# AdRoll vs Madgicx Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in **ease of setup** and **retargeting campaign management** , with users appreciating the intuitive process for launching campaigns and the clear reporting across multiple channels. This makes it a favorable choice for small businesses looking to enhance their brand awareness.
- **Users say** Madgicx stands out for its **audience discovery capabilities** , which help uncover valuable interest combinations that might not be identified manually. This feature allows teams to scale their targeting confidently while maintaining relevance, making it particularly useful for complex campaigns.
- **Reviewers mention** that while AdRoll has a strong focus on **support and customer service** , with many users highlighting the assistance from account management teams, Madgicx offers a more structured approach to campaign insights, helping users refine their messaging and improve decision-making.
- **According to verified reviews** , Madgicx users appreciate the **clarity of results** it provides, which aids in quickly acting on data to enhance outreach efforts. This contrasts with some AdRoll users who feel that the platform could improve in matching specific workflow needs.
- **G2 reviewers report** that AdRoll's reporting features, such as the ability to view recommended display sizes, are particularly helpful for creative teams, allowing for efficient campaign management. However, Madgicx's detailed funnel insights are noted for bringing a clear structure to complex campaigns, which some AdRoll users find lacking.
- **Users say** that while both platforms have their strengths, Madgicx generally receives higher ratings for **quality of support** and **product direction** , indicating a more proactive approach to user needs and future developments compared to AdRoll's offerings.



| | AdRoll | Madgicx | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 776 | 211 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Small-Business (83.5% of reviews) | 
| **Entry Level Price** | Pay As You Go | Starting at $99.00 Per Month | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Madgicx

Pros:
- Ease of Use (40 reviews)
- Efficiency (35 reviews)

Cons:
- Learning Curve (27 reviews)
- Learning Difficulty (19 reviews)

---
## Ratings Comparison
| Rating | AdRoll | Madgicx | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 8.9 (131 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 8.5 (132 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 8.5 (83 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 9.0 (55 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 9.2 (131 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 9.5 (56 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 8.7 (114 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Madgicx

#### Entry-Level Pricing

Plan: Madgicx Pro

Price: Starting at $99.00 Per Month

Description: The ultimate plan if you wish to enjoy everything Madgicx offers and leverage the most cutting-edge AI tech in all areas. The price of this plan is based on your ad spend.

Key Features:
- Ad management tools
- Automation tools
- Analytics tools

[Browse all 2 editions](https://www.g2.com/products/madgicx/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **Madgicx** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.7 (83 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.8 (84 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.4 (74 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (71 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (64 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (59 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.3 (57 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.4 (63 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.6 (69 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.5 (77 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.8 (82 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.7 (74 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.6 (69 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.5 (67 reviews) | 

#### Platform

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Feature Not Available | 
| **Custom Reports** | 7.2 (342 reviews) | 8.3 (67 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (75 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.5 (67 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.4 (67 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | Feature Not Available | 
| **Internationalization** | 7.8 (269 reviews) | 8.5 (60 reviews) | 
| **Notifications** | 7.6 (334 reviews) | Feature Not Available | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Madgicx** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Madgicx** | 8.9/10 | 9 |

#### Platform Basics

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Attribution Windows** | Not enough data | 9.0 (8 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.8 (8 reviews) | 
| **Validation Rules** | Not enough data | 9.0 (8 reviews) | 
| **Cross-platform attribution** | Not enough data | 9.0 (8 reviews) | 
| **Fraud Detection** | Not enough data | 9.0 (8 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 8.8 (7 reviews) | 

#### Platform Data

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 9.2 (8 reviews) | 
| **Retention Metrics** | Not enough data | 8.6 (7 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.8 (8 reviews) | 
| **Cross-channel insights** | Not enough data | 9.0 (8 reviews) | 
| **Custom Dashboards** | Not enough data | 9.0 (8 reviews) | 
| **Data Segmentation** | Not enough data | 8.8 (7 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Madgicx** | 7.6/10 | 11 |

#### Attribution Modeling

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | 7.1 (8 reviews) | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | 7.8 (9 reviews) | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | 7.8 (9 reviews) | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | 7.5 (8 reviews) | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | 7.6 (9 reviews) | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | 7.8 (9 reviews) | 

#### Agentic AI - Attribution

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | 7.4 (9 reviews) | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | 7.6 (9 reviews) | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | 7.8 (9 reviews) | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | 7.6 (9 reviews) | 

#### Reporting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | 7.6 (9 reviews) | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | 7.5 (8 reviews) | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | 7.6 (9 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Madgicx** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.7 (83 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.8 (84 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.4 (74 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (71 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (64 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (59 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.3 (57 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.4 (63 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.6 (69 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.5 (77 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.8 (82 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.7 (74 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.6 (69 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.5 (67 reviews) | 

