Compare Appier AIRIS (formerly Woopra) and Totango 
Featured Products
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Contact Us Per Year
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansTotango
Star Rating
(1,147)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Appier AIRIS excels in user experience, highlighting its intuitive interface and rich analytical features. Users appreciate the seamless integration with AIQUA Segment, which enhances its functionality for customer journey analysis.
- Users say that Totango shines in its integration with Salesforce, making it incredibly convenient for teams that rely on both platforms. The automatic updates from Salesforce to Totango are particularly praised, streamlining workflow and data management.
- According to verified reviews, Appier AIRIS has a notable advantage in ease of setup, with users mentioning a quick and straightforward onboarding process. This allows teams to start leveraging the platform's capabilities without extensive delays.
- Reviewers mention that Totango is effective for tracking customer health and engagement, with intuitive dashboards that provide clear visibility into accounts. This feature is particularly beneficial for managing renewals and customer success activities efficiently.
- G2 reviewers highlight that Appier AIRIS offers superior dynamic segmentation and journey reporting, with users noting its ability to provide detailed insights into customer behavior, which is crucial for targeted marketing efforts.
- Users express that while Totango is user-friendly, it faces challenges in ease of administration compared to Appier AIRIS. Reviewers have noted that managing settings and configurations can be less intuitive, which may impact overall user satisfaction.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Totango
No trial information availableRatings
Meets Requirements
9.0
178
8.3
967
Ease of Use
8.7
181
8.2
981
Ease of Setup
8.7
83
7.4
492
Ease of Admin
8.8
69
7.8
360
Quality of Support
8.6
157
8.4
815
Has the product been a good partner in doing business?
8.8
64
8.6
360
Product Direction (% positive)
8.8
176
8.7
944
Features by Category
Metrics
9.0
119
Not enough data
8.8
118
Not enough data
8.7
117
Not enough data
8.9
120
Not enough data
9.1
117
Not enough data
8.6
106
Not enough data
8.7
108
Not enough data
8.8
105
Not enough data
8.6
102
Not enough data
Reporting
9.2
123
Not enough data
8.6
110
Not enough data
8.5
101
Not enough data
8.7
112
Not enough data
8.5
97
Not enough data
8.2
94
Not enough data
8.5
108
Not enough data
Other
8.6
115
Not enough data
8.6
96
Not enough data
8.5
88
Not enough data
8.7
99
Not enough data
8.6
87
Not enough data
8.6
76
Not enough data
8.4
86
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
Not enough data
8.9
85
Not enough data
8.8
106
Not enough data
8.8
106
Not enough data
Customer Information
Not enough data
8.2
773
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
747
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Predictions
Not enough data
7.8
665
|
Verified
Not enough data
7.1
633
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Platform
Not enough data
8.0
754
|
Verified
Not enough data
7.7
691
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.1
178
|
Verified
Not enough data
8.1
178
|
Verified
Not enough data
7.1
110
Not enough data
7.6
113
Intelligence
Not enough data
Feature Not Available
Not enough data
7.2
157
|
Verified
Not enough data
Feature Not Available
Sales Team
Not enough data
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
Not enough data
8.0
143
Not enough data
7.7
146
Not enough data
8.2
139
Not enough data
Feature Not Available
Not enough data
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Platform Basics
9.2
30
|
Verified
8.4
228
|
Verified
9.1
30
|
Verified
8.2
227
|
Verified
Platform Data
9.2
31
|
Verified
8.0
221
|
Verified
9.3
27
7.9
222
|
Verified
9.2
28
|
Verified
8.3
242
|
Verified
9.0
29
|
Verified
8.2
227
|
Verified
Platform Additional Functionality
9.1
29
|
Verified
8.2
219
|
Verified
8.7
29
|
Verified
7.9
227
|
Verified
8.6
28
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
Not enough data
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
51
Not enough data
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Onboarding Setup
Not enough data
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Project Tracking
Not enough data
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Customer Engagement
Not enough data
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Totango are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Product Analytics, E-Commerce Analytics, Subscription Analytics, Marketing Analytics, Digital Analytics, Conversational Marketing, and Personalization Engines
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Experience Management, Customer Journey Mapping, Digital Adoption Platform, and SAP Store
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Computer Software
36.1%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.4%
Marketing and Advertising
3.4%
Other
33.9%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
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