# Basis, ROI Hunter vs Google Marketing Platform Comparison | | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.8 out of 5 | 4.1 out of 5 | | **Total Reviews** | 287 | 205 | 300 | | **Largest Market Segment** | Small-Business (63.1% of reviews) | Enterprise (36.4% of reviews) | Mid-Market (48.2% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | No pricing available | --- ## Top Pros & Cons ### Basis Pros: - Account Management (3 reviews) - Ease of Use (3 reviews) Cons: - Poor Usability (3 reviews) - Complex User Interface (2 reviews) ### ROI Hunter **Not enough data** ### Google Marketing Platform Pros: - Features (4 reviews) - Campaign Management (3 reviews) Cons: - Complexity (3 reviews) - Learning Curve (3 reviews) --- ## Ratings Comparison | Rating | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Meets Requirements** | 8.7 (239 reviews) | 9.0 (138 reviews) | 8.5 (250 reviews) | | **Ease of Use** | 8.3 (242 reviews) | 8.8 (141 reviews) | 7.9 (249 reviews) | | **Ease of Setup** | 8.1 (157 reviews) | 8.5 (64 reviews) | 7.3 (130 reviews) | | **Ease of Admin** | 8.2 (148 reviews) | 8.8 (66 reviews) | 7.7 (120 reviews) | | **Quality of Support** | 9.5 (238 reviews) | 9.8 (139 reviews) | 6.9 (228 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 9.4 (67 reviews) | 7.6 (121 reviews) | | **Product Direction (% positive)** | 9.2 (240 reviews) | 9.6 (126 reviews) | 8.1 (247 reviews) | --- ## Pricing ### Basis #### Entry-Level Pricing No pricing available #### Free Trial No information available ### ROI Hunter #### Entry-Level Pricing Plan: ROI Hunter Pricing Price: Contact Us Description: All-in-one platform for collecting and analysing product performance data, building campaigns, designing campaign creatives (for Meta), launching campaigns on the ad networks, and analysing the results. Key Features: - Collect and integrate product performance data - Analyse individual product performance - Visualise product performance at scale [Learn more about ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) #### Free Trial No ### Google Marketing Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | 8.4/10 | 232 | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | 7.9/10 | 209 | #### Channel Functionality | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Display Functionality** | 9.0 (80 reviews) | Not enough data | 8.5 (167 reviews) | #### Platform Interoperability | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Close Ecosystem API** | Feature Not Available | Not enough data | 7.2 (10 reviews) | #### Agentic AI - Display Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.1 (83 reviews) | 8.3 (181 reviews) ✓ Verified | | **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 9.1 (82 reviews) | 8.1 (177 reviews) ✓ Verified | | **Reach** | 8.6 (187 reviews) ✓ Verified | Feature Not Available | 8.3 (156 reviews) ✓ Verified | | **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 9.1 (76 reviews) | 7.7 (150 reviews) ✓ Verified | | **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 9.0 (67 reviews) | 7.9 (154 reviews) ✓ Verified | | **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.5 (60 reviews) | 7.8 (142 reviews) ✓ Verified | | **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.4 (54 reviews) | 7.6 (129 reviews) ✓ Verified | | **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (53 reviews) | 8.4 (73 reviews) | | **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.2 (61 reviews) | 8.1 (69 reviews) | | **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 9.3 (71 reviews) | 7.7 (149 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.1 (59 reviews) | 7.9 (141 reviews) ✓ Verified | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Targeting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.3 (75 reviews) | 8.5 (160 reviews) ✓ Verified | | **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.4 (73 reviews) | 8.4 (150 reviews) ✓ Verified | | **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.2 (64 reviews) | 8.2 (150 reviews) ✓ Verified | | **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.1 (57 reviews) | 8.1 (69 reviews) | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 9.0 (58 reviews) | 8.0 (55 reviews) | | **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.9 (72 reviews) | 8.1 (164 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.1 (73 reviews) | 8.3 (159 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.1 (74 reviews) | 8.4 (169 reviews) ✓ Verified | | **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (67 