# Best Visual Configuration Software for Small Business *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall Visual Configuration category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Visual Configuration to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Visual Configuration category. In addition to qualifying for inclusion in the Visual Configuration Software category, to qualify for inclusion in the Small Business Visual Configuration Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Visual Configuration Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Coohom](https://www.g2.com/products/coohom/reviews) | 4.5/5.0 (128 reviews) | Cloud-based interior rendering with real-time visualization | "[Intuitive and Fast 3D Rendering for Designers](https://www.g2.com/survey_responses/coohom-review-12945120)" | | 2 | [Zakeke](https://www.g2.com/products/zakeke/reviews) | 4.6/5.0 (83 reviews) | Real-time 3D product customization with print-ready output | "[Zakeke makes c](https://www.g2.com/survey_responses/zakeke-review-9564471)" | | 3 | [Epicor CPQ](https://www.g2.com/products/epicor-cpq/reviews) | 4.5/5.0 (95 reviews) | 3D visual configuration with CAD automation | "[Flexible soltution with a lot of possibilities](https://www.g2.com/survey_responses/epicor-cpq-review-9824766)" | | 4 | [Kickflip](https://www.g2.com/products/kickflip-kickflip/reviews) | 4.6/5.0 (118 reviews) | Real-time product configurators with live preview | "[Ideal for Customization, Smooth Backend Setup](https://www.g2.com/survey_responses/kickflip-review-12979371)" | | 5 | [Configure One Cloud](https://www.g2.com/products/configure-one-cloud/reviews) | 4.5/5.0 (114 reviews) | Rule-driven CPQ with visual 3D configuration | "[One stop solution for seamless product customization](https://www.g2.com/survey_responses/configure-one-cloud-review-11001379)" | | 6 | [Vendavo](https://www.g2.com/products/vendavo-vendavo/reviews) | 4.3/5.0 (66 reviews) | Complex product configuration with pricing governance | "[Vendavo PA](https://www.g2.com/survey_responses/vendavo-review-4576703)" | | 7 | [Dopple](https://www.g2.com/products/dopple/reviews) | 4.5/5.0 (58 reviews) | 3D product configuration with AR visualization | "[Dopple Sets the Standard for 3D Product Experiences](https://www.g2.com/survey_responses/dopple-review-11829733)" | | 8 | [Experlogix CPQ](https://www.g2.com/products/experlogix-cpq/reviews) | 4.6/5.0 (101 reviews) | Rules-driven product configuration inside Dynamics 365 | "[Flexibly Tackles Quoting and Configurations Rules Making Configurable Products Easy to Sell](https://www.g2.com/survey_responses/experlogix-cpq-review-12952164)" | | 9 | [Zilliant CPQ](https://www.g2.com/products/zilliant-cpq/reviews) | 4.8/5.0 (28 reviews) | SAP-integrated visual configuration and quoting | "[Inmind Cloud is 5 star](https://www.g2.com/survey_responses/zilliant-cpq-review-5350919)" | | 10 | [Threekit](https://www.g2.com/products/threekit-threekit/reviews) | 4.4/5.0 (60 reviews) | Photorealistic 3D product configuration with AR | "[3d software for building pretty much everything](https://www.g2.com/survey_responses/threekit-review-7069719)" | ## How Many Visual Configuration Software Products Does G2 Track? **Total Products under this Category:** 81 ### Category Stats (Jun 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Zakeke (+0.09%) - Among all products in this category, Zakeke recorded the largest rating increase compared to last month *Last updated: June 10, 2026* ## How Does G2 Rank Visual Configuration Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,400+ Authentic Reviews - 81+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### ContractSafe ContractSafe is a type of contract lifecycle management (CLM) software solution designed to help organizations centralize, manage, and control contracts throughout the entire contract lifecycle. This includes processes from initial intake and review to execution and ongoing management. Unlike traditional enterprise CLM systems, which can often be complex and costly, ContractSafe offers a streamlined and user-friendly approach that caters to the needs of modern organizations. Targeted primarily at teams that have outgrown the limitations of shared drives and spreadsheets, ContractSafe serves as a secure, centralized repository for contracts. This software provides essential features such as lifecycle visibility, obligation tracking, and automated alerts, which facilitate better oversight and management of contractual obligations. By leveraging advanced artificial intelligence, ContractSafe enhances contract organization and clause discovery, allowing teams to work more efficiently while still maintaining necessary human oversight and decision-making. The software is particularly beneficial for organizations across various sectors, including healthcare, finance, technology, education, biotech, real estate, and hospitality. Its user-friendly design and robust capabilities make it suitable for diverse