Compare Constant Contact and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
$0.00
Constant Contact
Star Rating
(7,261)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,581)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive UI and drag-and-drop builder that simplifies the creation of engaging content. Users appreciate the platform's strong automation capabilities and the ability to generate insightful dashboards without complexity.
- Users say that Constant Contact is particularly appealing for small businesses, highlighting its ease of use and the effectiveness of its email templates. Reviewers find that these features make managing email campaigns straightforward and efficient, which is a significant advantage for those new to digital marketing.
- According to verified reviews, HubSpot Marketing Hub has a significantly higher overall satisfaction score, reflecting its robust feature set and user-friendly design. Users often mention that it offers a better learning curve compared to other platforms, making it easier for teams to adopt and utilize effectively.
- Reviewers mention that while Constant Contact provides a solid all-in-one marketing tool, it sometimes lacks the advanced features that larger businesses might need. Users appreciate its affordable pricing but note that it may not scale as effectively for more complex marketing strategies.
- G2 reviewers highlight that HubSpot Marketing Hub's support quality is superior, with many users noting the helpfulness of the customer service team. This support is crucial for users who may encounter challenges during implementation or need assistance with advanced features.
- Users report that Constant Contact's initial setup is quick and user-friendly, which is a plus for those looking to get started with minimal hassle. However, some users feel that HubSpot's comprehensive features and capabilities ultimately provide a more powerful solution for ongoing marketing efforts.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Constant Contact
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
6,274
8.5
9,785
Ease of Use
8.5
6,312
8.6
11,468
Ease of Setup
8.6
3,480
8.1
7,171
Ease of Admin
8.6
3,024
8.5
5,020
Quality of Support
8.3
5,139
8.7
9,252
Has the product been a good partner in doing business?
8.6
2,899
8.7
4,938
Product Direction (% positive)
7.1
6,173
8.9
9,423
Features by Category
Email Marketing
8.6
4913
|
Verified
Not enough data
8.5
5022
|
Verified
Not enough data
8.9
4733
|
Verified
Not enough data
8.3
4990
|
Verified
Not enough data
8.9
4979
|
Verified
Not enough data
8.5
4845
|
Verified
Not enough data
8.3
3935
|
Verified
Not enough data
8.4
1779
|
Verified
Not enough data
7.9
1610
|
Verified
Not enough data
Reporting & Analytics
7.9
2385
|
Verified
Not enough data
8.4
4571
|
Verified
Not enough data
Generative AI
7.1
520
Not enough data
7.0
519
Not enough data
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1936
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1526
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Email Marketing
Not enough data
8.8
5598
|
Verified
Not enough data
8.9
5447
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5132
|
Verified
Online Marketing
Not enough data
8.5
5288
|
Verified
Not enough data
8.2
4576
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4456
|
Verified
Lead Management
Not enough data
8.5
5037
|
Verified
Not enough data
8.1
4742
|
Verified
Not enough data
8.4
4862
|
Verified
Not enough data
8.0
4367
|
Verified
Not enough data
8.4
4816
|
Verified
Not enough data
8.2
4531
|
Verified
Not enough data
8.4
4502
|
Verified
Not enough data
8.4
4548
|
Verified
Campaign Management
Not enough data
8.2
4110
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2774
|
Verified
Social
Not enough data
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4119
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3204
|
Verified
Reporting & Analytics
Not enough data
8.3
5214
|
Verified
Not enough data
8.0
4826
|
Verified
Not enough data
7.6
3978
|
Verified
Not enough data
7.5
3664
|
Verified
Not enough data
7.7
4070
|
Verified
Platform
Not enough data
7.9
3531
|
Verified
Not enough data
8.5
3577
|
Verified
Not enough data
8.7
3494
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3328
|
Verified
Not enough data
7.9
2543
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