reviews) | 8.4 (145 reviews) ✓ Verified | | **Customization** | 8.2 (38 reviews) | 9.2 (70 reviews) | 7.6 (152 reviews) ✓ Verified | | **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 9.2 (62 reviews) | 7.9 (152 reviews) ✓ Verified | | **Internationalization** | 8.5 (105 reviews) ✓ Verified | 9.2 (59 reviews) | 8.1 (117 reviews) ✓ Verified | | **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (66 reviews) | 7.7 (136 reviews) ✓ Verified | ### Paid Search Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | 8.1/10 | 117 | #### Campaign Management & Optimization | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Paid Keyword Optimization** | Not enough data | Not enough data | 8.2 (89 reviews) | | **Bid Rules** | Not enough data | Not enough data | 7.9 (86 reviews) | | **Ad Creation and Editing** | Not enough data | Not enough data | 7.9 (84 reviews) | | **Ad and Landing Page Scheduling** | Not enough data | Not enough data | 8.2 (83 reviews) | | **Scenario Planning** | Not enough data | Not enough data | 7.4 (69 reviews) | | **Portfolio Bid Optimization** | Not enough data | Not enough data | 7.6 (82 reviews) | | **Advanced Targeting Options** | Not enough data | Not enough data | 8.2 (88 reviews) | | **Offline Capabilities** | Not enough data | Not enough data | 6.6 (61 reviews) | | **Extensions** | Not enough data | Not enough data | 7.8 (78 reviews) | | **Product Listing Ads** | Not enough data | Not enough data | 8.0 (68 reviews) | | **Budget Execution & Monitoring** | Not enough data | Not enough data | 8.0 (91 reviews) | #### Analytics & Administration | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Ad and Conversion Tracking** | Not enough data | Not enough data | 8.9 (97 reviews) | | **Attribution** | Not enough data | Not enough data | 8.4 (94 reviews) | | **Reports** | Not enough data | Not enough data | 8.5 (98 reviews) | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **APIs** | Not enough data | Not enough data | 8.1 (72 reviews) | | **Notifications** | Not enough data | Not enough data | 8.1 (83 reviews) | | **Customization** | Not enough data | Not enough data | 8.0 (85 reviews) | | **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (90 reviews) | | **Performance and Reliability** | Not enough data | Not enough data | 8.5 (98 reviews) | | **Enterprise Scalability** | Not enough data | Not enough data | 8.6 (87 reviews) | | **Workflow Capability** | Not enough data | Not enough data | 8.4 (85 reviews) | | **Internationalization** | Not enough data | Not enough data | 8.2 (68 reviews) | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | 8.6/10 | 231 | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | 7.9/10 | 209 | #### Platform Interoperability | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Close Ecosystem API** | Feature Not Available | Not enough data | 7.8 (6 reviews) | #### Mobile Functionality | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Mobile Functionality** | 9.0 (66 reviews) | Not enough data | 7.7 (119 reviews) | #### Agentic AI - Mobile Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.1 (83 reviews) | 8.3 (181 reviews) ✓ Verified | | **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 9.1 (82 reviews) | 8.1 (177 reviews) ✓ Verified | | **Reach** | 8.6 (187 reviews) ✓ Verified | Feature Not Available | 8.3 (156 reviews) ✓ Verified | | **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 9.1 (76 reviews) | 7.7 (150 reviews) ✓ Verified | | **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 9.0 (67 reviews) | 7.9 (154 reviews) ✓ Verified | | **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.5 (60 reviews) | 7.8 (142 reviews) ✓ Verified | | **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.4 (54 reviews) | 7.6 (129 reviews) ✓ Verified | | **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (53 reviews) | 8.4 (73 reviews) | | **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.2 (61 reviews) | 8.1 (69 reviews) | | **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 9.3 (71 reviews) | 7.7 (149 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.1 (59 reviews) | 7.9 (141 reviews) ✓ Verified | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Targeting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.3 (75 reviews) | 8.5 (160 reviews) ✓ Verified | | **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.4 (73 reviews) | 8.4 (150 reviews) ✓ Verified | | **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.2 (64 reviews) | 8.2 (150 reviews) ✓ Verified | | **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.1 (57 reviews) | 8.1 (69 reviews) | #### Mobile | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Mobile Tracking** | 8.9 (62 reviews) | Not enough data | 7.7 (112 reviews) | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 9.0 (58 reviews) | 8.0 (55 reviews) | | **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.9 (72 reviews) | 8.1 (164 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.1 (73 reviews) | 8.3 (159 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.1 (74 reviews) | 8.4 (169 reviews) ✓ Verified | | **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (67 reviews) | 8.4 (145 reviews) ✓ Verified | | **Customization** | 8.2 (38 reviews) | 9.2 (70 reviews) | 7.6 (152 reviews) ✓ Verified | | **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 9.2 (62 reviews) | 7.9 (152 reviews) ✓ Verified | | **Internationalization** | 8.5 (105 reviews) ✓ Verified | 9.2 (59 reviews) | 8.1 (117 reviews) ✓ Verified | | **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (66 reviews) | 7.7 (136 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | 8.6/10 | 232 | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | 8.0/10 | 209 | #### Platform Interoperability | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Close Ecosystem API** | Feature Not Available | Not enough data | 7.8 (6 reviews) | #### Video Functionality | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Video Functionality** | 8.7 (65 reviews) | Not enough data | 7.9 (99 reviews) | #### Agentic AI - Video Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.1 (83 reviews) | 8.3 (181 reviews) ✓ Verified | | **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 9.1 (82 reviews) | 8.1 (177 reviews) ✓ Verified | | **Reach** | 8.6 (187 reviews) ✓ Verified | Feature Not Available | 8.3 (156 reviews) ✓ Verified | | **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 9.1 (76 reviews) | 7.7 (150 reviews) ✓ Verified | | **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 9.0 (67 reviews) | 7.9 (154 reviews) ✓ Verified | | **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.5 (60 reviews) | 7.8 (142 reviews) ✓ Verified | | **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.4 (54 reviews) | 7.6 (129 reviews) ✓ Verified | | **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (53 reviews) | 8.4 (73 reviews) | | **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.2 (61 reviews) | 8.1 (69 reviews) | | **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 9.3 (71 reviews) | 7.7 (149 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.1 (59 reviews) | 7.9 (141 reviews) ✓ Verified | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Targeting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.3 (75 reviews) | 8.5 (160 reviews) ✓ Verified | | **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.4 (73 reviews) | 8.4 (150 reviews) ✓ Verified | | **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.2 (64 reviews) | 8.2 (150 reviews) ✓ Verified | | **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.1 (57 reviews) | 8.1 (69 reviews) | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 9.0 (58 reviews) | 8.0 (55 reviews) | | **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.9 (72 reviews) | 8.1 (164 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.1 (73 reviews) | 8.3 (159 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.1 (74 reviews) | 8.4 (169 reviews) ✓ Verified | | **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (67 reviews) | 8.4 (145 reviews) ✓ Verified | | **Customization** | 8.2 (38 reviews) | 9.2 (70 reviews) | 7.6 (152 reviews) ✓ Verified | | **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 9.2 (62 reviews) | 7.9 (152 reviews) ✓ Verified | | **Internationalization** | 8.5 (105 reviews) ✓ Verified | 9.2 (59 reviews) | 8.1 (117 reviews) ✓ Verified | | **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (66 reviews) | 7.7 (136 reviews) ✓ Verified | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | 9.1/10 | 87 | | **Google Marketing Platform** | N/A | N/A | #### Platform Interoperability | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Close Ecosystem API** | Not enough data | 8.5 (47 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Social Functionality | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Social Functionality** | Not enough data | 9.3 (70 reviews) | Not enough data | #### Campaign Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.1 (83 reviews) | 8.3 (181 