Compare AdRoll and Google Attribution 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (63.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansGoogle Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google AttributionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in its retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the cross-channel marketing features that enable them to launch and track ads across platforms like Facebook and Google seamlessly.
- Users say that AdRoll's dashboard is intuitive and user-friendly, making it easy to create audiences and analyze ad performance. This clarity helps businesses make informed decisions to improve their campaigns, a feature that recent users have found particularly beneficial.
- Reviewers mention that Google Attribution is a convenient tool for tracking ad performance, providing insights into where users are coming from. This allows businesses to allocate their budgets more effectively, which is a significant advantage for those looking to optimize their marketing spend.
- According to verified reviews, AdRoll has a higher overall satisfaction score compared to Google Attribution, indicating that users feel more positively about their experience with AdRoll. This is reflected in the substantial number of recent reviews praising its effectiveness.
- Users highlight that while Google Attribution offers a free version that works well, it lacks some of the advanced features that AdRoll provides, such as the ability to easily launch remarketing display ads with custom audiences, which many find essential for their marketing strategies.
- Reviewers note that both platforms have their strengths, but AdRoll's quality of support is slightly better, with users rating it higher for responsiveness and helpfulness compared to Google Attribution, which still offers solid support but with less overall user satisfaction.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Google Attribution
No pricing availableFree Trial
AdRoll
Free Trial is available
Google Attribution
No trial information availableRatings
Meets Requirements
8.2
607
9.2
12
Ease of Use
8.3
612
8.1
12
Ease of Setup
8.2
396
Not enough data
Ease of Admin
8.1
343
Not enough data
Quality of Support
8.0
577
7.9
11
Has the product been a good partner in doing business?
8.1
342
Not enough data
Product Direction (% positive)
7.2
597
9.0
12
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by default)
441
Not enough data
7.6(won by default)
429
Not enough data
8.1(won by default)
435
Not enough data
7.0(won by default)
374
Not enough data
7.7(won by default)
368
Not enough data
7.9(won by default)
358
Not enough data
7.7(won by default)
314
Not enough data
7.7(won by default)
360
Not enough data
8.1(won by default)
401
Not enough data
7.5(won by default)
379
Not enough data
7.5(won by default)
333
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
411
Not enough data
8.7(won by default)
439
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
339
Not enough data
Platform
7.7(won by default)
286
Not enough data
7.2(won by default)
335
Not enough data
8.1(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
314
Not enough data
7.5(won by default)
326
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Google Attribution are categorized as Attribution
Unique Categories
Google Attribution has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
How do I use Google attribution?
3 Comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 Comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 Comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
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