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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in Quality of Support with a score of 9.5, while Smartly follows closely with a score of 9.3. Reviewers mention that Basis provides timely and effective assistance, making it a reliable partner for businesses.
- Reviewers mention that Basis has a slight edge in Campaign Optimization with a score of 8.3 compared to Smartly's 8.5. Users on G2 appreciate Smartly's advanced features for optimizing campaigns, but Basis is noted for its user-friendly interface.
- Users say that Basis shines in Cross-Device Advertising with a score of 9.0, while Smartly also performs well but with a score of 8.4. Reviewers highlight that Basis effectively reaches audiences across multiple devices, enhancing campaign reach.
- G2 users report that Smartly offers superior API / Integrations capabilities with a score of 8.3, compared to Basis's 7.2. Users mention that Smartly's integrations with other platforms are seamless, making it easier to manage campaigns.
- Reviewers mention that both products perform well in Mobile Functionality, with Basis scoring 9.0 and Smartly at 8.2. Users appreciate Basis's robust mobile tracking features, which enhance campaign management on-the-go.
- Users on G2 report that Basis has a strong focus on Fraud Protection with a score of 8.4, while Smartly scores slightly lower at 8.0. Reviewers say that Basis's proactive measures in fraud detection provide peace of mind for advertisers.
Pricing
Entry-Level Pricing
Basis
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Basis
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.7
238
8.5
385
Ease of Use
8.3
241
8.3
387
Ease of Setup
8.1
156
8.3
178
Ease of Admin
8.2
148
8.3
178
Quality of Support
9.5
237
9.3
380
Has the product been a good partner in doing business?
9.4
151
8.9
176
Product Direction (% positive)
9.2
239
8.6
381
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.2
320
8.3
190
|
Verified
8.5
317
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
7.8
284
7.8
166
|
Verified
7.7
238
8.5
183
|
Verified
8.2
204
8.4
170
|
Verified
8.0
161
8.8
184
|
Verified
8.1
211
8.3
190
|
Verified
8.2
273
8.0
166
|
Verified
8.5
296
8.3
137
|
Verified
8.3
193
8.8
82
|
Verified
7.9
141
8.3
68
|
Verified
8.2
151
Targeting
8.9
193
|
Verified
8.8
312
8.9
182
|
Verified
8.9
293
8.7
187
|
Verified
8.9
288
8.4
181
|
Verified
Feature Not Available
Platform
7.1
121
|
Verified
8.3
221
7.0
170
|
Verified
8.4
273
8.6
112
|
Verified
8.3
291
8.6
188
|
Verified
8.3
311
8.5
142
|
Verified
8.5
261
8.2
38
8.3
279
8.2
140
|
Verified
8.4
258
8.5
105
|
Verified
8.6
223
7.4
154
|
Verified
8.2
274
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.2
320
8.3
190
|
Verified
8.5
317
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
7.8
284
7.8
166
|
Verified
7.7
238
8.5
183
|
Verified
8.2
204
8.4
170
|
Verified
8.0
161
8.8
184
|
Verified
8.1
211
8.3
190
|
Verified
8.2
273
8.0
166
|
Verified
8.5
296
8.3
137
|
Verified
8.3
193
8.8
82
|
Verified
7.9
141
8.3
68
|
Verified
8.2
151
Targeting
8.9
193
|
Verified
8.8
312
8.9
182
|
Verified
8.9
293
8.7
187
|
Verified
8.9
288
8.4
181
|
Verified
Feature Not Available
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
7.9
141
8.3
68
|
Verified
8.2
151
Platform
7.1
121
