Compare Amplitude Analytics and Hotjar 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (51.9% of reviews)
Entry-Level Pricing
Free
Free 35 Daily sessions
Amplitude Analytics
Star Rating
(2,829)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansHotjar
Star Rating
(340)4.3 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in ease of setup, with many users highlighting how simple it is to get started. One user mentioned that "everything is simple to set up," making it a great choice for those who want quick implementation.
- Users say that Amplitude Analytics offers a more comprehensive product analytics experience, particularly with its User Profiles feature. This allows teams to track individual user activities and navigate through their sessions, which is invaluable for building new features.
- Reviewers mention that Hotjar's heatmaps and session recordings provide clear insights into user interactions, making it easier to understand how users engage with a site. This feature is frequently praised for its ability to improve user experience quickly.
- According to verified reviews, Amplitude Analytics is recognized for its user-friendly interface and seamless data integration. Users appreciate how it "effortlessly fetches and integrates data points," which enhances the accuracy of charts and dashboards.
- G2 reviewers highlight that while both products have similar quality of support ratings, Hotjar stands out slightly with users noting its responsiveness and helpfulness in addressing queries, contributing to a positive overall experience.
- Users report that Hotjar is particularly beneficial for small businesses, with a significant portion of its user base coming from this segment. In contrast, Amplitude Analytics is favored by mid-market companies, indicating that each tool may cater to different organizational needs effectively.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Amplitude Analytics
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.5
2,091
8.6
264
Ease of Use
8.3
2,109
8.9
267
Ease of Setup
7.9
942
9.0
128
Ease of Admin
8.4
641
8.9
118
Quality of Support
8.4
1,602
8.5
182
Has the product been a good partner in doing business?
8.7
612
8.7
105
Product Direction (% positive)
8.6
1,920
8.2
260
Features by Category
Metrics
8.5
696
8.7
26
8.5
686
9.1
28
7.9
639
9.0
25
8.8
718
9.1
24
8.8
722
8.8
20
8.2
667
8.6
19
8.1
628
8.8
18
8.9
698
9.0
21
8.9
718
9.0
26
Reporting
8.5
670
Feature Not Available
8.3
614
9.0
20
8.1
581
Feature Not Available
8.6
686
8.1
20
8.2
566
8.6
20
8.2
574
8.2
17
8.6
698
8.9
22
Other
8.5
667
8.0
24
7.7
490
Feature Not Available
7.6
448
Feature Not Available
7.8
537
7.8
18
7.8
431
8.1
15
7.3
392
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.2
70
8.0
540
Feature Not Available
8.5
705
8.9
140
8.5
726
8.9
140
User Identification
7.8
612
Not enough data
8.8
774
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
805
Not enough data
8.6
738
Not enough data
7.9
652
Not enough data
8.6
795
Not enough data
8.1
777
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
667
Not enough data
User Response Methods
Not enough data
8.9
48
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
71
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.6
53
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.7
54
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
46
|
Verified
Not enough data
8.7
41
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
8.3
1040
Not enough data
8.7
1239
Not enough data
8.5
1190
Not enough data
8.8
1261
Not enough data
7.1
832
Feature Not Available
8.0
952
Feature Not Available
7.0
728
Feature Not Available
7.7
934
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
174
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
10.0
10
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.6
13
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
96
Not enough data
8.6
110
Not enough data
8.1
102
Not enough data
8.9
126
Reporting
Not enough data
9.3
154
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
667
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Hotjar are categorized as Digital Analytics and Product Analytics
Unique Categories
Amplitude Analytics is categorized as Mobile App Analytics
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Marketing and Advertising
15.7%
Computer Software
14.7%
Information Technology and Services
11.0%
Internet
9.4%
Retail
5.6%
Other
43.6%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
What is Amplitude Analytics used for?
1 Comment
MJ
Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.
Main uses:
- Track user journeys...Read more
What does Amplitude Analytics do?
1 Comment
SJ
Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to...Read more
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
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