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# Amplitude Analytics vs Hotjar by Contentsquare Comparison - What are their main differences?

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AmplitudeHotjar by Contentsquare[+ Add Product](#)

Reviews

**Amplitude Analytics** [

4.5/5(3,000)

](https://www.g2.com/products/amplitude-analytics/reviews#reviews)

**Hotjar by Contentsquare** [

4.3/5(345)

](https://www.g2.com/products/hotjar-by-contentsquare/reviews#reviews)

Pricing

**Amplitude Analytics**
Free Trial

**Free** · Starter

**Hotjar by Contentsquare**
Free Trial

**Free** · Free

**Pricing Insights**
from reviews

Time to Implement

**Amplitude Analytics**
2 months

Based on 185 responses

**Hotjar by Contentsquare**
1 monthFaster

Based on 49 responses

Return on Investment

**Amplitude Analytics**
13 months

Based on 144 responses

**Hotjar by Contentsquare**
11 months2 months sooner

Based on 40 responses

Perceived Cost

**Amplitude Analytics**
$$$$$

**Hotjar by Contentsquare**
$$$$$

Average Discount

**Amplitude Analytics**
16%10% more

**Hotjar by Contentsquare**
6%

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

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 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Amplitude Analytics**
[
Insights (320)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews)[
Ease of Use (295)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews)[
Learning Curve (136)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews)[
Steep Learning Curve (132)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews)

**Hotjar by Contentsquare**
[
Ease of Use (12)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1092938&qs=pros-and-cons#reviews)[
Features (10)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1093527&qs=pros-and-cons#reviews)[
Limitations (5)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1093143&qs=pros-and-cons#reviews)[
Missing Features (4)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1094638&qs=pros-and-cons#reviews)

Integrations

**Amplitude Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ec0f6c5867bd31182a0c624a23c1f49/adapty-io.png "Product Avatar Image")

Adapty.io

](https://www.g2.com/products/adapty-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-aws-platform.png "Product Avatar Image")

Amazon AWS Platform

](https://www.g2.com/products/amazon-aws-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image")

Amazon Quick

](https://www.g2.com/products/amazon-quick/reviews)[
View all
](https://www.g2.com/products/amplitude-analytics/integrations)

**Hotjar by Contentsquare**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bec1afe91426bc6e35b257ba902d889b/contentsquare.png "Product Avatar Image")

Contentsquare

](https://www.g2.com/products/contentsquare/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03c1f82cebedaa47c37976d727ab34f6/lovable.png "Product Avatar Image")

Lovable

](https://www.g2.com/products/lovable/reviews)[
View all
](https://www.g2.com/products/hotjar-by-contentsquare/integrations)

Screenshots

**Amplitude Analytics**
 ![Amplitude Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1357228/simple-templates.png)

**Hotjar by Contentsquare**
 ![Hotjar by Contentsquare screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/90852/Screenshot-2026-06-04-at-11.56.05.png)

Ratings

Meets Requirements

**Amplitude Analytics**

8.5

8.52,203

**Hotjar by Contentsquare**

8.6

8.6267

Ease of Use

**Amplitude Analytics**

8.3

8.32,222

**Hotjar by Contentsquare**

9.0

9.0270

Ease of Setup

**Amplitude Analytics**

8.0

8.01,040

**Hotjar by Contentsquare**

9.0

9.0131

Ease of Admin

**Amplitude Analytics**

8.4

8.4653

**Hotjar by Contentsquare**

8.9

8.9121

Quality of Support

**Amplitude Analytics**

8.4

8.41,686

**Hotjar by Contentsquare**

8.6

8.6183

Has the product been a good partner in doing business?

