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Compare ActiveDEMAND and Invoca 
Featured Products
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (38.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
No pricing available
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansInvoca
Star Rating
(960)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Invoca excels in providing call attribution and conversation intelligence, which allows marketing and sales teams to gain real visibility into customer interactions. Users appreciate how it helps them optimize their marketing spend by tracking calls from various channels.
- Users say that ActiveDEMAND offers a comprehensive suite of automation features that streamline marketing efforts. The platform's integration of tools like email marketing and social media management is particularly praised, making it easier for users to manage campaigns without switching between different applications.
- Reviewers mention that Invoca's ease of use is a significant advantage, with many highlighting its intuitive interface and quick implementation process. This user-friendly design helps teams get up and running swiftly, enhancing productivity from the start.
- According to verified reviews, ActiveDEMAND shines in customer support, with users noting the responsiveness and helpfulness of the support team. This level of assistance is crucial for users who may need guidance during the onboarding process or when troubleshooting issues.
- G2 reviewers highlight that while Invoca provides robust call tracking capabilities, some users feel it could improve in areas like customization to better fit specific business workflows. This feedback suggests that while the product is powerful, it may require some adjustments to meet unique needs.
- Users report that ActiveDEMAND's real-time analytics feature is beneficial for tracking campaign performance, but some find that its overall functionality can be less intuitive compared to Invoca. This can lead to a steeper learning curve for new users trying to navigate the platform.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Invoca
No pricing availableFree Trial
ActiveDEMAND
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.8
815
Ease of Use
7.5
57
8.4
816
Ease of Setup
7.7
41
8.0
552
Ease of Admin
8.0
38
8.3
536
Quality of Support
9.3
57
9.1
803
Has the product been a good partner in doing business?
9.3
39
9.2
540
Product Direction (% positive)
9.0
56
8.8
801
Features by Category
Email Marketing
8.4
33
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
9.1
31
|
Verified
Not enough data
Online Marketing
8.4
35
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Lead Management
8.6
31
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.8
26
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.0
30
|
Verified
Not enough data
8.4
28
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
Campaign Management
8.2
29
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
6.9
7
Not enough data
Social
6.9
7
Not enough data
8.1
22
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
Reporting & Analytics
9.1
30
|
Verified
Not enough data
9.2
30
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Platform
7.9
22
|
Verified
Not enough data
7.8
22
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Not enough data
Not enough data
8.2
10
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
Not enough data
7.4
13
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
Call Analytics
Not enough data
9.1
93
Not enough data
8.5
78
Not enough data
8.6
89
Not enough data
8.3
75
Agent Performance Management
Not enough data
8.4
70
Not enough data
8.0
79
Not enough data
8.3
70
Generative AI
Not enough data
8.2
22
Agentic AI - Conversation Intelligence
Not enough data
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.4
11
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Attribution Modeling
Not enough data
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Agentic AI - Attribution
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Marketing
Not enough data
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Reporting
Not enough data
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Generative AI
Not enough data
8.5
8
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
8.8
303
9.0
5
9.2
329
Not enough data
8.5
201
Tracking
7.8
6
8.7
310
8.0
5
8.9
319
8.3
5
8.7
279
Analytics
8.9
6
9.0
338
8.3
6
9.2
314
7.5
6
8.6
316
Not enough data
8.6
156
Call Routing
Not enough data
8.7
254
Not enough data
8.7
195
Not enough data
8.3
163
Administration
Not enough data
8.5
137
Not enough data
9.1
164
Not enough data
9.2
190
Agentic AI - Inbound Call Tracking
Not enough data
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Marketing Operations
Not enough data
8.4
49
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Campaign Activity
Not enough data
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Agentic AI - Marketing Analytics
Not enough data
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Categories
Categories
Shared Categories
ActiveDEMAND and Invoca are categorized as Inbound Call Tracking
Unique Categories
ActiveDEMAND is categorized as Marketing Automation and Customer Data Platform (CDP)
Invoca is categorized as Conversation Intelligence, Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Health, Wellness and Fitness
6.0%
Computer Software
6.0%
Other
35.8%
Marketing and Advertising
27.0%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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