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Compare Appcues and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Free Trial
$0.00 Per Month
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesOmnisend
Star Rating
(1,163)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive templates that simplify email design. Users appreciate the straightforward setup process and the helpful customer support, which enhances their overall satisfaction.
- Users say that Appcues offers a highly user-friendly build interface, making it easy to create onboarding flows and surveys. This ease of use is a significant advantage, allowing teams to onboard users quickly and efficiently, which is crucial for product adoption.
- According to verified reviews, Omnisend stands out for its robust features in push notifications and personalization, receiving higher satisfaction scores in these areas. Reviewers highlight the effectiveness of its scheduling and segmentation capabilities, which help in targeting specific audiences effectively.
- Reviewers mention that while Appcues has a strong customer support team that is responsive and attentive, Omnisend's support is also highly rated, with users noting quick and helpful responses that contribute to a positive experience.
- G2 reviewers indicate that Omnisend is particularly well-suited for small businesses, with a majority of its reviews coming from this segment. This focus allows it to cater specifically to the needs of smaller teams, making it a preferred choice for those looking for tailored solutions.
- Users highlight that while Appcues is effective for building user engagement tools, it faces challenges in areas like campaign performance compared to Omnisend. Reviewers have noted that Omnisend's features lead to better overall campaign results, which is a critical factor for marketing success.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Appcues
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.9
915
Ease of Use
8.6
289
9.1
920
Ease of Setup
8.3
164
9.0
544
Ease of Admin
8.7
149
9.2
427
Quality of Support
9.1
271
9.1
836
Has the product been a good partner in doing business?
9.2
147
9.2
414
Product Direction (% positive)
9.0
268
9.1
893
Features by Category
Email Marketing
Not enough data
9.0
696
|
Verified
Not enough data
9.2
669
|
Verified
Not enough data
8.9
663
|
Verified
Not enough data
9.1
625
Online Marketing
Not enough data
8.5
569
|
Verified
Not enough data
8.6
555
|
Verified
Not enough data
8.6
475
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Lead Management
Not enough data
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
571
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
517
|
Verified
Not enough data
8.6
470
|
Verified
Not enough data
8.3
351
|
Verified
Campaign Management
Not enough data
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Social
Not enough data
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Reporting & Analytics
Not enough data
8.9
623
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Platform
Not enough data
8.6
418
|
Verified
Not enough data
8.9
401
|
Verified
Not enough data
8.9
291
|
Verified
Not enough data
8.5
330
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
404
|
Verified
Not enough data
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
Not enough data
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Administration
Not enough data
8.4
96
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
8.9
82
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.5
10
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.7
9
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
9.2
100
7.9
18
9.3
97
8.4
16
9.3
91
9.4
20
9.2
94
Not enough data
9.1
90
Analytics
8.9
15
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
408
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
385
|
Verified
Not enough data
8.7
396
|
Verified
Not enough data
8.3
317
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
361
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
55
Not enough data
8.3
54
Not enough data
8.7
54
Not enough data
8.8
53
Campaigns
Not enough data
8.6
52
Not enough data
8.4
53
Not enough data
8.3
53
Not enough data
8.5
52
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
54
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Analysis
6.7
6
Not enough data
6.4
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
Campaigns
5.8
6
Not enough data
6.9
6
Not enough data
4.7
6
Not enough data
5.0
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Engagement
5.3
6
Not enough data
Platform
7.5
6
Not enough data
5.8
6
Not enough data
Feature Not Available
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Omnisend are categorized as Personalization and Push Notification
Unique Categories
Appcues is categorized as Digital Adoption Platform, Mobile App Optimization, Mobile Marketing, and Personalization Engines
Omnisend is categorized as SMS Marketing, Email Template Builder, Marketing Automation, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Alternatives
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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