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At a Glance
BuiltWith
BuiltWith
Star Rating
(60)4.3 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$295 per month
Browse all 3 pricing plans
ZoomInfo Sales
ZoomInfo Sales
Star Rating
(9,014)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that ZoomInfo Sales excels in user satisfaction, boasting a significantly higher overall score compared to BuiltWith. Users appreciate its vast database of contacts, which they find invaluable for sales and marketing efforts, stating it is "easy to use and easy to save data."
  • Users say that ZoomInfo Sales offers a more comprehensive lead generation experience, with features that allow for detailed targeting. Reviewers highlight the ability to "drill into the information" to refine their search for key prospects, ensuring they avoid irrelevant leads.
  • According to verified reviews, BuiltWith shines in its technology profiling capabilities, making it a solid choice for users looking to understand the tech stack of potential clients. Users find it "very useful for lead generation" and appreciate its accuracy in identifying the technologies used by target companies.
  • Reviewers mention that while BuiltWith has a strong focus on technology insights, it lacks the extensive user feedback and recent activity that ZoomInfo Sales benefits from. With only 60 total reviews compared to ZoomInfo's 8,782, users may find BuiltWith's insights less reliable.
  • Users highlight that ZoomInfo Sales provides a more robust support experience, with a higher quality of support rating. Reviewers note that the platform has been a "good partner in doing business," which contrasts with BuiltWith's lower support ratings, indicating potential challenges in user assistance.
  • G2 reviewers indicate that while BuiltWith has a slightly easier setup process, ZoomInfo Sales compensates with its advanced features, such as the Copilot add-on, which enhances outreach capabilities. Users have reported positive experiences with these advanced tools, making it a more appealing option for those looking to leverage AI in their sales processes.
Pricing
Entry-Level Pricing
BuiltWith
Basic
$295
per month
Browse all 3 pricing plans
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Browse all 3 pricing plans
Free Trial
BuiltWith
No trial information available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.5
51
8.7
7,367
Ease of Use
8.6
51
8.8
7,447
Ease of Setup
9.2
12
8.9
2,195
Ease of Admin
8.5
11
8.7
1,486
Quality of Support
7.8
28
8.7
6,583
Has the product been a good partner in doing business?
9.1
11
8.6
1,502
Product Direction (% positive)
6.6
51
8.7
7,128
Features by Category
Not enough data
8.0
4,638
Data Availability
Not enough data
8.3
4312
|
Verified
Not enough data
8.5
4269
|
Verified
Not enough data
8.2
2904
|
Verified
Not enough data
7.9
416
Data Accuracy
Not enough data
7.7
4309
|
Verified
Not enough data
8.2
4239
|
Verified
Not enough data
7.9
406
Agentic AI - Sales Intelligence
Not enough data
7.3
134
Not enough data
7.6
134
Not enough data
7.3
135
Not enough data
7.4
136
Not enough data
7.3
134
Not enough data
7.6
134
Platform
Not enough data
7.8
426
Not enough data
8.6
1324
|
Verified
Not enough data
8.6
1622
|
Verified
Not enough data
8.2
1367
|
Verified
Not enough data
7.7
1058
|
Verified
Not enough data
8.2
1242
|
Verified
Features
Not enough data
8.4
3425
|
Verified
Not enough data
8.4
3435
|
Verified
Not enough data
8.0
3172
|
Verified
Not enough data
8.3
3462
|
Verified
Not enough data
8.6
4194
|
Verified
Not enough data
8.1
3340
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2706
|
Verified
Not enough data
7.8
1248
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.1
1,537
Lead Intelligence
Not enough data
8.6
1270
|
Verified
Not enough data
8.7
1298
Not enough data
8.6
1280
Lead Management
Not enough data
8.6
1258
Not enough data
8.3
1221
Not enough data
8.8
1311
Marketing Campaigns
Not enough data
8.0
1106
Not enough data
7.9
1096
Not enough data
7.8
1052
Not enough data
8.0
1097
Not enough data
8.3
1149
Campaign Execution
Not enough data
8.0
1068
Not enough data
8.6
1208
Not enough data
8.5
1192
Not enough data
8.3
1149
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
584
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Not enough data
8.0
1,018
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
862
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
661
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
59
Not enough data
8.5
133
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Buyer Intent Data ProvidersHide 8 FeaturesShow 8 Features
Not enough data
8.3
1,164
Data Availability
Not enough data
8.4
1051
Not enough data
8.6
1050
Not enough data
7.7
710
Platform Additional Functionality
Not enough data
8.7
1014
Not enough data
8.4
758
Not enough data
8.0
703
Not enough data
8.5
786
Not enough data
8.3
795
Not enough data
8.4
1,419
Lead Intelligence
Not enough data
8.6
1291
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1319
|
Verified
Not enough data
8.5
1243
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
84
Not enough data
8.4
1,644
Lead Monitoring
Not enough data
8.8
1424
|
Verified
Not enough data
8.7
1352
|
Verified
Not enough data
8.6
1323
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1286
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.6
1344
|
Verified
Analytics
Not enough data
8.8
1439
|
Verified
Not enough data
8.5
1321
|
Verified
Customization
Not enough data
8.2
1164
|
Verified
Not enough data
8.2
1214
|
Verified
Not enough data
8.1
1185
|
Verified
Not enough data
8.7
1366
|
Verified
Not enough data
8.3
919
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
758
|
Verified
Not enough data
8.7
795
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.1
679
Analysis
Not enough data
8.2
703
Not enough data
8.5
740
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.9
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
706
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.4
39
Data as a Service (DaaS)Hide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
635
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Not enough data
7.1
69
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.0
67
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
8.2
26
Agentic AI - Visitor Identification
Not enough data
8.2
25
Salesforce AppExchange AppsHide 7 FeaturesShow 7 Features
Not enough data
8.0
13
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
8.5
566
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
508
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Outbound Call TrackingHide 16 FeaturesShow 16 Features
Not enough data
8.4
335
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
Not enough data
8.3
1,213
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Not enough data
8.4
981
Not enough data
8.5
1001
Not enough data
8.4
973
Lead Management
Not enough data
8.4
914
Not enough data
8.2
653
Not enough data
8.5
927
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Reviews
Reviewers' Company Size
BuiltWith
BuiltWith
Small-Business(50 or fewer emp.)
35.6%
Mid-Market(51-1000 emp.)
52.5%
Enterprise(> 1000 emp.)
11.9%
ZoomInfo Sales
ZoomInfo Sales
Small-Business(50 or fewer emp.)
25.8%
Mid-Market(51-1000 emp.)
48.2%
Enterprise(> 1000 emp.)
26.0%
Reviewers' Industry
BuiltWith
BuiltWith
Information Technology and Services
32.2%
Computer Software
25.4%
Marketing and Advertising
13.6%
Internet
11.9%
Financial Services
5.1%
Other
11.9%
ZoomInfo Sales
ZoomInfo Sales
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.5%
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Discussions
BuiltWith
BuiltWith Discussions
What is BuiltWith used for?
1 Comment
Ankit P.
AP
Builtwith helps us to get website profiles . We can say that it's an business intelligence tool.Read more
Monty the Mongoose crying
BuiltWith has no more discussions with answers
ZoomInfo Sales
ZoomInfo Sales Discussions
What is ZoomInfo used for?
6 Comments
Derrick  T.
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
Is ZoomInfo legal?
6 Comments
MM
yes, zoominfo is legal.Read more
Who are ZoomInfo's top 3 competitors?
4 Comments
Jackson K.
JK
LinkedIn, Dun & Bradstreet, ClearbitRead more