**Amplitude Analytics**

8.7

8.7622

**Hotjar by Contentsquare**

8.7

8.7108

Product Direction (% positive)

**Amplitude Analytics**

8.5

8.52,007

**Hotjar by Contentsquare**

8.2

8.2261

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.1

1,040

8.6

186

Metrics

Sessions - Digital Analytics

8.5

704

8.7(won by 0.2)

26

Engagement

8.5

695

9.1(won by 0.6)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Entry and Exit Pages

7.9

640

9.0(won by 1.1)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Standard Event Tracking

8.8

727

9.1(won by 0.3)

24

Custom Event Tracking

8.8(tied score)

731

8.8(tied score)

20

Retention

8.2

672

8.6(won by 0.4)

19

Return

8.1

630

8.8(won by 0.7)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Conversions

8.9

707

9.0(won by 0.1)

21

Funnels

8.9

727

9.0(won by 0.1)

27

Reporting

Trending

8.3

616

9.0(won by 0.7)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Segmentation

8.6(won by 0.5)

689

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

20

Mobile Reporting

8.2

567

8.6(won by 0.4)

20

Unification Across Devices

8.2(tied score)

575

8.2(tied score)

17

Custom Reports and Dashboards

8.6

702

8.9(won by 0.3)

22

Real-Time Reporting

8.5(won by default)

671

Feature Not Available

Retroactive Reporting

8.1(won by default)

582

Feature Not Available

Other

User Data

8.5(won by 0.4)

670

8.1

25

Campaign Tracking

7.8(tied score)

538

7.8(tied score)

18

E-Commerce

7.8

429

8.1(won by 0.3)

15

Site Search Reporting

7.7(won by default)

489

Feature Not Available

Load Time Monitoring

7.5(won by default)

446

Feature Not Available

Promotional Messages

7.3(won by default)

389

Feature Not Available

Administration Alerts

7.6(won by default)

401

Feature Not Available

Agentic AI - Digital Analytics

Autonomous Task Execution

6.7(won by default)

54

Feature Not Available

Cross-system Integration

7.1(won by default)

56

Feature Not Available

Proactive Assistance

6.8(won by default)

57

Feature Not Available

Decision Making

7.6(won by default)

56

Feature Not Available

Administration

API / Integrations

8.1

600

8.2(won by 0.1)

70

Performance and Reliability

8.5

704

8.9(won by 0.4)

140

User, Role, and Access Management

8.5

725

8.9(won by 0.4)

140

QA Testing

8.0(won by default)

539

Feature Not Available

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.4

903

Not enough data

User Identification

Demographics

7.8(won by default)

610

Not enough data

User Segmentation

8.8(won by default)

776

Not enough data

Geolocation

8.3(won by default)

661

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.9(won by default)

806

Not enough data

Real-Time Insights

8.6(won by default)

738

Not enough data

Attribution

7.9(won by default)

649

Not enough data

Activity Dashboard

8.6(won by default)

795

Not enough data

User Path Tracking

8.1(won by default)

776

Not enough data

User Activity History

8.8(won by default)

765

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

8.6(won by default)

664

Not enough data

Exit Tracking

7.7(won by default)

541

Not enough data

Retention

8.4(won by default)

640

Not enough data

Return

8.3(won by default)

580

Not enough data

Conversions

9.0(won by default)

667

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

Not enough data

8.6

65

User Response Methods

Survey

Not enough data

8.9(won by default)

49

|

Verified

Video Snippets

Not enough data

8.9(won by default)

42

|

Verified

Video Interview

Not enough data

8.8(won by default)

15

Text/Notes

Not enough data

8.3(won by default)

31

|

Verified

Photo Submission

Not enough data

Feature Not Available

Commenting/Notes

Not enough data

Not enough data

Participant Selection

On-Site

Not enough data

8.6(won by default)

37

|

Verified

Recruitment Pool

Not enough data

9.3(won by default)

16

In-App

Not enough data

Feature Not Available

In-Store

Not enough data

Feature Not Available

Single Sign On

Not enough data

Not enough data

Insights

Analytics

Not enough data

8.8(won by default)

52

|

Verified

Collaboration

Not enough data

8.6(won by default)

39

|

Verified

Sorting

Not enough data

8.5(won by default)

40

|

Verified

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

7.7(won by default)

