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Compare Braze and D·engage 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (41.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeD·engage
Star Rating
(102)4.5 out of 5
Market Segments
Mid-Market (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say D·engage shines in its ability to unify data from various touchpoints, providing a comprehensive 360° view of customers. This feature has led to actionable insights that drive highly targeted engagements, making it a valuable tool for marketing agencies focused on meaningful customer experiences.
- Reviewers mention that Braze's ease of use and technical capabilities are standout features, with many highlighting the intuitive onboarding process and quality documentation that make it easy to understand and utilize effectively.
- According to verified reviews, D·engage has made significant strides in onboarding, with users noting that the process is seamless despite the complexity of handling large amounts of data. This has impressed many users who value efficient data management.
- G2 reviewers highlight that while Braze has a higher overall satisfaction score, D·engage offers competitive features in email campaigns and customer profiling, with users praising its ability to create engaging campaigns that resonate with audiences.
- Users report that both platforms have their strengths, but Braze's higher volume of recent reviews indicates a more consistent user experience, while D·engage's focus on data-driven insights provides a unique advantage for targeted marketing strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableD·engage
CORE
Contact Us
Hosting your Data on Cloud-only.
- All pricing Mix & Play
- No Lock In contracts
- Only pay for what you use
Free Trial
Braze
Free Trial is available
D·engage
No trial information availableRatings
Meets Requirements
8.5
966
8.6
93
Ease of Use
8.3
1,174
8.7
93
Ease of Setup
7.6
653
8.2
88
Ease of Admin
8.5
358
8.9
40
Quality of Support
8.5
916
8.9
92
Has the product been a good partner in doing business?
8.9
366
8.8
40
Product Direction (% positive)
9.2
930
9.4
90
Features by Category
Email Marketing
8.8
566
9.1
47
8.8
536
9.2
46
8.4
538
8.7
45
8.3
449
8.7
45
Online Marketing
6.9
355
8.4
41
8.4
478
8.5
43
8.7
520
8.3
42
8.4
492
8.5
42
7.3
370
8.5
37
Lead Management
7.5
390
8.4
37
7.4
396
8.6
39
8.6
535
9.0
41
6.8
323
8.4
37
7.4
352
8.5
38
7.5
380
8.7
39
Feature Not Available
8.3
36
7.8
382
8.7
36
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.7
532
8.3
43
Feature Not Available
8.2
37
Feature Not Available
Feature Not Available
6.6
398
8.2
38
Feature Not Available
Feature Not Available
Platform
8.3
448
8.4
47
Feature Not Available
Feature Not Available
8.5
444
8.9
44
7.7
349
8.2
42
7.7
400
8.0
41
8.5
430
8.4
42
Feature Not Available
7.9
39
Agentic AI - Marketing Automation
6.5
39
7.6
12
6.6
37
7.6
12
6.7
37
7.6
12
6.5
37
7.5
12
6.4
37
7.8
12
6.4
36
8.0
11
Integration
7.9
450
8.8
46
8.1
432
8.5
44
7.9
392
8.1
43
Visitor Behavior
Not enough data
8.0
17
Not enough data
8.4
17
Not enough data
8.0
16
Templates
Not enough data
7.9
16
Not enough data
8.2
17
Not enough data
7.8
17
Personalization
Not enough data
8.1
17
Not enough data
8.6
17
Not enough data
8.7
17
Not enough data
8.0
17
Not enough data
7.6
17
Not enough data
7.9
15
Not enough data
8.3
15
Not enough data
8.4
16
Multichannel
Not enough data
8.6
17
Not enough data
8.9
17
Not enough data
8.8
16
Administration
Not enough data
8.9
16
Not enough data
8.2
15
Not enough data
8.5
16
Not enough data
8.3
15
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
9.0
42
9.0
483
9.4
42
8.6
442
9.1
41
8.8
491
8.9
42
8.9
468
8.6
41
Analytics
8.2
489
8.5
42
7.7
451
8.2
42
Optimization
8.7
471
8.6
38
8.8
481
9.0
39
8.3
392
8.7
38
8.1
390
8.5
37
Agentic AI - Push Notification
6.4
39
7.7
10
6.5
38
7.3
10
6.3
37
7.0
10
Segmentation
8.8
210
9.0
16
8.5
198
9.6
21
Targeting
8.6
192
9.2
18
8.5
177
9.0
17
Triggered Content
7.7
116
8.6
15
9.1
199
9.2
18
9.1
195
9.4
18
Personalized Content
7.4
116
8.8
12
7.1
110
8.2
12
7.0
107
9.1
13
Agentic AI - Personalization Engines
7.0
9
9.2
6
6.9
9
9.4
8
7.5
10
8.9
6
6.7
9
9.2
6
6.9
9
9.2
6
6.5
9
9.3
7
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.2
29
8.0
66
Feature Not Available
8.7
67
9.0
28
8.2
64
Feature Not Available
8.1
63
8.6
28
8.1
65
7.7
27
8.7
66
8.9
28
8.3
66
8.7
27
SMS Platform
7.9
64
8.3
28
8.5
63
8.5
28
Feature Not Available
8.2
26
Feature Not Available
Feature Not Available
8.4
63
7.6
23
7.9
63
8.7
26
Agentic AI - SMS Marketing
6.3
16
9.0
5
6.5
16
9.0
5
6.5
16
9.0
5
6.8
16
9.0
5
6.6
16
9.0
5
6.4
16
9.3
5
Data Sourcing
Not enough data
8.9
32
Not enough data
8.5
32
Not enough data
8.4
32
Not enough data
8.7
33
Intelligence
Not enough data
8.3
33
Not enough data
7.8
32
Not enough data
7.8
32
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.7
20
7.7
473
|
Verified
9.1
20
7.0
342
|
Verified
8.6
19
6.9
370
|
Verified
8.2
19
Campaigns
7.5
329
|
Verified
8.4
17
9.0
464
|
Verified
9.6
20
7.6
311
9.1
19
6.6
232
Feature Not Available
8.9
443
|
Verified
9.5
19
8.7
459
|
Verified
9.3
19
Engagement
7.4
266
8.5
18
Platform
8.3
390
8.9
19
8.2
364
|
Verified
8.8
17
7.9
321
8.6
17
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and D·engage are categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Customer Journey Analytics, WhatsApp Marketing, and RCS Business Messaging
D·engage is categorized as Customer Data Platform (CDP) and E-Commerce Personalization
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
D·engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Apparel & Fashion
14.0%
Retail
12.0%
Financial Services
10.0%
Banking
7.0%
Marketing and Advertising
6.0%
Other
51.0%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is D·engage used for?
1 Comment
Official Response from D·engage
D•engage is really all about making it easier for businesses to connect with their customers in a meaningful way. Think of it as a tool that helps you send...Read more
D·engage has no more discussions with answers
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