# How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?

There is a big difference between single-feature tools and all-in one marketing technologies. The tools above work great on single channels. For example, Constant Contact is an email marketing platform, and MailChimp is an email marketing and automation tool while LeadPages is a landing page builder tool. Buyers today are doing research and looking up products and services on multiple channels, such as the web, social media, mobile and more. Many marketers need multiple tools to reach these clients effectively. A marketing automation platform will usually include the technology you get with these individual tools in one single software platform. This allows you to centralize your efforts, your user data and your account access.

##### Post Metadata
- Posted at: over 9 years ago
- Author title: 24/7 Working CEO | Martech Expert | Community Founder (10K+)
- Net upvotes: 2


## Comments
### Comment 1

Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences between email marketing software and marketing automation software. While both have the ultimate goal of engaging with prospects and customers, marketing automation software has the ability to look comprehensively at your audience's behavior. For example, marketing automation software can monitor every digital interaction a lead has with your business, while email marketing software can only monitor engagement with email campaigns. Marketing automation platforms can also help you create and manage search-optimized landing pages, social media marketing, blog posts, etc. Finally, another key difference is that marketing automation software can help you with lead scoring. Email marketing software can only gather information about your leads that you provide (i.e. contact information), but it can't consolidate information/data from other tools to create a single picture of all interaction data. Marketing automation software, however, can score your leads' intent based on the data you provide as well as behavioral cues. Thanks again for asking this. Hope my answer helps! -Emily

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Director, Market Research




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## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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