5

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

8.7

100

User Behavior

Click Tracking

Not enough data

9.0(won by default)

71

|

Verified

Mouse Movement 

Not enough data

8.9(won by default)

72

|

Verified

Frustration Tracking

Not enough data

8.6(won by default)

54

|

Verified

A/B Testing 

Error and Bug Tracking

Not enough data

9.1(won by default)

36

|

Verified

Split URL Testing

Not enough data

8.8(won by default)

36

Data Analysis

Not enough data

8.8(won by default)

56

|

Verified

Notes

Not enough data

8.8(won by default)

36

|

Verified

Visitor Information

User Identification

Not enough data

7.6(won by default)

46

|

Verified

Search Box

Not enough data

8.7(won by default)

41

Agentic AI - Session Replay

Cross-system Integration

Not enough data

Feature Not Available

Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

8.5

1,512

Not enough data

Product Analytics

Account-Level Analytics

8.3(won by default)

1040

Not enough data

User-Level Analytics

8.7(won by default)

1265

Not enough data

Segmentation

8.5(won by default)

1209

Not enough data

Funnels

8.8(won by default)

1304

Not enough data

Alerts

7.2(won by default)

835

Feature Not Available

Multi-Product Analytics

8.0(won by default)

952

Feature Not Available

User Scoring

7.0(won by default)

725

Feature Not Available

Integrations

7.8(won by default)

962

Not enough data

Usage Tracking/Analytics

9.5(won by default)

10

Not enough data

Agentic AI - Product Analytics

Autonomous Task Execution

6.3(won by default)

187

Feature Not Available

Cross-system Integration

6.9(won by default)

182

Feature Not Available

Adaptive Learning

6.4(won by default)

170

Feature Not Available

Proactive Assistance

6.5(won by default)

177

Feature Not Available

Machine Learning

Not enough data

Not enough data

Behavioral Analytics - Product Analytics

Multi-Product Analytics

9.0(won by default)

5

Feature Not Available

User level Analytics

9.5(won by default)

33

Not enough data

Segmentation

9.1(won by default)

29

Not enough data

Funnels

9.7(won by default)

58

Not enough data

Account level Analytics

Not enough data

Not enough data

Platform Infrastructure - Product Analytics

Cross System integrations

8.8(won by default)

14

Not enough data

Alerts

9.8(won by default)

10

Feature Not Available

Integrations

8.6(won by default)

46

Not enough data

AI driven optimization - Product Analytics

Automated insights

10.0(won by default)

8

Not enough data

Autonomous task execution

7.7(won by default)

14

Feature Not Available

User scoring

Not enough data

Feature Not Available

Adaptive learning

Not enough data

Feature Not Available

Additional Functionality

Funnel Analysis

10.0(won by default)

7

Not enough data

Engagement Tracking

9.7(won by default)

6

Not enough data

Data Visualization

9.7(won by default)

10

Not enough data

Conversion Tracking

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

7.9

9

Analytics

Reports

Not enough data

7.8(won by default)

9

Dashboard

Not enough data

8.1(won by default)

9

Web Analytics

Not enough data

9.1(won by default)

9

Campaign Tracking

Not enough data

7.8(won by default)

6

Customer Demographics

Not enough data

8.6(won by default)

7

Predictive Analytics

Not enough data

Feature Not Available

Administration

Data Storage

Not enough data

7.6(won by default)

7

A/B Testing

Not enough data

5.7(won by default)

5

Integrations

Not enough data

8.8(won by default)

8

Generative AI

AI Text Generation

Not enough data

Feature Not Available

Agentic AI - E-Commerce Analytics

Multi-step Planning

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Digital Experience Monitoring (DEM)[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

8.9

10

Experience

Real-Time Monitoring

Not enough data

9.0(won by default)

10

Session Replay

Not enough data

9.2(won by default)

10

Behavioral Analysis

Not enough data

9.0(won by default)

10

Agentic AI - Digital Experience Monitoring (DEM)

