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Compare AdRoll and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(696)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, particularly with its intuitive interface and easy-to-use ad creation tools. Users appreciate the inbuilt ad maker and the ability to request custom artworks, making dynamic ad creation a breeze.
- Users say that The Trade Desk stands out for its advanced targeting capabilities, allowing for a diverse audience reach. Reviewers highlight its unique and complex targeting options, which are often more sophisticated than those offered by other demand-side platforms.
- According to verified reviews, AdRoll has a significant advantage in customer support, with many users praising its responsive and helpful service. One user noted that AdRoll's customer care is among the best in the industry, enhancing the overall user experience.
- Reviewers mention that The Trade Desk is recognized for its robust analytics and performance metrics, which help users optimize their campaigns effectively. Users appreciate the platform's advanced features that streamline campaign management compared to competitors.
- G2 reviewers highlight that AdRoll's retargeting capabilities are top-tier, making it easy for businesses to re-engage potential customers. Users find the platform straightforward to navigate, which contributes to its overall satisfaction ratings.
- Users report that while The Trade Desk offers a more technical and advanced platform, it may require a steeper learning curve for new users. However, many find the investment worthwhile due to the extensive features and capabilities available once they become familiar with the system.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
AdRoll
Free Trial is available
The Trade Desk
No trial information availableRatings
Meets Requirements
8.2
585
8.5
126
Ease of Use
8.3
590
8.0
123
Ease of Setup
8.2
374
8.1
89
Ease of Admin
8.1
336
8.2
67
Quality of Support
8.0
559
8.8
125
Has the product been a good partner in doing business?
8.1
335
8.7
71
Product Direction (% positive)
7.2
575
8.7
122
Features by Category
Channel Functionality
8.2
400
8.7
75
Platform Interoperability
7.5
80
7.9
43
Agentic AI - Display Advertising
6.7
22
7.9
8
7.0
22
8.3
7
7.4
21
7.9
8
7.3
22
7.7
8
7.4
22
7.5
8
7.1
22
7.3
8
Campaign Management
8.0
439
7.8
98
|
Verified
7.6
428
8.3
95
|
Verified
8.1
430
8.4
95
|
Verified
7.0
373
7.6
94
|
Verified
7.7
367
7.7
94
|
Verified
7.8
356
8.5
80
|
Verified
7.7
313
8.6
80
|
Verified
7.7
359
8.5
83
|
Verified
8.1
399
8.2
95
|
Verified
7.5
376
7.7
78
|
Verified
7.5
331
7.9
83
|
Verified
7.7
212
8.1
83
|
Verified
7.8
210
7.8
84
|
Verified
Targeting
7.9
407
8.7
94
|
Verified
8.7
431
8.7
91
|
Verified
8.0
372
8.7
90
|
Verified
7.7
338
8.5
78
|
Verified
Platform
7.7
284
7.9
73
|
Verified
7.2
333
7.4
87
|
Verified
8.0
368
8.4
87
8.1
404
8.4
89
|
Verified
7.8
314
8.4
83
|
Verified
7.4
325
8.0
84
|
Verified
7.5
321
7.9
76
|
Verified
7.8
267
7.9
77
|
Verified
7.6
333
7.9
82
|
Verified
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.9
26
Mobile Functionality
8.0
203
8.9
49
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
439
7.8
98
|
Verified
7.6
428
8.3
95
|
Verified
8.1
430
8.4
95
|
Verified
7.0
373
7.6
94
|
Verified
7.7
367
7.7
94
|
Verified
7.8
356
8.5
80
|
Verified
7.7
313
8.6
80
|
Verified
7.7
359
8.5
83
|
Verified
8.1
399
8.2
95
|
Verified
7.5
376
7.7
78
|
Verified
7.5
331
7.9
83
|
Verified
7.7
212
8.1
83
|
Verified
7.8
210
7.8
84
|
Verified
Targeting
7.9
407
8.7
94
|
Verified
8.7
431
8.7
91
|
Verified
8.0
372
8.7
90
|
Verified
7.7
338
8.5
78
|
Verified
Mobile
7.8
169
8.3
45
7.7
212
8.1
83
|
Verified
7.8
210
7.8
84
|
Verified
Platform
7.7
284
7.9
73
|
Verified
7.2
333
7.4
87
|
Verified
