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Compare Braze and Listrak 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (58.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeListrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a comprehensive suite of tools for omnichannel marketing, particularly in managing emails and SMS. Users appreciate the platform's ability to consolidate various marketing functions, allowing them to avoid switching between different tools.
- Users say that Braze stands out for its powerful CRM capabilities, enabling highly personalized and real-time customer journeys. The platform's robust segmentation and event-based triggering features are frequently highlighted as key strengths that enhance user efficiency.
- According to verified reviews, Listrak's implementation process is noted for its intuitive setup, with users mentioning that once workflows are established, they run smoothly. This ease of setup is a significant advantage for teams looking to get started quickly.
- Reviewers mention that while Braze offers a user-friendly experience, some find it less straightforward when it comes to integrating external tools. However, its webhook integrations are praised for enabling complex audience paths, which can enhance marketing strategies.
- G2 reviewers highlight Listrak's exceptional quality of support, with many users expressing satisfaction with the assistance they receive. This high level of support can be crucial for teams that require ongoing guidance as they navigate the platform.
- Users report that Braze's documentation is of high quality, making it easy to understand and use. This resource is particularly beneficial for teams that need to quickly adapt to the platform's features and capabilities, ensuring they can leverage its full potential.
Pricing
Entry-Level Pricing
Braze
No pricing availableListrak
No pricing availableFree Trial
Braze
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.5
953
8.9
259
Ease of Use
8.3
1,161
8.4
260
Ease of Setup
7.6
645
8.2
135
Ease of Admin
8.5
354
8.7
122
Quality of Support
8.5
906
9.5
257
Has the product been a good partner in doing business?
8.9
362
9.4
120
Product Direction (% positive)
9.2
918
9.3
252
Features by Category
Email Marketing
8.8
564
8.9
176
|
Verified
8.8
536
9.3
178
|
Verified
8.4
539
9.0
179
|
Verified
8.3
449
8.9
160
|
Verified
Online Marketing
6.9
356
7.8
109
|
Verified
8.4
478
8.4
145
|
Verified
8.7
519
8.6
159
|
Verified
8.4
493
8.6
156
|
Verified
7.3
371
8.1
101
|
Verified
Lead Management
7.5
390
8.3
95
|
Verified
7.5
397
8.3
110
|
Verified
8.6
533
8.8
165
|
Verified
6.8
324
8.0
77
|
Verified
7.4
352
8.0
92
|
Verified
7.5
380
8.2
110
|
Verified
Feature Not Available
8.6
103
|
Verified
7.8
381
8.2
82
|
Verified
Campaign Management
Feature Not Available
8.6
119
|
Verified
Feature Not Available
7.6
75
Feature Not Available
7.8
83
|
Verified
Feature Not Available
7.5
71
Social
Feature Not Available
6.4
57
|
Verified
6.7
325
6.5
59
|
Verified
Feature Not Available
6.6
58
|
Verified
Feature Not Available
6.6
55
|
Verified
6.6
329
6.9
61
|
Verified
Reporting & Analytics
7.8
530
8.6
169
|
Verified
Feature Not Available
8.3
127
|
Verified
Feature Not Available
8.3
126
|
Verified
6.7
399
8.4
144
|
Verified
Feature Not Available
7.3
75
|
Verified
Platform
8.3
445
8.0
118
|
Verified
Feature Not Available
8.3
107
|
Verified
8.5
442
8.8
122
|
Verified
7.7
349
7.3
71
|
Verified
7.7
400
7.7
78
|
Verified
8.5
430
8.8
124
|
Verified
Feature Not Available
8.2
84
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.3
8
6.6
37
7.1
7
6.7
37
6.5
8
6.5
37
6.5
8
6.4
37
6.7
8
6.4
36
6.9
8
Integration
7.8
447
8.7
123
|
Verified
8.1
430
8.3
117
|
Verified
7.9
391
7.9
98
|
Verified
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.0
78
8.0
66
7.7
43
8.7
67
9.2
71
8.2
64
9.0
59
8.1
63
8.9
70
8.1
65
8.7
72
8.7
66
8.3
75
8.3
66
8.3
59
SMS Platform
7.9
64
8.4
82
8.5
63
8.5
77
Feature Not Available
7.6
38
Feature Not Available
6.7
31
8.4
63
8.9
76
7.9
63
8.6
60
Agentic AI - SMS Marketing
6.3
16
8.0
5
6.5
16
8.0
5
6.5
16
8.7
5
6.8
16
8.7
5
6.6
16
8.7
5
6.4
16
8.7
5
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.2
46
|
Verified
7.7
473
|
Verified
8.6
69
7.0
342
|
Verified
7.6
31
|
Verified
6.9
370
|
Verified
7.7
46
|
Verified
Campaigns
7.5
329
|
Verified
7.6
37
9.0
462
|
Verified
8.4
40
7.6
311
8.4
59
6.6
232
7.4
31
|
Verified
8.9
441
|
Verified
9.2
71
|
Verified
8.7
454
|
Verified
8.9
69
|
Verified
Engagement
7.4
267
8.7
58
|
Verified
Platform
8.3
391
8.7
63
|
Verified
8.2
363
|
Verified
8.5
53
7.9
320
7.9
39
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Listrak are categorized as Personalization, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Push Notification, Customer Journey Analytics, WhatsApp Marketing, and RCS Business Messaging
Listrak is categorized as Identity Resolution and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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