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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, with ratings of 8.9 and 8.6 respectively. In contrast, VBOUT also performs well but slightly outshines with a perfect score of 9.3 in these areas, indicating a more robust email marketing capability.
- Reviewers mention that VBOUT's Quality of Support is notably higher, scoring 9.7 compared to ActiveCampaign's 8.6. Users appreciate VBOUT's responsive customer service and comprehensive support resources, which enhance their overall experience.
- G2 users highlight that ActiveCampaign's Ease of Use is rated at 8.2, which is lower than VBOUT's 9.0. This suggests that users find VBOUT's interface more intuitive and user-friendly, making it easier for new users to navigate and utilize the platform effectively.
- Users on G2 report that VBOUT shines in Campaign Management, with a score of 9.6, while ActiveCampaign scores 8.9. This indicates that VBOUT offers more advanced features for managing marketing campaigns, which can be crucial for businesses looking to optimize their marketing efforts.
- Reviewers mention that ActiveCampaign's Lead Management features, such as Lead Scoring and Grading, score 8.1, which is lower than VBOUT's impressive 9.3. This suggests that VBOUT provides more effective tools for tracking and nurturing leads, which is essential for sales teams.
- Users say that while both platforms offer Integration Capabilities, VBOUT's breadth of partner applications scores 9.2, compared to ActiveCampaign's 7.9. This indicates that VBOUT may provide a more extensive range of integrations, allowing users to connect with various tools and services seamlessly.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
ActiveCampaign
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
9.3
188
Ease of Use
8.2
11,127
9.0
192
Ease of Setup
8.0
7,064
9.0
109
Ease of Admin
8.4
6,283
9.0
105
Quality of Support
8.5
10,192
9.7
187
Has the product been a good partner in doing business?
8.8
6,142
9.7
103
Product Direction (% positive)
8.2
10,420
9.6
172
Features by Category
Sales Force Automation
8.2
2086
|
Verified
9.1
13
7.0
1015
8.3
8
7.9
1753
|
Verified
8.9
11
7.7
1670
|
Verified
9.2
11
7.0
1219
|
Verified
7.6
9
7.6
1426
|
Verified
8.3
10
7.0
1204
|
Verified
7.6
9
6.9
1137
|
Verified
7.7
8
7.3
1275
|
Verified
8.0
9
Marketing Automation
9.0
2296
|
Verified
9.7
15
8.8
2190
|
Verified
9.6
15
8.5
2141
|
Verified
9.5
14
7.8
1478
|
Verified
8.9
12
Customer Support
7.6
1467
|
Verified
8.8
12
7.7
1625
|
Verified
9.0
13
7.9
1757
|
Verified
9.1
13
7.0
1322
|
Verified
7.9
12
7.5
1446
|
Verified
8.8
11
Reporting & Analytics
7.7
1943
|
Verified
9.2
12
7.9
2138
|
Verified
9.4
13
7.1
1287
|
Verified
8.1
8
Mobile & Social
7.3
1223
|
Verified
9.3
12
7.3
1326
|
Verified
9.6
12
7.1
1370
|
Verified
8.8
10
Platform
7.8
1972
|
Verified
9.1
18
8.0
1922
|
Verified
8.6
18
8.1
2022
|
Verified
9.4
17
7.3
1449
|
Verified
8.9
14
7.0
1347
|
Verified
8.2
12
Feature Not Available
8.8
15
8.2
2088
|
Verified
9.2
17
7.5
1473
|
Verified
8.7
15
Integration
8.1
1923
|
Verified
8.8
17
8.1
1931
|
Verified
8.7
18
7.8
1631
|
Verified
9.2
16
Generative AI
6.1
642
8.3
8
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
9.3
133
|
Verified
8.9
6273
|
Verified
9.3
128
|
Verified
8.5
6128
|
Verified
9.3
125
|
Verified
8.8
5730
|
Verified
9.3
120
|
Verified
Online Marketing
7.4
4370
|
Verified
8.9
122
|
Verified
7.9
4074
|
Verified
8.9
103
|
Verified
7.8
3531
|
Verified
9.1
99
|
Verified
8.1
4863
|
Verified
9.0
108
|
Verified
7.8
3466
|
Verified
9.0
91
|
Verified
Lead Management
8.3
4350
|
Verified
9.0
111
|
Verified
8.0
3958
|
Verified
9.0
67
|
Verified
8.5
5074
|
Verified
9.2
107
|
Verified
7.9
3484
|
Verified
9.3
102
|
Verified
8.5
4335
|
Verified
9.3
95
|
Verified
8.1
3984
|
Verified
9.2
101
|
Verified
8.2
3790
|
Verified
9.2
99
|
Verified
8.0
3561
|
Verified
9.1
83
|
Verified
Campaign Management
8.0
3484
|
Verified
8.9
65
|
Verified
7.7
3103
|
Verified
8.8
57
|
Verified
7.2
2634
9.3
87
|
Verified
6.8
2333
|
Verified
8.3
39
Social
6.9
2321
|
Verified
8.9
91
|
Verified
7.3
2674
|
Verified
9.2
99
|
Verified
7.3
2546
|
Verified
9.1
97
|
Verified
7.1
2439
|
Verified
9.1
93
|
Verified
7.0
2396
|
Verified
8.7
47
Reporting & Analytics
8.1
5167
|
Verified
9.0
117
|
Verified
7.6
3584
|
Verified
9.2
104
|
Verified
7.2
2915
|
Verified
8.8
78
|
Verified
7.1
2721
|
Verified
8.9
76
|
Verified
6.9
2440
|
Verified
8.7
47
Platform
7.9
3716
|
Verified
9.2
69
|
Verified
8.1
3495
|
Verified
9.1
68
|
Verified
8.3
3703
|
Verified
9.2
71
|
Verified
7.5
2402
|
Verified
8.8
26
7.0
2134
|
Verified
8.1
26
8.4
3702
|
Verified
9.2
38
7.5
2423
|
Verified
8.5
28
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
9.3
71
|
Verified
8.1
3645
|
Verified
9.1
63
|
Verified
7.8
3123
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
202
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
301
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
321
Not enough data
8.1
306
Not enough data
7.8
285
Not enough data
7.9
274
Not enough data
8.3
265
Not enough data
8.2
258
Not enough data
7.9
239
Not enough data
7.7
231
Not enough data
7.9
265
Not enough data
7.8
239
Not enough data
7.5
221
Not enough data
7.7
223
Not enough data
Targeting
8.3
295
Not enough data
8.3
283
Not enough data
7.8
256
Not enough data
8.0
250
Not enough data
Platform
8.2
309
Not enough data
8.0
288
Not enough data
8.5
301
Not enough data
8.5
337
Not enough data
8.4
271
Not enough data
8.3
303
Not enough data
8.6
298
Not enough data
8.1
243
Not enough data
8.1
287
Not enough data
Page Customization
8.2
585
8.5
17
7.9
611
8.4
16
7.8
529
8.6
14
7.6
551
8.8
13
Page Optimization
7.6
424
9.5
11
7.8
528
9.0
10
7.5
471
9.5
11
7.2
412
8.5
8
Integrations
7.5
404
8.9
12
8.5
541
9.3
19
8.2
514
9.5
17
Generative AI
6.2
166
7.6
7
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and VBOUT are categorized as Marketing Automation, CRM, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
VBOUT is categorized as Social Media Analytics and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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