What problems is Placer.ai solving and how is that benefiting you?
Lack of real-time foot traffic data: Before using Placer.ai, we had no way of monitoring foot traffic to our physical stores in real-time. This made it difficult to optimize staffing levels and ensure that we were providing excellent customer service. With Placer.ai, we now have real-time data that allows us to make informed decisions and improve our operations.
Limited insights into customer behavior: We used to rely on surveys and focus groups to gain insights into our customers' behavior and preferences. While these methods were helpful, they were time-consuming and often provided limited data. With Placer.ai, we have access to real-time data that allows us to understand our customers on a much deeper level. This has helped us create more personalized marketing campaigns and improve the overall customer experience.
Inability to track the effectiveness of marketing campaigns: We used to rely on sales data to track the effectiveness of our marketing campaigns. While this was helpful, it did not provide a complete picture of how our campaigns were performing. With Placer.ai, we can track foot traffic to our stores and understand how different marketing campaigns are impacting our business. This has allowed us to make data-driven decisions about where to allocate our marketing budget and improve our ROI.
Lack of visibility into competitors' performance: Before using Placer.ai, we had limited visibility into how our competitors were performing in the market. This made it difficult to identify potential threats to our business or opportunities for growth. With Placer.ai, we can analyze our competitors' foot traffic patterns and understand how they are performing in different locations. This has allowed us to make more informed decisions about our business strategy and stay ahead of the competition. Review collected by and hosted on G2.com.