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Compare AdRoll and Kameleoon 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(694)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansKameleoon
Star Rating
(136)4.6 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAdRoll vs Kameleoon
When assessing the two solutions, reviewers found AdRoll easier to use. However, Kameleoon is easier to set up and administer. Reviewers also preferred doing business with Kameleoon overall.
- Reviewers felt that Kameleoon meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that Kameleoon is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Kameleoon over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Kameleoon
Web and Feature Experimentation
Contact Us
- Unified platform for all teams
- Client-side and server-side a/b/n testing
- Personalization campaigns
Free Trial
AdRoll
Free Trial is available
Kameleoon
No trial information availableRatings
Meets Requirements
8.2
582
8.8
119
Ease of Use
8.3
587
8.1
122
Ease of Setup
8.2
371
8.4
84
Ease of Admin
8.1
336
8.6
32
Quality of Support
8.0
556
9.5
119
Has the product been a good partner in doing business?
8.1
335
9.1
33
Product Direction (% positive)
7.2
572
9.6
114
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Visitor Behavior
Not enough data
8.7
31
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
8.1
27
Templates
Not enough data
8.0
27
|
Verified
Not enough data
8.8
30
|
Verified
Not enough data
8.8
31
|
Verified
Personalization
Not enough data
8.4
23
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
9.0
16
Not enough data
8.6
26
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
9.8
31
|
Verified
Not enough data
9.0
30
|
Verified
Multichannel
Not enough data
8.7
30
|
Verified
Not enough data
7.2
21
Not enough data
8.9
30
|
Verified
Administration
Not enough data
8.1
22
|
Verified
Not enough data
8.9
31
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
9.0
28
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.8
8
Not enough data
9.3
7
Targeting
Not enough data
9.3
7
Not enough data
9.3
7
Triggered Content
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.3
7
Personalized Content
Not enough data
8.9
6
Not enough data
9.0
7
Not enough data
9.6
8
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Management
Not enough data
8.6
13
Not enough data
8.8
14
Not enough data
8.8
14
Functionality
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.0
14
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by default)
437
Not enough data
7.6(won by default)
426
Not enough data
8.1(won by default)
429
Not enough data
7.0(won by default)
373
Not enough data
7.7(won by default)
367
Not enough data
7.8(won by default)
356
Not enough data
7.7(won by default)
313
Not enough data
7.7(won by default)
359
Not enough data
8.1(won by default)
399
Not enough data
7.5(won by default)
375
Not enough data
7.5(won by default)
331
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
406
Not enough data
8.7(won by default)
428
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
338
Not enough data
Platform
7.7(won by default)
284
Not enough data
7.2(won by default)
333
Not enough data
8.0(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
314
Not enough data
7.4(won by default)
325
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Computing
Not enough data
8.1
86
Not enough data
7.3
78
Not enough data
7.2
82
Experimental Design
Not enough data
8.7
88
Not enough data
8.5
83
Not enough data
8.5
89
Analytics
Not enough data
8.3
93
Not enough data
5.8
59
Agentic AI - A/B Testing
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Kameleoon share no categories
Unique Categories
Kameleoon is categorized as Personalization, Personalization Engines, E-Commerce Personalization, A/B Testing, and Feature Management
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kameleoon
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Automotive
14.5%
Insurance
6.9%
Online Media
5.3%
Leisure, Travel & Tourism
5.3%
Financial Services
5.3%
Other
62.6%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Kameleoon has no discussions with answers
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