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Compare Basis and ROI Hunter 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Enterprise (36.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisROI Hunter
Star Rating
(205)4.8 out of 5
Market Segments
Enterprise (36.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us
Learn more about ROI HunterBasis vs ROI Hunter
When assessing the two solutions, reviewers found ROI Hunter easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that ROI Hunter meets the needs of their business better than Basis.
- When comparing quality of ongoing product support, reviewers felt that ROI Hunter is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ROI Hunter over Basis.
Pricing
Entry-Level Pricing
Basis
No pricing availableROI Hunter
ROI Hunter Pricing
Contact Us
All-in-one platform for collecting and analysing product performance data, building campaigns, designing campaign creatives (for Meta), launching campaigns on the ad networks, and analysing the results.
- Collect and integrate product performance data
- Analyse individual product performance
- Visualise product performance at scale
Free Trial
Basis
No trial information availableROI Hunter
No trial information availableRatings
Meets Requirements
8.7
239
9.0
138
Ease of Use
8.3
242
8.8
141
Ease of Setup
8.1
157
8.5
64
Ease of Admin
8.2
148
8.8
66
Quality of Support
9.5
238
9.8
139
Has the product been a good partner in doing business?
9.4
151
9.4
67
Product Direction (% positive)
9.2
240
9.6
126
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.1
83
8.3
190
|
Verified
9.1
82
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
9.1
76
7.8
166
|
Verified
9.0
67
8.5
183
|
Verified
9.5
60
8.4
170
|
Verified
9.4
54
8.8
184
|
Verified
9.0
53
8.3
190
|
Verified
9.2
61
8.0
166
|
Verified
9.3
71
8.3
137
|
Verified
9.1
59
8.8
82
|
Verified
9.0
52
8.3
68
|
Verified
9.0
50
Targeting
8.9
193
|
Verified
9.3
75
8.9
182
|
Verified
9.4
73
8.7
187
|
Verified
9.2
64
8.4
181
|
Verified
9.1
57
Platform
7.2
122
|
Verified
9.0
58
7.0
171
|
Verified
8.9
72
8.6
112
|
Verified
9.1
73
8.6
188
|
Verified
9.1
74
8.5
142
|
Verified
9.2
67
8.2
38
9.2
70
8.2
140
|
Verified
9.2
62
8.5
105
|
Verified
9.2
59
7.4
154
|
Verified
8.7
66
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.1
83
8.3
190
|
Verified
9.1
82
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
9.1
76
7.8
166
|
Verified
9.0
67
8.5
183
|
Verified
9.5
60
8.4
170
|
Verified
9.4
54
8.8
184
|
Verified
9.0
53
8.3
190
|
Verified
9.2
61
8.0
166
|
Verified
9.3
71
8.3
137
|
Verified
9.1
59
8.8
82
|
Verified
9.0
52
8.3
68
|
Verified
9.0
50
Targeting
8.9
193
|
Verified
9.3
75
8.9
182
|
Verified
9.4
73
8.7
187
|
Verified
9.2
64
8.4
181
|
Verified
9.1
57
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
9.0
52
8.3
68
|
Verified
9.0
50
Platform
7.2
122
|
Verified
9.0
58
7.0
171
|
Verified
8.9
72
8.6
112
|
Verified
9.1
73
8.6
188
|
Verified
9.1
74
8.5
142
|
Verified
9.2
67
8.2
38
9.2
70
8.2
140
|
Verified
9.2
62
8.5
105
|
Verified
9.2
59
7.4
154
|
Verified
8.7
66
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.1
83
8.3
190
|
Verified
9.1
82
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
9.1
76
7.8
166
|
Verified
9.0
67
8.5
183
|
Verified
9.5
60
8.4
170
|
Verified
9.4
54
8.8
184
|
Verified
9.0
53
8.3
190
|
Verified
9.2
61
8.0
166
|
Verified
9.3
71
8.3
137
|
Verified
9.1
59
8.8
82
|
Verified
9.0
52
8.3
68
|
Verified
9.0
50
Targeting
8.9
193
|
Verified
9.3
75
8.9
182
|
Verified
9.4
73
8.7
187
|
Verified
9.2
64
8.4
181
|
Verified
9.1
57
Platform
7.2
122
|
Verified
9.0
58
7.0
171
|
Verified
8.9
72
8.6
112
|
Verified
9.1
73
8.6
188
|
Verified
9.1
74
8.5
142
|
Verified
9.2
67
8.2
38
9.2
