BuiltWith Reviews

BuiltWith is a nifty Chrome extension that has a great freemium offering. You can pay to get detailed analytics on every site's building blocks including start and end dates for each plugin being used. For someone in tech sales, it helps me identify if prospects currently use our vendors, if they use a competitor, or if they don't have any system in place at all.

Because it is free, not all sites are have a list of the tech they use, or it's a partial or outdated list. There is a paid version that you can subscribe to that grants you access to more detailed information, but this does not fill in the blanks left on some sites' results.

Definitely give it a try if you need to know your prospect's website building blocks. So far I've been happy with the free version, but the paid version seems very powerful and I may ask my company to buy a subscription.

We use BuiltWith for sales prospecting to identify if a prospect's website has a need for our services.

The chrome extension of the tool is super cool. With just one click you get all the technologies a website has and it helps me prepare well for my call with the customer. By just looking at the data I am in a much better position to give the custom integration solution to my customer.

Sometimes it does not work on a couple of websites. I think it's because the websites are too new or I don't know.

It's a one-click solution for someone who wants to know all the technologies used on a website. Amazing to use.

The customer website identification.

BuiltWith was essential to my prospecting discovery. Being able to have the insight into what platform potential customers have built their web sites on let me know whether or not we would be compatible. Finding out if a company is not compatible with our Solution let me pull them from my list and saved me a lot of time on dialing in and then finding out there was no reason to prospect there in the first place.

Some of the information was inaccurate. I'm not sure how often the free version updates or how the specifics of that all works, but it would be frustrating when I would make determinations based on the information provided that turned out to be wrong.

Great tool, easy to ease, benefits are real and the cost is nothing.

This saved me a lot of time. The benefits when BuiltWith is accurate greatly outweigh the time lost when it might be wrong. I would say it was accurate about 80% of the time within the free version.

I like that BuiltWith generally is more accurate than the competitive tools that I have used in my technology searches.

I dislike that there is no indication as to how much a company is spending on the technologies as it just shows what tech they use.

Adding a feature that shows the estimated dollar amount of tech spend would be great.

BuiltWith allows me to research companies with a click of a button rather than spending time on the web hunting down technology information.

The convenience to use - there is no signup, no "free account" where you are constantly being asked to sing up for Premium features. It loads the Tech Stack of the website you're on, plain and simple. And that is all that is really needed from a tool like this.

It isn't able to have pop-up notifications, and sometimes doesn't pull crucial Tech services that I am targeting user bases of, but hey, it's free. It gives you an idea of the type of Tech Stack at a glance, all I am asking for.

It is the most simple and streamlined of the Tech Stack Profilers on the market. It is for teams looking to better identify prospects in the SDR to AE process.

Identifying ATAM and new prospects for Sales Pipeline. I have been able to confirm Tech is in use, or even combat folks claiming to not use it as an objection. No harm is saying you did your research. Removes some blind outreach.

Reports based on frequently used categories. Simple and intuitive way to know the current product's usage, customers, and the competitor products. The icing on the cake is the API to know the tech stack of any website. If you want to improve user onboarding and personalization based on the user's website, BW is a must-have tool.

The sorting in the reports page is quite cumbersome. If want to sort the websites in an ascending order of Alexa ranking, it shows all the websites without the ranking first and I have to patiently comb through and scroll down to find the relevant data.

If you are a Product Manager or a Data Analyst of a SaaS product, you can get the full value of competitor research and market analysis exercise by using BuildWith. I have used it and it has immensely helped me. I highly recommend it.

- Competition Analysis

- Market Research

- Lead Generation

Helps me to track the usage of my SaaS tool across websites. This has been never easy. APIs to know the tech stack of any website is a nice add-on for my SaaS tool's onboarding process.

BuiltWith and the BuiltWith Chrome are fantastic tools that allow the user to see all technologies used to build the frameworks of a website. When qualifying potential clients, I use this tool to see the platform they are currently built up on.

The option to use either the full-fledged web app or the browser extension makes for a great user experience.

Being able to build a list of prospective clients based on technologies used is a feature I've only just discovered, but I'm now using regularly.

Honestly, there is very little I dislike about this tool. It's a quality, well-designed product.

If I were to make a suggestion, it would be to simplify the user experience of building lists based on technologies used on websites.

Take time to explore both the full web app and the Chrome extension. They both offer a great overview of the technologies used in the site build.

I'm working with clients to see what tools they could be using, or what platform they should be on, to optimize load times and user experience.

Since I do a ton of prospecting, Builtwith helps me open up conversations and identify worth while accounts of targeting. A lot of the time, tech stacks are hidden which makes it really hard to reach out to companies who might have an actual need for Datadog.

I dislike that some times the information is inaccurate.

I am trying to appropriately outreach to companies who are hosted in the cloud. To do this I need to have an understanding of what their tech stack is and what their company is built on so I can appropriately reach out for the right reason.

This allows you to build a list based on the technology that the site is running. Great for targeting software that you prefer to work with or platforms that you would prefer to migrate or whatever.

