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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (51.9% of reviews)
Entry-Level Pricing
Free
Free 35 Daily sessions
Amplitude Analytics
Star Rating
(2,646)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansHotjar
Star Rating
(326)4.3 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in providing a comprehensive view of user interactions, with features that allow for detailed data segmentation and analysis. Users appreciate the ability to "slice and dice data just the way I want," making it a powerful tool for product performance insights.
- Users say Hotjar stands out for its user-friendly interface and ease of setup. Many recent users highlight how "very easy to use" it is, particularly praising its heatmaps and session recordings that offer clear visibility into user behavior on websites.
- Reviewers mention that Amplitude Analytics has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users find its intuitive design and AI features make building charts and tracking user activity straightforward, enhancing their analytics experience.
- According to verified reviews, Hotjar is particularly favored by small businesses for its straightforward tools that provide essential UX metrics. Users appreciate the "clear insights into how visitors interact with the website," which is crucial for smaller teams with limited resources.
- G2 reviewers highlight that while both products offer free entry-level pricing, Amplitude Analytics has a broader market presence, which may appeal to mid-market companies looking for robust analytics capabilities. Users value its event and user-centric model for understanding real user behavior.
- Users report that Hotjar's combination of heatmaps and session recordings is unmatched for visualizing user interactions, making it a go-to choice for teams focused on UX. This feature set is particularly beneficial for those who prioritize understanding user behavior beyond traditional analytics.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Amplitude Analytics
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.5
1,997
8.7
254
Ease of Use
8.3
2,015
8.9
257
Ease of Setup
7.9
863
8.9
118
Ease of Admin
8.4
619
8.9
109
Quality of Support
8.4
1,534
8.5
174
Has the product been a good partner in doing business?
8.7
591
8.7
96
Product Direction (% positive)
8.6
1,834
8.1
250
Features by Category
Metrics
8.5
689
8.7
25
8.5
681
9.1
27
7.9
634
9.0
24
8.8
711
9.1
23
8.8
715
8.8
20
8.2
661
8.6
19
8.1
626
8.7
17
8.9
690
8.9
20
8.9
710
8.9
25
Reporting
8.5
667
Feature Not Available
8.3
613
8.9
19
8.1
581
Feature Not Available
8.6
682
8.1
20
8.2
563
8.5
19
8.2
572
8.2
17
8.6
691
8.8
21
Other
8.5
660
8.0
24
7.7
490
Feature Not Available
7.6
448
Feature Not Available
7.8
534
7.6
17
7.8
431
8.1
15
7.3
391
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
600
8.2
70
8.0
540
Feature Not Available
8.5
702
8.9
139
8.6
725
8.8
139
User Identification
7.8
608
Not enough data
8.8
767
Not enough data
8.3
662
Not enough data
Tracking & Reporting
8.9
795
Not enough data
8.6
732
Not enough data
7.9
648
Not enough data
8.6
787
Not enough data
8.1
769
Not enough data
8.8
759
Not enough data
Metrics
8.6
660
Not enough data
7.7
540
Not enough data
8.4
637
Not enough data
8.3
576
Not enough data
9.0
658
Not enough data
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product Analytics
8.3
1032
Not enough data
8.7
1204
Not enough data
8.5
1165
Not enough data
8.8
1222
Not enough data
7.1
823
Feature Not Available
8.0
945
Feature Not Available
7.0
723
Feature Not Available
7.7
910
Not enough data
Agentic AI - Product Analytics
6.2
167
Not enough data
6.7
166
Not enough data
6.3
166
Not enough data
6.3
167
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Reporting
Not enough data
9.3
151
Not enough data
9.1
144
Not enough data
8.7
125
Not enough data
7.8
105
Metrics
8.6
660
Not enough data
7.7
540
Not enough data
8.4
637
Not enough data
8.3
576
Not enough data
9.0
658
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Hotjar are categorized as Digital Analytics and Product Analytics
Unique Categories
Amplitude Analytics is categorized as Mobile App Analytics
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.6%
Health, Wellness and Fitness
3.9%
Other
49.0%
Marketing and Advertising
16.2%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.4%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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