70
8.2
140
|
Verified
9.2
62
8.5
105
|
Verified
9.2
59
7.4
154
|
Verified
8.7
66
Platform Interoperability
Not enough data
8.5(won by default)
47
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
9.3(won by default)
70
Campaign Management
8.1
192
|
Verified
9.1(won by 1.0)
83
8.3
190
|
Verified
9.1(won by 0.8)
82
8.6(won by default)
187
|
Verified
Feature Not Available
7.6
177
|
Verified
9.1(won by 1.5)
76
7.8
166
|
Verified
9.0(won by 1.2)
67
8.5
183
|
Verified
9.5(won by 1.0)
60
8.4
170
|
Verified
9.4(won by 1.0)
54
8.8
184
|
Verified
9.0(won by 0.2)
53
8.3
190
|
Verified
9.2(won by 0.9)
61
8.0
166
|
Verified
9.3(won by 1.3)
71
8.3
137
|
Verified
9.1(won by 0.8)
59
8.8
82
|
Verified
9.0(won by 0.2)
52
8.3
68
|
Verified
9.0(won by 0.7)
50
Targeting
8.9
193
|
Verified
9.3(won by 0.4)
75
8.9
182
|
Verified
9.4(won by 0.5)
73
8.7
187
|
Verified
9.2(won by 0.5)
64
8.4
181
|
Verified
9.1(won by 0.7)
57
Platform
7.2
122
|
Verified
9.0(won by 1.8)
58
7.0
171
|
Verified
8.9(won by 1.9)
72
8.6
112
|
Verified
9.1(won by 0.5)
73
8.6
188
|
Verified
9.1(won by 0.5)
74
8.5
142
|
Verified
9.2(won by 0.7)
67
8.2
38
9.2(won by 1.0)
70
8.2
140
|
Verified
9.2(won by 1.0)
62
8.5
105
|
Verified
9.2(won by 0.7)
59
7.4
154
|
Verified
8.7(won by 1.3)
66
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.1
83
8.3
190
|
Verified
9.1
82
8.6
187
|
Verified
Feature Not Available
7.6
177
|
Verified
9.1
76
7.8
166
|
Verified
9.0
67
8.5
183
|
Verified
9.5
60
8.4
170
|
Verified
9.4
54
8.8
184
|
Verified
9.0
53
8.3
190
|
Verified
9.2
61
8.0
166
|
Verified
9.3
71
8.3
137
|
Verified
9.1
59
8.8
82
|
Verified
9.0
52
8.3
68
|
Verified
9.0
50
Targeting
8.9
193
|
Verified
9.3
75
8.9
182
|
Verified
9.4
73
8.7
187
|
Verified
9.2
64
8.4
181
|
Verified
9.1
57
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
9.0
58
7.0
171
|
Verified
8.9
72
8.6
112
|
Verified
9.1
73
8.6
188
|
Verified
9.1
74
8.5
142
|
Verified
9.2
67
8.2
38
9.2
70
8.2
140
|
Verified
9.2
62
8.5
105
|
Verified
9.2
59
7.4
154
|
Verified
8.7
66
Data management - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product catalogs - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
9.0
21
Not enough data
9.2
18
Not enough data
9.3
23
Not enough data
8.8
23
Not enough data
8.2
13
Campaign Activity
Not enough data
8.8
23
Not enough data
8.7
25
Not enough data
8.9
19
Not enough data
8.9
18
Not enough data
8.4
17
Not enough data
8.6
17
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Operations
Not enough data
8.6
13
Not enough data
8.6
13
Inventory
Not enough data
9.2
6
Not enough data
10.0
12
Not enough data
9.9
12
Platform
Not enough data
8.9
9
Not enough data
9.2
11
Not enough data
9.3
9
Not enough data
8.8
10
Processing
Not enough data
8.3
10
Not enough data
8.1
8
Not enough data
7.6
7
Categories
Categories
Shared Categories
Basis and ROI Hunter are categorized as Cross-Channel Advertising
Unique Categories
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
ROI Hunter is categorized as Social Media Advertising, Multichannel Retail, Catalog Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ROI Hunter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Retail
33.8%
Apparel & Fashion
26.8%
Marketing and Advertising
14.1%
Cosmetics
6.1%
Consumer Goods
3.0%
Other
16.2%
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Is it possible to see activity in both the 'Mixed Ads' & another virtual account?
1 Comment
Official Response from ROI Hunter
Hello Radhika,
if the motivation is to move the campaigns under one virtual account, there is actually a nice solution (only for RH users:...Read more
ROI Hunter has no more discussions with answers
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