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Compare Adverity and CallRail 
Featured Products
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (75.0% of reviews)
Entry-Level Pricing
Contact Us
Starting at $50.00 Per Month
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansCallRail
Star Rating
(1,622)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in user experience, with many praising its intuitive interface and features like the "thumbs up and down" feedback tool, which enhances client interaction and campaign effectiveness.
- Users say that Adverity offers a user-friendly design, particularly highlighting its clear UI and the separation of components for ETL, Admin, and Auth, making it easy to navigate and implement.
- Reviewers mention that CallRail's implementation process is notably quick and straightforward, with users appreciating the ease of setup and the comprehensive support available, which contributes to a smoother onboarding experience.
- According to verified reviews, Adverity shines in its integration capabilities, allowing users to easily create data pipelines and transfer data to various destinations like S3 and Snowflake, which is a significant advantage for data management.
- Users highlight that while CallRail has slightly lower ratings for support quality, it still provides great customer service and is seen as a reliable partner in business, with many users feeling supported throughout their journey.
- G2 reviewers note that Adverity's customer support is highly reactive and efficient, with users benefiting from full onboarding support that helps integrate their data seamlessly, which is crucial for businesses looking to leverage data analytics effectively.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Free Trial
Adverity
Free Trial is available
CallRail
Free Trial is available
Ratings
Meets Requirements
8.6
216
9.0
1,277
Ease of Use
7.9
218
9.0
1,289
Ease of Setup
7.5
163
9.0
1,041
Ease of Admin
8.0
143
9.1
1,014
Quality of Support
8.9
211
8.8
1,151
Has the product been a good partner in doing business?
8.9
141
9.2
998
Product Direction (% positive)
8.8
210
8.9
1,228
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Organization
Not enough data
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Performance Analysis
Not enough data
8.8
7
Not enough data
9.0
7
Sales Analysis
Not enough data
8.8
7
Not enough data
9.0
7
Generative AI
Not enough data
8.8
7
Not enough data
9.4
8
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Call Analytics
Not enough data
9.3
186
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
8.6
160
|
Verified
Not enough data
8.2
169
|
Verified
Agent Performance Management
Not enough data
8.3
145
|
Verified
Not enough data
8.2
147
|
Verified
Not enough data
8.1
137
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - Conversation Intelligence
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Channels
Not enough data
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Generative AI
Not enough data
Feature Not Available
Functions
Not enough data
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Agentic AI - Contact Center
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Administrative
Not enough data
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.6
199
|
Verified
Not enough data
8.1
172
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
8.1
161
|
Verified
Not enough data
7.9
144
|
Verified
Agentic AI - Attribution
Not enough data
6.4
11
Not enough data
6.8
12
Not enough data
6.7
14
Not enough data
6.4
11
Marketing
Not enough data
8.0
157
|
Verified
Not enough data
8.4
163
|
Verified
Not enough data
8.7
204
|
Verified
Not enough data
8.6
200
|
Verified
Reporting
Not enough data
8.6
242
|
Verified
Not enough data
8.5
229
|
Verified
Not enough data
8.1
205
|
Verified
Lead Monitoring
Not enough data
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Agentic AI - Lead Capture
Not enough data
8.2
23
Not enough data
8.1
22
Data Capture
Not enough data
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Analytics
Not enough data
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Customization
Not enough data
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
199
|
Verified
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Customization
Not enough data
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Additional Functionality
Not enough data
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Internal Use
Not enough data
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Voice Recognition - AI Voice Assistants
Not enough data
8.6
6
Speech Synthesis - AI Voice Assistants
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Security and privacy - AI Voice Assistants
Not enough data
9.2
6
Compatibility - AI Voice Assistants
Not enough data
9.0
5
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
8.0
10
Not enough data
7.7
10
Calling
Not enough data
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Contacts
Not enough data
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Insights
Not enough data
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.0
558
Not enough data
8.7
457
Not enough data
8.4
389
Tracking
Not enough data
8.6
506
Not enough data
8.9
495
Not enough data
8.6
418
Analytics
Not enough data
8.9
558
Not enough data
9.2
540
Not enough data
8.5
485
Not enough data
8.3
298
Call Routing
Not enough data
8.1
351
Not enough data
8.0
320
Not enough data
7.9
301
Administration
Not enough data
7.9
257
Not enough data
8.7
304
Not enough data
8.9
355
Agentic AI - Inbound Call Tracking
Not enough data
7.4
53
Not enough data
7.7
55
Not enough data
7.7
54
Marketing Operations
8.4
76
|
Verified
8.2
196
8.8
98
|
Verified
8.8
209
7.9
67
|
Verified
8.4
188
8.5
86
|
Verified
8.9
198
7.9
37
7.8
177
7.4
26
7.5
151
Campaign Activity
8.7
85
|
Verified
8.4
196
Feature Not Available
8.5
225
8.4
64
|
Verified
7.8
178
8.9
82
|
Verified
8.3
195
8.1
64
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
7.5
25
Not enough data
7.7
27
Not enough data
7.6
24
Categories
Categories
Shared Categories
Adverity and CallRail are categorized as Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
CallRail is categorized as Inbound Call Tracking, AI Voice Assistants, Conversation Intelligence, AI Sales Assistant, Online Form Builder, Attribution, Lead Capture, Outbound Call Tracking, Contact Center, and Live Chat
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
35.3%
Real Estate
8.6%
Construction
7.3%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.2%
Alternatives
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
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