Link copied to clipboard # ActiveCampaign vs ClickFunnels Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/clickfunnels/export.csv) ActiveCampaignClickFunnels[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **ClickFunnels** Free Trial **$97.00** Per Month · Launch **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 monthFaster Based on 2294 responses **ClickFunnels** 2 months Based on 66 responses Return on Investment **ActiveCampaign** 12 months Based on 1986 responses **ClickFunnels** 12 months Based on 56 responses Perceived Cost **ActiveCampaign** $$$$$ **ClickFunnels** $$$$$ Average Discount **ActiveCampaign** 8%2% more **ClickFunnels** 6% ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![ClickFunnels](https://images.g2crowd.com/uploads/product/hd_favicon/968c1e781b4a733ad9dd4ca5ab013fa0/clickfunnels.svg "ClickFunnels") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **ClickFunnels** [ Ease of Use (4) ](https://www.g2.com/products/clickfunnels/reviews?filters%5Bsentiment_snippet%5D=1691588&qs=pros-and-cons#reviews)[ Easy Setup (2) ](https://www.g2.com/products/clickfunnels/reviews?filters%5Bsentiment_snippet%5D=1694048&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/clickfunnels/reviews?filters%5Bsentiment_snippet%5D=1693891&qs=pros-and-cons#reviews)[ Limited Features (2) ](https://www.g2.com/products/clickfunnels/reviews?filters%5Bsentiment_snippet%5D=1694155&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **ClickFunnels** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38a99f5f2014c2bb7fc57ddfc48a2f43/10web.png "Product Avatar Image") 10Web ](https://www.g2.com/products/10web/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ce978513598d21849c7e317abb5611b/webinarjam.png "Product Avatar Image") WebinarJam ](https://www.g2.com/products/webinarjam/reviews)[ View all ](https://www.g2.com/products/clickfunnels/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **ClickFunnels** No screenshot available **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,381 responses **ClickFunnels** **9.0** /10 Based on 289 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,504 responses **ClickFunnels** **8.6** /10 Based on 288 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,441 responses **ClickFunnels** **8.3** /10 Based on 109 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,466 responses **ClickFunnels** **8.6** /10 Based on 93 responses Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,534 responses **ClickFunnels** **8.6** /10 Based on 273 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,322 responses **ClickFunnels** **8.8** /10 Based on 93 responses Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,746 responses **ClickFunnels** **8.2** /10 Based on 286 responses **Features** ratings from reviews Landing Page Builders **7.6** /10 Based on 722 responses **8.4** /10 Based on 78 responses CRM **7.3** /10 Based on 3,796 responses Not enough data Email Marketing **9.0** /10 Based on 92 responses Not enough data Marketing Automation **7.7** /10 Based on 7,608 responses Not enough data Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data Email Deliverability **9.8** /10 Based on 8 responses Not enough data Sales Engagement **6.9** /10 Based on 863 responses Not enough data E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Email Template Builder **7.1** /10 Based on 2,448 responses Not enough data SMS Marketing **7.8** /10 Based on 250 responses Not enough data Pop-Up Builder **7.5** /10 Based on 257 responses Not enough data Attribution **7.3** /10 Based on 350 responses Not enough data Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Online Form Builder **7.1** /10 Based on 767 responses Not enough data A/B Testing Not enough data **8.6** /10 Based on 19 responses WhatsApp Marketing **8.2** /10 Based on 14 responses Not enough data Lead Scoring **7.5** /10 Based on 601 responses Not enough data Sales Analytics **7.7** /10 Based on 464 responses Not enough data Website Builder Not enough data **8.9** /10 Based on 140 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 95.3% Mid-Market(51-1000 emp.) 3.7% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 95.3% Mid-Market(51-1000 emp.) 3.7% Enterprise(\> 1000 emp.) 1.0% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![ClickFunnels](https://images.g2crowd.com/uploads/product/hd_favicon/968c1e781b4a733ad9dd4ca5ab013fa0/clickfunnels.svg "ClickFunnels")](https://www.g2.com/products/clickfunnels/reviews) ClickFunnels Marketing and Advertising 24.3% Health, Wellness and Fitness 10.2% Professional Training & Coaching 10.2% E-Learning 6.0% Financial Services 4.2% Other 45.0% Alternatives **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) **ClickFunnels Alternatives** ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg "Instapage") [ Instapage ](/products/instapage/reviews) ![Leadpages](https://images.g2crowd.com/uploads/product/hd_favicon/3a704cf4c4eb2a0eca4b5f5883a5e81a/leadpages.svg "Leadpages") [ Leadpages ](/products/leadpages/reviews) ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg "Unbounce Landing Pages") [ Unbounce Landing Pages ](/products/unbounce-unbounce-landing-pages/reviews) ## ActiveCampaign vs ClickFunnels FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs ClickFunnels? ClickFunnels stands out for its higher G2 rating and slightly stronger reviewer sentiment on ease of use and support, while ActiveCampaign is noted for its automation capabilities and integrations. | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.4/5 (14,780 reviews) | 4.6/5 (417 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 8.0 | 8.2 | | Quality of Support score | 8.5 | 8.6 | | Top Reviewer-Cited Strength | Automation (787 all-time mentions) | Ease of Use (2 all-time mentions) | ### How do the pricing models of ActiveCampaign and ClickFunnels compare? ClickFunnels is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to ActiveCampaign. - **ActiveCampaign:** In recent reviews, several reviewers mention that the cost increases quickly with contact volume and that the platform can feel expensive for small businesses. - **ClickFunnels:** Reviewers note that while ClickFunnels can be costly, especially for advanced features, many find the value justified when using its full funnel capabilities. - **Switching reasons:** Some reviewers have switched from ActiveCampaign to ClickFunnels for a more centralized funnel-building experience, while others cite cost as a reason for leaving ClickFunnels for alternatives with built-in features at a lower price. ### What are the best alternatives to ActiveCampaign and ClickFunnels? The top three alternatives to ActiveCampaign and ClickFunnels are GetResponse, Brevo Marketing Platform, and Klaviyo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Pricing increases with contact volume | Automation (787 all-time mentions) | | [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) | 4.6/5 (417 reviews) | Small-Business | Value depends on funnel usage | Ease of Use (2 all-time mentions) | | [GetResponse](https://www.g2.com/products/getresponse/reviews) | 4.3/5 (1,140 reviews) | Small-Business | — | Email marketing and automation | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and deliverability | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Segmentation and ecommerce integration | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and ClickFunnels? Buyers comparing ActiveCampaign and ClickFunnels should prioritize automation, integrations, ease of use, email capabilities, and support quality. - **Automation:** ActiveCampaign: 787 all-time mentions; ClickFunnels: — - **Integrations:** ActiveCampaign: 422 all-time mentions; ClickFunnels: — - **Ease of Use:** ActiveCampaign: 848 all-time mentions; ClickFunnels: 2 all-time mentions - **Email:** ActiveCampaign: 574 all-time mentions; ClickFunnels: — - **Support Quality:** ActiveCampaign: 398 all-time mentions; ClickFunnels: 1 all-time mention ### What are the pros and cons of ActiveCampaign vs ClickFunnels? ActiveCampaign's headline strength is automation, while ClickFunnels is most noted for ease of use. - **ActiveCampaign strengths:** Automation (787 all-time mentions), integrations (422 all-time mentions), ease of use (848 all-time mentions), time-saving (349 all-time mentions), and helpful support (398 all-time mentions). - **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), perceived as expensive (403 all-time mentions), and some missing or limited features (388 and 294 all-time mentions). - **ClickFunnels strengths:** Ease of use (2 all-time mentions), quick setup (2 all-time mentions), flexibility (2 all-time mentions), and centralizing funnel-building processes. - **ClickFunnels trade-offs:** Steep learning curve (2 all-time mentions), missing features (2 all-time mentions), bug issues, and higher cost for advanced features. ### Is ActiveCampaign or ClickFunnels better for small businesses? ActiveCampaign is the stronger fit for small businesses, with a larger small-business reviewer base and more frequent positive sentiment on ease of use and automation. - **ActiveCampaign:** Small-Business is the largest segment, with reviewers highlighting its automation and integrations as valuable for small teams. - **ClickFunnels:** Small-Business is also the largest segment, with reviewers noting its ease of use and all-in-one funnel-building as beneficial, but cost is cited as a concern for smaller operations. ### Which Marketing Automation platform has better integrations? ActiveCampaign is favored for integrations, with a higher volume of reviewer-cited integration mentions. - **ActiveCampaign:** Shopify integration is cited in 112 all-time reviews, and integrations overall are mentioned in 422 reviews. - **ClickFunnels:** Zapier integration is mentioned in recent reviews, but with fewer than 25 all-time mentions. ### How do ActiveCampaign and ClickFunnels compare on customer support? ClickFunnels and ActiveCampaign are rated at parity for Quality of Support, with ClickFunnels at 8.6 and ActiveCampaign at 8.5. - **ActiveCampaign:** Reviewers frequently mention helpful support, though some cite slow response times and difficulty resolving technical issues. - **ClickFunnels:** Reviewers describe support as responsive and available, with positive onboarding experiences and helpful resources. ### Which is easier to implement, ActiveCampaign or ClickFunnels? ClickFunnels and ActiveCampaign are rated at parity for Ease of Setup, with ClickFunnels at 8.2 and ActiveCampaign at 8.0. - **ActiveCampaign:** Reviewers describe setup as straightforward for basic features, with a learning curve for advanced automation and integrations. - **ClickFunnels:** Reviewers highlight quick setup for funnel-building, though some note a learning curve for advanced customization and initial onboarding. ### Which product has better Email? ActiveCampaign is more frequently cited for its Email capabilities, with higher reviewer mention counts and feature focus. - **ActiveCampaign:** Email is mentioned in 574 all-time reviews, with reviewers highlighting robust automation, segmentation, and deliverability features. - **ClickFunnels:** Email is referenced in recent reviews as part of its all-in-one funnel solution, but with fewer than 25 all-time mentions and less emphasis on advanced email marketing features.