Compare Braze and SMS-Magic 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (60.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSMS-Magic
Star Rating
(115)4.1 out of 5
Market Segments
Small-Business (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, reflected in its higher G2 Score of 74.95 compared to SMS-Magic's 47.2. Users appreciate how Braze enhances their growth journeys, making marketing efforts more efficient and effective.
- Users say that Braze's segmentation capabilities allow for highly targeted communication, ensuring that the right messages reach the right audience. This feature is particularly praised for its impact on email marketing, showcasing Braze's versatility beyond SMS.
- Reviewers mention that SMS-Magic shines in its seamless integration with existing business systems, especially CRM platforms. This integration allows teams to manage SMS messaging without needing a separate tool, which users find incredibly convenient for their daily tasks.
- According to verified reviews, both platforms receive similar scores for ease of use, but SMS-Magic users highlight its AI features that provide valuable advice, making communication faster and more efficient without extensive typing.
- Users report that while Braze has a more extensive feature set, including robust reporting and automation tools, SMS-Magic's focus on customer engagement through SMS and other messaging channels is a strong point, particularly for small businesses looking to enhance their outreach.
- Reviewers note that Braze's implementation process is generally smoother, with many users praising its intuitive onboarding. In contrast, SMS-Magic users have expressed satisfaction with its quick setup, but some have noted that it may not be as comprehensive as Braze for larger marketing strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableSMS-Magic
Free Trial
Free Trial
- Access to all of SMS Magic's features
- Ability to send and receive text messages
- Automate workflows
Free Trial
Braze
Free Trial is available
SMS-Magic
Free Trial is available
Ratings
Meets Requirements
8.5
977
8.5
101
Ease of Use
8.3
1,186
8.3
106
Ease of Setup
7.6
666
7.9
89
Ease of Admin
8.5
362
8.0
75
Quality of Support
8.5
927
8.2
94
Has the product been a good partner in doing business?
8.9
370
8.0
73
Product Direction (% positive)
9.2
940
7.4
104
Features by Category
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
450
Not enough data
Feature Not Available
Not enough data
8.5
446
Not enough data
7.7
351
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
452
Not enough data
8.1
434
Not enough data
7.9
394
Not enough data
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
8.3
76
7.9
67
8.4
76
8.7
68
8.1
75
8.2
65
7.8
70
8.1
64
7.3
67
8.1
65
6.9
60
8.7
67
7.9
68
8.3
66
7.8
62
SMS Platform
7.9
64
6.7
65
8.5
63
7.9
67
Feature Not Available
6.8
57
Feature Not Available
5.8
57
8.4
63
6.6
59
7.9
63
7.3
62
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
464
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and SMS-Magic are categorized as SMS Marketing
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SMS-Magic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Financial Services
15.0%
Consulting
8.0%
Staffing and Recruiting
8.0%
Legal Services
8.0%
Non-Profit Organization Management
8.0%
Other
53.1%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
SMS-Magic has no discussions with answers
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