Compare AdRoll and The Trade Desk
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (43.7% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(775)4.1 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
The Trade Desk
Star Rating
(168)4.4 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade Desk
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow for easy tracking and launching of ads across various platforms, making it a strong choice for businesses focused on conversion.
- Users say that The Trade Desk offers a highly intuitive user interface and a level of transparency that enhances the media buying process. Reviewers appreciate the omnichannel integration, particularly for CTV and audio, which simplifies the scaling of complex campaigns from a single dashboard.
- According to verified reviews, AdRoll's dashboard is user-friendly, allowing for quick audience creation and clear performance reporting. This ease of use is a significant advantage for small businesses looking to optimize their advertising efforts without a steep learning curve.
- Reviewers mention that The Trade Desk's use of AI, specifically Kokai, helps in optimizing campaigns effectively. Users value the ability to set up different ad groups under one common campaign, which enhances flexibility and efficiency in managing diverse advertising strategies.
- G2 reviewers highlight that while AdRoll has a strong performance in ad serving and campaign analytics, it may not meet the needs of larger enterprises as effectively as The Trade Desk, which is noted for its robust data-driven targeting and reporting capabilities across multiple markets.
- Users report that The Trade Desk's data-driven targeting and detailed reporting features are particularly beneficial for optimizing digital ad campaigns. This capability allows users to reach their target audience more effectively, making it a preferred choice for mid-market businesses.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
AdRoll
Free Trial is available
The Trade Desk
No trial information availableRatings
Meets Requirements
8.2
631
8.6
144
Ease of Use
8.3
636
8.1
141
Ease of Setup
8.3
419
8.3
107
Ease of Admin
8.1
343
8.3
74
Quality of Support
8.0
599
8.9
143
Has the product been a good partner in doing business?
8.1
342
8.8
78
Product Direction (% positive)
7.3
618
8.7
138
Features by Category
Channel Functionality
8.3
419
8.8
82
Platform Interoperability
7.5
82
8.2
50
Agentic AI - Display Advertising
6.9
26
8.9
15
6.9
24
9.2
14
7.4
24
8.8
14
7.3
24
8.8
15
7.5
25
8.7
15
7.2
24
8.5
14
Campaign Management
8.0
448
7.9
108
|
Verified
7.6
433
8.4
105
|
Verified
8.1
440
8.5
104
|
Verified
7.0
375
7.7
101
|
Verified
7.7
371
7.9
102
|
Verified
7.9
359
8.6
88
|
Verified
7.7
315
8.6
88
|
Verified
7.6
364
8.6
91
|
Verified
8.1
403
8.3
103
|
Verified
7.5
381
7.9
84
|
Verified
7.5
334
8.0
89
|
Verified
7.7
213
8.2
89
|
Verified
7.8
211
7.9
90
|
Verified
Targeting
7.9
419
8.8
103
|
Verified
8.7
455
8.7
97
|
Verified
8.0
375
8.8
98
|
Verified
7.7
340
8.6
84
|
Verified
Platform
7.7
295
8.1
81
|
Verified
7.2
342
7.6
97
|
Verified
8.1
372
8.5
94
8.1
412
8.5
97
|
Verified
7.8
315
8.5
89
|
Verified
7.4
331
8.1
90
|
Verified
7.5
322
8.1
82
|
Verified
7.8
269
8.1
83
|
Verified
7.6
334
8.0
88
|
Verified
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
8.3
32
Mobile Functionality
8.0
204
9.0
54
Agentic AI - Mobile Advertising
7.2
10
9.0
7
7.2
10
9.5
7
7.2
10
9.3
7
7.2
10
9.6
8
7.3
10
9.5
7
7.2
10
9.6
8
Campaign Management
8.0
448
7.9
108
|
Verified
7.6
433
8.4
105
|
Verified
8.1
440
8.5
104
|
Verified
7.0
375
7.7
101
|
Verified
7.7
371
7.9
102
|
Verified
7.9
359
8.6
88
|
Verified
7.7
315
8.6
88
|
Verified
7.6
364
8.6
91
|
Verified
8.1
403
8.3
103
|
Verified
7.5
381
7.9
84
|
Verified
7.5
334
8.0
89
|
Verified
7.7
213
8.2
89
|
Verified
7.8
211
7.9
90
|
Verified
Targeting
7.9
419
8.8
103
|
Verified
8.7
455
8.7
97
|
Verified
8.0
375
8.8
98
|
Verified
7.7
340
8.6
84
|
Verified
Mobile
7.8
169
8.5
50
7.7
213
8.2
89
|
Verified
7.8
211
7.9
90
|
Verified
Platform
7.7
295
8.1
81
|
Verified
7.2
342
7.6
97
|
Verified
8.1
372
8.5
94
8.1
412
8.5
97
|
Verified
7.8
315
8.5
89
|
Verified
7.4
331
8.1
90
|
Verified
7.5
322
8.1
82
|
Verified
7.8
269
8.1
83
|
Verified
7.6
334
8.0
88
|
Verified
Platform Interoperability
6.4
13
8.0
43
Video Functionality
8.1
16
8.6
62
Agentic AI - Video Advertising
5.6
6
7.9
13
5.6
6
8.2
15
5.8
6
8.3
14
5.8
6
8.2
13
5.8
6
8.2
13
5.6
6
8.3
15
Campaign Management
8.0
448
7.9
108
|
Verified
