Compare Constant Contact Advanced Automation and Totango 
Featured Products
At a Glance
Market Segments
Small-Business (81.0% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Contact Us Per Year
Constant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansTotango
Star Rating
(1,147)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact Advanced Automation excels in user satisfaction, boasting a higher overall score compared to Totango. Users appreciate its simplicity and the ability to automate tasks like welcome email sequences and abandoned-cart reminders, making it a favorite for small businesses.
- According to verified reviews, Constant Contact Advanced Automation offers a more intuitive setup process, with users highlighting its easy navigation and quick implementation. This contrasts with Totango, where some users have noted challenges in getting started, particularly with setup.
- Users say that Constant Contact Advanced Automation provides robust marketing tools, including templates and analytics that help streamline campaigns. In comparison, while Totango is praised for its customer health tracking, it lacks the same level of marketing automation features that many users find essential.
- Reviewers mention that Constant Contact Advanced Automation shines in its support quality, receiving high marks for responsiveness and helpfulness. Totango, while also offering decent support, does not reach the same level of satisfaction, with users noting it could improve in this area.
- Users appreciate how Constant Contact Advanced Automation integrates various marketing functions, allowing for seamless management of email workflows and SMS campaigns. Totango, on the other hand, is recognized for its integration with Salesforce, which users find convenient for tracking customer engagement, but it may not cater as effectively to marketing needs.
- According to recent feedback, both platforms are user-friendly, but Constant Contact Advanced Automation edges out with a slightly higher ease of use rating. Users have expressed that it simplifies managing large lists, while Totango's dashboards, although intuitive, may require juggling multiple tools for comprehensive customer success management.
Pricing
Entry-Level Pricing
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
Constant Contact Advanced Automation
Free Trial is available
Totango
No trial information availableRatings
Meets Requirements
8.7
804
8.3
967
Ease of Use
8.5
819
8.2
981
Ease of Setup
8.4
584
7.4
492
Ease of Admin
8.8
546
7.8
360
Quality of Support
9.0
762
8.4
815
Has the product been a good partner in doing business?
9.1
545
8.6
360
Product Direction (% positive)
8.8
793
8.7
944
Features by Category
Sales Force Automation
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Automation
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Not enough data
Customer Support
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Not enough data
Platform
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Not enough data
Integration
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Not enough data
Generative AI
6.7
21
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
549
|
Verified
Not enough data
9.0
545
|
Verified
Not enough data
8.6
544
|
Verified
Not enough data
8.9
536
|
Verified
Not enough data
Online Marketing
8.0
501
|
Verified
Not enough data
8.4
449
|
Verified
Not enough data
8.2
392
|
Verified
Not enough data
8.3
463
|
Verified
Not enough data
8.3
419
Not enough data
Lead Management
8.8
529
|
Verified
Not enough data
8.5
504
Not enough data
8.7
504
|
Verified
Not enough data
8.9
512
|
Verified
Not enough data
8.8
506
|
Verified
Not enough data
8.7
503
|
Verified
Not enough data
8.8
495
|
Verified
Not enough data
8.6
448
|
Verified
Not enough data
Campaign Management
8.5
156
|
Verified
Not enough data
8.5
292
Not enough data
8.4
273
|
Verified
Not enough data
7.7
113
Not enough data
Social
7.9
262
|
Verified
Not enough data
8.0
278
|
Verified
Not enough data
7.9
292
Not enough data
8.0
241
Not enough data
8.0
96
Not enough data
Reporting & Analytics
8.6
520
|
Verified
Not enough data
8.2
492
|
Verified
Not enough data
8.2
417
|
Verified
Not enough data
8.2
384
|
Verified
Not enough data
7.6
323
Not enough data
Platform
8.1
397
|
Verified
Not enough data
8.6
393
|
Verified
Not enough data
8.7
411
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.0
245
Not enough data
8.6
404
|
Verified
Not enough data
8.2
288
Not enough data
Agentic AI - Marketing Automation
8.8
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Integration
8.6
394
|
Verified
Not enough data
8.1
311
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
Customer Information
Not enough data
8.2
773
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
747
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Predictions
Not enough data
7.8
665
|
Verified
Not enough data
7.1
633
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Platform
Not enough data
8.0
754
|
Verified
Not enough data
7.7
691
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Templates
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Not enough data
Edit
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Not enough data
Logistics
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Not enough data
Generative AI
7.0
83
Not enough data
7.1
80
Not enough data
Agentic AI - Email Template Builder
6.7
5
Not enough data
6.7
5
Not enough data
Data Sourcing
Not enough data
8.1
178
|
Verified
Not enough data
8.1
178
|
Verified
Not enough data
7.1
110
Not enough data
7.6
113
Intelligence
Not enough data
Feature Not Available
Not enough data
7.2
157
|
Verified
Not enough data
Feature Not Available
Sales Team
Not enough data
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
Not enough data
8.0
143
Not enough data
7.7
146
Not enough data
8.2
139
Not enough data
Feature Not Available
Not enough data
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Attribution Modeling
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Reporting
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
Content & Collaboration
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Not enough data
Social Management
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
53
|
Verified
8.4
228
|
Verified
8.9
55
|
Verified
8.2
227
|
Verified
Platform Data
8.8
57
|
Verified
8.0
221
|
Verified
8.7
51
|
Verified
7.9
222
|
Verified
8.8
62
|
Verified
8.3
242
|
Verified
8.7
57
|
Verified
8.2
227
|
Verified
Platform Additional Functionality
8.2
44
8.2
219
|
Verified
8.6
56
7.9
227
|
Verified
8.9
64
|
Verified
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
Not enough data
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
51
Not enough data
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Page Customization
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
Integrations
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Not enough data
Generative AI
8.0
16
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Onboarding Setup
Not enough data
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Project Tracking
Not enough data
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Customer Engagement
Not enough data
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Customization
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Not enough data
Additional Functionality
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Not enough data
Predictive Analytics
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
Sales Management
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact Advanced Automation and Totango are categorized as Customer Journey Analytics
Unique Categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, Social Media Management, CRM, and Marketing Automation
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Customer Data Platform (CDP), Experience Management, Customer Journey Mapping, Digital Adoption Platform, and SAP Store
Reviews
Reviewers' Company Size
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Computer Software
36.1%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.4%
Marketing and Advertising
3.4%
Other
33.9%
Alternatives
Discussions
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6 Comments
MS
Give services to make the customer journey for them. The most channels consolidated in the platform better results will you deliver.Read more
What is SharpSpring?
2 Comments
GS
SharpSpring is a great product for the micro-market and small businesses. SharpSpring is a low-cost provider of CRM and marketing automation. There appears...Read more
How do you use personas to better serve your clients?
2 Comments
MS
To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help...Read more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email
1 Comment
MH
Julio, thank you for your questions and patience.
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely...Read more
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