teams, including Legal, Procurement, Finance, Compliance, and Operations. With unlimited user access, ContractSafe promotes business self-service, effectively reducing bottlenecks and enhancing governance without compromising on control. Key features of ContractSafe include its intuitive interface, which simplifies the contract management process, and its advanced AI functionalities that support quick and accurate contract reviews. The software is recognized for its ease of use and straightforward setup, making it accessible for users with varying levels of technical expertise. Customers appreciate the balance of advanced capabilities and user-friendly design, which allows for faster implementation and a quicker return on investment. This combination of features makes ContractSafe a compelling choice for organizations looking to improve their contract management processes while ensuring compliance and governance. 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[Coohom](https://www.g2.com/products/coohom/reviews) Coohom, a leading global cloud-based, all-in-one 3D design platform, that provides software and services to empowers designers and businesses to effortlesssly bring ideas to life, streamline processes and improve conversion. 3D Rendering & Product visualization software with powerful AR & VR features dedicated to interior design, home decor, kitchen & bath, hospitality, lighting, home improvement, remodeling, and construction! Transform Retail, Manufacturing, and E-commerce into incredible buying  experiences, and significantly improve sales growth and marketing conversion for your business at scale. Over 10 million users and 35,000 enterprises worldwide are using Coohom every day, we’re a community trusted by many!  **Average Rating:** 4.5/5.0 **Total Reviews:** 128 **How Do G2 Users Rate Coohom?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 8.4/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.3/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Coohom?** - **Seller:** [Coohom](https://www.g2.com/sellers/coohom) - **Company Website:** https://www.coohom.com/ - **Year Founded:** 2018 - **HQ Location:** New York - **Twitter:** @coohom (856 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/coohom/ (149 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Architect - **Top Industries:** Architecture & Planning, Design - **Company Size:** 86% Small-Business, 8% Mid-Market #### What Are Coohom's Pros and Cons? **Pros:** - Ease of Use (36 reviews) - Rendering Capabilities (24 reviews) - 3D Modeling (21 reviews) - Features (18 reviews) - Realistic Rendering (17 reviews) **Cons:** - Slow Performance (8 reviews) - Extra Costs (6 reviews) - Lack of Features (6 reviews) - Limited Features (6 reviews) - Difficult Learning (5 reviews) ### 2. [Zakeke](https://www.g2.com/products/zakeke/reviews) Zakeke is a cloud platform empowering over 10.000 retailers and brands to offer their customers a complete set of tools for Visual Customization for web-to-print, 3D & AR Configuration, Virtual Try-On, 3D Digital Asset Manager & AR View and AI visual content production at scale. Customers became creators, being able to customize products with texts, images, materials, colors and more, before they buy. **Average Rating:** 4.6/5.0 **Total Reviews:** 83 **How Do G2 Users Rate Zakeke?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 8.8/10 (Category avg: 8.0/10) - **APIs and Integrations:** 9.2/10 (Category avg: 8.4/10) - **3D Visualizations:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Zakeke?** - **Seller:** [Zakeke](https://www.g2.com/sellers/zakeke) - **Company Website:** https://www.zakeke.com/ - **Year Founded:** 2017 - **HQ Location:** Foggia (FG), Milano (MI), IT - **Twitter:** @zakeke2D3DAR (363 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zakeke/ (43 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 98% Small-Business, 1% Mid-Market #### What Are Zakeke's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Customer Support (3 reviews) - Customization Options (2 reviews) - Easy Setup (2 reviews) - Team Collaboration (2 reviews) **Cons:** - Learning Curve (2 reviews) - Complex Customization (1 reviews) - Expensive (1 reviews) - Limited Customization (1 reviews) - Poor Customer Support (1 reviews) ### 3. [Kickflip](https://www.g2.com/products/kickflip-kickflip/reviews) Kickflip empower your customers' creativity, increase their engagement & boost conversions with an outstanding product customizer experience. A visual product customizer with all custom product options & variants. Kickflip product customizer allows your customers to add color variants, text, images or any component options to a custom product in an outstanding product builder experience. The live previews of product personalizations are displayed in multiple views to help visualize the unlimited product variants you may offer. Make complex customizations the easiest way with Kickflip user-friendly customizer. Key Features : High-quality previews: Real-time product preview including multiple angles Dynamic pricing: Real-time pricing updates as customers make custom selections Live coloring: Apply colors dynamically on customizable areas of your product Multi-component product: Add/remove pieces of a product & view the combination Product bundles: Create visual mix&match product offerings making upsells easy Try Kickflip product customizer now & boost your sales with product customization. **Average Rating:** 4.6/5.0 **Total Reviews:** 118 **How Do G2 Users Rate Kickflip?