reviews) ✓ Verified | | **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 9.1 (82 reviews) | 8.1 (177 reviews) ✓ Verified | | **Reach** | 8.6 (187 reviews) ✓ Verified | Feature Not Available | 8.3 (156 reviews) ✓ Verified | | **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 9.1 (76 reviews) | 7.7 (150 reviews) ✓ Verified | | **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 9.0 (67 reviews) | 7.9 (154 reviews) ✓ Verified | | **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.5 (60 reviews) | 7.8 (142 reviews) ✓ Verified | | **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.4 (54 reviews) | 7.6 (129 reviews) ✓ Verified | | **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (53 reviews) | 8.4 (73 reviews) | | **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.2 (61 reviews) | 8.1 (69 reviews) | | **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 9.3 (71 reviews) | 7.7 (149 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.1 (59 reviews) | 7.9 (141 reviews) ✓ Verified | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Targeting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.3 (75 reviews) | 8.5 (160 reviews) ✓ Verified | | **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.4 (73 reviews) | 8.4 (150 reviews) ✓ Verified | | **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.2 (64 reviews) | 8.2 (150 reviews) ✓ Verified | | **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.1 (57 reviews) | 8.1 (69 reviews) | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 9.0 (58 reviews) | 8.0 (55 reviews) | | **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.9 (72 reviews) | 8.1 (164 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.1 (73 reviews) | 8.3 (159 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.1 (74 reviews) | 8.4 (169 reviews) ✓ Verified | | **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (67 reviews) | 8.4 (145 reviews) ✓ Verified | | **Customization** | 8.2 (38 reviews) | 9.2 (70 reviews) | 7.6 (152 reviews) ✓ Verified | | **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 9.2 (62 reviews) | 7.9 (152 reviews) ✓ Verified | | **Internationalization** | 8.5 (105 reviews) ✓ Verified | 9.2 (59 reviews) | 8.1 (117 reviews) ✓ Verified | | **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (66 reviews) | 7.7 (136 reviews) ✓ Verified | ### Digital Audio Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | 8.7/10 | 21 | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | N/A | N/A | #### Platform Basics | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Cross-Device Advertising** | 9.0 (20 reviews) | Not enough data | Not enough data | | **Audio Ad Formats** | 8.8 (20 reviews) | Not enough data | Not enough data | | **Programmatic Audio** | 8.9 (21 reviews) | Not enough data | Not enough data | | **Audience Targeting** | 8.8 (20 reviews) | Not enough data | Not enough data | #### Platform Reporting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Performance Monitoring** | 8.7 (21 reviews) | Not enough data | Not enough data | | **Reporting Dashboards** | 8.3 (21 reviews) | Not enough data | Not enough data | | **Dashboard Exports** | Feature Not Available | Not enough data | Not enough data | | **Music Genre Reporting** | Feature Not Available | Not enough data | Not enough data | #### Agentic AI - Digital Audio Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Basis** | 8.2/10 | 233 | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | 8.0/10 | 209 | #### Demand Side Platforms | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Cross Channel Capabilities ** | 8.6 (29 reviews) | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.1 (83 reviews) | 8.3 (181 reviews) ✓ Verified | | **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 9.1 (82 reviews) | 8.1 (177 reviews) ✓ Verified | | **Reach** | 8.6 (187 reviews) ✓ Verified | Feature Not Available | 8.3 (156 reviews) ✓ Verified | | **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 9.1 (76 reviews) | 7.7 (150 reviews) ✓ Verified | | **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 9.0 (67 reviews) | 7.9 (154 reviews) ✓ Verified | | **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.5 (60 reviews) | 7.8 (142 reviews) ✓ Verified | | **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.4 (54 reviews) | 7.6 (129 reviews) ✓ Verified | | **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (53 reviews) | 8.4 (73 reviews) | | **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.2 (61 reviews) | 8.1 (69 