Compare AdRoll and Madgicx 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (83.4% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $99.00 Per Month
AdRoll
Star Rating
(772)4.1 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMadgicx
Star Rating
(210)4.6 out of 5
Market Segments
Small-Business (83.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow for seamless ad tracking across various platforms, making it a strong choice for businesses focused on remarketing.
- Users say that Madgicx stands out for its AI-driven optimization tools, which significantly reduce manual work and enhance ad performance. Reviewers appreciate the ease of setup, noting that even novices can quickly get started, making it an attractive option for those new to ad management.
- According to verified reviews, AdRoll's dashboard is praised for its user-friendly interface, allowing users to create audiences and track ad performance effortlessly. This clarity in reporting helps businesses make informed decisions to improve their campaigns.
- Reviewers mention that Madgicx provides valuable data-driven insights that automate ad optimization, saving users time and reducing guesswork. This feature is particularly beneficial for those looking to scale their campaigns efficiently.
- G2 reviewers highlight that while AdRoll has a solid reputation for its multi-touch attribution capabilities, it faces challenges in meeting the specific needs of some users, particularly in complex configurations. This can lead to a steeper learning curve for those with unique workflows.
- Users report that Madgicx's performance tracking is clear and straightforward, making it easier to identify which ads are performing well. This transparency is a key advantage for marketers looking to optimize their strategies based on real-time data.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Madgicx
Madgicx Pro
Starting at $99.00
Per Month
The ultimate plan if you wish to enjoy everything Madgicx offers and leverage the most cutting-edge AI tech in all areas. The price of this plan is based on your ad spend.
- Ad management tools
- Automation tools
- Analytics tools
Free Trial
AdRoll
Free Trial is available
Madgicx
Free Trial is available
Ratings
Meets Requirements
8.2
627
8.9
130
Ease of Use
8.3
632
8.5
131
Ease of Setup
8.3
415
8.5
82
Ease of Admin
8.1
343
9.0
54
Quality of Support
8.0
596
9.2
130
Has the product been a good partner in doing business?
8.1
342
9.5
55
Product Direction (% positive)
7.3
615
8.7
113
Features by Category
Channel Functionality
8.3
417
Not enough data
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
447
8.7
83
7.6
431
8.8
84
8.2
439
8.4
74
7.0
375
8.2
71
7.7
370
8.1
64
7.9
359
8.5
59
7.7
315
8.3
57
7.6
364
8.4
63
8.1
403
8.6
69
7.5
381
8.5
77
7.5
334
Feature Not Available
7.7
213
8.2
54
7.8
211
Feature Not Available
Targeting
7.9
417
8.8
82
8.7
451
8.7
74
8.0
374
8.6
69
7.7
340
8.5
67
Platform
7.7
295
Feature Not Available
7.2
339
8.3
67
8.1
371
Feature Not Available
8.1
412
8.6
75
7.8
315
8.5
67
7.4
330
8.4
67
7.5
322
Feature Not Available
7.8
269
8.5
60
7.6
334
Feature Not Available
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Platform Basics
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.8
7
Platform Data
Not enough data
9.2
8
Not enough data
8.6
7
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.8
7
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
7.1
8
8.4
34
|
Verified
7.8
9
8.3
34
|
Verified
7.8
9
8.5
34
|
Verified
7.5
8
7.1
28
|
Verified
7.6
9
8.3
29
|
Verified
7.8
9
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
7.4
9
8.5
32
|
Verified
7.6
9
8.2
35
|
Verified
7.8
9
7.7
31
|
Verified
7.6
9
Reporting
8.3
37
|
Verified
7.6
9
8.4
37
|
Verified
7.5
8
8.0
33
|
Verified
7.6
9
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
447
8.7
83
7.6
431
8.8
84
8.2
439
8.4
74
7.0
375
8.2
71
7.7
370
8.1
64
7.9