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 6.7/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.8/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Kickflip?** - **Seller:** [Kickflip](https://www.g2.com/sellers/kickflip-7c265a60-1249-45e4-8c6d-27da0d17cb7d) - **Company Website:** https://gokickflip.com/ - **Year Founded:** 2010 - **HQ Location:** Quebec, QC - **Twitter:** @trykickflip (375 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3096228 (24 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 90% Small-Business, 7% Mid-Market ### 4. [Dopple](https://www.g2.com/products/dopple/reviews) Dopple uses innovative technology to bring products to life on-screen, enabling a digital buying experience that is faster, more accurate, and provides a better overall experience. Our 3D product visualization and configuration capabilities integrate with other software providers to enable a connected data environment. Through Dopple's platform, businesses are able to empower their customers through interactive and engaging digital product experiences. **Average Rating:** 4.5/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Dopple?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 9.4/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.3/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind Dopple?** - **Seller:** [Dopple XR](https://www.g2.com/sellers/dopple-xr) - **Year Founded:** 2021 - **HQ Location:** Charleston, SC - **Twitter:** @Dopple3D (21 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dopplexr/ (33 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Machinery, Building Materials - **Company Size:** 52% Small-Business, 43% Mid-Market ### 5. [Threekit](https://www.g2.com/products/threekit-threekit/reviews) Threekit is an AI sales agent for enterprise manufacturers that sell complex, configurable products. It is trained on the manufacturer's own catalog, business rules, and product data, and runs on the manufacturer's website, sales portal, and dealer or distributor channels. Threekit helps dealers, end customers, professionals, and sales reps move from a complex catalog to a clear recommendation, a configured product, and a qualified next step. Threekit is used by digital, marketing, IT, and sales leaders at enterprise manufacturers selling through dealer, distributor, and direct channels. Common categories include windows and doors, building materials, furniture, AV equipment, heavy equipment, medical devices, and other configurable products. Threekit offers two products: Threekit Sales Agent for CPQ is an AI sales agent that handles complex product selection, configuration, and quoting. It accepts any kind of input from dealers, end customers, professionals, and sales reps, including clicks, natural language, pictures, drawings, and competitive quotes. It applies the manufacturer's catalog and business rules, narrows large product sets into a clear recommendation, and generates configured products, proposals, budgetary pricing, explainers about why the product fits and more. It runs alongside existing CPQ, PIM, ERP, and CRM systems rather than replacing them. Threekit AI Sales Agent for Web Leads is an AI sales agent that engages inbound website visitors, answers product questions, qualifies buyer intent, and routes high-intent traffic to self-serve quoting, a dealer, or a sales rep. Threekit is designed to solve the front-end CPQ problems dealers, professionals, and sales reps run into in front of customers: not knowing which SKU or option to choose, needing to move quickly while the customer is in the room, wanting budgetary pricing up front instead of at the end, needing to change one input without starting the configuration over, and not being able to interpret a failed-configuration error. When sellers can't get past these moments, manufacturers lose deals the channel won't fight CPQ to quote, lose share to competitors that are easier to buy from, and lose cross-sell and trade-up that never happens because the workflow is too complex. Key capabilities: - Conversational AI sales agents trained on the manufacturer's catalog, product data, and business rules, grounded in the judgment of its own sales and product experts - Multi-modal input including clicks, natural language, pictures, drawings, and competitive quotes, turning complex catalogs into a clear recommendation with budgetary pricing surfaced up front - Visual product configuration with 3D, AR, and photorealistic rendering for buyer confirmation - Lead capture with first-party intent data and qualified handoff to dealers, distributors, or internal sales Integrations with Salesforce, HubSpot, Paradigm, Infor, and other CRM, CPQ, ERP, and PIM systems, with mobile support for in-home and field sales reps Most Threekit customers are live and generating leads within 120 days. Threekit gives manufacturers a single AI sales agent that reduces time from buyer interest to delivered quote, increases conversion from web traffic to qualified lead, and surfaces customer demand data that has historically been locked inside dealer and rep conversations. **Average Rating:** 4.4/5.0 **Total Reviews:** 60 **How Do G2 Users Rate Threekit?