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Compare Attentive and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Mid-Market (56.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,076)4.6 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveBraze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in providing a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Attentive stands out for its simplicity and effectiveness, with many highlighting the platform's fast setup and ease of use. Reviewers have noted that the personalization and automation features significantly help in reaching a wide audience, making it a practical choice for daily operations.
- According to verified reviews, Braze has a higher overall satisfaction score, reflecting its strong performance in areas like email campaign management and dynamic content creation. Users commend its quality documentation and technical capabilities, which facilitate complex audience paths and integrations.
- Reviewers mention that while Attentive offers a user-friendly experience, it may not match the advanced features of Braze in certain areas, such as email deliverability and A/B testing. However, users appreciate Attentive's effective reporting analytics and segment builders, which aid in strategy development and performance tracking.
- G2 reviewers highlight that Braze's implementation process is generally more complex, with some users facing challenges in configuration. In contrast, Attentive is praised for its quick and straightforward setup, making it an attractive option for small businesses looking for immediate results.
- Users report that while Braze has a strong market presence and is favored by mid-market companies, Attentive's focus on small businesses allows it to cater effectively to their specific needs. This specialization can lead to a more tailored experience for users in that segment.
Pricing
Entry-Level Pricing
Attentive
No pricing availableBraze
No pricing availableFree Trial
Attentive
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.9
945
8.5
952
Ease of Use
9.1
954
8.3
1,160
Ease of Setup
8.8
690
7.6
644
Ease of Admin
8.9
393
8.5
354
Quality of Support
9.3
938
8.5
905
Has the product been a good partner in doing business?
9.2
398
8.9
362
Product Direction (% positive)
9.1
905
9.2
917
Features by Category
Email Marketing
7.3
54
8.8
564
7.6
51
8.8
536
7.3
52
8.4
539
7.4
51
8.3
449
Online Marketing
7.4
56
6.9
356
7.7
55
8.4
478
8.2
56
8.7
519
8.3
55
8.4
493
7.7
51
7.3
371
Lead Management
8.0
49
7.5
390
7.8
49
7.5
397
7.8
47
8.6
533
7.0
45
6.8
324
7.1
46
7.4
352
7.3
47
7.5
380
7.2
46
Feature Not Available
7.2
47
7.8
381
Campaign Management
7.6
46
Feature Not Available
7.2
44
Feature Not Available
7.2
44
Feature Not Available
6.9
45
Feature Not Available
Social
6.5
43
Feature Not Available
6.5
43
6.7
325
6.6
43
Feature Not Available
6.5
42
Feature Not Available
6.5
43
6.6
329
Reporting & Analytics
7.7
47
7.8
530
7.7
45
Feature Not Available
7.8
46
Feature Not Available
7.7
45
6.7
399
6.7
43
Feature Not Available
Platform
7.5
56
8.3
445
7.8
56
Feature Not Available
8.5
56
8.5
442
7.8
55
7.7
349
7.2
55
7.7
400
9.0
56
8.5
430
7.6
55
Feature Not Available
Agentic AI - Marketing Automation
6.6
39
6.5
39
6.9
41
6.6
37
6.9
40
6.7
37
6.9
41
6.5
37
6.9
41
6.4
37
6.9
40
6.4
36
Integration
7.9
56
7.8
447
7.8
57
8.1
430
7.5
56
7.9
391
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
467
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
470
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
389
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
9.2
766
8.6
67
7.8
713
8.0
66
9.2
769
8.7
67
8.2
736
8.2
64
9.0
773
8.1
63
8.6
748
8.1
65
8.4
750
8.7
66
8.3
684
8.3
66
SMS Platform
8.1
762
7.9
64
8.6
758
8.5
63
7.8
618
Feature Not Available
6.5
536
Feature Not Available
8.0
661
8.4
63
8.2
685
7.9
63
Agentic AI - SMS Marketing
6.9
354
6.3
16
7.1
352
6.5
16
7.1
354
6.5
16
7.0
351
6.8
16
7.0
343
6.6
16
7.1
345
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
7.5
383
8.5
390
|
Verified
7.7
472
|
Verified
7.7
298
7.1
341
|
Verified
7.7
334
6.9
369
|
Verified
Campaigns
7.8
320
7.6
328
|
Verified
8.1
312
9.0
461
|
Verified
8.8
375
|
Verified
7.6
310
8.1
348
6.6
231
7.4
279
8.9
440
|
Verified
8.3
374
8.7
453
|
Verified
Engagement
8.5
369
7.5
266
Platform
8.7
369
8.3
390
8.3
342
|
Verified
8.2
362
|
Verified
8.0
293
7.9
319
Agentic AI - Mobile Marketing
6.8
143
6.5
40
6.7
140
6.7
42
6.8
140
6.7
40
6.8
139
6.6
40
6.8
139
6.5
40
7.0
140
6.5
41
Categories
Categories
Shared Categories
Attentive and Braze are categorized as Mobile Marketing, SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Attentive has no unique categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.7%
Apparel & Fashion
16.6%
Consumer Goods
11.8%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Braze has no more discussions with answers
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