2026 Best Software Awards are here!See the list

Compare Braze and Freshmarketer

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
Braze
Braze
(1,485)
4.5 out of 5
Braze
By Braze
Optimized for quick response
Freshmarketer
Freshmarketer
(17)
4.1 out of 5
Freshmarketer
By Freshworks
At a Glance
Braze
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Freshmarketer
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Freshmarketer. Users appreciate its powerful capabilities for executing highly personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
  • Users say that Freshmarketer offers a user-friendly interface and is a budget-friendly option, making it appealing for small businesses. Reviewers commend its customizable workflows and strong reporting features, which help visualize marketing analytics effectively.
  • According to verified reviews, Braze's implementation process is praised for its ease of use, with many users noting the quality documentation that makes onboarding straightforward. This contrasts with Freshmarketer, where some users have expressed challenges in setup, despite its overall user-friendly design.
  • Reviewers mention that Braze provides excellent support, with a high quality of assistance reported by users. In comparison, while Freshmarketer also offers good customer support, some users feel it doesn't quite match the level of service provided by Braze.
  • G2 reviewers highlight that Braze's email marketing capabilities are particularly strong, with features like multi-channel orchestration and webhook integrations that enhance efficiency. Freshmarketer, while effective for email marketing, is noted for its limitations in advanced features compared to Braze.
  • Users report that Freshmarketer shines in its landing page and form capabilities, receiving high praise for its ease of use in these areas. However, Braze's overall performance in personalization and email template building is seen as superior, making it a better choice for those focused on advanced marketing automation.
Pricing
Entry-Level Pricing
Braze
No pricing available
Freshmarketer
Free
$0.00
1 User Per Month
Browse all 2 pricing plans
Free Trial
Braze
Free Trial is available
Freshmarketer
Free Trial is available
Ratings
Meets Requirements
8.5
968
8.1
13
Ease of Use
8.3
1,176
8.8
13
Ease of Setup
7.6
655
8.7
5
Ease of Admin
8.5
359
Not enough data
Quality of Support
8.5
918
7.9
13
Has the product been a good partner in doing business?
8.9
367
Not enough data
Product Direction (% positive)
9.2
931
9.1
13
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
7.6
646
9.0
8
Email Marketing
8.8
566
7.6
7
8.8
536
8.6
6
8.4
538
8.6
6
8.3
449
8.1
6
Online Marketing
6.9
355
9.2
6
8.4
478
8.1
6
8.7
520
8.1
6
8.4
492
8.9
6
7.3
370
8.7
5
Lead Management
7.5
390
9.3
5
7.4
396
Not enough data
8.6
535
Not enough data
6.8
323
9.3
5
7.4
352
9.3
5
7.5
380
9.3
5
Feature Not Available
9.0
5
7.8
382
8.7
5
Campaign Management
Feature Not Available
8.6
6
Feature Not Available
9.7
5
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
9.3
5
Feature Not Available
9.3
5
Feature Not Available
9.0
5
6.6
329
8.7
5
Reporting & Analytics
7.7
532
9.3
5
Feature Not Available
Not enough data
Feature Not Available
9.0
5
6.6
398
Not enough data
Feature Not Available
10.0
5
Platform
8.3
448
8.7
5
Feature Not Available
9.2
6
8.5
444
9.2
6
7.7
349
9.3
5
7.7
400
8.1
6
8.5
430
9.2
6
Feature Not Available
8.7
5
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
9.4
6
8.1
432
10.0
5
7.9
392
9.3
5
Transactional EmailHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
8.1
535
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
7.7
223
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.2
144
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
7.7
77
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
117
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
8.5
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Heatmap ToolsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.3
32
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
7.4
528
Not enough data
Analysis
7.5
384
Not enough data
7.7
474
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
365
|
Verified
Not enough data
7.9
322
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze
Braze
Freshmarketer
Freshmarketer
Braze and Freshmarketer are categorized as Email Template Builder, Personalization, Marketing Automation, and SMS Marketing
Unique Categories
Braze
Freshmarketer
Freshmarketer is categorized as Conversational Marketing, Transactional Email, and Heatmap Tools
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
17.1%
Mid-Market(51-1000 emp.)
56.7%
Enterprise(> 1000 emp.)
26.2%
Freshmarketer
Freshmarketer
Small-Business(50 or fewer emp.)
47.1%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
17.6%
Reviewers' Industry
Braze
Braze
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Freshmarketer
Freshmarketer
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Alternatives
Braze
Braze Alternatives
Iterable
Iterable
Add Iterable
MoEngage
MoEngage
Add MoEngage
Insider One
Insider One
Add Insider One
Klaviyo
Klaviyo
Add Klaviyo
Freshmarketer
Freshmarketer Alternatives
Klaviyo
Klaviyo
Add Klaviyo
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Omnisend
Omnisend
Add Omnisend
Discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
See all discussions
Freshmarketer
Freshmarketer Discussions
Monty the Mongoose crying
Freshmarketer has no discussions with answers
See all discussions
Ask Braze a QuestionContact Braze
Ask Freshmarketer a QuestionContact Freshmarketer

Spotlight Categories

Add Product
Braze
Braze
Optimized for quick response
Freshmarketer
Freshmarketer