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 9.8/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.5/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Threekit?** - **Seller:** [Threekit](https://www.g2.com/sellers/threekit-4ee10c7c-cd1f-4186-a4ff-dcff795ae477) - **Company Website:** https://threekit.com - **Year Founded:** 2018 - **HQ Location:** Ontario, Canada - **Twitter:** @threekit (998 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1134734/ (67 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Furniture, Retail - **Company Size:** 53% Small-Business, 34% Mid-Market ### 6. [DriveWorks](https://www.g2.com/products/driveworks/reviews) DriveWorks software is used for Design Automation and Sales Configuration by companies large and small **Average Rating:** 4.5/5.0 **Total Reviews:** 41 **How Do G2 Users Rate DriveWorks?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 8.7/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.1/10 (Category avg: 8.4/10) - **3D Visualizations:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind DriveWorks?** - **Seller:** [DriveWorks](https://www.g2.com/sellers/driveworks) - **Year Founded:** 2001 - **HQ Location:** Thelwall, Cheshire - **LinkedIn® Page:** https://www.linkedin.com/company/driveworks/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Design Engineer - **Top Industries:** Mechanical or Industrial Engineering, Design - **Company Size:** 52% Small-Business, 46% Mid-Market ### 7. [WooCommerce Product Designer](https://www.g2.com/products/woocommerce-product-designer/reviews) Our repository includes so many plugins that you'll probably need this search bar to find what you need. Our plugins are coded with all the love of the world, guaranteed to work and easy to use. **Average Rating:** 4.2/5.0 **Total Reviews:** 15 **How Do G2 Users Rate WooCommerce Product Designer?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 5.4/10 (Category avg: 8.0/10) - **APIs and Integrations:** 7.5/10 (Category avg: 8.4/10) - **3D Visualizations:** 6.3/10 (Category avg: 8.8/10) **Who Is the Company Behind WooCommerce Product Designer?** - **Seller:** [ORION](https://www.g2.com/sellers/orion) - **Year Founded:** 1987 - **HQ Location:** UK and International, GB - **LinkedIn® Page:** https://www.linkedin.com/company/orion-group_36539 (691 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 94% Small-Business, 6% Enterprise ### 8. [Combeenation](https://www.g2.com/products/combeenation/reviews) Combeenation – CPQ and 3D Configurator Solutions Combeenation develops Configure, Price, Quote (CPQ) solutions and 3D configurators. The company was founded in 2009 and is based in Austria. Customers from various industries, including mechanical engineering, furnishing, and mobility, use these solutions to structure and simplify complex product and sales processes. CONFIGURE Digital configurators represent complete product logic and ensure that only valid product variants are displayed. Interactive 3D visualization provides a precise preview of the configured product. This makes it possible to display millions of potential combinations within seconds, while the operation remains simple. Even complex products can be defined without difficulty. The central element is the digital mapping of product knowledge, in which all dependencies and rules are systematically recorded and structured. PRICE Pricing and discount structures can be managed with dynamic real-time pricing. This allows consistent and up-to-date price calculations across all sales channels and reduces the need for manual adjustments. QUOTE Quotations are created automatically and validated in real time. This ensures that each quotation is correct, complete, and aligned with defined product and pricing rules. As a result, quotations can be generated in significantly less time, regardless of the number of product modules or dependencies. Combeenation applies experience from international projects and focuses on the structured digitization of product and sales processes with regard to configurability, pricing, and quotation generation. Next steps For further insights, case studies and practical examples are available. An initial, non-binding conversation can also be arranged to discuss specific requirements in more detail. **Average Rating:** 4.7/5.0 **Total Reviews:** 25 **How Do G2 Users Rate Combeenation?