Compare Braze and Freshmarketer 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (47.1% of reviews)
Entry-Level Pricing
No pricing available
$0.00 1 User Per Month
Braze
Star Rating
(1,499)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeFreshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in personalization capabilities, with users highlighting its segmentation features that allow for targeted email communication. This level of customization helps ensure that the right messages reach the right audience, significantly boosting engagement.
- Users say that Freshmarketer stands out for its user-friendly interface and robust automation capabilities. Many appreciate its customizable workflows and dashboards, which make it a smart and budget-friendly option for small businesses looking to streamline their marketing efforts.
- Reviewers mention that Braze's implementation process is generally smooth, with recent users praising its intuitive onboarding wizard. This ease of setup is a significant advantage for teams looking to get started quickly without extensive training.
- According to verified reviews, Freshmarketer's strong reporting features are a highlight, with users noting that the platform effectively visualizes marketing analytics and stats. This capability is particularly beneficial for marketers who need to track performance and make data-driven decisions.
- G2 reviewers report that while Braze offers high-quality support, Freshmarketer's customer service is also well-regarded, with users appreciating the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that may require assistance during their marketing campaigns.
- Users say that Braze's API capabilities are a lifesaver for those needing to integrate data from various sources. The ability to pull, get, and post data seamlessly enhances the overall functionality of the platform, making it a powerful tool for data-driven marketing strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableFreshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Free Trial
Braze
Free Trial is available
Freshmarketer
Free Trial is available
Ratings
Meets Requirements
8.5
977
8.1
13
Ease of Use
8.3
1,186
8.8
13
Ease of Setup
7.6
666
8.7
5
Ease of Admin
8.5
362
Not enough data
Quality of Support
8.5
927
7.9
13
Has the product been a good partner in doing business?
8.9
370
Not enough data
Product Direction (% positive)
9.2
940
9.1
13
Features by Category
Email Marketing
8.8
567
7.6
7
8.8
537
8.6
6
8.4
539
8.6
6
8.3
450
8.1
6
Online Marketing
6.9
356
9.2
6
8.4
479
8.1
6
8.7
521
8.1
6
8.4
493
8.9
6
7.2
371
8.7
5
Lead Management
7.5
391
9.3
5
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
9.3
5
7.4
353
9.3
5
7.5
381
9.3
5
Feature Not Available
9.0
5
7.8
383
8.7
5
Campaign Management
Feature Not Available
8.6
6
Feature Not Available
9.7
5
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
326
9.3
5
Feature Not Available
9.3
5
Feature Not Available
9.0
5
6.6
330
8.7
5
Reporting & Analytics
7.7
533
9.3
5
Feature Not Available
Not enough data
Feature Not Available
9.0
5
6.6
399
Not enough data
Feature Not Available
10.0
5
Platform
8.3
450
8.7
5
Feature Not Available
9.2
6
8.5
446
9.2
6
7.7
351
9.3
5
7.7
401
8.1
6
8.5
431
9.2
6
Feature Not Available
8.7
5
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
452
9.4
6
8.1
434
10.0
5
7.9
394
9.3
5
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
464
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Freshmarketer are categorized as SMS Marketing, Email Template Builder, Personalization, and Marketing Automation
Unique Categories
Braze is categorized as RCS Business Messaging, WhatsApp Marketing, Personalization Engines, Push Notification, Customer Journey Analytics, and Mobile Marketing
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Freshmarketer has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