Autonomous Task Execution

Not enough data

Feature Not Available

Multi-step Planning

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Management

Content Management

Not enough data

Feature Not Available

Alerts

Not enough data

Feature Not Available

Budget Analysis

Not enough data

Feature Not Available

Performance

Performance Monitoring

Not enough data

8.5(won by default)

9

Uptime Monitoring

Not enough data

Feature Not Available

Issue Tracking

Not enough data

Feature Not Available

Resource Monitoring

Not enough data

Feature Not Available

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

8.6

15

Feedback Management

Segmentation

Not enough data

8.7(won by default)

10

Custom Reports and Dashboards

Not enough data

8.6(won by default)

11

Tagging

Not enough data

Feature Not Available

Feedback Analysis

Thematic Analysis

Not enough data

8.8(won by default)

8

Sentiment Analysis

Not enough data

8.3(won by default)

5

NPS/CSAT Scoring

Not enough data

8.8(won by default)

7

Feedback Sources

Surveys

Not enough data

8.7(won by default)

9

Online Reviews

Not enough data

Feature Not Available

Social Media

Not enough data

Feature Not Available

Customer Service Channels

Not enough data

Feature Not Available

Generative AI

AI Text Summarization

Not enough data

8.0(won by default)

5

AI Text Generation

Not enough data

Feature Not Available

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

8.6

11

Survey Management

Survey Builder

Not enough data

9.3(won by default)

7

Customizable Questions

Not enough data

8.3(won by default)

6

Templates

Not enough data

Not enough data

Survey Distribution

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Branding

Not enough data

8.3(won by default)

5

Question Branching

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Multilingual Surveys

Not enough data

Not enough data

Survey Insights

Reporting & Analytics

Not enough data

8.3(won by default)

5

BI Tools Integration

Not enough data

Not enough data

Data Exporting

Not enough data

Not enough data

Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

Heatmap Tools[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

8.6

167

Agentic AI - Heatmap Tools

Autonomous Task Execution

Not enough data

Feature Not Available

Multi-step Planning

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Third-Party Integrations

Not enough data

Not enough data

Analysis

Conversion Opportunities

Not enough data

8.6(won by default)

115

Side-By-Side Analysis

Not enough data

8.3(won by default)

95

Mobile Device Analysis

Not enough data

8.6(won by default)

109

Data Quantification

Not enough data

8.1(won by default)

102

Webpage Element Analysis

Not enough data

8.9(won by default)

125

Funnel Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Reporting

Heat Maps

Not enough data

9.3(won by default)

154

Session Replays

Not enough data

9.0(won by default)

149

Monitoring

Not enough data

8.7(won by default)

129

Data Segmentation

Not enough data

7.9(won by default)

106

Real-Time Data

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Scroll Maps

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Floor Plans & Maps

Not enough data

Not enough data

Hover Maps

Not enough data

Not enough data

Additional Functionality

Web Traffic Reporting

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Image Overlay

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Embeddable Widget

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Hierarchical Mapping

Not enough data

Not enough data

Radial Mapping

Not enough data

Not enough data

For Science

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Form Analytics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Element Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Territorial Mapping

Not enough data

Not enough data

Embeddable

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.4

767

Not enough data

Metrics

Engagement

8.6(won by default)

664

Not enough data

Exit Tracking

7.7(won by default)

541

Not enough data

Retention

8.4(won by default)

640

Not enough data

Return

8.3(won by default)

580

Not enough data

Conversions

9.0(won by default)

667

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Software Testing[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Software Testing

Autonomous Task Execution

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

User Insights

Reviewers' Company Size

[![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")](https://www.g2.com/products/amplitude-analytics/reviews)

Amplitude Analytics

Small-Business(50 or fewer emp.)

31.7%

Mid-Market(51-1000 emp.)

47.4%

Enterprise(\> 1000 emp.)

20.9%

[![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

Hotjar by Contentsquare

Small-Business(50 or fewer emp.)

52.5%

Mid-Market(51-1000 emp.)

38.2%

Enterprise(\> 1000 emp.)