If they add a few more functions they could really be an essential marketing tool. After a few closed deals from the trial and you should be able to see enough of a return to get the paid version and keep the whole thing rolling.

It is limited at the free level but it's a good value for a paid subscription.

This is great to generate a list to use with other products, like an email newsletter or CRM. Make sure to follow all applicable CAN-SPAM laws but it's an easy way to build a targeted list.

It helps narrow our marketing and outreach.

The ability to get website analysis and technology trends can be used in other applications including improving the exisitng website or determine what technology gaps a website may have. Website developers are also able to ascertain the type of technology that was used to achieve various tasks and functions related to website designs and interfaces.

Using BuiltWith is free. However, there are other products associated with BuiltWith that offer additional features and also have a payment plan or pricing associated with these features. For instance, BuiltWith TrendsPro which is a research tool for sales teams and marketers , has a minimum monthly cost of $295 per month. User can get free technology usage statistics and information by using BuiltWith.but i belive feature might get limited in future because of this.

Website developers, user interface designers and all kinds of website researchers will be able to use BuiltWith to discover what technologies website pages have or are using. This information can allow these groups of people determine what technologies would be appropriate for their own website projects. Hence, anyone interested in the technologies that a website uses or can use will find BuiltWith a useful application to have.

BuiltWith is an application that people can use to acquire information about the technology behind a website. The application also provides competitive analysis about each website. Structured like a search engine, users provide the name of a website, as a keyword or search term. Then BuiltWith provides backend details, analytics and business intelligence information for the specified website. Usage formation can also be provided by BuiltWith.

I was struggling in my business to get intelligence reports regarding the web technology usage list, keyword list, e-commerce category list, uploaded list, competitor comparison, technology alerts and curated lists. It gives you whole comprehensive reports regarding the keywords used by your competitor websites, all the websites related to e-commerce are categorized into the single category based on intelligent reports, competitor comparison includes the comparison between the competing technologies like the Shopify Vs. Magento. Curated lists include the lists of the technologies provided by the Alexa, listing websites and directories. You are also able to find the related technology alerts to your website based on the up gradation by your competitors.

Price for the pro features is quite unfair and expensive. Although, many features have been included in the free member catalog but the price should be low. Customer support team should be more responsive and fast to respond all the queries. Reports should be more intelligent, simple and comprehensive especially the reports related to use of keywords by the competitor websites and upgrading of technologies by the competitor websites on daily basis

You should use this software if you want to boost your business due the sales generated by this tool. It's undoubtedly amid the world's best report generating software and can satisfy your all e-commerce needs.

I'm solving many business problems including the keyword based reports based on the insights generated by the competitor websites, the comparison between different technology products and especially the technology alerts. These are first level problems faced by every business. I wasn't able to solve these problems without using this software in the past. It's great and best way to generate reports in simple but intelligent way

Being able to see what technologies companies are using is great as an SDR. My main goal is to look for marketers who are using certain tools. When I see those tools, it gives me an indication they would be a good fit for the product my company is building.

I dislike the inability to run a report on a trial, it's easy to use on a surface level, but seems a bit harder to use on a deeper level.

We're not using a paid model, but the free version seems to do similar things to ghostery and datanyze.

Being able to see what competitive or complimentary software companies are using when visiting their websites. It's helped me resonate with prospects when reaching out.

Buildwith is an fantastic tool. It provides all the details about the technology behind a website.

It is the first place I go when I am doing a site audit for my clients or to do a competitor analysis.

One of the coolest features is the global trends. There you can see the breakdown about a specific technology.

I think the only thing I don't like is the price. Even though Buildwith is very powerful and there is no service like it, they should offer affordable price for small/medium companies what want to use the premium service.

I use Buildwith when I am doing an site audit. It provides the information I need every single time.

the deep analysis of tools embedded in a website especially companies I compete with.

Ability to judge a companies upcoming renewals based on the time something was added to their site.

occasionally does not load on certain sites or pages of sites

Intelligence on a company before entering a meeting simply by looking at their website.

Great insight with a lot of information about what the company is using to build their sites and their applications

Does not include how much they are spending and often include a lot of the same tools or competitors

Gain more insight into what companies are using and has helped be able to get a foot in the door and start to shorten the amount of research time needed to prospect companies

The amount and quality of the data is very good and consistent. The amount of filters that you can use is almost infinite and the customer service is very friendly.

Since there are a lot of options, I think it's not very user friendly. It took me a while to understand some things and for me it was not very "logical".

Try it first before you buy, and investigate if it's the right fit. It's not a cheap tool, so you have to be sure.

However, on the good side, it's a monthly payment, not like similar vendors, so that's a good thing: you are not bounded to year contracts.

I was able to generate very helpful reports that I am currently using on a daily basis as a foundation for my activities.

It's almost too easy to use and provides so much information with a simple click of the plug in. Almost always is correct.

Rarely this tool is inaccurate or misses tags.

