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Compare Braze and Ometria 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (61.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOmetria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in providing a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say Ometria shines in its customer segmentation capabilities, enabling marketers to easily tailor messages based on customer behavior and preferences. Reviewers highlight the platform's ability to quickly uncover useful insights and act on them, making it a strong choice for data-driven marketing.
- According to verified reviews, Braze has a higher overall satisfaction score, reflecting its strong performance in user experience and support. Users commend its ease of use and technical capabilities, which streamline complex audience paths and integrations with external tools.
- Reviewers mention that Ometria's support team is a standout feature, consistently providing assistance and solutions to improve user experience. This level of support contributes to a positive perception of the platform, especially for those who may need extra help during implementation.
- G2 reviewers highlight that while Braze has a solid performance in ease of setup, Ometria slightly outperforms it in this area, making it easier for new users to get started. Users appreciate Ometria's intuitive onboarding process, which helps them quickly adapt to the platform.
- Users report that both platforms have strong capabilities in email marketing, but Braze's features for building and personalizing emails are particularly well-received. Users find its documentation clear and helpful, which aids in maximizing the platform's potential for email campaigns.
Pricing
Entry-Level Pricing
Braze
No pricing availableOmetria
No pricing availableFree Trial
Braze
Free Trial is available
Ometria
No trial information availableRatings
Meets Requirements
8.5
966
9.1
32
Ease of Use
8.3
1,174
9.1
31
Ease of Setup
7.6
653
8.3
19
Ease of Admin
8.5
358
9.2
8
Quality of Support
8.5
916
9.3
31
Has the product been a good partner in doing business?
8.9
366
9.8
9
Product Direction (% positive)
9.2
930
8.7
27
Features by Category
Email Marketing
8.8
566
8.6
18
8.8
536
9.1
19
8.4
538
8.8
18
8.3
449
8.5
18
Online Marketing
6.9
355
7.3
15
8.4
478
7.7
16
8.7
520
8.3
18
8.4
492
7.8
17
7.3
370
7.6
14
Lead Management
7.5
390
8.5
16
7.4
396
7.4
14
8.6
535
8.6
16
6.8
323
8.4
15
7.4
352
8.3
14
7.5
380
8.5
12
Feature Not Available
8.1
12
7.8
382
8.3
14
Campaign Management
Feature Not Available
7.4
12
Feature Not Available
6.5
10
Feature Not Available
6.7
9
Feature Not Available
7.0
9
Social
Feature Not Available
6.7
9
6.7
325
7.0
9
Feature Not Available
7.0
9
Feature Not Available
6.7
9
6.6
329
7.0
10
Reporting & Analytics
7.7
532
8.5
13
Feature Not Available
8.1
13
Feature Not Available
7.7
10
6.6
398
7.8
12
Feature Not Available
6.7
10
Platform
8.3
448
7.8
13
Feature Not Available
7.6
13
8.5
444
9.0
13
7.7
349
8.2
13
7.7
400
8.3
13
8.5
430
7.8
13
Feature Not Available
8.5
12
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
8.8
13
8.1
432
8.2
13
7.9
392
8.2
13
Visitor Behavior
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Templates
Not enough data
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Personalization
Not enough data
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Multichannel
Not enough data
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Administration
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
7.8
12
Not enough data
8.2
13
Not enough data
8.1
12
Not enough data
8.5
13
Intelligence
Not enough data
8.2
12
Not enough data
6.8
13
Not enough data
7.4
13
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
364
|
Verified
Not enough data
7.9
321
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Ometria are categorized as Marketing Automation
Unique Categories
Ometria is categorized as Customer Data Platform (CDP), Marketing Analytics, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Ometria has no discussions with answers
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