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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Quality of Support with a score of 9.4, while CleverTap follows closely with a score of 9.0. Reviewers mention that the responsiveness and helpfulness of Optimove's support team significantly enhance their experience.
- Reviewers mention that CleverTap shines in Mobile Optimization, scoring 9.1 compared to Optimove's 8.5. Users on G2 highlight CleverTap's seamless mobile experience, which is crucial for businesses focusing on mobile engagement.
- G2 users report that both platforms perform well in Email Marketing, but Optimove has a slight edge in Automated Email Responses with a score of 8.6 versus CleverTap's 8.8. Users say that CleverTap's automation features are user-friendly, making it easy to set up effective email campaigns.
- Users say that CleverTap's Dynamic Content feature is particularly strong, scoring 8.8, while Optimove scores 8.0. Reviewers mention that CleverTap allows for more personalized user experiences through its dynamic content capabilities.
- Reviewers mention that Optimove's Segmentation capabilities are robust, scoring 9.3, compared to CleverTap's 9.2. Users report that Optimove's advanced segmentation tools help them target their campaigns more effectively.
- Users on G2 report that CleverTap's Campaign Insights feature is highly praised, scoring 8.9, while Optimove scores 9.1. Reviewers say that the insights provided by Optimove help them make data-driven decisions, enhancing their marketing strategies.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
CleverTap
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.8
529
8.7
200
Ease of Use
8.9
531
8.6
201
Ease of Setup
8.5
317
8.0
117
Ease of Admin
9.0
244
8.8
66
Quality of Support
9.0
521
9.3
199
Has the product been a good partner in doing business?
9.2
243
9.1
67
Product Direction (% positive)
9.5
513
9.3
195
Features by Category
Email Marketing
9.0
168
9.2
131
|
Verified
8.9
161
9.3
139
|
Verified
8.9
160
8.9
133
|
Verified
8.8
148
8.7
125
|
Verified
Online Marketing
8.1
129
7.6
95
8.7
155
8.1
114
|
Verified
9.1
163
9.2
138
|
Verified
9.1
155
8.6
117
|
Verified
8.2
133
8.2
97
Lead Management
8.9
139
8.5
107
|
Verified
8.6
138
8.6
112
9.2
169
9.3
136
|
Verified
8.4
123
8.3
102
|
Verified
8.6
136
8.3
103
|
Verified
8.6
147
8.3
104
|
Verified
8.6
139
8.3
104
|
Verified
8.7
136
8.6
114
|
Verified
Campaign Management
8.8
147
8.8
120
|
Verified
8.1
136
8.1
97
8.1
130
8.5
119
|
Verified
7.8
124
7.5
94
Social
Feature Not Available
7.2
85
7.9
130
7.5
89
7.9
135
7.5
92
7.7
128
7.2
86
8.0
134
7.2
89
Reporting & Analytics
8.9
162
8.9
128
|
Verified
8.4
150
8.1
101
|
Verified
8.4
147
8.4
115
|
Verified
8.5
141
8.5
126
|
Verified
7.3
122
7.2
87
Platform
8.7
154
8.4
106
|
Verified
8.7
136
8.4
96
9.2
152
9.0
104
|
Verified
8.3
122
8.3
86
8.6
128
7.9
89
|
Verified
8.8
142
8.5
101
|
Verified
8.5
121
8.4
88
|
Verified
Agentic AI - Marketing Automation
7.1
8
6.9
9
7.7
8
7.2
9
7.7
8
7.0
9
7.5
8
7.0
9
7.5
8
6.9
9
7.1
8
7.0
10
Integration
8.6
157
8.2
105
|
Verified
8.5
149
8.0
102
|
Verified
8.2
136
8.0
91
|
Verified
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Analysis
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
8.6
93
|
Verified
8.8
246
|
Verified
8.9
99
|
Verified
8.8
252
|
Verified
9.1
99
|
Verified
9.1
237
|
Verified
9.0
93
|
Verified
8.1
101
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
9.1
103
|
Verified
8.7
262
|
Verified
9.1
100
|
Verified
8.7
238
|
Verified
8.7
92
|
Verified
8.8
231
|
Verified
9.0
96
|
Verified
8.6
222
|
Verified
8.4
84
|
Verified
8.5
175
|
Verified
8.7
82
|
Verified
Agentic AI - Marketing Analytics
7.7
8
6.7
7
7.3
8
8.3
6
7.4
7
8.1
6
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Optimove are categorized as Marketing Analytics and Marketing Automation
Unique Categories
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), and Personalization
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
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I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
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You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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