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Compare AdRoll and Bing Ads

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AdRoll
AdRoll
(693)
4.0 out of 5
AdRoll
By NextRoll
Optimized for quick response
Bing Ads
Bing Ads
(379)
3.5 out of 5
Bing Ads
By Microsoft
At a Glance
AdRoll
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
Bing Ads
Bing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing Ads

AdRoll vs Bing Ads

When assessing the two solutions, reviewers found AdRoll easier to use, set up, and administer. Reviewers also preferred doing business with AdRoll overall.

  • Reviewers felt that AdRoll meets the needs of their business better than Bing Ads.
  • When comparing quality of ongoing product support, reviewers felt that AdRoll is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of AdRoll over Bing Ads.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Browse all 3 pricing plans
Bing Ads
No pricing available
Free Trial
AdRoll
Free Trial is available
Bing Ads
No trial information available
Ratings
Meets Requirements
8.2
582
7.4
314
Ease of Use
8.3
587
7.2
315
Ease of Setup
8.2
371
7.4
156
Ease of Admin
8.1
336
7.3
150
Quality of Support
8.0
556
6.9
288
Has the product been a good partner in doing business?
8.1
335
6.9
148
Product Direction (% positive)
7.2
572
6.0
310
Features by Category
Display AdvertisingHide 34 FeaturesShow 34 Features
7.7
479
Not enough data
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
Not enough data
7.0
282
RetargetingHide 13 FeaturesShow 13 Features
7.8
233
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
AttributionHide 17 FeaturesShow 17 Features
8.0
41
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Mobile AdvertisingHide 37 FeaturesShow 37 Features
7.7
474
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Video AdvertisingHide 34 FeaturesShow 34 Features
7.6
471
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.7
472
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.0
471
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
8.6
9
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Native AdvertisingHide 6 FeaturesShow 6 Features
7.5
11
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll
AdRoll
Bing Ads
Bing Ads
AdRoll and Bing Ads share no categories
Unique Categories
AdRoll
Bing Ads
Bing Ads is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
AdRoll
Small-Business(50 or fewer emp.)
56.3%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
8.4%
Bing Ads
Bing Ads
Small-Business(50 or fewer emp.)
52.5%
Mid-Market(51-1000 emp.)
31.4%
Enterprise(> 1000 emp.)
16.1%
Reviewers' Industry
AdRoll
AdRoll
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Bing Ads
Bing Ads
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Alternatives
AdRoll
AdRoll Alternatives
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Facebook for Business
Facebook
Add Facebook for Business
StackAdapt
StackAdapt
Add StackAdapt
The Trade Desk
The Trade Desk
Add The Trade Desk
Bing Ads
Bing Ads Alternatives
Google Ads
Google Ads
Add Google Ads
Skai
Skai
Add Skai
Marin Software
Marin Software
Add Marin Software
Google Marketing Platform
Google Marketing Platform
Add Google Marketing Platform
Discussions
AdRoll
AdRoll Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
sandra H.
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
Ewa S.
ES
Hello Ryan! This is Ewa from AdRoll's Marketing Team. Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
See all discussions
Bing Ads
Bing Ads Discussions
When is it beneficial to use one over the other?
1 Comment
Ryan Z.
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
Are Bing ads effective?
1 Comment
MD Matiur R.
MR
yes 100%Read more
Can you advertise on Bing?
1 Comment
William C.
WC
You most certainly can. Read more
See all discussions
Ask AdRoll a QuestionContact AdRoll
Ask Bing Ads a QuestionContact Bing Ads

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AdRoll
AdRoll
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Bing Ads
Bing Ads