#### Mobile

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Platform

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Feature Not Available | 
| **Custom Reports** | 7.2 (342 reviews) | 8.3 (67 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (75 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.5 (67 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.4 (67 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | Feature Not Available | 
| **Internationalization** | 7.8 (269 reviews) | 8.5 (60 reviews) | 
| **Notifications** | 7.6 (334 reviews) | Feature Not Available | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **Madgicx** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.7 (83 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.8 (84 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.4 (74 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (71 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (64 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (59 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.3 (57 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.4 (63 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.6 (69 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.5 (77 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.8 (82 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.7 (74 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.6 (69 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.5 (67 reviews) | 

#### Platform

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Feature Not Available | 
| **Custom Reports** | 7.2 (342 reviews) | 8.3 (67 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (75 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.5 (67 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.4 (67 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | Feature Not Available | 
| **Internationalization** | 7.8 (269 reviews) | 8.5 (60 reviews) | 
| **Notifications** | 7.6 (334 reviews) | Feature Not Available | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 517 |
| **Madgicx** | 8.5/10 | 108 |

#### Platform Interoperability

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | 8.1 (45 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | 8.8 (15 reviews) | 
| **Multi-step Planning** | 6.1 (6 reviews) | 8.3 (14 reviews) | 
| **Cross-system Integration** | 7.9 (7 reviews) | 8.7 (13 reviews) | 
| **Adaptive Learning** | 6.7 (6 reviews) | 8.7 (15 reviews) | 
| **Proactive Assistance** | 6.4 (6 reviews) | 8.5 (12 reviews) | 
| **Decision Making** | 6.1 (6 reviews) | 8.8 (15 reviews) | 

#### Social Functionality

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | 8.4 (77 reviews) | 

#### Campaign Management

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.7 (83 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.8 (84 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.4 (74 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (71 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (64 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (59 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.3 (57 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.4 (63 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.6 (69 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.5 (77 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.8 (82 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.7 (74 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.6 (69 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.5 (67 reviews) | 

#### Platform

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Feature Not Available | 
| **Custom Reports** | 7.2 (342 reviews) | 8.3 (67 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (75 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.5 (67 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.4 (67 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | Feature Not Available | 
| **Internationalization** | 7.8 (269 reviews) | 8.5 (60 reviews) | 
| **Notifications** | 7.6 (334 reviews) | Feature Not Available | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **Madgicx** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.7 (83 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.8 (84 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.4 (74 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (71 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (64 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (59 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.3 (57 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.4 (63 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.6 (69 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.5 (77 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 8.2 (54 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.8 (82 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.7 (74 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.6 (69 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.5 (67 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Feature Not Available | 
| **Custom Reports** | 7.2 (342 reviews) | 8.3 (67 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (75 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.5 (67 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.4 (67 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | Feature Not Available | 
| **Internationalization** | 7.8 (269 reviews) | 8.5 (60 reviews) | 
| **Notifications** | 7.6 (334 reviews) | Feature Not Available | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Madgicx** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Madgicx** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Madgicx** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Madgicx** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Madgicx | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to AdRoll (8):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Madgicx (1):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Madgicx | 
|---|---|---|
| **Small-Business** | 56.0% | 83.5% | 
| **Mid-Market** | 35.8% | 13.8% | 
| **Enterprise** | 8.2% | 2.7% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Madgicx

- **Marketing and Advertising:** 22.1%
- **Apparel & Fashion:** 12.2%
- **Retail:** 9.3%
- **Health, Wellness and Fitness:** 6.4%
- **Computer Software:** 3.5%
- **Cosmetics:** 2.9%
- **Automotive:** 2.3%
- **Arts and Crafts:** 2.3%
- **Education Management:** 2.3%
- **Luxury Goods & Jewelry:** 2.3%
- **Other:** 34.3%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (175 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Madgicx

- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14798 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) — 3.6/5 stars (74 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews)
- [Adzooma](https://www.g2.com/products/adzooma/reviews) — 4.3/5 stars (18 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5425 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Madgicx

- Title: [When will you be rolling out the Content Creator directly in Madgicx?](https://www.g2.com/discussions/39920-when-will-you-be-rolling-out-the-content-creator-directly-in-madgicx) — 3 comments, 1 upvote
  > **Top comment:** "Yeah we're working on it, still don't have exact ETA but it will be released in a few months! Expect end of Q2"
- Title: [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try setting up Madgicx's automation to turn off ads at bad hours discovered through Auction Analytics and turn them..."
- Title: [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you explored using Madgicx's AI Ad Generator? You can select high-performing ads from the 'My Creatives' tab and..."
- Title: [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For creative testing, Madgicx recommends running tests for at least 7 days to account for weekly patterns and aiming..."
- Title: [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried setting up stop-loss automation in Madgicx? You can configure rules to automatically pause..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-madgicx)