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Compare Amplitude Analytics and Hotjar 
Featured Products
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
Free
Free 35 Daily sessions
Amplitude Analytics
Star Rating
(2,760)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansHotjar
Star Rating
(335)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in user experience, particularly with its intuitive heatmaps and session recordings. Users appreciate how these features help them understand real user behavior, making it easier to identify issues and enhance website performance quickly.
- Users say that Amplitude Analytics stands out for its robust product analytics capabilities. The platform's event-based data model allows for detailed tracking of user journeys and retention, with reviewers highlighting the ease of building funnels and cohorts, which enhances their ability to analyze user behavior over time.
- Reviewers mention that Hotjar's setup process is notably quick and straightforward, allowing users to start gathering insights without extensive configuration. This ease of setup is a significant advantage for small businesses looking to implement analytics without a steep learning curve.
- According to verified reviews, Amplitude Analytics offers a more comprehensive range of data visualization options, such as varied charts that simplify data interpretation. Users find the personalized dashboard feature particularly useful for tailoring insights to their specific needs.
- G2 reviewers highlight that while both products provide quality support, Hotjar receives slightly higher praise for its customer service. Users appreciate the responsiveness and helpfulness of Hotjar's support team, which can be crucial for businesses needing timely assistance.
- Users report that while Hotjar is favored for its ease of use and setup, Amplitude Analytics is preferred for its depth of analysis and reporting capabilities. This makes Amplitude a better fit for mid-market companies that require more advanced analytics to drive product decisions.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Amplitude Analytics
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.5
2,058
8.7
257
Ease of Use
8.3
2,076
8.9
260
Ease of Setup
7.9
914
9.0
121
Ease of Admin
8.4
636
8.9
111
Quality of Support
8.4
1,576
8.5
176
Has the product been a good partner in doing business?
8.7
607
8.7
98
Product Direction (% positive)
8.6
1,893
8.1
253
Features by Category
Metrics
8.5
693
8.7
25
8.5
684
9.1
27
7.9
637
9.0
24
8.8
716
9.1
23
8.8
720
8.8
20
8.2
665
8.6
19
8.1
628
8.7
17
8.9
696
8.9
20
8.9
716
8.9
25
Reporting
8.5
670
Feature Not Available
8.3
614
8.9
19
8.1
581
Feature Not Available
8.6
684
8.1
20
8.2
565
8.5
19
8.2
573
8.2
17
8.6
696
8.8
21
Other
8.5
664
8.0
24
7.7
490
Feature Not Available
7.6
448
Feature Not Available
7.8
536
7.6
17
7.8
431
8.1
15
7.3
391
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
57
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.2
70
8.0
540
Feature Not Available
8.5
705
8.9
139
8.6
725
8.8
139
User Identification
7.8
610
Not enough data
8.8
771
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
801
Not enough data
8.6
735
Not enough data
7.9
650
Not enough data
8.6
792
Not enough data
8.1
775
Not enough data
8.8
763
Not enough data
Metrics
8.6
663
Not enough data
7.7
543
Not enough data
8.4
639
Not enough data
8.3
580
Not enough data
9.0
663
Not enough data
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product Analytics
8.3
1039
Not enough data
8.7
1231
Not enough data
8.5
1181
Not enough data
8.8
1248
Not enough data
7.1
829
Feature Not Available
8.0
952
Feature Not Available
7.0
728
Feature Not Available
7.7
920
Not enough data
Agentic AI - Product Analytics
6.1
172
Not enough data
6.7
171
Not enough data
6.3
170
Not enough data
6.3
171
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
101
Not enough data
8.9
125
Reporting
Not enough data
9.3
153
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Metrics
8.6
663
Not enough data
7.7
543
Not enough data
8.4
639
Not enough data
8.3
580
Not enough data
9.0
663
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Hotjar are categorized as Digital Analytics and Product Analytics
Unique Categories
Amplitude Analytics is categorized as Mobile App Analytics
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.2%
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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