7.6
433
8.4
105
|
Verified
8.1
440
8.5
104
|
Verified
7.0
375
7.7
101
|
Verified
7.7
371
7.9
102
|
Verified
7.9
359
8.6
88
|
Verified
7.7
315
8.6
88
|
Verified
7.6
364
8.6
91
|
Verified
8.1
403
8.3
103
|
Verified
7.5
381
7.9
84
|
Verified
7.5
334
8.0
89
|
Verified
7.7
213
8.2
89
|
Verified
7.8
211
7.9
90
|
Verified
Targeting
7.9
419
8.8
103
|
Verified
8.7
455
8.7
97
|
Verified
8.0
375
8.8
98
|
Verified
7.7
340
8.6
84
|
Verified
Platform
7.7
295
8.1
81
|
Verified
7.2
342
7.6
97
|
Verified
8.1
372
8.5
94
8.1
412
8.5
97
|
Verified
7.8
315
8.5
89
|
Verified
7.4
331
8.1
90
|
Verified
7.5
322
8.1
82
|
Verified
7.8
269
8.1
83
|
Verified
7.6
334
8.0
88
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by 0.1)
448
7.9
108
|
Verified
7.6
433
8.4(won by 0.8)
105
|
Verified
8.1
440
8.5(won by 0.4)
104
|
Verified
7.0
375
7.7(won by 0.7)
101
|
Verified
7.7
371
7.9(won by 0.2)
102
|
Verified
7.9
359
8.6(won by 0.7)
88
|
Verified
7.7
315
8.6(won by 0.9)
88
|
Verified
7.6
364
8.6(won by 1.0)
91
|
Verified
8.1
403
8.3(won by 0.2)
103
|
Verified
7.5
381
7.9(won by 0.4)
84
|
Verified
7.5
334
8.0(won by 0.5)
89
|
Verified
7.7
213
8.2(won by 0.5)
89
|
Verified
7.8
211
7.9(won by 0.1)
90
|
Verified
Targeting
7.9
419
8.8(won by 0.9)
103
|
Verified
8.7(tied score)
455
8.7(tied score)
97
|
Verified
8.0
375
8.8(won by 0.8)
98
|
Verified
7.7
340
8.6(won by 0.9)
84
|
Verified
Platform
7.7
295
8.1(won by 0.4)
81
|
Verified
7.2
342
7.6(won by 0.4)
97
|
Verified
8.1
372
8.5(won by 0.4)
94
8.1
412
8.5(won by 0.4)
97
|
Verified
7.8
315
8.5(won by 0.7)
89
|
Verified
7.4
331
8.1(won by 0.7)
90
|
Verified
7.5
322
8.1(won by 0.6)
82
|
Verified
7.8
269
8.1(won by 0.3)
83
|
Verified
7.6
334
8.0(won by 0.4)
88
|
Verified
Platform Basics
Not enough data
9.1
17
Not enough data
8.8
17
Not enough data
8.8
15
Not enough data
9.1
16
Platform Reporting
Not enough data
9.1
16
Not enough data
8.5
16
Not enough data
9.0
16
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
8.7
10
Not enough data
8.9
9
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.6
11
Not enough data
8.8
10
Platform Basics
Not enough data
8.3
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
9.0
7
Platform Data
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.8
7
Platform Additional Functionality
Not enough data
6.9
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
8.6
68
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
17
8.0
5
8.5
16
7.3
5
8.5
17
7.7
5
8.4
16
Not enough data
8.8
17
7.7
5
8.7
17
Campaign Management
8.0
448
7.9
108
|
Verified
7.6
433
8.4
105
|
Verified
8.1
440
8.5
104
|
Verified
7.0
375
7.7
101
|
Verified
7.7
371
7.9
102
|
Verified
7.9
359
8.6
88
|
Verified
7.7
315
8.6
88
|
Verified
7.6
364
8.6
91
|
Verified
8.1
403
8.3
103
|
Verified
7.5
381
7.9
84
|
Verified
7.5
334
8.0
89
|
Verified
7.7
213
8.2
89
|
Verified
7.8
211
7.9
90
|
Verified
Targeting
7.9
419
8.8
103
|
Verified
8.7
455
8.7
97
|
Verified
8.0
375
8.8
98
|
Verified
7.7
340
8.6
84
|
Verified
Demand Side Platforms
8.3
5
8.5
86
|
Verified
8.3
5
8.0
83
|
Verified
8.3
5
8.7
82
|
Verified
Platform
7.7
295
8.1
81
|
Verified
7.2
342
7.6
97
|
Verified
8.1
372
8.5
94
8.1
412
8.5
97
|
Verified
7.8
315
8.5
89
|
Verified
7.4
331
8.1
90
|
Verified
7.5
322
8.1
82
|
Verified
7.8
269
8.1
83
|
Verified
7.6
334
8.0
88
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
8.7
19
9.1
9
8.3
19
8.7
9
8.4
19
8.9
9
8.2
17
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
8.7
17
8.3
9
8.6
17
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
8.3
10
8.6
7
8.0
10
8.8
7
8.2
10
8.8
7
8.3
11
8.8
7
8.2
10
7.1
7
8.5
11
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
8.6
12
7.3
10
8.8
12
7.8
10
8.3
11
7.5
10
8.6
12
7.2
10
8.6
12
7.3
10
8.7
13
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.4
14
Not enough data
9.0
14
Not enough data
9.1
13
Not enough data
8.8
14
Campaigns
Not enough data
8.7
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
14
Not enough data
9.0
15
Engagement
Not enough data
9.0
14
Platform
Not enough data
9.1
17
Not enough data
9.2
18
Not enough data
8.9
15
Agentic AI - Mobile Marketing
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
12
Categories
Categories
Shared Categories
AdRoll and The Trade Desk are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.1%
Other
53.0%
Marketing and Advertising
66.5%
Retail
3.9%
Internet
2.6%
Manufacturing
1.9%
Banking
1.9%
Other
23.2%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
The Trade Desk has no discussions with answers
