Compare ActiveCampaign and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (88.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that VBOUT offers a user-friendly interface that makes it easy for non-technical users to manage various marketing tools, including email marketing and landing pages. This accessibility is highlighted by feedback noting the platform's ability to create landing pages and email sequences quickly and easily.
- Reviewers mention that ActiveCampaign's integrated CRM and advanced segmentation features allow for personalized campaigns and effective tracking of customer journeys. This comprehensive approach to marketing automation is a key reason why many users consider it a central hub for their communication needs.
- According to verified reviews, VBOUT shines in its quality of support, with users rating it highly for responsiveness and helpfulness. This level of support is crucial for users who may need assistance navigating the platform's various features.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, VBOUT's recent feedback indicates a strong performance in ease of use and setup, making it a viable option for small businesses looking for straightforward marketing solutions.
- Users report that ActiveCampaign's powerful automation tools and analytics capabilities provide a significant advantage for businesses focused on data-driven marketing strategies, allowing them to analyze engagement effectively and optimize their campaigns.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
ActiveCampaign
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
9.3
188
Ease of Use
8.2
11,257
8.9
192
Ease of Setup
8.0
7,190
9.0
109
Ease of Admin
8.4
6,338
9.0
106
Quality of Support
8.5
10,314
9.7
187
Has the product been a good partner in doing business?
8.8
6,196
9.7
104
Product Direction (% positive)
8.2
10,547
9.6
172
Features by Category
Sales Force Automation
8.2
2102
|
Verified
9.1
13
7.0
1018
8.3
8
7.9
1764
|
Verified
8.9
11
7.7
1680
|
Verified
9.2
11
7.0
1220
|
Verified
7.6
9
7.6
1431
|
Verified
8.3
10
7.0
1206
|
Verified
7.6
9
6.9
1138
|
Verified
7.7
8
7.3
1280
|
Verified
8.0
9
Marketing Automation
9.0
2316
|
Verified
9.7
15
8.8
2204
|
Verified
9.6
15
8.5
2150
|
Verified
9.5
14
7.8
1483
|
Verified
8.9
12
Customer Support
7.6
1470
|
Verified
8.8
12
7.7
1628
|
Verified
9.0
13
7.9
1762
|
Verified
9.1
13
7.0
1323
|
Verified
7.9
12
7.5
1450
|
Verified
8.8
11
Reporting & Analytics
7.7
1952
|
Verified
9.2
12
7.9
2144
|
Verified
9.4
13
7.1
1289
|
Verified
8.1
8
Mobile & Social
7.3
1223
|
Verified
9.3
12
7.3
1327
|
Verified
9.6
12
7.1
1370
|
Verified
8.8
10
Platform
7.8
1983
|
Verified
9.1
18
8.0
1937
|
Verified
8.6
18
8.1
2028
|
Verified
9.4
17
7.3
1452
|
Verified
8.9
14
7.0
1349
|
Verified
8.2
12
Feature Not Available
8.8
15
8.2
2100
|
Verified
9.2
17
7.4
1475
|
Verified
8.7
15
Integration
8.1
1929
|
Verified
8.8
17
8.1
1935
|
Verified
8.7
18
7.8
1635
|
Verified
9.2
16
Generative AI
6.1
644
8.3
8
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
9.3
133
|
Verified
8.9
6312
|
Verified
9.3
129
|
Verified
8.5
6140
|
Verified
9.3
125
|
Verified
8.8
5773
|
Verified
9.3
121
|
Verified
Online Marketing
7.4
4387
|
Verified
8.9
123
|
Verified
7.9
4075
|
Verified
8.9
103
|
Verified
7.8
3533
|
Verified
9.1
99
|
Verified
8.1
4864
|
Verified
9.0
108
|
Verified
7.8
3468
|
Verified
9.0
91
|
Verified
Lead Management
8.3
4360
|
Verified
9.0
111
|
Verified
8.0
3961
|
Verified
9.0
67
|
Verified
8.5
5108
|
Verified
9.2
107
|
Verified
8.0
3489
|
Verified
9.3
102
|
Verified
8.5
4355
|
Verified
9.3
95
|
Verified
8.1
3998
|
Verified
9.2
101
|
Verified
8.2
3794
|
Verified
9.2
99
|
Verified
8.0
3573
|
Verified
9.1
83
|
Verified
Campaign Management
8.0
3488
|
Verified
8.9
65
|
Verified
7.8
3104
|
Verified
8.8
57
|
Verified
7.2
2635
9.3
87
|
Verified
6.8
2335
|
Verified
8.3
39
Social
6.9
2321
|
Verified
8.9
91
|
Verified
7.3
2676
|
Verified
9.2
99
|
Verified
7.3
2547
|
Verified
9.1
97
|
Verified
7.1
2440
|
Verified
9.1
93
|
Verified
7.0
2398
|
Verified
8.7
47
Reporting & Analytics
8.1
5189
|
Verified
9.0
118
|
Verified
7.6
3588
|
Verified
9.2
104
|
Verified
7.2
2918
|
Verified
8.8
78
|
Verified
7.1
2723
|
Verified
8.9
76
|
Verified
6.9
2441
|
Verified
8.7
47
Platform
7.9
3719
|
Verified
9.2
69
|
Verified
8.2
3523
|
Verified
9.1
69
|
Verified
8.3
3703
|
Verified
9.2
71
|
Verified
7.5
2400
|
Verified
8.8
26
7.0
2133
|
Verified
8.1
26
8.4
3714
|
Verified
9.2
39
7.5
2424
|
Verified
8.5
28
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
9.3
71
|
Verified
8.1
3651
|
Verified
9.1
63
|
Verified
7.8
3127
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
201
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
300
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
320
Not enough data
8.1
305
Not enough data
7.8
284
Not enough data
7.9
273
Not enough data
8.3
264
Not enough data
8.2
257
Not enough data
7.9
238
Not enough data
7.7
230
Not enough data
7.9
264
Not enough data
7.8
238
Not enough data
7.5
220
Not enough data
7.7
222
Not enough data
Targeting
8.3
294
Not enough data
8.3
282
Not enough data
7.8
255
Not enough data
8.0
249
Not enough data
Platform
8.2
308
Not enough data
8.0
287
Not enough data
8.5
300
Not enough data
8.5
336
Not enough data
8.4
270
Not enough data
8.3
302
Not enough data
8.6
297
Not enough data
8.1
242
Not enough data
8.1
286
Not enough data
Page Customization
8.2
586
8.5
17
7.9
612
8.4
16
7.8
530
8.6
14
7.6
552
8.8
13
Page Optimization
7.6
425
9.5
11
7.8
529
9.0
10
7.5
472
9.5
11
7.2
413
8.5
8
Integrations
7.5
405
8.9
12
8.5
542
9.3
19
8.2
515
9.5
17
Generative AI
6.2
166
7.6
7
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and VBOUT are categorized as Marketing Automation, CRM, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
VBOUT is categorized as Social Media Analytics and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Financial Services
3.5%
Education Management
3.5%
Other
50.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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