9.3%

Small-Business

(50 or fewer emp.)

31.7%

52.5%

Mid-Market

(51-1000 emp.)

47.4%

38.2%

Enterprise

(\> 1000 emp.)

20.9%

9.3%

Reviewers' Industry

[![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")](https://www.g2.com/products/amplitude-analytics/reviews)
Amplitude Analytics

Computer Software

18.6%

Information Technology and Services

13.7%

Financial Services

10.1%

Internet

4.4%

Health, Wellness and Fitness

3.9%

Other

49.4%

[![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
Hotjar by Contentsquare

Marketing and Advertising

15.8%

Computer Software

14.9%

Information Technology and Services

11.2%

Internet

9.3%

Retail

5.6%

Other

43.2%

FAQs

## Amplitude vs Hotjar by Contentsquare FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Hotjar by Contentsquare vs Amplitude?

Amplitude stands out from Hotjar by Contentsquare with a higher G2 rating, a much larger review base, and a focus on advanced analytics and integrations, while Hotjar by Contentsquare is favored for its ease of use and setup.

| | [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (345 reviews) | 4.5/5 (2977 reviews) |
| Largest Segment | Small-Business | Mid-Market |
| Ease of Setup score | 9.0 | 8.0 |
| Quality of Support score | 8.6 | 8.4 |
| Top Reviewer-Cited Strength | Ease of Use (12 all-time mentions) | Insights (320 all-time mentions) |

### How do the pricing models of Hotjar by Contentsquare and Amplitude compare?

Hotjar by Contentsquare is rated higher for value, with reviewers expressing more satisfaction with its pricing than Amplitude.

- **Hotjar by Contentsquare:** In recent reviews, many cite the free version as sufficient for most needs and appreciate the value for small businesses, though some mention limitations on lower tiers.
- **Amplitude:** Reviewers frequently describe Amplitude as expensive, especially as usage scales, and note that advanced features are often locked behind higher pricing tiers.
- **Switching reasons:** Several reviewers mention switching from Amplitude to alternatives due to cost concerns and from Hotjar by Contentsquare to more advanced analytics tools when deeper data analysis is required.

### What are the best alternatives to Hotjar by Contentsquare and Amplitude?

The top three alternatives to Hotjar by Contentsquare and Amplitude are Pendo, Glassbox, and Fullstory.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345 reviews) | Small-Business | Free version sufficient for most needs; some limitations on lower tiers | Ease of Use (12 all-time mentions) |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | Described as expensive as usage scales; advanced features often require higher tiers | Insights (320 all-time mentions) |
| [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5 (1808 reviews) | Mid-Market | — | Guided product tours and in-app messaging |
| [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | Session replay and advanced analytics |
| [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1052 reviews) | Mid-Market | — | Comprehensive session replay and user journey analysis |

### Which Heatmap Tools features should I prioritize when comparing Hotjar by Contentsquare and Amplitude?

Buyers comparing Hotjar by Contentsquare and Amplitude should prioritize analytics depth, ease of use, integrations, heatmaps/session replay, and reporting flexibility.

- **Analytics depth:** Amplitude is cited for advanced analytics (240 all-time mentions), product analytics, and real-time reporting; Hotjar by Contentsquare is noted for actionable insights (6 all-time mentions) but with less depth at scale.
- **Ease of use:** Hotjar by Contentsquare scores 9.0 on Ease of Use (12 all-time mentions); Amplitude scores 8.3 (295 all-time mentions), with reviewers noting a steeper learning curve (136 all-time mentions).
- **Integrations:** Amplitude is frequently praised for integrations (48 all-time mentions), especially with Tableau (35 all-time mentions); Hotjar by Contentsquare integrates with Google Analytics (18 all-time mentions) and Google Tag Manager (6 all-time mentions).
- **Heatmaps and session replay:** Hotjar by Contentsquare is highlighted for heatmaps (9 all-time mentions) and session replay (8 all-time mentions); Amplitude offers session replay as a bonus but focuses more on analytics.
- **Reporting flexibility:** Amplitude is cited for reporting (111 all-time mentions) and retroactive reporting; Hotjar by Contentsquare reviewers mention a desire for more flexible reporting options.

