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Visual Configuration reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Visual Configuration Software for Small Businesses

    Products classified in the overall Visual Configuration category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Visual Configuration to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Visual Configuration category.

    In addition to qualifying for inclusion in the Visual Configuration Software category, to qualify for inclusion in the Small Business Visual Configuration Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 4 Visual Configuration Software for Small Businesses

    • DriveWorks
    • ATLATL Software
    • Threekit
    • Powertrak CPQ

    Compare Small Business Visual Configuration Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (42)4.4 out of 5

    DriveWorks software is used for Design Automation and Sales Configuration by companies large and small

    (42)4.4 out of 5
    Optimized for quick response

    ATLATL was founded to meet the needs of buyers and sellers in a digital world. The ATLATL Visual platform uses innovative technology to bring products to life on-screen, enabling a digital buying experience that is faster, more accurate, and provides a better overall experience. Our 3D product visualization and configuration capabilities integrate with other software providers to enable a connected data environment. Through ATLATL Visual, businesses are able to empower their customers through

    (29)4.6 out of 5
    Optimized for quick response

    Threekit is a visual customer experience solution that enables brands to create, manage and scale beautiful photorealistic images and 3D product visuals, all from a single design file. With Threekit, you render a visual once, use it anywhere, and build on your product portfolio over time. Founded by Ben Houston, a 15-year veteran in Hollywood Visual FX software and a team of 3D pioneers, Threekit combines innovation, expertise, and experience to deliver high-quality solutions that boost online

    (46)4.3 out of 5

    Powertrak CPQ is a visual quoting, ordering and configuration solution suite. It features cloud-based guided selling, product configurations, visual 2D and 3D (drag-and-drop) product configurator, and virtual reality and augmented reality experiences. Powertrak 2D/3D Product Configurator enables users (sales, customers, partners, resellers, and distributors) to build, design, quote, and order/buy make-to-order products using an interactive (drag-and-drop) and visual experience. Powertrak's co

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    Check out the G2 Grid® for the top Visual Configuration Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
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    Powertrak CPQ
    ATLATL Software
    Threekit
    DriveWorks
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    Learn More About Visual Configuration Software

    What is Visual Configuration Software?

    Visual configuration software, sometimes known as visual product configurators or visual CPQ, is a type of product specification app that uses 2D or 3D images of the product to select options and show its current and final forms. This allows salespeople to consult directly with customers on product features, often with better results than simple Q&A or choosing from a static catalog. The configurations shown are limited to what is actually possible and functional according to predetermined rules or preset configurations, so a customer cannot choose a setup that is not valid.

    Why Use Visual Configuration Software?

    Visual configuration is essential when the appearance of a product matters, such as custom apparel. It is also highly valued in designing items like industrial machinery that must fit within predetermined space, weight, or shape constraints. Sometimes it is just easier or more effective to choose options from a 2D or 3D representation than from a list.

    Who Uses Visual Configuration Software?

    There are two main types of users who leverage visual configuration software. In B2B settings, salespeople walk customers through the configuration process and input their choices to the software. For B2C implementations, it is usually the customers themselves who make the changes and choose the final product. There are exceptions on both sides.

    Many industries make use of visual configuration software, particularly those dealing with highly complex objects. These include aviation, automobile, power generation, industrial machinery, and construction, but also biomedical devices, laboratory equipment, and interior design.

    While normally the realm of computer-aided design (CAD) software, there is also a use case for visual configurators among product designers who are modifying an existing design or who have been given a set of specifications and must work with limited space and catalogs to arrive at a solution.

    Kinds of Visual Configuration Software

    The types of visual configurator depend on who is being served.

    Consumer — Consumer, or B2C, visual configuration software is intended for direct use by the customer, often in conjunction with e-commerce software. Examples of use include car companies that let buyers choose outward features, such as paint job, wheels, and upholstery, or apparel companies that offer custom printing of text and logos on shirts or hats. Some interior design products fit here for choosing accessories and laying out rooms, but many are intended for professional decorators and the hospitality industry. B2C configurators are typically (though not always) light on technical details because the selections are more cosmetic in nature.

    Industrial — Industrial, or B2B, configurators are for use by salespeople, who use their knowledge of their product lines and the customers’ requirements to design custom products in direct consultation with the customer. Heavy construction equipment and factory machinery are often customized this way, taking into account power requirements, physical footprint, capacity limits, and other factors. The configuration process also generates customized documentation and instructions.

    Visual Configuration Software Features

    The following are features found, in some form, in all visual configuration software.

    2D or 3D — Visual configurators must render an image, whether flat or volumetric. Use of 3D has become prevalent for objects where heft and depth matter, while 2D is used in cases where the overall dimensions of the product either do not change or are not important. Some visual configurators are capable of both types of display.

    CPQ integration — Since this category is the configure portion of configure-price-quote, it’s important for the configurator to be tightly integrated with the CPQ system, if not built directly into it.

    Nonvisual support — While the purpose of this software is to provide visual representation of components and finished products, not everything needs its own graphic, and sometimes it’s easier to select from a list than to cycle through images.

    Documentation — The configuration process records the selections and results in written form in addition to an image. This documentation may include but is not limited to a parts list, an invoice, specifications (fuel, power, dimensions, capacity, etc.), assembly, and usage instructions.

    Saved versions — The visual configuration tool may have preset designs and may allow the user to work on concurrent variants like an A/B test. The ability to save a particular configuration and continue working, with the ability to revert to the previous version, also goes here.