Introducing G2.ai, the future of software buying.Try now
Compare Customer.io and Dotdigital 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Contact Us
Customer.io
Star Rating
(662)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansDotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Dotdigital and Customer.io excel in user satisfaction, each boasting a solid star rating of 4.4. However, Dotdigital's higher G2 Score reflects a slightly better overall user experience, with users appreciating its personalization features that allow for tailored email content based on specific user needs.
- Users say that Dotdigital stands out for its ease of use, with many finding the platform intuitive and straightforward, even for those who are not particularly tech-savvy. In contrast, while Customer.io is also praised for its user-friendly interface, some users note that it can be less intuitive during the initial setup.
- According to verified reviews, Dotdigital shines in its analytical tools, which help users track email performance effectively. Reviewers highlight features like send time optimization that enhance open and click-through rates, making it a valuable asset for marketing campaigns.
- Reviewers mention that Customer.io excels in real-time behavioral segmentation, allowing users to dynamically group audiences for better engagement. This feature is particularly beneficial for those looking to enhance their marketing automation strategies.
- Users report that Dotdigital's support quality is a strong point, with many praising the responsiveness and helpfulness of the support team. Customer.io also receives positive feedback for its support, but some users feel that Dotdigital has a slight edge in this area.
- According to recent feedback, both platforms have their strengths in email marketing capabilities, but Dotdigital is noted for its superior email deliverability management, which users find crucial for ensuring their messages reach the intended audience effectively.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Customer.io
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.7
591
8.5
954
Ease of Use
8.3
602
8.7
965
Ease of Setup
7.9
404
8.0
508
Ease of Admin
8.6
277
8.4
380
Quality of Support
8.7
528
8.9
934
Has the product been a good partner in doing business?
9.0
275
8.6
379
Product Direction (% positive)
9.2
580
8.8
940
Features by Category
Email Marketing
Not enough data
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Reporting & Analytics
Not enough data
8.2
102
|
Verified
Not enough data
8.5
123
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.9
411
|
Verified
8.9
556
|
Verified
8.8
394
|
Verified
9.1
546
|
Verified
8.4
389
|
Verified
8.8
534
|
Verified
8.3
368
|
Verified
8.6
507
|
Verified
Online Marketing
6.3
329
8.0
448
|
Verified
7.9
354
|
Verified
8.3
488
|
Verified
8.3
378
|
Verified
8.3
478
|
Verified
7.9
358
|
Verified
8.3
496
|
Verified
Feature Not Available
7.8
402
Lead Management
7.4
332
|
Verified
8.1
379
|
Verified
7.6
332
8.1
411
|
Verified
8.6
372
|
Verified
8.7
495
|
Verified
6.8
312
7.8
349
|
Verified
7.6
332
|
Verified
8.0
360
|
Verified
7.3
327
|
Verified
8.0
385
|
Verified
7.3
316
7.8
351
|
Verified
7.3
323
|
Verified
7.8
371
|
Verified
Campaign Management
7.7
338
8.3
440
|
Verified
7.0
321
8.0
359
|
Verified
Feature Not Available
7.6
324
|
Verified
Feature Not Available
7.4
317
Social
Feature Not Available
7.0
302
6.5
307
7.4
321
|
Verified
Feature Not Available
7.1
314
|
Verified
Feature Not Available
7.2
304
|
Verified
Feature Not Available
7.1
293
|
Verified
Reporting & Analytics
7.7
371
|
Verified
8.4
507
|
Verified
6.9
333
|
Verified
8.1
412
|
Verified
6.5
323
7.8
382
|
Verified
6.3
312
7.7
362
|
Verified
Feature Not Available
7.4
329
Platform
8.2
365
|
Verified
8.0
358
|
Verified
8.5
361
|
Verified
8.2
316
|
Verified
8.5
359
|
Verified
8.7
370
|
Verified
7.8
330
|
Verified
7.6
279
|
Verified
7.7
348
|
Verified
7.6
305
|
Verified
8.8
359
|
Verified
8.8
354
|
Verified
7.2
313
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.3
66
7.7
26
6.4
67
7.9
25
6.7
62
7.5
24
6.3
64
7.7
25
6.2
63
7.6
26
6.3
65
7.4
27
Integration
8.3
373
|
Verified
8.3
366
|
Verified
8.3
366
|
Verified
7.9
352
|
Verified
7.6
336
|
Verified
7.6
312
|
Verified
Administration
8.1
266
8.5
149
7.4
236
7.8
138
8.1
252
7.8
144
8.9
265
8.8
142
7.7
238
Feature Not Available
7.8
244
7.7
128
Integrations
8.6
237
7.4
110
8.5
241
7.4
111
8.4
205
7.6
116
7.2
178
7.7
120
Platform
8.2
210
8.0
123
8.2
205
8.0
123
7.9
200
7.6
114
8.2
240
|
Verified
8.0
122
7.8
218
8.2
134
8.2
241
8.4
137
7.9
216
7.8
114
8.8
238
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
8.6
115
9.3
5
8.7
112
10.0
5
8.2
107
10.0
5
8.8
120
Not enough data
8.8
114
9.0
5
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Feature Not Available
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Logistics
Not enough data
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
8.4
84
8.7
59
Feature Not Available
Feature Not Available
8.2
80
8.4
59
Feature Not Available
8.0
57
6.8
75
8.4
57
6.5
77
7.3
52
8.7
87
8.5
60
8.2
79
8.2
55
SMS Platform
7.5
82
7.8
58
8.3
85
8.4
58
7.2
73
7.4
48
6.2
71
Feature Not Available
6.7
71
8.0
49
8.3
83
8.5
51
Agentic AI - SMS Marketing
6.4
17
6.3
8
6.4
17
6.5
8
7.5
17
6.9
8
7.2
17
6.5
8
7.0
17
6.7
8
6.7
18
6.5
8
Data Sourcing
7.5
93
8.1
79
7.7
95
8.2
78
7.3
97
8.5
76
8.2
95
8.3
81
Intelligence
7.3
91
8.5
78
5.8
88
7.8
72
5.9
87
7.6
72
Platform Basics
Not enough data
8.7
120
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
8.1
15
6.3
33
7.6
15
5.7
32
7.7
15
5.7
32
7.1
15
5.4
32
7.4
14
5.5
33
7.9
14
Analysis
Feature Not Available
8.2
85
|
Verified
8.0
69
8.6
99
6.2
56
8.0
82
|
Verified
Feature Not Available
7.9
85
|
Verified
Campaigns
7.3
57
8.3
84
8.0
62
7.7
79
|
Verified
7.3
61
8.0
81
Feature Not Available
7.7
77
|
Verified
9.3
69
9.0
105
|
Verified
9.2
70
8.7
98
|
Verified
Engagement
6.9
54
7.8
78
|
Verified
Platform
8.0
62
8.4
98
|
Verified
Feature Not Available
8.2
87
|
Verified
7.6
60
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Dotdigital are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io has no unique categories
Dotdigital is categorized as Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Landing Page Builders
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.5%
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