### What are the pros and cons of Hotjar by Contentsquare vs Amplitude?

Hotjar by Contentsquare's headline strength is ease of use, while Amplitude's is advanced analytics and insights.

- **Hotjar by Contentsquare strengths:** Ease of use (12 all-time mentions), heatmaps (9), session replay (8), easy setup (6), actionable insights (6), and user experience optimization (6).
- **Hotjar by Contentsquare trade-offs:** Reviewers note limitations in advanced analytics, less flexible reporting, and restrictive session recording limits.
- **Amplitude strengths:** Insights (320 all-time mentions), analytics (240), intuitive interface (147), reporting (111), easy integrations (66), and advanced product analytics features.
- **Amplitude trade-offs:** Steep learning curve (136 all-time mentions), complexity (54), higher cost as usage scales, and some missing features or advanced options locked behind higher tiers.

### Is Hotjar by Contentsquare or Amplitude better for small businesses?

Hotjar by Contentsquare is the better fit for small businesses, with a larger share of small-business reviewers and strong sentiment for ease of use and value.

- **Hotjar by Contentsquare:** Largest segment is Small-Business; reviewers highlight quick setup, intuitive interface, and value for small teams.
- **Amplitude:** Largest segment is Mid-Market; reviewers from small businesses appreciate analytics depth but often cite a steeper learning curve and higher cost.

### Which Heatmap Tools platform has better integrations?

Amplitude is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than Hotjar by Contentsquare.

- **Hotjar by Contentsquare:** Integrates with Google Analytics (18 all-time mentions), Google Tag Manager (6), and Contentsquare (2); reviewers note integration is straightforward but less extensive.
- **Amplitude:** Integrates with Tableau (35 all-time mentions) and is frequently praised for easy integrations (66 all-time mentions); reviewers highlight integration with analytics and data tools as a key strength.

### How do Hotjar by Contentsquare and Amplitude compare on customer support?

Hotjar by Contentsquare and Amplitude are rated in near-parity on Quality of Support, with Hotjar by Contentsquare at 8.6 and Amplitude at 8.4.

- **Hotjar by Contentsquare:** Reviewers describe support as responsive and helpful, with several citing positive experiences and quick resolutions.
- **Amplitude:** Reviewers mention generally good support, though some note slower response times or challenges with onboarding and advanced issues.

### Which is easier to implement, Hotjar by Contentsquare or Amplitude?

Hotjar by Contentsquare is rated higher for Ease of Setup, scoring 9.0 versus Amplitude's 8.0, indicating a smoother implementation experience.

- **Hotjar by Contentsquare:** Reviewers consistently describe setup as quick, intuitive, and easy for non-technical users, with many citing successful implementation via Google Tag Manager.
- **Amplitude:** Reviewers note that initial setup is straightforward for basic use, but advanced event tracking and integrations can require more technical effort and onboarding time.

### Which product has better Analytics?

Amplitude is the stronger choice for analytics, with more advanced features and higher reviewer-cited analytics strengths.

- **Hotjar by Contentsquare:** Analytics is cited as a strength in 6 all-time mentions; reviewers value actionable insights but note limited depth for complex analysis.
- **Amplitude:** Analytics is cited in 240 all-time mentions; offers advanced product analytics, real-time and retroactive reporting, and is frequently praised for its analytics capabilities.

Alternatives

**Amplitude Analytics Alternatives**

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

**Hotjar by Contentsquare Alternatives**

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

[
Mouseflow
](/products/mouseflow/reviews)

 ![Lucky Orange](https://images.g2crowd.com/uploads/product/hd_favicon/ab2bdc88f9f8d27207ed426e7dfc580f/lucky-orange.svg "Lucky Orange")

[
Lucky Orange
](/products/lucky-orange/reviews)