4.3 out of 5
Market Segments
Mid-Market (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InfobipSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user satisfaction, reflected in its high G2 Score of 87.73, which indicates strong overall performance and positive user experiences. In contrast, Infobip currently lacks a G2 Score, making it harder to gauge overall user sentiment.
- Users say that Customer.io's interface is particularly user-friendly, with many praising its smooth navigation and ease of understanding. This is highlighted by feedback noting the platform's intuitive design, which enhances the overall user experience.
- Reviewers mention that Infobip stands out for its robust integration capabilities, allowing seamless connections with various tools. Users appreciate the platform's global coverage and compliance readiness, making it a reliable choice for businesses operating across borders.
- According to verified reviews, Customer.io's real-time behavioral segmentation feature is a significant advantage, enabling dynamic audience grouping that enhances customer engagement and marketing automation. This capability is often highlighted as a key factor in its effectiveness for personalized marketing.
- Users report that Infobip offers a smooth campaign scheduling process, with detailed delivery tracking that users find reliable. This feature, combined with its strong analytics capabilities, makes it a comprehensive marketing communication tool, especially for those new to the platform.
- Reviewers note that while both platforms have their strengths, Customer.io's ease of setup is a point of contention, with some users finding it less straightforward compared to Infobip's more intuitive onboarding process. This difference can impact the initial user experience significantly.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Infobip
No pricing availableFree Trial
Customer.io
Free Trial is available
Infobip
No trial information availableRatings
Meets Requirements
8.7
590
9.1
39
Ease of Use
8.3
601
9.0
40
Ease of Setup
7.9
403
8.7
24
Ease of Admin
8.6
277
9.0
23
Quality of Support
8.7
527
8.4
43
Has the product been a good partner in doing business?
9.0
275
8.5
24
Product Direction (% positive)
9.2
579
8.5
40
Features by Category
Email Marketing
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Functionality
Not enough data
9.3
23
Not enough data
9.2
24
Not enough data
9.3
27
Support
Not enough data
9.1
30
Not enough data
8.7
21
Not enough data
8.4
31
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Infobip are categorized as Transactional Email
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Infobip is categorized as Chatbots, WhatsApp Marketing, Communication Platform as a Service (CPaaS), and RCS Business Messaging
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Infobip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Financial Services
14.5%
Information Technology and Services
10.9%
Banking
10.9%
Automotive
7.3%
Retail
5.5%
Other
50.9%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How we can simplify the time and process to implement whatsapp for business?
1 Comment
Official Response from Infobip
Hello, Mauricio! Our experts are at any client's disposal when it comes to ensuring a simple & seamless integration of our solutions, including the WhatsApp...Read more
Is it possible go get support for creating a virtual assistant for my clients.
1 Comment
Official Response from Infobip
Hello, thanks for the inquiry! Yes, creating a virtual assistant is possible with our solutions. If you would like more details on how to get started with...Read more
Infobip has no more discussions with answers
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