Compare Adobe Analytics and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Adobe Analytics
Star Rating
(1,212)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsHubSpot Marketing Hub
Star Rating
(14,716)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansAdobe Analytics vs HubSpot Marketing Hub
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that Adobe Analytics meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Analytics
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.6
908
8.5
9,872
Ease of Use
7.5
971
8.6
11,558
Ease of Setup
7.2
409
8.1
7,256
Ease of Admin
7.6
282
8.5
5,032
Quality of Support
7.8
831
8.7
9,333
Has the product been a good partner in doing business?
8.0
282
8.7
4,950
Product Direction (% positive)
7.6
863
8.9
9,489
Features by Category
Email Marketing
Not enough data
8.8
5633
|
Verified
Not enough data
8.9
5474
|
Verified
Not enough data
8.6
5416
|
Verified
Not enough data
8.8
5152
|
Verified
Online Marketing
Not enough data
8.5
5310
|
Verified
Not enough data
8.2
4584
|
Verified
Not enough data
8.1
4303
|
Verified
Not enough data
8.1
4816
|
Verified
Not enough data
8.1
4465
|
Verified
Lead Management
Not enough data
8.5
5066
|
Verified
Not enough data
8.1
4754
|
Verified
Not enough data
8.4
4874
|
Verified
Not enough data
8.0
4370
|
Verified
Not enough data
8.4
4829
|
Verified
Not enough data
8.2
4546
|
Verified
Not enough data
8.4
4506
|
Verified
Not enough data
8.4
4570
|
Verified
Campaign Management
Not enough data
8.2
4122
|
Verified
Not enough data
7.9
3692
|
Verified
Not enough data
7.9
3638
|
Verified
Not enough data
7.2
2776
|
Verified
Social
Not enough data
7.7
3733
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.0
3986
|
Verified
Not enough data
7.7
3211
|
Verified
Reporting & Analytics
Not enough data
8.3
5252
|
Verified
Not enough data
8.0
4832
|
Verified
Not enough data
7.6
3987
|
Verified
Not enough data
7.6
3670
|
Verified
Not enough data
7.7
4074
|
Verified
Platform
Not enough data
7.9
3549
|
Verified
Not enough data
8.5
3608
|
Verified
Not enough data
8.7
3502
|
Verified
Not enough data
8.0
2472
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3347
|
Verified
Not enough data
7.9
2544
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
297
Not enough data
6.8
288
Not enough data
6.8
292
Not enough data
6.6
290
Not enough data
6.6
290
Not enough data
6.7
293
Integration
Not enough data
8.4
3531
|
Verified
Not enough data
8.0
3218
|
Verified
Not enough data
8.1
3009
|
Verified
Metrics
8.6
610
Not enough data
8.5
601
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
566
Not enough data
8.1
540
Not enough data
8.1
560
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
602
Not enough data
8.3
579
Not enough data
8.2
555
Not enough data
8.4
579
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
612
Not enough data
Other
8.5
554
Not enough data
8.3
529
Not enough data
8.1
497
Not enough data
8.5
550
Not enough data
8.4
474
Not enough data
8.1
432
Not enough data
8.2
457
Not enough data
Agentic AI - Digital Analytics
8.4
42
Not enough data
8.7
41
Not enough data
8.5
41
Not enough data
8.8
43
Not enough data
Administration
8.1
462
Not enough data
8.2
442
Not enough data
8.4
561
Not enough data
8.4
529
Not enough data
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1244
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
90
User Identification
8.4
203
Not enough data
8.6
207
Not enough data
8.6
199
Not enough data
Tracking & Reporting
8.7
203
Not enough data
8.4
209
Not enough data
8.4
205
Not enough data
8.7
217
Not enough data
8.5
209
Not enough data
8.6
201
Not enough data
Metrics
9.0
77
Not enough data
8.7
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1572
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
277
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
311
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Platform Data
Not enough data
8.2
236
Not enough data
7.9
232
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
7.0
25
Not enough data
7.3
25
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2195
Not enough data
8.6(won by default)
2373
Not enough data
8.4(won by default)
2107
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
956
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
68
Social Functionality
Not enough data
8.1
1311
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1191
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1308
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1185
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
912
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2241
|
Verified
Not enough data
8.3
2682
|
Verified
Not enough data
8.0
2453
|
Verified
Not enough data
8.5
2479
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2877
|
Verified
Not enough data
8.4
3126
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
540
Agentic AI - Marketing Analytics
Not enough data
6.7
172
Not enough data
6.9
167
Not enough data
6.6
166
Metrics
9.0
77
Not enough data
8.7
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and HubSpot Marketing Hub share no categories
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Computer Software
5.3%
Retail
5.2%
Other
62.7%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What Software Reports Google Shopping Search Term Attribution?
1 Comment
PP
Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
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