295
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
288
Not enough data
6.7
292
Integration
Not enough data
8.4
3522
|
Verified
Not enough data
8.0
3206
|
Verified
Not enough data
8.1
2992
|
Verified
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1570
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Diagnosis
7.9
768
Not enough data
8.1
762
Not enough data
8.5
942
Not enough data
8.4
851
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1072
Not enough data
Feature Not Available
Not enough data
8.5
920
Not enough data
Reporting
8.8
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
830
Not enough data
Agentic AI - Email Deliverability
6.4
117
Not enough data
6.2
116
Not enough data
6.3
113
Not enough data
6.5
114
Not enough data
6.4
114
Not enough data
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1055
|
Verified
Not enough data
7.2
916
|
Verified
Not enough data
7.9
969
|
Verified
Not enough data
8.3
592
Not enough data
Edit
8.2
949
|
Verified
Not enough data
8.4
1037
|
Verified
Not enough data
7.9
838
|
Verified
Not enough data
Logistics
8.6
1021
|
Verified
Not enough data
7.7
878
|
Verified
Not enough data
7.9
810
|
Verified
Not enough data
8.8
597
Not enough data
Generative AI
7.3
158
Not enough data
7.3
154
Not enough data
Agentic AI - Email Template Builder
6.9
94
Not enough data
6.8
93
Not enough data
Marketing and Communications
8.2
597
Not enough data
8.1
623
Not enough data
7.9
559
Not enough data
8.7
757
Not enough data
8.9
770
Not enough data
Attendee Engagement
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Not enough data
Registration
8.1
614
Not enough data
8.1
602
Not enough data
7.7
490
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Not enough data
Text Messaging
8.6
75
Not enough data
7.8
64
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.4
67
Not enough data
8.1
67
Not enough data
8.5
74
Not enough data
7.8
64
Not enough data
SMS Platform
8.7
75
Not enough data
8.8
69
Not enough data
7.7
66
Not enough data
6.7
62
Not enough data
7.2
62
Not enough data
7.4
63
Not enough data
Agentic AI - SMS Marketing
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
236
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
8.8(won by 0.5)
178
8.3
1276
8.7(won by 0.4)
185
8.3
1331
8.3(won by 0.2)
161
8.1
1020
Feature Not Available
8.3(won by default)
1095
Feature Not Available
8.7(won by default)
1409
8.7(won by 0.4)
182
8.3
969
Social Management
8.6(won by 0.4)
200
8.2
2196
8.8(won by 0.2)
202
8.6
2372
Feature Not Available
8.4(won by default)
2106
8.7(won by 0.4)
195
8.3
2253
8.1(won by 0.1)
183
8.0
1675
8.8(won by 0.6)
185
8.2
955
8.4(won by 1.1)
148
7.3
326
Agentic AI - Social Media Management
6.8(won by 0.1)
59
6.7
74
6.9(tied score)
59
6.9(tied score)
70
6.8
58
7.0(won by 0.2)
72
7.0(won by 0.2)
58
6.8
69
7.0(tied score)
57
7.0(tied score)
72
6.9
56
7.0(won by 0.1)
72
6.8
56
6.9(won by 0.1)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Feature Not Available
8.0
593
Agentic AI - Social Media Advertising
6.6
38
7.0
62
6.8
38
7.1
61
6.6
38
6.9
58
7.3
39
7.0
62
7.3
37
7.0
62
7.3
37
7.4
69
Social Functionality
8.8
301
8.1
1311
Campaign Management
9.0
307
8.3
1330
8.9
289
8.2
1265
8.9
287
8.2
1190
8.4
247
Feature Not Available
8.6
251
Feature Not Available
8.9
254
8.3
1085
9.0
241
Feature Not Available
8.4
222
Feature Not Available
8.4
233
Feature Not Available
8.7
257
8.1
1117
8.3
244
8.0
1067
8.0
211
Feature Not Available
8.3
224
Feature Not Available
Targeting
8.8
270
8.3
1193
8.7
252
8.2
1110
8.2
222
8.0
1006
8.5
224
8.0
983
Platform
8.2
231
8.3
1162
8.5
265
8.2
1309
8.7
274
8.8
1336
9.0
303
8.7
1359
8.5
243
8.6
1183
8.6
296
8.3
1309
8.7
257
8.6
1348
8.4
228
8.4
1054
8.7
277
8.4
1249
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Survey Management
8.3
264
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2238
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2877
|
Verified
Not enough data
8.4
3123
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
538
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact and HubSpot Marketing Hub are categorized as Social Media Advertising and Social Media Management
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Email Marketing, and Survey
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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