|
Verified
8.3
221
7.0
170
|
Verified
8.4
273
8.6
112
|
Verified
8.3
291
8.6
188
|
Verified
8.3
311
8.5
142
|
Verified
8.5
261
8.2
38
8.3
279
8.2
140
|
Verified
8.4
258
8.5
105
|
Verified
8.6
223
7.4
154
|
Verified
8.2
274
Platform Interoperability
Feature Not Available
8.8
20
Video Functionality
8.7
65
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.2
320
8.3
190
|
Verified
8.5
317
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
7.8
284
7.8
166
|
Verified
7.7
238
8.5
183
|
Verified
8.2
204
8.4
170
|
Verified
8.0
161
8.8
184
|
Verified
8.1
211
8.3
190
|
Verified
8.2
273
8.0
166
|
Verified
8.5
296
8.3
137
|
Verified
8.3
193
8.8
82
|
Verified
7.9
141
8.3
68
|
Verified
8.2
151
Targeting
8.9
193
|
Verified
8.8
312
8.9
182
|
Verified
8.9
293
8.7
187
|
Verified
8.9
288
8.4
181
|
Verified
Feature Not Available
Platform
7.1
121
|
Verified
8.3
221
7.0
170
|
Verified
8.4
273
8.6
112
|
Verified
8.3
291
8.6
188
|
Verified
8.3
311
8.5
142
|
Verified
8.5
261
8.2
38
8.3
279
8.2
140
|
Verified
8.4
258
8.5
105
|
Verified
8.6
223
7.4
154
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.1
192
|
Verified
8.2(won by 0.1)
320
8.3
190
|
Verified
8.5(won by 0.2)
317
8.6(won by default)
187
|
Verified
Feature Not Available
7.6
177
|
Verified
7.8(won by 0.2)
284
7.8(won by 0.1)
166
|
Verified
7.7
238
8.5(won by 0.3)
183
|
Verified
8.2
204
8.4(won by 0.4)
170
|
Verified
8.0
161
8.8(won by 0.7)
184
|
Verified
8.1
211
8.3(won by 0.1)
190
|
Verified
8.2
273
8.0
166
|
Verified
8.5(won by 0.5)
296
8.3(tied score)
137
|
Verified
8.3(tied score)
193
8.8(won by 0.9)
82
|
Verified
7.9
141
8.3(won by 0.1)
68
|
Verified
8.2
151
Targeting
8.9(won by 0.1)
193
|
Verified
8.8
312
8.9(tied score)
182
|
Verified
8.9(tied score)
293
8.7
187
|
Verified
8.9(won by 0.2)
288
8.4(won by default)
181
|
Verified
Feature Not Available
Platform
7.1
121
|
Verified
8.3(won by 1.2)
221
7.0
170
|
Verified
8.4(won by 1.4)
273
8.6(won by 0.3)
112
|
Verified
8.3
291
8.6(won by 0.3)
188
|
Verified
8.3
311
8.5(tied score)
142
|
Verified
8.5(tied score)
261
8.2
38
8.3(won by 0.1)
279
8.2
140
|
Verified
8.4(won by 0.2)
258
8.5
105
|
Verified
8.6(won by 0.1)
223
7.4
154
|
Verified
8.2(won by 0.8)
274
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.2
320
8.3
190
|
Verified
8.5
317
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
7.8
284
7.8
166
|
Verified
7.7
238
8.5
183
|
Verified
8.2
204
8.4
170
|
Verified
8.0
161
8.8
184
|
Verified
8.1
211
8.3
190
|
Verified
8.2
273
8.0
166
|
Verified
8.5
296
8.3
137
|
Verified
8.3
193
8.8
82
|
Verified
7.9
141
8.3
68
|
Verified
8.2
151
Targeting
8.9
193
|
Verified
8.8
312
8.9
182
|
Verified
8.9
293
8.7
187
|
Verified
8.9
288
8.4
181
|
Verified
Feature Not Available
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.1
121
|
Verified
8.3
221
7.0
170
|
Verified
8.4
273
8.6
112
|
Verified
8.3
291
8.6
188
|
Verified
8.3
311
8.5
142
|
Verified
8.5
261
8.2
38
8.3
279
8.2
140
|
Verified
8.4
258
8.5
105
|
Verified
8.6
223
7.4
154
|
Verified
8.2
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Smartly are categorized as Video Advertising
Unique Categories
Basis is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, and Digital Audio Advertising
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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