359
8.5
59
7.7
315
8.3
57
7.6
364
8.4
63
8.1
403
8.6
69
7.5
381
8.5
77
7.5
334
Feature Not Available
7.7
213
8.2
54
7.8
211
Feature Not Available
Targeting
7.9
417
8.8
82
8.7
451
8.7
74
8.0
374
8.6
69
7.7
340
8.5
67
Mobile
7.8
169
Not enough data
7.7
213
8.2
54
7.8
211
Feature Not Available
Platform
7.7
295
Feature Not Available
7.2
339
8.3
67
8.1
371
Feature Not Available
8.1
412
8.6
75
7.8
315
8.5
67
7.4
330
8.4
67
7.5
322
Feature Not Available
7.8
269
8.5
60
7.6
334
Feature Not Available
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
447
8.7
83
7.6
431
8.8
84
8.2
439
8.4
74
7.0
375
8.2
71
7.7
370
8.1
64
7.9
359
8.5
59
7.7
315
8.3
57
7.6
364
8.4
63
8.1
403
8.6
69
7.5
381
8.5
77
7.5
334
Feature Not Available
7.7
213
8.2
54
7.8
211
Feature Not Available
Targeting
7.9
417
8.8
82
8.7
451
8.7
74
8.0
374
8.6
69
7.7
340
8.5
67
Platform
7.7
295
Feature Not Available
7.2
339
8.3
67
8.1
371
Feature Not Available
8.1
412
8.6
75
7.8
315
8.5
67
7.4
330
8.4
67
7.5
322
Feature Not Available
7.8
269
8.5
60
7.6
334
Feature Not Available
Platform Interoperability
7.9
34
8.1(won by 0.2)
45
Agentic AI - Social Media Advertising
6.4
6
8.8(won by 2.4)
15
6.1
6
8.3(won by 2.2)
14
7.9
7
8.7(won by 0.8)
13
6.7
6
8.7(won by 2.0)
15
6.4
6
8.5(won by 2.1)
12
6.1
6
8.8(won by 2.7)
15
Social Functionality
8.1
222
8.4(won by 0.3)
77
Campaign Management
8.0
447
8.7(won by 0.7)
83
7.6
431
8.8(won by 1.2)
84
8.2
439
8.4(won by 0.2)
74
7.0
375
8.2(won by 1.2)
71
7.7
370
8.1(won by 0.4)
64
7.9
359
8.5(won by 0.6)
59
7.7
315
8.3(won by 0.6)
57
7.6
364
8.4(won by 0.8)
63
8.1
403
8.6(won by 0.5)
69
7.5
381
8.5(won by 1.0)
77
7.5(won by default)
334
Feature Not Available
7.7
213
8.2(won by 0.5)
54
7.8(won by default)
211
Feature Not Available
Targeting
7.9
417
8.8(won by 0.9)
82
8.7(tied score)
451
8.7(tied score)
74
8.0
374
8.6(won by 0.6)
69
7.7
340
8.5(won by 0.8)
67
Platform
7.7(won by default)
295
Feature Not Available
7.2
339
8.3(won by 1.1)
67
8.1(won by default)
371
Feature Not Available
8.1
412
8.6(won by 0.5)
75
7.8
315
8.5(won by 0.7)
67
7.4
330
8.4(won by 1.0)
67
7.5(won by default)
322
Feature Not Available
7.8
269
8.5(won by 0.7)
60
7.6(won by default)
334
Feature Not Available
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
447
8.7
83
7.6
431
8.8
84
8.2
439
8.4
74
7.0
375
8.2
71
7.7
370
8.1
64
7.9
359
8.5
59
7.7
315
8.3
57
7.6
364
8.4
63
8.1
403
8.6
69
7.5
381
8.5
77
7.5
334
Feature Not Available
7.7
213
8.2
54
7.8
211
Feature Not Available
Targeting
7.9
417
8.8
82
8.7
451
8.7
74
8.0
374
8.6
69
7.7
340
8.5
67
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
Feature Not Available
7.2
339
8.3
67
8.1
371
Feature Not Available
8.1
412
8.6
75
7.8
315
8.5
67
7.4
330
8.4
67
7.5
322
Feature Not Available
7.8
269
8.5
60
7.6
334
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Madgicx are categorized as Attribution and Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madgicx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
52.9%
Marketing and Advertising
21.6%
Apparel & Fashion
12.3%
Retail
9.4%
Health, Wellness and Fitness
6.4%
Computer Software
3.5%
Other
46.8%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
When will you be rolling out the Content Creator directly in Madgicx?
3 Comments
YH
Yeah we're working on it, still don't have exact ETA but it will be released in a few months! Expect end of Q2Read more
How do you manage the clutter of advanced reports and manual refinement without losing time every week?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Try setting up Madgicx's automation to turn off ads at bad hours discovered through Auction Analytics and turn them...Read more
What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Have you explored using Madgicx's AI Ad Generator? You can select high-performing ads from the 'My Creatives' tab and...Read more
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