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 5.0/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.1/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Combeenation?** - **Seller:** [combeenation](https://www.g2.com/sellers/combeenation) - **Year Founded:** 2009 - **HQ Location:** Neufelden, Austria - **Twitter:** @Combeenation (759 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17974534 (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Furniture - **Company Size:** 73% Small-Business, 19% Mid-Market ### 9. [Powertrak CPQ](https://www.g2.com/products/powertrak-cpq/reviews) Axonom CPQ from Revalize delivers quoting, ordering, and visual product configuration solutions to specialty manufacturers worldwide. The solution suite features 2D and 3D visualization, interactive drag-and-drop, floor space planning, and AR/VR experiences that enable users (sales, customers, partners, and distributors) to configure products, design spaces, explore virtually, build quotes, and complete orders. Axonom CPQ connects to leading ERP, CRM, and eCommerce platforms to drive revenue and profitability across all sales channels for manufacturers of complex products in the medical equipment, strength and fitness equipment, foodservice equipment, technical equipment, and across other industry segments. Axonom is proud to be part of Revalize, an industry-leading CPQ, product and design platform that helps organizations accelerate their time-to-cash. Unlike other revenue management platforms, Revalize is built for the unique needs of specialty industries and offers comprehensive design-to-cash solutions that help 15,000+ customers globally to design, customize, quote, and sell more than $8B in products each month. **Average Rating:** 4.1/5.0 **Total Reviews:** 53 **How Do G2 Users Rate Powertrak CPQ?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 9.0/10 (Category avg: 8.0/10) - **APIs and Integrations:** 9.3/10 (Category avg: 8.4/10) - **3D Visualizations:** 9.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Powertrak CPQ?** - **Seller:** [Revalize](https://www.g2.com/sellers/revalize) - **Year Founded:** 2021 - **HQ Location:** Jacksonville, US - **Twitter:** @revalize (103 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revalize/ (531 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Medical Devices, Retail - **Company Size:** 40% Mid-Market, 36% Small-Business ### 10. [Simplio3D](https://www.g2.com/products/simplio3d/reviews) Simplio3D is a web-based 3D product configurator and visualization platform for retailers and manufacturers. It enables users to create interactive 3D configurators with real-time pricing, logic, and integrations. Simplio3D is used for lead generation, quotations, and e-commerce across industries like furniture, doors, apparel, and modular products. **Average Rating:** 4.3/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Simplio3D?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **VR Visual Configuration:** 7.7/10 (Category avg: 8.0/10) - **APIs and Integrations:** 8.5/10 (Category avg: 8.4/10) - **3D Visualizations:** 7.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Simplio3D?** - **Seller:** [Digital Artflow](https://www.g2.com/sellers/digital-artflow) - **Company Website:** https://www.digitalartflow.com/ - **Year Founded:** 2009 - **HQ Location:** Bucharest, Ilfov - **Twitter:** @DigitalArtflow (176 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2526702 (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 81% Small-Business, 6% Enterprise ## What Is Visual Configuration Software? [Quote Management Software](https://www.g2.com/categories/quote-management) ## What Software Categories Are Similar to Visual Configuration Software? - [CPQ Software](https://www.g2.com/categories/cpq) - [Augmented Reality (AR) Visualization Software](https://www.g2.com/categories/ar-visualization) - [Visual Product Customization Software](https://www.g2.com/categories/visual-product-customization) --- ## How Do You Choose the Right Visual Configuration Software? ### What You Should Know About Visual Configuration Software ### What is Visual Configuration Software? Visual configuration software, sometimes known as visual product configurators or visual CPQ, is a type of product specification app that uses 2D or 3D images of the product to select options and show its current and final forms. This allows salespeople to consult directly with customers on product features, often with better results than simple Q&A or choosing from a static catalog. The configurations shown are limited to what is actually possible and functional according to predetermined rules or preset configurations, so a customer cannot choose a setup that is not valid. ### Why Use Visual Configuration Software? Visual configuration is essential when the appearance of a product matters, such as custom apparel. It