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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (59.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $100.00 Per Month
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCustomer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in Email Campaigns with a score of 8.7, while Customer.io shines with a higher score of 9.3. Reviewers mention that Marketo's robust features for campaign management and analytics provide a comprehensive solution, but Customer.io's user-friendly interface and effective targeting options make it a favorite for small businesses.
- Reviewers mention that Customer.io outperforms Adobe Marketo Engage in Ease of Use with a score of 8.3 compared to Marketo's 7.3. Users on G2 appreciate Customer.io's intuitive design, which simplifies the process of creating and managing campaigns, while Marketo's complexity can be a hurdle for new users.
- Users say that Adobe Marketo Engage has a strong advantage in Lead Scoring and Grading with a score of 8.2, whereas Customer.io scores lower at 6.8. Reviewers highlight Marketo's advanced algorithms that help prioritize leads effectively, making it a powerful tool for larger marketing teams.
- G2 users report that Customer.io excels in Audience Segmentation with a score of 9.2, while Adobe Marketo Engage scores 8.5. Reviewers mention that Customer.io's segmentation capabilities allow for highly targeted campaigns, which is particularly beneficial for small businesses looking to maximize their marketing efforts.
- Users report that Adobe Marketo Engage has a slight edge in Automated Email Responses with a score of 8.5 compared to Customer.io's 8.3. Reviewers mention that Marketo's automation features are robust and customizable, allowing for effective engagement with leads, although Customer.io's automation is also praised for its simplicity.
- Reviewers mention that Customer.io leads in Quality of Support with a score of 8.7, while Adobe Marketo Engage scores 7.5. Users on G2 appreciate Customer.io's responsive customer service and extensive documentation, which helps users navigate challenges more effectively than Marketo's support options.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Adobe Marketo Engage
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.3
2,602
8.7
586
Ease of Use
7.3
2,657
8.3
597
Ease of Setup
6.7
1,308
7.9
399
Ease of Admin
7.7
1,169
8.6
274
Quality of Support
7.5
2,453
8.7
524
Has the product been a good partner in doing business?
7.7
1,162
9.0
273
Product Direction (% positive)
8.0
2,571
9.3
576
Features by Category
Email Marketing
8.3
1750
|
Verified
8.8
408
|
Verified
8.7
1739
|
Verified
8.8
393
|
Verified
8.1
1715
|
Verified
8.4
387
|
Verified
8.5
1650
|
Verified
8.3
367
|
Verified
Online Marketing
7.8
1698
|
Verified
6.3
328
7.8
1518
|
Verified
8.0
353
|
Verified
7.9
1574
|
Verified
8.3
377
|
Verified
7.4
1575
|
Verified
7.9
357
|
Verified
7.4
1339
|
Verified
Feature Not Available
Lead Management
8.5
1354
|
Verified
7.4
330
|
Verified
7.9
1252
|
Verified
7.6
331
8.2
1624
|
Verified
8.6
370
|
Verified
8.2
1590
|
Verified
6.8
311
8.4
1643
|
Verified
7.6
331
|
Verified
8.0
1535
|
Verified
7.3
326
|
Verified
8.3
1548
|
Verified
7.3
315
8.2
1592
|
Verified
7.3
322
|
Verified
Campaign Management
8.3
1603
|
Verified
7.7
337
8.3
1495
|
Verified
7.0
320
7.3
1193
|
Verified
Feature Not Available
7.0
948
Feature Not Available
Social
7.3
750
|
Verified
Feature Not Available
7.5
802
|
Verified
6.6
306
7.6
790
|
Verified
Feature Not Available
7.5
757
|
Verified
Feature Not Available
7.5
719
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1641
|
Verified
7.7
370
|
Verified
7.2
1416
|
Verified
6.9
332
|
Verified
7.2
1235
|
Verified
6.5
322
7.2
1163
|
Verified
6.3
311
6.9
1014
|
Verified
Feature Not Available
Platform
7.7
896
|
Verified
8.2
364
|
Verified
8.0
886
|
Verified
8.5
360
|
Verified
8.4
913
|
Verified
8.5
357
|
Verified
7.7
636
|
Verified
7.8
329
|
Verified
7.3
639
|
Verified
7.7
347
|
Verified
7.7
895
|
Verified
8.8
357
|
Verified
7.6
595
7.3
312
|
Verified
Agentic AI - Marketing Automation
7.4
63
6.3
66
7.4
61
6.4
67
7.4
62
6.7
62
7.1
62
6.3
64
7.3
63
6.2
63
7.5
63
6.3
65
Integration
8.0
912
|
Verified
8.3
372
|
Verified
7.9
865
|
Verified
8.3
365
|
Verified
8.1
793
|
Verified
7.6
335
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
264
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
204
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.3
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
240
Not enough data
7.9
215
Not enough data
8.8
237
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Analytics
Not enough data
8.4
114
Not enough data
7.6
105
Optimization
Not enough data
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Feature Not Available
8.6
117
8.0
69
8.1
84
|
Verified
6.2
56
8.3
93
|
Verified
Feature Not Available
Campaigns
8.3
103
7.3
57
8.2
103
|
Verified
8.0
62
8.3
101
7.3
61
8.1
99
|
Verified
Feature Not Available
8.7
98
|
Verified
9.3
69
8.5
98
|
Verified
9.2
70
Engagement
8.1
94
|
Verified
6.9
54
Platform
8.4
113
|
Verified
8.0
62
8.3
110
|
Verified
Feature Not Available
8.3
106
|
Verified
7.6
60
Agentic AI - Mobile Marketing
8.7
5
6.7
6
8.0
5
7.2
6
7.7
5
6.1
6
8.3
5
6.7
6
8.3
5
6.4
6
9.0
5
6.9
6
Categories
Categories
Shared Categories
Adobe Marketo Engage and Customer.io are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
14.7%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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