# Amplitude Analytics vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in providing visual insights into user behavior, with features like heatmaps and session recordings that help identify UX and UI issues quickly. Users appreciate how these tools can lead to improved conversions, making it a strong choice for small businesses looking to enhance their website performance.
- **Users say** Amplitude Analytics stands out for its robust data segmentation capabilities, allowing teams to dive deep into technical questions and analyze performance across different markets. The platform's variety of chart options is particularly praised for ongoing tracking, making it a favorite among mid-market companies.
- **Reviewers mention** that Hotjar's free version is sufficient for many users, providing essential features to understand customer interactions without any cost. This accessibility is a significant advantage for small businesses or startups that may have budget constraints.
- **According to verified reviews** , Amplitude Analytics offers an easy-to-navigate interface that appeals to non-data experts, making it easier for teams to analyze data across platforms like iOS, Android, and web. This user-friendly design is a key factor in its popularity among mid-market users.
- **G2 reviewers highlight** that Hotjar's implementation process is notably quick and intuitive, with users praising the onboarding experience. This ease of setup allows businesses to start gathering insights almost immediately, which is crucial for those needing rapid feedback.
- **Users report** that while both tools provide quality support, Hotjar slightly edges out with a higher satisfaction score in this area. Reviewers appreciate the responsive assistance they receive, which can be vital for troubleshooting and maximizing the use of the platform.



| | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,937 | 342 | 
| **Largest Market Segment** | Mid-Market (47.2% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | Free | Free | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (14 reviews)
- Features (12 reviews)

Cons:
- Limitations (5 reviews)
- Expensive (4 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2159 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.3 (2177 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.0 (1001 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 8.4 (1654 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1975 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1032 |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (701 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.5 (693 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 7.9 (641 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 8.8 (724 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 8.8 (727 reviews) | 8.8 (20 reviews) | 
| **Retention** | 8.2 (672 reviews) | 8.6 (19 reviews) | 
| **Return** | 8.1 (628 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 8.9 (705 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.9 (724 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (672 reviews) | Feature Not Available | 
| **Trending** | 8.3 (615 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 8.1 (581 reviews) | Feature Not Available | 
| **Segmentation** | 8.6 (689 reviews) | 8.1 (20 reviews) | 
| **Mobile Reporting** | 8.2 (566 reviews) | 8.6 (20 reviews) | 
| **Unification Across Devices** | 8.2 (575 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (700 reviews) | 8.9 (22 reviews) | 

#### Other

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | 8.5 (668 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 7.7 (490 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.8 (538 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (402 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.1 (56 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.8 (57 reviews) | Feature Not Available | 
| **Decision Making** | 7.6 (56 reviews) | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.9 (140 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 900 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Demographics** | 7.8 (611 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | 8.3 (662 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (650 reviews) | Not enough data | 
| **Dashboard** | 8.6 (793 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (776 reviews) | Not enough data | 
| **User Activity History** | 8.8 (764 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (640 reviews) | Not enough data | 
| **Return** | 8.3 (580 reviews) | Not enough data | 
| **Conversions** | 9.0 (666 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.8 (36 reviews) | 
| **Data Analysis** | Not enough data | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1477 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1038 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1254 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1200 reviews) | Not enough data | 
| **Funnels** | 8.8 (1292 reviews) | Not enough data | 
| **Alerts** | 7.2 (833 reviews) | Feature Not Available | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Feature Not Available | 
| **User Scoring** | 7.0 (726 reviews) | Feature Not Available | 
| **Integrations** | 7.8 (948 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (184 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.8 (175 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.4 (169 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.4 (173 reviews) | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | 9.8 (22 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (20 reviews) | Not enough data | 
| **Funnels** | 9.9 (45 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | 9.2 (8 reviews) | Not enough data | 
| **Alerts** | 10.0 (5 reviews) | Feature Not Available | 
| **Integrations** | 8.9 (30 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.6 (11 reviews) | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (9 reviews) | 
| **Dashboard** | Not enough data | 8.1 (9 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (9 reviews) | 
| **Campaign Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Customer Demographics** | Not enough data | 8.6 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 7.6 (7 reviews) | 
| **A/B Testing** | Not enough data | 5.7 (5 reviews) | 
| **Integrations** | Not enough data | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.6 (109 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.9 (125 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (153 reviews) | 
| **Session Replays** | Not enough data | 9.0 (148 reviews) | 
| **Monitoring** | Not enough data | 8.7 (128 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (106 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (640 reviews) | Not enough data | 
| **Return** | 8.3 (580 reviews) | Not enough data | 
| **Conversions** | 9.0 (666 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Amplitude Analytics (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Hotjar by Contentsquare (8):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 31.8% | 52.4% | 
| **Mid-Market** | 47.2% | 38.6% | 
| **Enterprise** | 21.0% | 9.1% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.8%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1368 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2374 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2374 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1368 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-hotjar-by-contentsquare)