Compare Act-On and Totango 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us Per Year
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansTotango
Star Rating
(1,146)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in its ease of setup, with many users highlighting a stress-free onboarding experience. One user mentioned, "The setup was stress-free," which suggests that new users can quickly get started without significant hurdles.
- Users say that Totango shines in its integration capabilities, particularly with Salesforce. Reviewers appreciate how updates in Salesforce automatically reflect in Totango, making it incredibly convenient for managing customer data and engagement.
- According to verified reviews, Act-On's email builder is a standout feature, with users praising its mobile-friendly updates and the ability to auto-tag for analytics. This functionality helps marketers effectively reach their target audience, enhancing their overall marketing efforts.
- Reviewers mention that Totango provides a user-friendly experience, especially in tracking customer health and engagement. Users find the dashboards intuitive, which simplifies the process of managing renewals and customer success activities without needing multiple tools.
- G2 reviewers highlight that Act-On offers strong multi-user access and collaboration features, with one user noting a score of 9.0 in this area. This suggests that teams can work together effectively, which is crucial for marketing departments.
- Users report that while both platforms are generally well-received, Totango has a slight edge in journey optimization and reporting capabilities, with reviewers appreciating its ability to provide clear visibility into accounts and tasks, making customer management simpler.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
Act-On
No trial information availableTotango
No trial information availableRatings
Meets Requirements
8.2
893
8.3
966
Ease of Use
8.0
900
8.2
980
Ease of Setup
7.7
510
7.4
492
Ease of Admin
8.2
516
7.8
360
Quality of Support
8.7
859
8.4
814
Has the product been a good partner in doing business?
8.6
496
8.6
360
Product Direction (% positive)
8.1
884
8.7
943
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Customer Information
Not enough data
8.2
772
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
746
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Predictions
Not enough data
7.8
664
|
Verified
Not enough data
7.1
632
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Platform
Not enough data
8.0
753
|
Verified
Not enough data
7.7
690
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Data Sourcing
Not enough data
8.1
178
|
Verified
Not enough data
8.1
178
|
Verified
Not enough data
7.1
110
Not enough data
7.6
113
Intelligence
Not enough data
Feature Not Available
Not enough data
7.2
157
|
Verified
Not enough data
Feature Not Available
Sales Team
Not enough data
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
8.2
18
8.0
143
8.5
19
7.7
146
9.0
17
8.2
139
8.6
14
Feature Not Available
8.6
7
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Platform Basics
7.9
18
8.4
228
|
Verified
7.5
17
8.2
227
|
Verified
Platform Data
7.3
17
8.0
221
|
Verified
6.4
13
7.9
222
|
Verified
7.5
19
8.3
242
|
Verified
6.8
17
8.2
227
|
Verified
Platform Additional Functionality
7.1
15
8.2
219
|
Verified
7.1
17
7.9
227
|
Verified
7.8
15
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
Not enough data
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
51
Not enough data
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Onboarding Setup
Not enough data
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Project Tracking
Not enough data
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Customer Engagement
Not enough data
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Totango are categorized as Customer Journey Mapping and Customer Journey Analytics
Unique Categories
Act-On is categorized as Marketing Account Intelligence, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Customer Data Platform (CDP), Experience Management, Digital Adoption Platform, and SAP Store
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Computer Software
36.0%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.5%
Marketing and Advertising
3.4%
Other
33.9%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
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