Compare Appier AIRIS (formerly Woopra) and Heap 
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Free 10000 Sessions Per Month
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansHeap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansAppier AIRIS (formerly Woopra) vs Heap
When assessing the two solutions, reviewers found Appier AIRIS (formerly Woopra) easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Appier AIRIS (formerly Woopra) meets the needs of their business better than Heap.
- When comparing quality of ongoing product support, reviewers felt that Heap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Appier AIRIS (formerly Woopra) over Heap.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
9.0
178
8.6
857
Ease of Use
8.7
181
8.1
867
Ease of Setup
8.7
83
8.5
315
Ease of Admin
8.8
69
8.6
317
Quality of Support
8.6
157
8.7
680
Has the product been a good partner in doing business?
8.8
64
8.8
299
Product Direction (% positive)
8.8
176
8.7
796
Features by Category
Metrics
9.0
119
8.6
397
8.8
118
8.4
365
8.7
117
8.3
327
8.9
120
9.0
398
9.1
117
8.8
391
8.6
106
8.0
305
8.7
108
8.1
279
8.8
105
8.7
347
8.6
102
8.7
368
Reporting
9.2
123
8.6
365
8.6
110
8.0
293
8.5
101
8.7
330
8.7
112
8.3
358
8.5
97
8.2
205
8.2
94
8.4
225
8.5
108
8.3
375
Other
8.6
115
8.4
339
8.6
96
8.0
185
8.5
88
7.6
192
8.7
99
8.2
214
8.6
87
8.1
149
8.6
76
8.0
45
8.4
86
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
8.4
274
8.9
85
8.6
99
8.8
106
8.6
412
8.8
106
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.5
12
8.3
299
8.8
13
8.7
358
8.2
13
8.5
326
8.3
12
8.7
351
8.0
11
7.9
104
8.2
13
8.4
222
8.5
12
7.8
91
8.3
13
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
8.6
85
9.4
33
8.4
87
8.8
33
8.6
83
8.9
33
8.2
69
8.9
33
7.8
72
8.7
30
7.3
49
Administration
8.9
31
8.1
69
8.8
30
8.2
50
9.0
32
8.5
65
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
|
Verified
9.2
30
9.1
30
|
Verified
9.2
31
Platform Data
9.2
31
|
Verified
9.1
32
9.3
27
8.7
34
9.2
28
|
Verified
9.2
33
9.0
29
|
Verified
8.9
33
Platform Additional Functionality
9.1
29
|
Verified
9.2
33
8.7
29
|
Verified
8.9
31
8.6
28
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Heap are categorized as Product Analytics, E-Commerce Analytics, Customer Journey Analytics, and Digital Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Marketing Analytics, Customer Data Platform (CDP), Conversational Marketing, and Personalization Engines
Heap is categorized as Session Replay, Mobile App Analytics, Mobile App Optimization, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What does Woopra do?
1 Comment
AT
Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It...Read more
How do I track a user journey on my website?
1 Comment
KP
Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user...Read more
What is woopra com?
1 Comment
KP
Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It...Read more
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
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