reviews) | | **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 9.3 (71 reviews) | 7.7 (149 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.1 (59 reviews) | 7.9 (141 reviews) ✓ Verified | | **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 9.0 (52 reviews) | 7.0 (39 reviews) | | **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 9.0 (50 reviews) | 7.6 (94 reviews) ✓ Verified | #### Targeting | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.3 (75 reviews) | 8.5 (160 reviews) ✓ Verified | | **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.4 (73 reviews) | 8.4 (150 reviews) ✓ Verified | | **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.2 (64 reviews) | 8.2 (150 reviews) ✓ Verified | | **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.1 (57 reviews) | 8.1 (69 reviews) | #### Demand Side Platforms | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | Not enough data | 8.2 (44 reviews) ✓ Verified | | **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | Not enough data | 7.5 (49 reviews) ✓ Verified | | **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | Not enough data | 7.6 (49 reviews) ✓ Verified | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 9.0 (58 reviews) | 8.0 (55 reviews) | | **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.9 (72 reviews) | 8.1 (164 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.1 (73 reviews) | 8.3 (159 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.1 (74 reviews) | 8.4 (169 reviews) ✓ Verified | | **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (67 reviews) | 8.4 (145 reviews) ✓ Verified | | **Customization** | 8.2 (38 reviews) | 9.2 (70 reviews) | 7.6 (152 reviews) ✓ Verified | | **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 9.2 (62 reviews) | 7.9 (152 reviews) ✓ Verified | | **Internationalization** | 8.5 (105 reviews) ✓ Verified | 9.2 (59 reviews) | 8.1 (117 reviews) ✓ Verified | | **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (66 reviews) | 7.7 (136 reviews) ✓ Verified | ### Catalog Management | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | N/A | N/A | #### Data management - Catalog Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Centralized Product Information** | Not enough data | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | Not enough data | | **Product Data Enrichment** | Not enough data | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | Not enough data | #### Product catalogs - Catalog Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Category Management** | Not enough data | Not enough data | Not enough data | | **Search and Navigation** | Not enough data | Not enough data | Not enough data | | **SEO Optimization** | Not enough data | Not enough data | Not enough data | #### Integration - Catalog Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **API Integration** | Not enough data | Not enough data | Not enough data | | **Third-Party Integration** | Not enough data | Not enough data | Not enough data | #### Analytics and Reporting - Catalog Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Catalog Effectiveness** | Not enough data | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Catalog Management | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | N/A | N/A | | **Google Marketing Platform** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | 8.8/10 | 26 | | **Google Marketing Platform** | N/A | N/A | #### Marketing Operations | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **ROI Tracking** | Not enough data | 8.8 (23 reviews) | Not enough data | | **Data Collection** | Not enough data | 9.0 (21 reviews) | Not enough data | | **Customer Insights** | Not enough data | 9.2 (18 reviews) | Not enough data | | **Multi-User Access** | Not enough data | 9.3 (23 reviews) | Not enough data | | **Spend Management** | Not enough data | 8.8 (23 reviews) | Not enough data | | **White Label** | Not enough data | 8.2 (13 reviews) | Not enough data | #### Campaign Activity | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Campaign Insights** | Not enough data | 8.8 (23 reviews) | Not enough data | | **Reports and Dashboards** | Not enough data | 8.7 (25 reviews) | Not enough data | | **Campaign Stickiness** | Not enough data | 8.9 (19 reviews) | Not enough data | | **Multichannel Tracking** | Not enough data | 8.9 (18 reviews) | Not enough data | | **Brand Optimization** | Not enough data | 8.4 (17 reviews) | Not enough data | | **Predictive Analytics** | Not enough data | 8.6 (17 reviews) | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Multichannel