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Compare Adobe Target and Heap 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetHeap
Star Rating
(1,095)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Heap | by Contentsquare excels in Click Tracking with a score of 9.4, allowing for detailed insights into user interactions, while Adobe Target's score of 8.5 in A/B Testing indicates a solid but less comprehensive approach to user engagement testing.
- Reviewers mention that Heap's Custom Event Tracking feature, rated at 9.0, provides a more flexible and user-friendly experience compared to Adobe Target's 8.4 rating in the same area, making it easier for users to tailor their analytics to specific business needs.
- G2 users highlight Heap's superior Ease of Setup with a score of 8.5, contrasting with Adobe Target's lower score of 6.9, suggesting that users find Heap more accessible for initial implementation and configuration.
- Users on G2 appreciate Heap's Quality of Support, rated at 8.7, which is significantly higher than Adobe Target's 7.3, indicating that users feel more supported and valued when using Heap.
- Reviewers say that Heap's Dynamic Segmentation feature, rated at 9.2, allows for more nuanced user targeting compared to Adobe Target's 8.3, enhancing the ability to tailor marketing efforts effectively.
- Users report that Heap's Real-Time Reporting capabilities, with a score of 8.6, provide immediate insights that are crucial for timely decision-making, while Adobe Target's 7.8 in Reports and Dashboards suggests a less responsive reporting framework.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Adobe Target
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.6
857
Ease of Use
7.3
59
8.1
866
Ease of Setup
7.1
32
8.5
314
Ease of Admin
7.3
22
8.6
317
Quality of Support
7.4
46
8.7
680
Has the product been a good partner in doing business?
8.0
22
8.8
299
Product Direction (% positive)
9.0
48
8.7
795
Features by Category
Metrics
Not enough data
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Reporting
Not enough data
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Other
Not enough data
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
301
Not enough data
8.7
359
Not enough data
8.5
328
Not enough data
8.7
352
Not enough data
7.9
106
Not enough data
8.4
224
Not enough data
7.8
93
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.0
11
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.1
13
Not enough data
8.2
13
Not enough data
Analytics
7.6
15
Not enough data
6.4
11
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
8.7
13
8.5
37
6.8
11
Feature Not Available
8.2
15
8.7
45
8.1
15
8.6
45
7.8
15
8.3
43
7.4
14
8.2
29
Reporting
7.6
15
8.4
64
7.8
15
8.2
65
Personalization
8.3
14
Feature Not Available
7.9
14
Feature Not Available
8.0
5
8.3
38
Administration
7.8
12
8.1
52
8.1
13
7.8
15
7.5
14
8.5
62
7.6
13
8.9
63
Categories
Categories
Shared Categories
Adobe Target and Heap are categorized as Mobile App Optimization
Unique Categories
Adobe Target is categorized as Personalization and A/B Testing
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Digital Analytics, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
16.5%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Alternatives
Discussions
Adobe Target has no discussions with answers
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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