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Compare ActiveCampaign and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to VBOUT. Users appreciate its robust features and strong automations, which help streamline marketing efforts and maintain organized communication.
- Users say that while ActiveCampaign offers a wealth of features, VBOUT shines in its ease of use, particularly for creating landing pages and email sequences quickly. Reviewers highlight VBOUT as an all-in-one CRM that simplifies the sales funnel process, making it a strong contender for those prioritizing user-friendliness.
- According to verified reviews, ActiveCampaign's customer support is noted for being responsive and helpful, which enhances the overall user experience. In contrast, VBOUT users commend its support quality, with many praising the platform's regular updates and improvements that keep it aligned with user needs.
- Reviewers mention that ActiveCampaign's implementation process is generally smooth, with many users finding the onboarding wizard intuitive. However, some users of VBOUT appreciate its straightforward setup, which allows them to get started quickly without extensive configuration.
- G2 reviewers highlight that ActiveCampaign is particularly effective for small businesses, as it helps track sales and manage customer relationships effectively. On the other hand, VBOUT users emphasize its capabilities in marketing automation, making it a strong choice for those focused on enhancing their marketing strategies.
- Users report that while ActiveCampaign has a larger user base and more reviews, VBOUT's smaller community allows for a more personalized experience. This can be beneficial for users seeking tailored support and a more intimate understanding of the software's capabilities.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
ActiveCampaign
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.8
11,019
9.3
188
Ease of Use
8.2
11,134
9.0
192
Ease of Setup
8.0
7,071
9.0
109
Ease of Admin
8.4
6,284
9.0
105
Quality of Support
8.5
10,198
9.7
187
Has the product been a good partner in doing business?
8.8
6,143
9.7
103
Product Direction (% positive)
8.2
10,427
9.6
172
Features by Category
Sales Force Automation
8.2
2088
|
Verified
9.1
13
7.0
1015
8.3
8
7.9
1754
|
Verified
8.9
11
7.7
1671
|
Verified
9.2
11
7.0
1219
|
Verified
7.6
9
7.6
1426
|
Verified
8.3
10
7.0
1204
|
Verified
7.6
9
6.9
1137
|
Verified
7.7
8
7.3
1275
|
Verified
8.0
9
Marketing Automation
9.0
2298
|
Verified
9.7
15
8.8
2190
|
Verified
9.6
15
8.5
2142
|
Verified
9.5
14
7.8
1478
|
Verified
8.9
12
Customer Support
7.6
1467
|
Verified
8.8
12
7.7
1625
|
Verified
9.0
13
7.9
1757
|
Verified
9.1
13
7.0
1322
|
Verified
7.9
12
7.5
1446
|
Verified
8.8
11
Reporting & Analytics
7.7
1943
|
Verified
9.2
12
7.9
2138
|
Verified
9.4
13
7.1
1287
|
Verified
8.1
8
Mobile & Social
7.3
1223
|
Verified
9.3
12
7.3
1327
|
Verified
9.6
12
7.1
1370
|
Verified
8.8
10
Platform
7.8
1972
|
Verified
9.1
18
8.0
1922
|
Verified
8.6
18
8.1
2022
|
Verified
9.4
17
7.3
1449
|
Verified
8.9
14
7.0
1347
|
Verified
8.2
12
Feature Not Available
8.8
15
8.2
2088
|
Verified
9.2
17
7.5
1473
|
Verified
8.7
15
Integration
8.1
1923
|
Verified
8.8
17
8.1
1931
|
Verified
8.7
18
7.8
1631
|
Verified
9.2
16
Generative AI
6.1
642
8.3
8
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
9.3
133
|
Verified
8.9
6274
|
Verified
9.3
128
|
Verified
8.5
6129
|
Verified
9.3
125
|
Verified
8.8
5732
|
Verified
9.3
120
|
Verified
Online Marketing
7.4
4371
|
Verified
8.9
122
|
Verified
7.9
4076
|
Verified
8.9
103
|
Verified
7.8
3532
|
Verified
9.1
99
|
Verified
8.1
4864
|
Verified
9.0
108
|
Verified
7.8
3467
|
Verified
9.0
91
|
Verified
Lead Management
8.3
4351
|
Verified
9.0
111
|
Verified
8.0
3959
|
Verified
9.0
67
|
Verified
8.5
5077
|
Verified
9.2
107
|
Verified
7.9
3485
|
Verified
9.3
102
|
Verified
8.5
4337
|
Verified
9.3
95
|
Verified
8.1
3985
|
Verified
9.2
101
|
Verified
8.2
3791
|
Verified
9.2
99
|
Verified
8.0
3562
|
Verified
9.1
83
|
Verified
Campaign Management
8.0
3485
|
Verified
8.9
65
|
Verified
7.7
3104
|
Verified
8.8
57
|
Verified
7.2
2635
9.3
87
|
Verified
6.8
2334
|
Verified
8.3
39
Social
6.9
2322
|
Verified
8.9
91
|
Verified
7.3
2675
|
Verified
9.2
99
|
Verified
7.3
2547
|
Verified
9.1
97
|
Verified
7.1
2440
|
Verified
9.1
93
|
Verified
7.0
2397
|
Verified
8.7
47
Reporting & Analytics
8.1
5169
|
Verified
9.0
117
|
Verified
7.6
3585
|
Verified
9.2
104
|
Verified
7.2
2916
|
Verified
8.8
78
|
Verified
7.1
2722
|
Verified
8.9
76
|
Verified
6.9
2441
|
Verified
8.7
47
Platform
7.9
3717
|
Verified
9.2
69
|
Verified
8.1
3496
|
Verified
9.1
68
|
Verified
8.3
3703
|
Verified
9.2
71
|
Verified
7.5
2402
|
Verified
8.8
26
7.0
2134
|
Verified
8.1
26
8.4
3703
|
Verified
9.2
38
7.5
2423
|
Verified
8.5
28
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
9.3
71
|
Verified
8.1
3645
|
Verified
9.1
63
|
Verified
7.8
3123
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
202
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
301
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
321
Not enough data
8.1
306
Not enough data
7.8
285
Not enough data
7.9
274
Not enough data
8.3
265
Not enough data
8.2
258
Not enough data
7.9
239
Not enough data
7.7
231
Not enough data
7.9
265
Not enough data
7.8
239
Not enough data
7.5
221
Not enough data
7.7
223
Not enough data
Targeting
8.3
295
Not enough data
8.3
283
Not enough data
7.8
256
Not enough data
8.0
250
Not enough data
Platform
8.2
309
Not enough data
8.0
288
Not enough data
8.5
301
Not enough data
8.5
337
Not enough data
8.4
271
Not enough data
8.3
303
Not enough data
8.6
298
Not enough data
8.1
243
Not enough data
8.1
287
Not enough data
Page Customization
8.2
585
8.5
17
7.9
611
8.4
16
7.8
529
8.6
14
7.6
551
8.8
13
Page Optimization
7.6
424
9.5
11
7.8
528
9.0
10
7.5
471
9.5
11
7.2
412
8.5
8
Integrations
7.5
404
8.9
12
8.5
541
9.3
19
8.2
514
9.5
17
Generative AI
6.2
166
7.6
7
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and VBOUT are categorized as Marketing Automation, CRM, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
VBOUT is categorized as Social Media Analytics and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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