is also highly valued in designing items like industrial machinery that must fit within predetermined space, weight, or shape constraints. Sometimes it is just easier or more effective to choose options from a 2D or 3D representation than from a list. ### Who Uses Visual Configuration Software? There are two main types of users who leverage visual configuration software. In B2B settings, salespeople walk customers through the configuration process and input their choices to the software. For B2C implementations, it is usually the customers themselves who make the changes and choose the final product. There are exceptions on both sides. Many industries make use of visual configuration software, particularly those dealing with highly complex objects. These include aviation, automobile, power generation, industrial machinery, and construction, but also biomedical devices, laboratory equipment, and interior design. While normally the realm of [computer-aided design (CAD) software,](https://www.g2.com/categories/cad) there is also a use case for visual configurators among product designers who are modifying an existing design or who have been given a set of specifications and must work with limited space and catalogs to arrive at a solution. ### Kinds of Visual Configuration Software The types of visual configurator depend on who is being served. **Consumer —** Consumer, or B2C, visual configuration software is intended for direct use by the customer, often in conjunction with [e-commerce software](https://www.g2.com/categories/e-commerce). Examples of use include car companies that let buyers choose outward features, such as paint job, wheels, and upholstery, or apparel companies that offer custom printing of text and logos on shirts or hats. Some interior design products fit here for choosing accessories and laying out rooms, but many are intended for professional decorators and the hospitality industry. B2C configurators are typically (though not always) light on technical details because the selections are more cosmetic in nature. **Industrial —** Industrial, or B2B, configurators are for use by salespeople, who use their knowledge of their product lines and the customers’ requirements to design custom products in direct consultation with the customer. Heavy construction equipment and factory machinery are often customized this way, taking into account power requirements, physical footprint, capacity limits, and other factors. The configuration process also generates customized documentation and instructions. ### Visual Configuration Software Features The following are features found, in some form, in all visual configuration software. **2D or 3D —** Visual configurators must render an image, whether flat or volumetric. Use of 3D has become prevalent for objects where heft and depth matter, while 2D is used in cases where the overall dimensions of the product either do not change or are not important. Some visual configurators are capable of both types of display. [**CPQ**](https://www.g2.com/categories/cpq) **integration —** Since this category is the configure portion of configure-price-quote, it’s important for the configurator to be tightly integrated with the CPQ system, if not built directly into it. **Nonvisual support —** While the purpose of this software is to provide visual representation of components and finished products, not everything needs its own graphic, and sometimes it’s easier to select from a list than to cycle through images. **Documentation —** The configuration process records the selections and results in written form in addition to an image. This documentation may include but is not limited to a parts list, an invoice, specifications (fuel, power, dimensions, capacity, etc.), assembly, and usage instructions. **Saved versions —** The visual configuration tool may have preset designs and may allow the user to work on concurrent variants like an A/B test. The ability to save a particular configuration and continue working, with the ability to revert to the previous version, also goes here. ### Trends Related to Visual Configuration Software The main trend in visual configuration software is the use of [augmented reality](https://www.g2.com/categories/augmented-reality) (AR) and [virtual reality](https://www.g2.com/categories/virtual-reality) (VR) as part of the design and inspection process. AR adds a visual overlay of the options on top of a real object, showing how and where a particular change will take effect. VR generates an artificial visual environment where everything is subject to change in accordance with predefined rules. AR can be accomplished with mobile devices acting as the window through which configuration changes are viewed, while VR requires specialized headset viewers. Both technologies are useful for configuring large items that require a walkaround to view completely. VR is better for designing spaces and venues and for fitting equipment into the physical dimensions of those spaces.