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Compare AdRoll and Facebook for Business 
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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (66.3% of reviews)
Entry-Level Pricing
Pay As You Go
Cost per 1,000 Impressions
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFacebook for Business
Star Rating
(1,417)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansAdRoll vs Facebook for Business
When assessing the two solutions, reviewers found AdRoll easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Facebook for Business.
- Reviewers felt that Facebook for Business meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that AdRoll is the preferred option.
- When assessing product direction, AdRoll and Facebook for Business received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Facebook for Business
No trial information availableRatings
Meets Requirements
8.2
580
8.6
1,183
Ease of Use
8.3
585
8.2
1,187
Ease of Setup
8.2
369
8.1
642
Ease of Admin
8.1
336
8.3
612
Quality of Support
8.0
554
6.6
1,077
Has the product been a good partner in doing business?
8.1
335
7.8
599
Product Direction (% positive)
7.2
570
7.2
1,153
Features by Category
Channel Functionality
8.2
400
8.7
39
Platform Interoperability
7.5
80
8.2
30
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
8.3
960
7.6
426
8.2
945
8.1
429
8.3
987
7.0
373
7.5
801
7.7
367
7.7
759
7.8
356
Feature Not Available
7.7
313
7.6
697
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
8.1
859
7.5
331
8.2
792
7.7
212
8.1
401
7.8
210
8.4
419
Targeting
7.9
406
8.7
976
8.7
427
8.6
871
8.0
372
8.8
904
7.7
338
Feature Not Available
Platform
7.7
284
8.0
680
7.2
332
8.0
837
8.0
368
8.5
934
8.1
404
8.4
966
7.8
313
8.3
751
7.4
324
8.0
901
7.5
321
8.0
804
7.8
267
8.3
684
7.6
333
8.4
965
Campaign Management & Optimization
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Analytics & Administration
Not enough data
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Platform
Not enough data
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Authoring Tools
Not enough data
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
19
Not enough data
8.7
19
Publishing Tools
Not enough data
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.2
18
Mobile Functionality
8.0
203
8.1
25
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.3
960
7.6
426
8.2
945
8.1
429
8.3
987
7.0
373
7.5
801
7.7
367
7.7
759
7.8
356
Feature Not Available
7.7
313
7.6
697
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
8.1
859
7.5
331
8.2
792
7.7
212
8.1
401
7.8
210
8.4
419
Targeting
7.9
406
8.7
976
8.7
427
8.6
871
8.0
372
8.8
904
7.7
338
Feature Not Available
Mobile
7.8
169
7.8
22
7.7
212
8.1
401
7.8
210
8.4
419
Platform
7.7
284
8.0
680
7.2
332
8.0
837
8.0
368
8.5
934
8.1
404
8.4
966
7.8
313
8.3
751
7.4
324
8.0
901
7.5
321
8.0
804
7.8
267
8.3
684
7.6
333
8.4
965
Platform Interoperability
6.7
12
8.2
18
Video Functionality
7.9
14
8.1
24
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.3
960
7.6
426
8.2
945
8.1
429
8.3
987
7.0
373
7.5
801
7.7
367
7.7
759
7.8
356
Feature Not Available
7.7
313
7.6
697
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
8.1
859
7.5
331
8.2
792
7.7
212
8.1
401
7.8
210
8.4
419
Targeting
7.9
406
8.7
976
8.7
427
8.6
871
8.0
372
8.8
904
7.7
338
Feature Not Available
Platform
7.7
284
8.0
680
7.2
332
8.0
837
8.0
368
8.5
934
8.1
404
8.4
966
7.8
313
8.3
751
7.4
324
8.0
901
7.5
321
8.0
804
7.8
267
8.3
684
7.6
333
8.4
965
Platform Interoperability
8.0
35
8.3(won by 0.3)
169
Agentic AI - Social Media Advertising
6.7
7
7.4(won by 0.7)
11
6.7
7
7.7(won by 1.0)
11
7.9
7
8.0(won by 0.1)
11
7.1
7
8.0(won by 0.9)
11
6.9
7
7.6(won by 0.7)
11
6.7
7
7.7(won by 1.0)
11
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0
436
8.3(won by 0.3)
960
7.6
426
8.2(won by 0.6)
945
8.1
429
8.3(won by 0.2)
987
7.0
373
7.5(won by 0.5)
801
7.7(tied score)
367
7.7(tied score)
759
7.8(won by default)
356
Feature Not Available
7.7(won by 0.1)
313
7.6
697
7.7(won by default)
359
Feature Not Available
8.1(won by default)
399
Feature Not Available
7.5
375
8.1(won by 0.6)
859
7.5
331
8.2(won by 0.7)
792
7.7
212
8.1(won by 0.4)
401
7.8
210
8.4(won by 0.6)
419
Targeting
7.9
406
8.7(won by 0.8)
976
8.7(won by 0.1)
427
8.6
871
8.0
372
8.8(won by 0.8)
904
7.7(won by default)
338
Feature Not Available
Platform
7.7
284
8.0(won by 0.3)
680
7.2
332
8.0(won by 0.8)
837
8.0
368
8.5(won by 0.5)
934
8.1
404
8.4(won by 0.3)
966
7.8
313
8.3(won by 0.5)
751
7.4
324
8.0(won by 0.6)
901
7.5
321
8.0(won by 0.5)
804
7.8
267
8.3(won by 0.5)
684
7.6
333
8.4(won by 0.8)
965
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.3
960
7.6
426
8.2
945
8.1
429
8.3
987
7.0
373
7.5
801
7.7
367
7.7
759
7.8
356
Feature Not Available
7.7
313
7.6
697
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
8.1
859
7.5
331
8.2
792
7.7
212
8.1
401
7.8
210
8.4
419
Targeting
7.9
406
8.7
976
8.7
427
8.6
871
8.0
372
8.8
904
7.7
338
Feature Not Available
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.0
680
7.2
332
8.0
837
8.0
368
8.5
934
8.1
404
8.4
966
7.8
313
8.3
751
7.4
324
8.0
901
7.5
321
8.0
804
7.8
267
8.3
684
7.6
333
8.4
965
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Facebook for Business are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Digital Audio Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.1%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
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