Double check for additional or broken elements that BuiltWith may not pick up, but this is very rare.

Helps me identify the platforms that my clients are using so I can request the appropriate log in credentials since they rarely know what their site is running on. Makes communications much easier. Also I can see what tagging or markup they may have from previous versions of site development tools to help clean up their code.

Relatively easy to get a list build up and running. If you've ever used any other web based tool you'll be able to figure it out. Have recently upgraded the interface once you get your lists built that include new options like CRM format export but I haven't had a chance to use many of those yet.

Once you build a list the way to export it isnt REALLY clear, its there but you have to dig a little bit.

I would probably try to do a trial with another similar tool such as Datanyze to see if thats a better fit for you. The monthly option and lower price point with BuiltWith was the deciding factor for me.

Using it to pull lists of users of other products that our product compliments.

I can have warm conversations with prospects already knowing what their entire website was built from.

Honestly, nothing. The plugin is what I use primarily.

Gathering all data/insight before outreach to a prospect.

I have used several plug ins who offer a similar solution and have always found that BuiltWith has the best data and is easiest to navigate

At this time I haven't ran into any problems with the tool

It's critical in software sales to understand the technologies that companies are using to tailor my conversation. BuiltWith is easy to use and quickly gives me the information necessary to be successful.

The simplicity of being able to export massive amounts of relevant and targeted data. Builtwith can let you know every website using a specific technology (think Google Analytics, Marketing Automation Tech, etc). This information is invaluable when targeting and segmenting prospects.

They're based in Australia which can make customer support challenging - thankfully we haven't had to use that much.

It allows us to deeply understand what software our prospects are using and how we may be a best fit for their needs.

Their dataset is very robust. Easy to filter the data down by what technologies, geo, size etc. Make searching for specific or broad technologies easy.

The data that comes back can be a bit of a mess. Even while filtering for a certain country I find a lot of the data can be international.

Great tool for filtering companies based on the technology they use (ie magento, shopify, ruby on rails). Make sure you review the lists you receive back and that all of the data matches your search inputs.

Finding companies and what technologies they use. Filtering those companies by size, get etc.

The intel I can leverage on a call about their tech stack and how we integrate with it.

That it doesn't pick up on everything or is sometimes wrong.

Contextualizing our outreach and making our pitch relevant to their current stack.

I love its easy usability and visual technology breakdown. It's quick and simple to use, with a ton of functionality. Great developer tool and competitor research tool.

I dislike needing to sign in for some features, but hey, how can they exist without dedicated users.

Do it, at least the free stuff. You have nothing to lose.

I'm able to see what technology a given site is using and it helps me discover more great tools.

The categorization of the technologies--makes it easier to target certain accounts and to skim the list for what I want.

Seems to sometimes miss things and not show what I'm looking for. Datanyze will pick up some things that BuiltWIth won't.

You probably also want to use other technologies alongside it, like Datanyze, Similarweb, Ghostery, etc.

Reaching out to accounts that use technology with which we integrate.

I like when I'm able to see what tools various companies are using through BuiltWith when on the company's website.

It does not always pick up all softwares that it should

I'm able to see if my prospects are using competitors and make my calls to them more personalized and efficient

Very quickly shows you the platforms on each page. Very accurate and provides some background information.

Doesn't work on every website depending on security settings.

Using this allows us to see how our product is being used, and with what other products developers are using with it.

Generates the most crucial information for any website you need, be it the servers that are being used or meta-information related to the website !

The pricing is not very flexible and could be improved a bit !

I'm working on a startup with 5 engineers and we mostly use builtwith for profiling various information metrics that we feel are required at some or the other point and this tool suffices all our needs

Gathers quick information about a website and its technology stack.

It is not always accurate and can sometimes not display technology that is very prominent.

Being able to customize our solution to the technology a client/prospect is using.

Very easy to use, great tool with a very clear, useful purpose

CMS detection isn't always consistent, particularly with different version of Drupal.

It's a great tool for a very specific set of tasks/information collection.

Using the tool to identify technology platforms in use by competitors. Helps level set and establish better competitor research.

Clarity of data provided. It's very easy to understand what technologies are in use by potential clients

Need more features like Datanyze offers.

Take the training and take time to learn from others. There's more to this than initially meets the eye.

Characterizing potential partners, who they work with, market share, ...

The ability to filter companies based on current technology uses in a given region is very helpful for finding qualified prospects/leads.

Not much to dislike overall. I am happy with my level of use.

Finding account to prospect into, qualifying prospects/leads into good fits, understanding ecommerce technology landscape.

Reporting, clarity of data, ease of use. It was easy to learn to use from the beginning of my time using it.

Some data very off on numbers like revenue. Some filtering options were useless.

Great option for enterprise needs

Business development

It gives me a full breakdown of all the ins and outs of a page I'm searching for.

It isn't as descriptive as I'd like it to be. I wish it gave more of a breakdown.

It's a great resource for competitor analysis.

Understanding what others in the industry are using.