8.0
368
8.4
87
8.1
404
8.4
89
|
Verified
7.8
314
8.4
83
|
Verified
7.4
325
8.0
84
|
Verified
7.5
321
7.9
76
|
Verified
7.8
267
7.9
77
|
Verified
7.6
333
7.9
82
|
Verified
Platform Interoperability
6.7
12
7.8
38
Video Functionality
7.9
14
8.4
55
Agentic AI - Video Advertising
5.7
5
7.0
9
6.0
5
7.0
9
6.0
5
7.4
9
6.0
5
7.4
9
6.0
5
7.4
9
6.0
5
7.2
9
Campaign Management
8.0
439
7.8
98
|
Verified
7.6
428
8.3
95
|
Verified
8.1
430
8.4
95
|
Verified
7.0
373
7.6
94
|
Verified
7.7
367
7.7
94
|
Verified
7.8
356
8.5
80
|
Verified
7.7
313
8.6
80
|
Verified
7.7
359
8.5
83
|
Verified
8.1
399
8.2
95
|
Verified
7.5
376
7.7
78
|
Verified
7.5
331
7.9
83
|
Verified
7.7
212
8.1
83
|
Verified
7.8
210
7.8
84
|
Verified
Targeting
7.9
407
8.7
94
|
Verified
8.7
431
8.7
91
|
Verified
8.0
372
8.7
90
|
Verified
7.7
338
8.5
78
|
Verified
Platform
7.7
284
7.9
73
|
Verified
7.2
333
7.4
87
|
Verified
8.0
368
8.4
87
8.1
404
8.4
89
|
Verified
7.8
314
8.4
83
|
Verified
7.4
325
8.0
84
|
Verified
7.5
321
7.9
76
|
Verified
7.8
267
7.9
77
|
Verified
7.6
333
7.9
82
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by 0.2)
439
7.8
98
|
Verified
7.6
428
8.3(won by 0.7)
95
|
Verified
8.1
430
8.4(won by 0.3)
95
|
Verified
7.0
373
7.6(won by 0.6)
94
|
Verified
7.7(tied score)
367
7.7(tied score)
94
|
Verified
7.8
356
8.5(won by 0.7)
80
|
Verified
7.7
313
8.6(won by 0.9)
80
|
Verified
7.7
359
8.5(won by 0.8)
83
|
Verified
8.1
399
8.2(won by 0.1)
95
|
Verified
7.5
376
7.7(won by 0.2)
78
|
Verified
7.5
331
7.9(won by 0.4)
83
|
Verified
7.7
212
8.1(won by 0.4)
83
|
Verified
7.8(tied score)
210
7.8(tied score)
84
|
Verified
Targeting
7.9
407
8.7(won by 0.8)
94
|
Verified
8.7(tied score)
431
8.7(tied score)
91
|
Verified
8.0
372
8.7(won by 0.7)
90
|
Verified
7.7
338
8.5(won by 0.8)
78
|
Verified
Platform
7.7
284
7.9(won by 0.2)
73
|
Verified
7.2
333
7.4(won by 0.2)
87
|
Verified
8.0
368
8.4(won by 0.4)
87
8.1
404
8.4(won by 0.3)
89
|
Verified
7.8
314
8.4(won by 0.6)
83
|
Verified
7.4
325
8.0(won by 0.6)
84
|
Verified
7.5
321
7.9(won by 0.4)
76
|
Verified
7.8
267
7.9(won by 0.1)
77
|
Verified
7.6
333
7.9(won by 0.3)
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
8.0
5
7.7
10
7.3
5
7.5
10
7.7
5
7.5
10
Not enough data
8.0
10
7.7
5
7.8
10
Campaign Management
8.0
439
7.8
98
|
Verified
7.6
428
8.3
95
|
Verified
8.1
430
8.4
95
|
Verified
7.0
373
7.6
94
|
Verified
7.7
367
7.7
94
|
Verified
7.8
356
8.5
80
|
Verified
7.7
313
8.6
80
|
Verified
7.7
359
8.5
83
|
Verified
8.1
399
8.2
95
|
Verified
7.5
376
7.7
78
|
Verified
7.5
331
7.9
83
|
Verified
7.7
212
8.1
83
|
Verified
7.8
210
7.8
84
|
Verified
Targeting
7.9
407
8.7
94
|
Verified
8.7
431
8.7
91
|
Verified
8.0
372
8.7
90
|
Verified
7.7
338
8.5
78
|
Verified
Demand Side Platforms
8.3
5
8.3
77
|
Verified
8.3
5
7.8
77
|
Verified
8.3
5
8.5
75
|
Verified
Platform
7.7
284
7.9
73
|
Verified
7.2
333
7.4
87
|
Verified
8.0
368
8.4
87
8.1
404
8.4
89
|
Verified
7.8
314
8.4
83
|
Verified
7.4
325
8.0
84
|
Verified
7.5
321
7.9
76
|
Verified
7.8
267
7.9
77
|
Verified
7.6
333
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
8.2
12
9.1
9
7.4
12
8.7
9
7.5
12
8.9
9
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
8.2
12
8.3
9
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
6.7
5
8.6
7
6.0
5
8.8
7
6.3
5
8.8
7
6.3
5
8.8
7
6.3
5
7.1
7
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
7.2
6
7.3
10
7.0
5
7.8
10
6.3
5
7.5
10
6.7
5
7.2
10
6.7
5
7.3
10
7.2
6
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and The Trade Desk are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.8%
Apparel & Fashion
4.5%
Information Technology and Services
4.3%
Other
52.2%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
The Trade Desk has no discussions with answers
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