Retail | Product | Score | Reviews | |---|---|---| | **Basis** | N/A | N/A | | **ROI Hunter** | 8.9/10 | 14 | | **Google Marketing Platform** | N/A | N/A | #### Operations | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Optimized Business Operations** | Not enough data | 8.6 (13 reviews) | Not enough data | | **Data Synchronization** | Not enough data | 8.6 (13 reviews) | Not enough data | #### Inventory | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Order Fulfillment** | Not enough data | 9.2 (6 reviews) | Not enough data | | **Catalog Management** | Not enough data | 10.0 (12 reviews) | Not enough data | | **Product Intelligence** | Not enough data | 9.9 (12 reviews) | Not enough data | #### Platform | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Regulation Compliance** | Not enough data | 8.9 (9 reviews) | Not enough data | | **Multichannel Publishing** | Not enough data | 9.2 (11 reviews) | Not enough data | | **Accounting Reports** | Not enough data | 9.3 (9 reviews) | Not enough data | | **Marketplace Integration** | Not enough data | 8.8 (10 reviews) | Not enough data | #### Processing | Feature | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Internationalization** | Not enough data | 8.3 (10 reviews) | Not enough data | | **Order Management** | Not enough data | 8.1 (8 reviews) | Not enough data | | **Scan and Ship ** | Not enough data | 7.6 (7 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Unique to Basis (6):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising) **Unique to ROI Hunter (4):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Multichannel Retail Software](https://www.g2.com/categories/multichannel-retail), [Catalog Management Software](https://www.g2.com/categories/catalog-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Google Marketing Platform (5):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Basis | ROI Hunter | Google Marketing Platform | |---|---|---|---| | **Small-Business** | 63.1% | 28.8% | 25.5% | | **Mid-Market** | 28.9% | 34.8% | 48.2% | | **Enterprise** | 8.0% | 36.4% | 26.3% | ### By Industry #### Basis - **Marketing and Advertising:** 60.8% - **Newspapers:** 4.2% - **Political Organization:** 3.4% - **Information Technology and Services:** 2.3% - **Online Media:** 2.3% - **Automotive:** 1.9% - **Broadcast Media:** 1.5% - **Health, Wellness and Fitness:** 1.5% - **Internet:** 1.5% - **Management Consulting:** 1.1% - **Other:** 19.4% #### ROI Hunter - **Retail:** 33.8% - **Apparel & Fashion:** 26.8% - **Marketing and Advertising:** 14.1% - **Cosmetics:** 6.1% - **Consumer Goods:** 3.0% - **Consumer Electronics:** 2.5% - **Furniture:** 2.0% - **Computer Games:** 1.0% - **Consumer Services:** 1.0% - **E-Learning:** 1.0% - **Other:** 8.6% #### Google Marketing Platform - **Marketing and Advertising:** 53.8% - **Internet:** 6.9% - **Computer Software:** 5.5% - **Retail:** 2.9% - **Telecommunications:** 1.8% - **Insurance:** 1.8% - **Sports:** 1.5% - **Consumer Goods:** 1.5% - **Automotive:** 1.1% - **Broadcast Media:** 1.1% - **Other:** 22.2% --- ## Alternatives ### Alternatives to Basis - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) ### Alternatives to ROI Hunter - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) — 4.4/5 stars (376 reviews) - [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (377 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews) - [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) ### Alternatives to Google Marketing Platform - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) --- ## Top Discussions ### Basis - Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote > **Top comment:** "Hi Seth, Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..." - Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..." ### ROI Hunter - Title: [Is it possible to see activity in both the 'Mixed Ads' & another virtual account?](https://www.g2.com/discussions/37561-is-it-possible-to-see-activity-in-both-the-mixed-ads-another-virtual-account) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hello Radhika, if the motivation is to move the campaigns under one virtual account, there is actually a nice solution (only for RH users:..." ### Google Marketing Platform - Title: [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) — 1 comment, 1 upvote > **Top comment:** "our website https://pinterestvideosdownloader.com/pinterest-video-download/" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-roi-hunter-vs-google-marketing-platform)