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Compare Adobe Marketo Engage and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $100.00 Per Month
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCustomer.io
Star Rating
(664)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in ease of use, with many users praising its intuitive interface and smooth navigation. One user highlighted how easy it is to understand and use, making their experience quite pleasant.
- Users say that Adobe Marketo Engage offers robust automation features that streamline campaign management. Reviewers appreciate the flexible segmentation and reporting capabilities, which help in forecasting and managing campaigns effectively.
- According to verified reviews, Customer.io stands out for its real-time behavioral segmentation, allowing users to dynamically group audiences for better engagement. This feature has been noted as a significant advantage for marketing automation.
- Reviewers mention that Adobe Marketo Engage provides strong scalability and customization options, making it suitable for mid-market businesses. Users have found it beneficial for managing complex campaigns without needing constant manual intervention.
- G2 reviewers highlight that Customer.io's initial setup is straightforward, which is a significant plus for small businesses looking to get started quickly. Users have noted that the onboarding process is easy and efficient.
- Users express mixed feelings about Adobe Marketo Engage's mobile marketing capabilities, with some finding it less effective compared to Customer.io. The latter has received better feedback for its mobile optimization features, enhancing user engagement on mobile platforms.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Adobe Marketo Engage
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.3
2,611
8.7
592
Ease of Use
7.3
2,666
8.3
604
Ease of Setup
6.7
1,318
7.9
406
Ease of Admin
7.6
1,175
8.6
277
Quality of Support
7.5
2,461
8.7
529
Has the product been a good partner in doing business?
7.7
1,168
9.0
275
Product Direction (% positive)
8.0
2,580
9.2
581
Features by Category
Email Marketing
8.3
1755
|
Verified
8.9
411
|
Verified
8.7
1740
|
Verified
8.8
394
|
Verified
8.1
1716
|
Verified
8.4
389
|
Verified
8.5
1651
|
Verified
8.3
369
|
Verified
Online Marketing
7.8
1700
|
Verified
6.3
330
7.8
1519
|
Verified
7.9
354
|
Verified
7.9
1576
|
Verified
8.3
378
|
Verified
7.4
1574
|
Verified
7.9
358
|
Verified
7.4
1340
|
Verified
Feature Not Available
Lead Management
8.5
1356
|
Verified
7.4
332
|
Verified
7.9
1253
|
Verified
7.6
332
8.2
1629
|
Verified
8.6
373
|
Verified
8.2
1594
|
Verified
6.8
312
8.4
1646
|
Verified
7.6
332
|
Verified
8.0
1535
|
Verified
7.3
327
|
Verified
8.3
1550
|
Verified
7.3
316
8.2
1592
|
Verified
7.3
323
|
Verified
Campaign Management
8.3
1605
|
Verified
7.7
338
8.3
1495
|
Verified
7.0
321
7.3
1193
|
Verified
Feature Not Available
7.0
947
Feature Not Available
Social
7.3
750
|
Verified
Feature Not Available
7.5
801
|
Verified
6.5
307
7.6
789
|
Verified
Feature Not Available
7.5
756
|
Verified
Feature Not Available
7.5
718
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1644
|
Verified
7.7
371
|
Verified
7.2
1417
|
Verified
6.9
333
|
Verified
7.2
1235
|
Verified
6.5
323
7.2
1164
|
Verified
6.3
312
6.9
1014
|
Verified
Feature Not Available
Platform
7.7
899
|
Verified
8.2
365
|
Verified
8.0
890
|
Verified
8.5
362
|
Verified
8.4
915
|
Verified
8.5
359
|
Verified
7.7
637
|
Verified
7.8
330
|
Verified
7.3
639
|
Verified
7.7
348
|
Verified
7.7
895
|
Verified
8.8
359
|
Verified
7.6
597
7.2
313
|
Verified
Agentic AI - Marketing Automation
7.4
65
6.3
66
7.5
64
6.4
67
7.3
64
6.7
62
7.1
65
6.3
64
7.3
64
6.2
63
7.5
64
6.3
65
Integration
8.0
913
|
Verified
8.3
373
|
Verified
7.9
867
|
Verified
8.3
367
|
Verified
8.1
792
|
Verified
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Lead Intelligence
8.2
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Analytics
Not enough data
8.3
115
Not enough data
7.6
105
Optimization
Not enough data
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
290
Not enough data
8.3
312
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Feature Not Available
8.6
117
8.0
69
8.1
84
|
Verified
6.2
56
8.3
93
|
Verified
Feature Not Available
Campaigns
8.3
103
7.3
57
8.2
103
|
Verified
8.0
63
8.3
101
7.4
62
8.1
99
|
Verified
Feature Not Available
8.7
98
|
Verified
9.3
69
8.5
98
|
Verified
9.2
71
Engagement
8.1
94
|
Verified
6.9
54
Platform
8.4
113
|
Verified
8.0
62
8.3
110
|
Verified
Feature Not Available
8.3
106
|
Verified
7.6
60
Agentic AI - Mobile Marketing
8.7
5
6.7
6
8.0
5
7.2
6
7.7
5
6.1
6
8.3
5
6.7
6
8.3
5
6.4
6
9.0
5
6.9
6
Categories
Categories
Shared Categories
Adobe Marketo Engage and Customer.io are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
4.9%
Other
49.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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