Compare Customer.io and Dotdigital 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (46.2% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Contact Us
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansDotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, particularly with its drag-and-drop email creation feature, making it easy for users to design and segment their email campaigns effectively. This ease of use is a significant advantage for teams looking to streamline their marketing efforts.
- Users say that Customer.io stands out for its robust connectivity and customization options, which are particularly beneficial for developers. The ability to send custom events and attributes allows for a high degree of flexibility in campaign management, catering to more technical users.
- Reviewers mention that Dotdigital's A/B testing capabilities for subject lines and content help users identify what resonates best with their audience. This feature is highlighted as a key component of their email marketing strategy, enhancing overall campaign effectiveness.
- According to verified reviews, Customer.io's Visual Workflow Builder is a favorite among users, allowing them to create complex, logic-based flows with ease. This feature is particularly praised for its intuitive design, making it accessible for both technical and non-technical users.
- Users appreciate Dotdigital's customer support, noting that the platform provides valuable training in personalization and marketing automation. This support is seen as a crucial factor in maximizing the platform's potential for email marketing success.
- G2 reviewers highlight that while both platforms have strong features, Customer.io's continuous evolution, including the addition of AI functionalities, keeps it competitive and appealing to users looking for cutting-edge solutions in their marketing automation tools.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Customer.io
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.5
985
Ease of Use
8.3
623
8.7
997
Ease of Setup
7.9
421
8.1
530
Ease of Admin
8.6
278
8.4
389
Quality of Support
8.7
544
8.9
965
Has the product been a good partner in doing business?
9.0
277
8.6
388
Product Direction (% positive)
9.2
598
8.8
972
Features by Category
Email Marketing
Not enough data
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Reporting & Analytics
Not enough data
8.3
107
|
Verified
Not enough data
8.6
130
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.8
416
|
Verified
8.9
571
|
Verified
8.8
399
|
Verified
9.1
551
|
Verified
8.4
388
|
Verified
8.8
537
|
Verified
8.3
371
|
Verified
8.6
515
|
Verified
Online Marketing
6.3
330
8.0
451
|
Verified
8.0
354
|
Verified
8.3
493
|
Verified
8.3
379
|
Verified
8.3
480
|
Verified
7.9
358
|
Verified
8.3
498
|
Verified
Feature Not Available
7.8
403
Lead Management
7.4
332
|
Verified
8.0
380
|
Verified
7.6
331
8.1
411
|
Verified
8.6
377
|
Verified
8.7
506
|
Verified
6.8
311
7.8
349
|
Verified
7.6
332
|
Verified
8.0
362
|
Verified
7.3
329
|
Verified
8.0
385
|
Verified
7.3
315
7.8
351
|
Verified
7.3
322
|
Verified
7.8
373
|
Verified
Campaign Management
7.7
338
8.3
440
|
Verified
7.0
320
8.0
359
|
Verified
Feature Not Available
7.6
325
|
Verified
Feature Not Available
7.4
317
Social
Feature Not Available
7.0
302
6.5
306
7.4
321
|
Verified
Feature Not Available
7.1
314
|
Verified
Feature Not Available
7.2
304
|
Verified
Feature Not Available
7.1
293
|
Verified
Reporting & Analytics
7.7
374
|
Verified
8.4
513
|
Verified
6.9
332
|
Verified
8.1
412
|
Verified
6.5
322
7.8
382
|
Verified
6.3
311
7.7
362
|
Verified
Feature Not Available
7.4
329
Platform
8.2
369
|
Verified
8.0
359
|
Verified
8.5
366
|
Verified
8.2
317
|
Verified
8.5
358
|
Verified
8.7
371
|
Verified
7.8
329
|
Verified
7.6
280
|
Verified
7.7
347
|
Verified
7.6
306
|
Verified
8.8
359
|
Verified
8.8
354
|
Verified
7.2
312
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.3
66
7.7
26
6.4
67
7.9
25
6.7
62
7.5
24
6.3
64
7.7
25
6.2
63
7.6
26
6.3
66
7.4
27
Integration
8.3
372
|
Verified
8.3
366
|
Verified
8.3
369
|
Verified
7.9
353
|
Verified
7.6
336
|
Verified
7.6
313
|
Verified
Administration
8.1
265
8.5
151
7.4
235
7.8
138
8.1
251
7.8
144
8.9
265
8.8
145
7.7
237
Feature Not Available
7.8
243
7.7
128
Integrations
8.6
236
7.4
110
8.5
240
7.4
111
8.4
205
7.6
116
7.2
177
7.7
120
Platform
8.2
209
8.0
123
8.2
204
8.0
123
7.9
199
7.6
114
8.2
239
|
Verified
8.0
122
7.8
217
8.2
134
8.2
241
8.4
138
7.9
216
7.8
114
8.8
238
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
8.6
114
9.3
5
8.7
111
10.0
5
8.3
106
10.0
5
8.8
119
Not enough data
8.8
113
9.0
5
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Feature Not Available
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Edit
Not enough data
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Logistics
Not enough data
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
8.5
83
8.8
60
Feature Not Available
Feature Not Available
8.3
79
8.4
60
Feature Not Available
8.0
57
6.8
74
8.4
57
6.5
76
7.4
53
8.7
86
8.5
60
8.2
78
8.2
56
SMS Platform
7.5
81
7.9
59
8.3
84
8.4
59
7.2
72
7.4
48
6.2
70
Feature Not Available
6.7
70
8.0
49
8.3
82
8.5
51
Agentic AI - SMS Marketing
6.4
17
6.3
8
6.4
17
6.5
8
7.5
17
6.9
8
7.2
17
6.5
8
7.0
17
6.7
8
6.7
18
6.5
8
Data Sourcing
7.5
92
8.1
79
7.7
94
8.2
79
7.3
96
8.5
76
8.2
94
8.3
81
Intelligence
7.3
90
8.5
78
5.8
87
7.8
72
5.8
86
7.6
74
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
8.1
15
6.3
33
7.6
15
5.7
32
7.7
15
5.7
32
7.3
16
5.4
32
7.4
14
5.5
33
7.9
14
Analysis
Feature Not Available
8.2
85
|
Verified
8.0
68
8.6
99
6.2
55
8.0
82
|
Verified
Feature Not Available
7.9
85
|
Verified
Campaigns
7.3
56
8.3
84
8.0
62
7.7
79
|
Verified
7.3
61
7.9
82
Feature Not Available
7.7
77
|
Verified
9.3
68
9.1
106
|
Verified
9.2
70
8.7
98
|
Verified
Engagement
6.9
53
7.7
79
|
Verified
Platform
8.0
61
8.4
98
|
Verified
Feature Not Available
8.2
87
|
Verified
7.6
59
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Dotdigital are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io has no unique categories
Dotdigital is categorized as Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Landing Page Builders
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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